Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 1 00:00:00,200 --> 00:00:02,110 What is SEO? 2 2 00:00:02,110 --> 00:00:05,370 SEO stands for search engine optimization and is a practice 3 3 00:00:05,370 --> 00:00:07,980 of increasing the quality and quantity of traffic 4 4 00:00:07,980 --> 00:00:11,330 to your website through organic search engine results. 5 5 00:00:11,330 --> 00:00:14,720 Organic traffic is any traffic, which you do not pay for. 6 6 00:00:14,720 --> 00:00:16,750 So here's an example from Google. 7 7 00:00:16,750 --> 00:00:18,280 As you can see, I went over to Google 8 8 00:00:18,280 --> 00:00:20,290 and I typed in yoga mat. 9 9 00:00:20,290 --> 00:00:23,770 And from that keyword, I get multiple listings on the page. 10 10 00:00:23,770 --> 00:00:25,620 The first type of listing I get is what we call 11 11 00:00:25,620 --> 00:00:28,570 the Google shopping ads, which is this big section up here. 12 12 00:00:28,570 --> 00:00:29,970 And you can tell it to add, as it says, 13 13 00:00:29,970 --> 00:00:32,140 sponsored in the top right-hand corner. 14 14 00:00:32,140 --> 00:00:35,290 Below that, we have another ad, as it says, ad right there. 15 15 00:00:35,290 --> 00:00:38,050 And then below that we have the organic listings. 16 16 00:00:38,050 --> 00:00:40,550 So when you optimize a website correctly for SEO, 17 17 00:00:40,550 --> 00:00:43,180 you're going to appear in that organic section. 18 18 00:00:43,180 --> 00:00:45,260 So why is SEO important? 19 19 00:00:45,260 --> 00:00:47,780 SEO is super important for numerous reasons. 20 20 00:00:47,780 --> 00:00:50,540 If I go back to my example I just showed you a yoga mat. 21 21 00:00:50,540 --> 00:00:52,350 If your business provides yoga mats, 22 22 00:00:52,350 --> 00:00:55,220 but your website does not show up for a search of yoga mats, 23 23 00:00:55,220 --> 00:00:57,290 then you're missing out on a ton of sales. 24 24 00:00:57,290 --> 00:00:59,260 While paid advertising, social media, 25 25 00:00:59,260 --> 00:01:02,070 and other online platforms generate traffic to websites, 26 26 00:01:02,070 --> 00:01:05,700 the majority of online traffic is driven by search engines. 27 27 00:01:05,700 --> 00:01:07,810 On top of that, organic search results 28 28 00:01:07,810 --> 00:01:10,530 cover more digital real estate, appear more credible 29 29 00:01:10,530 --> 00:01:13,160 to savvy searches, and receive way more clicks 30 30 00:01:13,160 --> 00:01:14,650 than paid advertisements. 31 31 00:01:14,650 --> 00:01:18,700 For example, of all US searches, only 2.8% of people 32 32 00:01:18,700 --> 00:01:20,700 clicked on paid advertisements. 33 33 00:01:20,700 --> 00:01:22,550 That statement alone should tell you why 34 34 00:01:22,550 --> 00:01:24,073 and how important SEO is. 3089