Original subtitles

1 1

Short Tail versus Long Tail Keywords. 2

2

Short Tail Keywords are general search queries, 3

3

consisting of one or two words. 4

4

Long tail keywords, on the other hand 5

5

consists of three to five or even more words. 6

6

An example of a short tail keyword is yoga mat. 7

7

An example of a long tail keyword is, 8

8

Red non-slip yoga mat under $30. 9

9

As you can tell, 10

10

the short tail keyword is a lot broader 11

11

and covers way more things. 12

12

If someone searches on Google for yoga mat 13

13

then we actually have no idea what 14

14

that person is looking for. 15

15

Are they looking for a red yoga mat? 16

16

Are they looking for a yoga mat to buy? 17

17

Are they trying to find out, how much a yoga mat cost? 18

18

We literally have no idea as the search intent 19

19

is not crystal clear. 20

20

On the other hand, 21

21

when a person searches for a long tail keyword 22

22

such as, red non-slip yoga mat under $30, 23

23

we have no doubt whatsoever what this person wants. 24

24

They want a red non-slip yoga mat 25

25

that costs them less than $30. 26

26

If this person lands on a page on our website, 27

27

which has red non-slip yoga mats for sale 28

28

that are priced under $30. 29

29

Then this would be the perfect match for the user. 30

30

And is likely, 31

31

that will actually generate a sale because of that. 32

32

As a result long tail keywords convert much better 33

33

than short tail keywords. 34

34

Simply put, 35

35

long tail keywords are way more targeted 36

36

and much more specific. 37

37

Just as a pro tip, 38

38

long tail keywords are also much more easier 39

39

to rank for in Google 40

40

as they typically have less competition 41

41

than short tail keywords. 42

42

Do bear in mind that if you do own a yoga website, 43

43

then you still should be 44

44

targeting the keyword, Yoga Mats in general, anyway. 45

45

However, that shouldn't be the main effort 46

46

of your SEO campaign 47

47

because that keyword is super competitive 48

48

and it's likely that you'll get stuck 49

49

on page two or three of Google. 50

50

When it comes to your SEO Campaign, 51

51

start off targeting long tail keywords, 52

52

and as you build up momentum and authority, 53

53

branch out and target, 54

54

the more competitive short tail keywords. 55

55

(upbeat music)