Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 1 00:00:00,000 --> 00:00:02,774 Short Tail versus Long Tail Keywords. 2 2 00:00:02,774 --> 00:00:05,760 Short Tail Keywords are general search queries, 3 3 00:00:05,760 --> 00:00:07,855 consisting of one or two words. 4 4 00:00:07,855 --> 00:00:10,030 Long tail keywords, on the other hand 5 5 00:00:10,030 --> 00:00:13,079 consists of three to five or even more words. 6 6 00:00:13,079 --> 00:00:16,865 An example of a short tail keyword is yoga mat. 7 7 00:00:16,865 --> 00:00:19,025 An example of a long tail keyword is, 8 8 00:00:19,025 --> 00:00:22,637 Red non-slip yoga mat under $30. 9 9 00:00:22,637 --> 00:00:23,739 As you can tell, 10 10 00:00:23,739 --> 00:00:26,190 the short tail keyword is a lot broader 11 11 00:00:26,190 --> 00:00:27,581 and covers way more things. 12 12 00:00:27,581 --> 00:00:30,653 If someone searches on Google for yoga mat 13 13 00:00:30,653 --> 00:00:32,642 then we actually have no idea what 14 14 00:00:32,642 --> 00:00:34,314 that person is looking for. 15 15 00:00:34,314 --> 00:00:36,535 Are they looking for a red yoga mat? 16 16 00:00:36,535 --> 00:00:39,320 Are they looking for a yoga mat to buy? 17 17 00:00:39,320 --> 00:00:41,802 Are they trying to find out, how much a yoga mat cost? 18 18 00:00:41,802 --> 00:00:44,710 We literally have no idea as the search intent 19 19 00:00:44,710 --> 00:00:45,703 is not crystal clear. 20 20 00:00:45,703 --> 00:00:46,865 On the other hand, 21 21 00:00:46,865 --> 00:00:49,950 when a person searches for a long tail keyword 22 22 00:00:49,950 --> 00:00:52,781 such as, red non-slip yoga mat under $30, 23 23 00:00:52,781 --> 00:00:56,381 we have no doubt whatsoever what this person wants. 24 24 00:00:56,381 --> 00:00:59,101 They want a red non-slip yoga mat 25 25 00:00:59,101 --> 00:01:01,399 that costs them less than $30. 26 26 00:01:01,399 --> 00:01:04,181 If this person lands on a page on our website, 27 27 00:01:04,181 --> 00:01:06,391 which has red non-slip yoga mats for sale 28 28 00:01:06,391 --> 00:01:08,453 that are priced under $30. 29 29 00:01:08,453 --> 00:01:11,340 Then this would be the perfect match for the user. 30 30 00:01:11,340 --> 00:01:12,173 And is likely, 31 31 00:01:12,173 --> 00:01:13,958 that will actually generate a sale because of that. 32 32 00:01:13,958 --> 00:01:17,039 As a result long tail keywords convert much better 33 33 00:01:17,039 --> 00:01:18,770 than short tail keywords. 34 34 00:01:18,770 --> 00:01:19,922 Simply put, 35 35 00:01:19,922 --> 00:01:22,118 long tail keywords are way more targeted 36 36 00:01:22,118 --> 00:01:23,761 and much more specific. 37 37 00:01:23,761 --> 00:01:25,307 Just as a pro tip, 38 38 00:01:25,307 --> 00:01:28,120 long tail keywords are also much more easier 39 39 00:01:28,120 --> 00:01:29,410 to rank for in Google 40 40 00:01:29,410 --> 00:01:31,130 as they typically have less competition 41 41 00:01:31,130 --> 00:01:32,377 than short tail keywords. 42 42 00:01:32,377 --> 00:01:34,921 Do bear in mind that if you do own a yoga website, 43 43 00:01:34,921 --> 00:01:36,430 then you still should be 44 44 00:01:36,430 --> 00:01:38,582 targeting the keyword, Yoga Mats in general, anyway. 45 45 00:01:38,582 --> 00:01:41,300 However, that shouldn't be the main effort 46 46 00:01:41,300 --> 00:01:42,324 of your SEO campaign 47 47 00:01:42,324 --> 00:01:44,377 because that keyword is super competitive 48 48 00:01:44,377 --> 00:01:46,290 and it's likely that you'll get stuck 49 49 00:01:46,290 --> 00:01:48,570 on page two or three of Google. 50 50 00:01:48,570 --> 00:01:50,116 When it comes to your SEO Campaign, 51 51 00:01:50,116 --> 00:01:52,166 start off targeting long tail keywords, 52 52 00:01:52,166 --> 00:01:54,567 and as you build up momentum and authority, 53 53 00:01:54,567 --> 00:01:56,280 branch out and target, 54 54 00:01:56,280 --> 00:01:58,250 the more competitive short tail keywords. 55 55 00:01:58,250 --> 00:01:59,876 (upbeat music) 4502