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In this video, I'm going to show you 2

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how we can reverse-engineer the competition 3

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to see all of the keywords our competitors are targeting. 4

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This is a really effective method to do keyword research, 5

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as essentially the websites you are competing with, 6

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so the ones already on page one of Google, 7

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they would have done all the hard work 8

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and all the heavy lifting already. 9

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So all we need to do 10

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is look at all the keywords they're targeting, 11

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and then simply cherry-pick the ones 12

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which are relevant to our website. 13

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So to do this, we'll be using our clever tool 14

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which is called Semrush. 15

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So firstly, we need to figure out who our competitors are, 16

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which is very easy to do, 17

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as all we need to do is simply go over to Google 18

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and search for a keyword which we'd like to target. 19

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So for the purpose of this video, 20

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I'm going to go for a travel yoga mat, 21

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and then carry out a search like so. 22

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And then what I want to do 23

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is scroll down to the organic section, 24

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so not the ads at the top. 25

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I wanna be looking at the websites ranking organically. 26

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So in position one, we have amazon.co.uk. 27

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And what I'm going to do is right-click this one, 28

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and then click Copy Link Address. 29

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I'm going to go back into our tool Semrush, 30

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simply paste in that URL right here. 31

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So Control+V, and then simply carry out a search for that. 32

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Now what Semrush is going to do, 33

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it's going to return tons of data all about this URL, 34

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including all the keywords 35

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that this page appears for in Google. 36

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So once the page is loaded, 37

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you want to scroll down to where it says organic research. 38

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And then under that look at top organic keywords. 39

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So these are all the keywords that this specific page, 40

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which was the Amazon page appears for in Google. 41

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So let's go ahead and click View Details, 42

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so look at all of those 17 keywords. 43

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And just like that, we can now see all 17 keywords. 44

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Best travel yoga mat, finished yoga mat, 45

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foldable yoga mat, best travel yoga mat, Australia, 46

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which is a quite interesting keyword. 47

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So what I like to do from here 48

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is simply export all of these keywords 49

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and get them added to our keyword research template. 50

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Now, as there's only 17 keywords, 51

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we actually don't need to go ahead and add any filters. 52

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So you can obviously add filters 53

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and tell Semrush to only show you the keywords 54

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that have a specific amount of monthly searches. 55

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However, as there's only 17, 56

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it's very easy to manage, 57

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so I'm not gonna go ahead and do that. 58

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I'm simply going to go ahead 59

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and explore all of these keywords. 60

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So let's go ahead and click Export. 61

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Make sure we have All selected, and then go for Excel. 62

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So once you open the spreadsheet, 63

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it's going to look something pretty similar to this. 64

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Again, Semrush gives you a lot of information 65

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in a spreadsheet. 66

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However, we only need two of the columns, 67

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which is going to be column A 68

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which is the actual keyword we are looking at, 69

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and it's going to be column D, 70

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which is a monthly search volume. 71

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So let's go ahead and delete all these other columns 72

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as they are not relevant. 73

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Like so. We'll delete position. 74

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We do not need that one. 75

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And we'll delete the position or previous position. 76

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We don't need that either. 77

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So now we've got our keyword 78

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and we've got our monthly search volume. 79

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So these are all keywords to do with travel yoga mats. 80

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So what we are going to do 81

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is simply copy all of these keywords and the search volume, 82

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and go over to our keyword research template. 83

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Make sure we were on our Travel tab, 84

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and it simply paste in these keywords. 85

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Now, as you can see, 86

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initially we had eight different keywords, 87

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and we've now added another, was it 17? 88

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17 different keywords. 89

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So it just goes to show 90

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that you do not want to be using just one method 91

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for keyword research to find all of the keywords 92

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that are relevant to your website and your industry. 93

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You need to be using multiple keyword research processes, 94

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just like I'm showing you in this course. 95

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So let's actually go back to Google 96

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and take another website from page one, 97

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and rinse and repeat the process. 98

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So we've done Amazon already, 99

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which is the top of Google organically. 100

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In position two, we have Yogamatters, 101

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which is actually the website we are using 102

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for the example of this training video. 103

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So we're gonna go ahead to position three for SolSalute.com. 104

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The same thing as before. 105

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Right-click, Copy Link Address, go over to Semrush, 106

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and simply replace that URL, enter the new URL, 107

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and then click Search. 108

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And then Semrush is going to return tons of data 109

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all about this URL, such as the keywords. 110

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So as you can see, 111

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this URL actually appears for 618 keywords in Google, 112

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which is a lot of keywords indeed. 113

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So the reason why this URL 114

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appears for a lot more keywords than the other URL 115

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is because if we look at the URL, 116

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which is actually appearing in Google, 117

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we can see that this URL is actually a blog, 118

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and it's a blog on the guide 119

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to choosing the best travel yoga mat. 120

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So this is why we're going to see so many more keywords 121

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than we did for the first URL, as the one by Amazon 122

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was literally just a page selling travel yoga mats. 123

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So there won't be that much words 124

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or that much content on that page. 125

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So as a result, 126

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it won't be appearing for that many keywords. 127

