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In this video, 2

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I'm going to show you how we can use Google Trends 3

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to verify if your keywords are rising in popularity 4

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or if they're declining in popularity. 5

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So, Google Trends is a free online tool by Google, 6

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just simply go over to Google and type in "Google Trends", 7

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and you'll find it in the number one position. 8

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So, essentially, what we're going to do here 9

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is go back to our keyword research template 10

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and pick one of our keywords, any keyword at random, 11

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such as men yoga clothes, for example, 12

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then go back to Google Trends, paste in our keyword, 13

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and ensure we have the right country selected. 14

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So for me, I'm going to go for United Kingdom, 15

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just for the purpose of this video. 16

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However, do pick the country which is suitable for you. 17

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Once you have the country selected, 18

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go back to the box and then click Enter. 19

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That will now give you tons of data about this keyword. 20

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So, you can see the data for the last 12 months 21

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seems to be up and down, quite all over the place. 22

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Depending on what keyword you're targeting, 23

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it's always advised to go for a longer duration. 24

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So, you can do that by going up to here, 25

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and instead of looking at the past 12 months of data, 26

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we can look at from 2004 to present. 27

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So let's have a look at that now. 28

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So as you can see, 29

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men's yoga clothes are pretty stagnant, 30

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quite a lot of jumps back in 2004. 31

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I'm not sure what happened in 2004. 32

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However, the overall trend seems to be growing. 33

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As you can see from here, so it's actually a good keyword. 34

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If you go back to our keyword research template 35

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and look at another keyword, 36

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maybe let's just go for yoga clothes. 37

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And I searched for that. 38

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Let's have a look at this trend. 39

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As you can see, the trend for yoga clothes 40

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is really, really growing. 41

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It's been growing since, 42

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I would say 2008. 43

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So, ever since 2008, in December to be precise, 44

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yoga clothes has seen a massive increase in popularity. 45

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And as a result, the trend is going upward. 46

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So, if you do type in your keywords 47

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and you see a massive trend going downhill, 48

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then it is something to worry about. 49

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It's not the end of the world 50

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as some keywords can obviously decline and then come back. 51

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To be honest, 52

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if you look at the trend from 2004 to 2008, 53

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it does look like yoga clothes is actually going downhill. 54

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However, now it's on the uprise. 55

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So, this is actually a really good tool you can use 56

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just to analyze your keywords in a little bit more detail, 57

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and just find out the overall trend and the popularity 58

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of the keywords you want to target. 59

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As the worse I'm going to do is build a website, 60

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optimize it for a keyword 61

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that is actually declining in popularity. 62

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You can also scroll down the page as well 63

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and get a bit more information such as, 64

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interest by subregion, interest by country. 65

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You can get more related queries down here as well, 66

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such as yoga clothes for women. 67

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We can give that a click, it will load a new page, 68

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and give us some more information and data as well. 69

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So, the yoga clothes for women keyword 70

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seems to be a little bit more, I would say leveled out. 71

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Doesn't seem to be rising, to be honest, of use, 72

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which shows you straight away, 73

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and tells you that yoga clothes for women 74

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has always been quite consistent in popularity. 75

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However, with the men's clothing keyword, 76

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it seems to be gaining in popularity recently, 77

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which could be just for more men getting into 78

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yoga these days. 79

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And as a result, they now require yoga clothes, 80

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which explains the increase in popularity 81

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for men's yoga clothes. 82

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So, hopefully you found that useful 83

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and you can use Google Trends 84

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to validate a lot of the keywords you want to target.