Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 1 00:00:00,150 --> 00:00:01,830 In this video, I'm going to show you 2 2 00:00:01,830 --> 00:00:04,240 how we can reverse-engineer the competition 3 3 00:00:04,240 --> 00:00:07,500 to see all of the keywords our competitors are targeting. 4 4 00:00:07,500 --> 00:00:10,590 This is a really effective method to do keyword research, 5 5 00:00:10,590 --> 00:00:12,910 as essentially the websites you are competing with, 6 6 00:00:12,910 --> 00:00:15,210 so the ones already on page one of Google, 7 7 00:00:15,210 --> 00:00:16,670 they would have done all the hard work 8 8 00:00:16,670 --> 00:00:18,420 and all the heavy lifting already. 9 9 00:00:18,420 --> 00:00:19,560 So all we need to do 10 10 00:00:19,560 --> 00:00:21,770 is look at all the keywords they're targeting, 11 11 00:00:21,770 --> 00:00:23,270 and then simply cherry-pick the ones 12 12 00:00:23,270 --> 00:00:25,250 which are relevant to our website. 13 13 00:00:25,250 --> 00:00:27,600 So to do this, we'll be using our clever tool 14 14 00:00:27,600 --> 00:00:29,270 which is called Semrush. 15 15 00:00:29,270 --> 00:00:32,590 So firstly, we need to figure out who our competitors are, 16 16 00:00:32,590 --> 00:00:34,160 which is very easy to do, 17 17 00:00:34,160 --> 00:00:36,930 as all we need to do is simply go over to Google 18 18 00:00:36,930 --> 00:00:39,620 and search for a keyword which we'd like to target. 19 19 00:00:39,620 --> 00:00:41,080 So for the purpose of this video, 20 20 00:00:41,080 --> 00:00:44,270 I'm going to go for a travel yoga mat, 21 21 00:00:44,270 --> 00:00:46,320 and then carry out a search like so. 22 22 00:00:46,320 --> 00:00:47,320 And then what I want to do 23 23 00:00:47,320 --> 00:00:49,430 is scroll down to the organic section, 24 24 00:00:49,430 --> 00:00:51,400 so not the ads at the top. 25 25 00:00:51,400 --> 00:00:53,870 I wanna be looking at the websites ranking organically. 26 26 00:00:53,870 --> 00:00:57,140 So in position one, we have amazon.co.uk. 27 27 00:00:57,140 --> 00:00:59,760 And what I'm going to do is right-click this one, 28 28 00:00:59,760 --> 00:01:01,920 and then click Copy Link Address. 29 29 00:01:01,920 --> 00:01:04,420 I'm going to go back into our tool Semrush, 30 30 00:01:04,420 --> 00:01:06,450 simply paste in that URL right here. 31 31 00:01:06,450 --> 00:01:10,110 So Control+V, and then simply carry out a search for that. 32 32 00:01:10,110 --> 00:01:11,670 Now what Semrush is going to do, 33 33 00:01:11,670 --> 00:01:14,580 it's going to return tons of data all about this URL, 34 34 00:01:14,580 --> 00:01:15,413 including all the keywords 35 35 00:01:15,413 --> 00:01:17,670 that this page appears for in Google. 36 36 00:01:17,670 --> 00:01:19,240 So once the page is loaded, 37 37 00:01:19,240 --> 00:01:21,990 you want to scroll down to where it says organic research. 38 38 00:01:21,990 --> 00:01:24,820 And then under that look at top organic keywords. 39 39 00:01:24,820 --> 00:01:27,420 So these are all the keywords that this specific page, 40 40 00:01:27,420 --> 00:01:30,440 which was the Amazon page appears for in Google. 41 41 00:01:30,440 --> 00:01:32,320 So let's go ahead and click View Details, 42 42 00:01:32,320 --> 00:01:34,630 so look at all of those 17 keywords. 43 43 00:01:34,630 --> 00:01:37,940 And just like that, we can now see all 17 keywords. 