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What is SEO? 2

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SEO stands for search engine optimization and is a practice 3

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of increasing the quality and quantity of traffic 4

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to your website through organic search engine results. 5

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Organic traffic is any traffic, which you do not pay for. 6

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So here's an example from Google. 7

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As you can see, I went over to Google 8

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and I typed in yoga mat. 9

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And from that keyword, I get multiple listings on the page. 10

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The first type of listing I get is what we call 11

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the Google shopping ads, which is this big section up here. 12

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And you can tell it to add, as it says, 13

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sponsored in the top right-hand corner. 14

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Below that, we have another ad, as it says, ad right there. 15

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And then below that we have the organic listings. 16

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So when you optimize a website correctly for SEO, 17

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you're going to appear in that organic section. 18

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So why is SEO important? 19

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SEO is super important for numerous reasons. 20

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If I go back to my example I just showed you a yoga mat. 21

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If your business provides yoga mats, 22

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but your website does not show up for a search of yoga mats, 23

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then you're missing out on a ton of sales. 24

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While paid advertising, social media, 25

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and other online platforms generate traffic to websites, 26

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the majority of online traffic is driven by search engines. 27

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On top of that, organic search results 28

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cover more digital real estate, appear more credible 29

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to savvy searches, and receive way more clicks 30

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than paid advertisements. 31

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For example, of all US searches, only 2.8% of people 32

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clicked on paid advertisements. 33

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That statement alone should tell you why 34

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and how important SEO is.