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So let's go back to Semrush 128

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and look at all of these keywords we found. 129

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Remember, we searched for travel yoga mat. 130

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However, as this is a URL which is just going over a blog 131

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and the guide to travel yoga mats, 132

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we're going to get a lot of irrelevant keywords 133

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in this research. 134

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We have yoga mat, 135

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which has no relevancy to travel yoga mat. 136

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We've got Manduka eKO SuperLite versus Jade Voyager. 137

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Again, no relevance whatsoever. 138

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Can you fold a yoga mat? 139

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Quite interesting. 140

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We've got quality yoga mats. 141

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Again, nothing to do with travel. 142

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So as these keywords are pretty much randomized 143

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and they don't follow any consistent theme, 144

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what we want to do 145

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is go over to our keyword research template 146

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and actually add all of these keywords to our Master tab, 147

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and then go through the filters 148

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and apply the keyword to the right theme. 149

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So let's go ahead and do that now. 150

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Let's go to the top of Semrush. 151

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Click Export, and then go for Excel. 152

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Download all of the keywords like so, 153

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and let's open that spreadsheet. 154

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So once you open the spreadsheet, 155

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it's going to look like this. 156

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And it's the same process as before. 157

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We only want to be looking at the keyword 158

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and the search volume, 159

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which is column A and column D. 160

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So all the other columns can simply be deleted. 161

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So let's go ahead and delete all these columns now. 162

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So say column E onwards, and we'll delete column B. 163

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We do not need column C either, 164

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so we'll go for column C. 165

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They both can be deleted. 166

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And now we have our keyword and our search volume. 167

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So let's go ahead and copy all of these keywords 168

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over to our keyword research template. 169

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So I believe that is all keywords. 170

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So I'm going to do a Control+C, 171

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go over to my keyword research template, 172

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ensure I am on the Master tab, 173

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and then simply paste in all of these keywords like so. 174

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so once I've added the keywords over to my Master tab, 175

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what I want to do is go and filter through these keywords 176

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and see if I can find any keywords 177

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that have any of these themes. 178

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So I've got towel and I've got travel. 179

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So as we just carried out a search 180

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for the keyword of travel yoga mats, 181

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I'm going to make that my first theme. 182

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So all I want to do 183

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is simply go to this dropdown arrow right here 184

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under the word keyword, 185

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and what I want to do is where it says chooses one, 186

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I want to go for contains, 187

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and simply put in the word travel. 188

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Now, what this is going to do, 189

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it's going to show me all of the keywords 190

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that contain the word travel, 191

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i.e., the keywords which are relevant to the travel theme. 192

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So you can see this keyword, 193

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they've actually gone down from 700 to 74. 194

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It's actually going to be 73 195

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as it's including the top one up here, 196

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which is just the name of the column. 197

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So what we're going to do is take all of these keywords 198

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and then copy them across to our travel theme. 199

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Like so. 200

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So now on our travel theme page, 201

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we have 99, obviously minus the top one, 202

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So 98 keywords in total. 203

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When we initially started this, 204

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I think we had about eight different keywords. 205

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So it just goes to show 206

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just exactly how powerful these strategies are. 207

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Now, do bear on mind, 208

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we're going to have a lot of duplicate keywords 209

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in these columns, but don't worry about that for now, 210

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as in a separate video in this section of the course, 211

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I'm going to show you exactly 212

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how we can organize our keyword research template 213

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to ensure we have no duplicates, 214

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and to ensure it's nice, tidy, and organized 215

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before we move on to the next section of the course. 216

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Now, it's good to note 217

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that we can also go back to our Master tab, 218

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and instead of searching for the theme of travel, 219

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which is the one we've just done, 220

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we can see if we have any keywords for the theme, towel. 221

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So let's go back to our filter, 222

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give it a click, and replace the word travel 223

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with our other theme which is towel. 224

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And let's see what that returns to us. 225

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You can see, we now have more keywords. 226

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We've got 32, again, minus the top column. 227

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So 31 different keywords, 228

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all to do with the theme of yoga towels. 229

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So it's exactly the same process. 230

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Take all these keywords, Control+C, 231

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go over to the relevant Theme tab, 232

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and simply paste them in like so. 233

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Now, do bear in mind as well 234

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that all these keywords we're looking at now 235

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is just for one website. 236

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You can literally rinse and repeat this 237

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for every website you see on page one. 238

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And believe me, by the time you finish, 239

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you're going to have thousands and thousands of keywords. 240

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And remember when it comes to SEO, 241

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the more data and the more information you have, 242

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the better decisions you'll be able to make, 243

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which is going to make you overall a much better SEO. 244

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And of course, what I'm showing you in this video 245

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is just sort of one keyword, travel yoga mat. 246

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You can obviously carry out another search 247

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for another one of your keywords, 248

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such as just maybe yoga mat or maybe even yoga brick. 249

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You can literally rinse and repeat this 250

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and look at all the websites multiple, multiple times 251

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to ensure you have the most comprehensive list out there. 252

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This is a really powerful strategy. 253

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I hope you enjoy it. 254

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And I'll see you in the next video.