44 44 00:01:37,940 --> 00:01:40,720 Best travel yoga mat, finished yoga mat, 45 45 00:01:40,720 --> 00:01:43,760 foldable yoga mat, best travel yoga mat, Australia, 46 46 00:01:43,760 --> 00:01:45,660 which is a quite interesting keyword. 47 47 00:01:45,660 --> 00:01:46,980 So what I like to do from here 48 48 00:01:46,980 --> 00:01:49,110 is simply export all of these keywords 49 49 00:01:49,110 --> 00:01:51,930 and get them added to our keyword research template. 50 50 00:01:51,930 --> 00:01:54,180 Now, as there's only 17 keywords, 51 51 00:01:54,180 --> 00:01:56,650 we actually don't need to go ahead and add any filters. 52 52 00:01:56,650 --> 00:01:58,590 So you can obviously add filters 53 53 00:01:58,590 --> 00:02:00,660 and tell Semrush to only show you the keywords 54 54 00:02:00,660 --> 00:02:02,980 that have a specific amount of monthly searches. 55 55 00:02:02,980 --> 00:02:04,440 However, as there's only 17, 56 56 00:02:04,440 --> 00:02:05,810 it's very easy to manage, 57 57 00:02:05,810 --> 00:02:07,830 so I'm not gonna go ahead and do that. 58 58 00:02:07,830 --> 00:02:08,930 I'm simply going to go ahead 59 59 00:02:08,930 --> 00:02:10,690 and explore all of these keywords. 60 60 00:02:10,690 --> 00:02:13,280 So let's go ahead and click Export. 61 61 00:02:13,280 --> 00:02:16,713 Make sure we have All selected, and then go for Excel. 62 62 00:02:17,640 --> 00:02:19,110 So once you open the spreadsheet, 63 63 00:02:19,110 --> 00:02:21,550 it's going to look something pretty similar to this. 64 64 00:02:21,550 --> 00:02:23,650 Again, Semrush gives you a lot of information 65 65 00:02:23,650 --> 00:02:24,750 in a spreadsheet. 66 66 00:02:24,750 --> 00:02:27,000 However, we only need two of the columns, 67 67 00:02:27,000 --> 00:02:28,320 which is going to be column A 68 68 00:02:28,320 --> 00:02:30,600 which is the actual keyword we are looking at, 69 69 00:02:30,600 --> 00:02:32,110 and it's going to be column D, 70 70 00:02:32,110 --> 00:02:33,960 which is a monthly search volume. 71 71 00:02:33,960 --> 00:02:36,220 So let's go ahead and delete all these other columns 72 72 00:02:36,220 --> 00:02:38,270 as they are not relevant. 73 73 00:02:38,270 --> 00:02:40,330 Like so. We'll delete position. 74 74 00:02:40,330 --> 00:02:42,330 We do not need that one. 75 75 00:02:42,330 --> 00:02:44,920 And we'll delete the position or previous position. 76 76 00:02:44,920 --> 00:02:46,250 We don't need that either. 77 77 00:02:46,250 --> 00:02:47,740 So now we've got our keyword 78 78 00:02:47,740 --> 00:02:49,380 and we've got our monthly search volume. 79 79 00:02:49,380 --> 00:02:52,040 So these are all keywords to do with travel yoga mats. 80 80 00:02:52,040 --> 00:02:53,150 So what we are going to do 81 81 00:02:53,150 --> 00:02:56,740 is simply copy all of these keywords and the search volume, 82 82 00:02:56,740 --> 00:02:59,620 and go over to our keyword research template. 83 83 00:02:59,620 --> 00:03:01,710 Make sure we were on our Travel tab, 84 84 00:03:01,710 --> 00:03:04,250 and it simply paste in these keywords. 85 85 00:03:04,250 --> 00:03:05,180 Now, as you can see, 86 86 00:03:05,180 --> 00:03:08,350 initially we had eight different keywords, 87 87 00:03:08,350 --> 00:03:11,086 and we've now added another, was it 17? 88 88 00:03:11,086 --> 00:03:12,890 17 different keywords. 89 89 00:03:12,890 --> 00:03:14,040 So it just goes to show 90 90 00:03:14,040 --> 00:03:16,210 that you do not want to be using just one method 91 91 00:03:16,210 --> 00:03:18,780 for keyword research to find all of the keywords 92 92 00:03:18,780 --> 00:03:21,330 that are relevant to your website and your industry. 93 93 00:03:21,330 --> 00:03:24,260 You need to be using multiple keyword research processes, 94 94 00:03:24,260 --> 00:03:26,420 just like I'm showing you in this course. 95 95 00:03:26,420 --> 00:03:28,320 So let's actually go back to Google 96 96 00:03:28,320 --> 00:03:30,480 and take another website from page one, 97 97 00:03:30,480 --> 00:03:32,550 and rinse and repeat the process. 98 98 00:03:32,550 --> 00:03:34,110 So we've done Amazon already, 99 99 00:03:34,110 --> 00:03:36,400 which is the top of Google organically. 100 100 00:03:36,400 --> 00:03:38,430 In position two, we have Yogamatters, 101 101 00:03:38,430 --> 00:03:40,210 which is actually the website we are using 102 102 00:03:40,210 --> 00:03:42,430 for the example of this training video. 103 103 00:03:42,430 --> 00:03:46,640 So we're gonna go ahead to position three for SolSalute.com. 104 104 00:03:46,640 --> 00:03:47,910 The same thing as before. 105 105 00:03:47,910 --> 00:03:52,210 Right-click, Copy Link Address, go over to Semrush, 106 106 00:03:52,210 --> 00:03:55,480 and simply replace that URL, enter the new URL, 107 107 00:03:55,480 --> 00:03:56,800 and then click Search. 108 108 00:03:56,800 --> 00:03:58,950 And then Semrush is going to return tons of data 109 109 00:03:58,950 --> 00:04:02,300 all about this URL, such as the keywords. 110 110 00:04:02,300 --> 00:04:03,440 So as you can see, 111 111 00:04:03,440 --> 00:04:07,970 this URL actually appears for 618 keywords in Google, 112 112 00:04:07,970 --> 00:04:10,300 which is a lot of keywords indeed. 113 113 00:04:10,300 --> 00:04:12,040 So the reason why this URL 114 114 00:04:12,040 --> 00:04:14,770 appears for a lot more keywords than the other URL 115 115 00:04:14,770 --> 00:04:16,300 is because if we look at the URL, 116 116 00:04:16,300 --> 00:04:18,160 which is actually appearing in Google, 117 117 00:04:18,160 --> 00:04:20,620 we can see that this URL is actually a blog, 118 118 00:04:20,620 --> 00:04:21,960 and it's a blog on the guide 119 119 00:04:21,960 --> 00:04:24,080 to choosing the best travel yoga mat. 120 120 00:04:24,080 --> 00:04:26,670 So this is why we're going to see so many more keywords 121 121 00:04:26,670 --> 00:04:29,800 than we did for the first URL, as the one by Amazon 122 122 00:04:29,800 --> 00:04:32,500 was literally just a page selling travel yoga mats. 123 123 00:04:32,500 --> 00:04:33,660 So there won't be that much words 124 124 00:04:33,660 --> 00:04:35,290 or that much content on that page. 125 125 00:04:35,290 --> 00:04:36,200 So as a result, 126 126 00:04:36,200 --> 00:04:38,670 it won't be appearing for that many keywords. 127 127 00:04:38,670 --> 00:04:39,503 So let's go back to Semrush 128 128 00:04:39,503 --> 00:04:42,190 and look at all of these keywords we found. 129 129 00:04:42,190 --> 00:04:45,040 Remember, we searched for travel yoga mat. 130 130 00:04:45,040 --> 00:04:48,240 However, as this is a URL which is just going over a blog 131 131 00:04:48,240 --> 00:04:50,130 and the guide to travel yoga mats, 132 132 00:04:50,130 --> 00:04:52,070 we're going to get a lot of irrelevant keywords 133 133 00:04:52,070 --> 00:04:53,340 in this research. 134 134 00:04:53,340 --> 00:04:54,600 We have yoga mat, 135 135 00:04:54,600 --> 00:04:57,250 which has no relevancy to travel yoga mat. 136 136 00:04:57,250 --> 00:05:01,650 We've got Manduka eKO SuperLite versus Jade Voyager. 137 137 00:05:01,650 --> 00:05:04,030 Again, no relevance whatsoever. 138 138 00:05:04,030 --> 00:05:05,280 Can you fold a yoga mat? 139 139 00:05:05,280 --> 00:05:06,280 Quite interesting. 140 140 00:05:06,280 --> 00:05:07,890 We've got quality yoga mats. 141 141 00:05:07,890 --> 00:05:10,040 Again, nothing to do with travel. 142 142 00:05:10,040 --> 00:05:12,280 So as these keywords are pretty much randomized 143 143 00:05:12,280 --> 00:05:14,560 and they don't follow any consistent theme, 144 144 00:05:14,560 --> 00:05:15,393 what we want to do 145 145 00:05:15,393 --> 00:05:18,160 is go over to our keyword research template 146 146 00:05:18,160 --> 00:05:21,120 and actually add all of these keywords to our Master tab, 147 147 00:05:21,120 --> 00:05:22,480 and then go through the filters 148 148 00:05:22,480 --> 00:05:24,920 and apply the keyword to the right theme. 149 149 00:05:24,920 --> 00:05:27,400 So let's go ahead and do that now. 150 150 00:05:27,400 --> 00:05:29,590 Let's go to the top of Semrush. 151 151 00:05:29,590 --> 00:05:32,603 Click Export, and then go for Excel. 152 152 00:05:33,780 --> 00:05:35,760 Download all of the keywords like so, 153 153 00:05:35,760 --> 00:05:37,423 and let's open that spreadsheet. 154 154 00:05:38,290 --> 00:05:39,660 So once you open the spreadsheet, 155 155 00:05:39,660 --> 00:05:41,210 it's going to look like this. 156 156 00:05:41,210 --> 00:05:43,180 And it's the same process as before. 157 157 00:05:43,180 --> 00:05:45,560 We only want to be looking at the keyword 158 158 00:05:45,560 --> 00:05:46,720 and the search volume, 159 159 00:05:46,720 --> 00:05:49,040 which is column A and column D. 160 160 00:05:49,040 --> 00:05:52,170 So all the other columns can simply be deleted. 161 161 00:05:52,170 --> 00:05:54,900 So let's go ahead and delete all these columns now. 162 162 00:05:54,900 --> 00:05:58,950 So say column E onwards, and we'll delete column B. 163 163 00:05:58,950 --> 00:06:00,680 We do not need column C either, 164 164 00:06:00,680 --> 00:06:02,410 so we'll go for column C. 165 165 00:06:02,410 --> 00:06:04,100 They both can be deleted. 166 166 00:06:04,100 --> 00:06:06,760 And now we have our keyword and our search volume. 167 167 00:06:06,760 --> 00:06:09,520 So let's go ahead and copy all of these keywords 168 168 00:06:09,520 --> 00:06:11,613 over to our keyword research template. 169 169 00:06:14,260 --> 00:06:16,160 So I believe that is all keywords. 170 170 00:06:16,160 --> 00:06:18,530 So I'm going to do a Control+C, 171 171 00:06:18,530 --> 00:06:21,530 go over to my keyword research template, 172 172 00:06:21,530 --> 00:06:23,510 ensure I am on the Master tab, 173 173 00:06:23,510 --> 00:06:26,823 and then simply paste in all of these keywords like so. 174 174 00:06:28,250 --> 00:06:31,400 so once I've added the keywords over to my Master tab, 175 175 00:06:31,400 --> 00:06:34,270 what I want to do is go and filter through these keywords 176 176 00:06:34,270 --> 00:06:35,930 and see if I can find any keywords 177 177 00:06:35,930 --> 00:06:37,730 that have any of these themes. 178 178 00:06:37,730 --> 00:06:40,030 So I've got towel and I've got travel. 179 179 00:06:40,030 --> 00:06:41,410 So as we just carried out a search 180 180 00:06:41,410 --> 00:06:43,360 for the keyword of travel yoga mats, 181 181 00:06:43,360 --> 00:06:45,410 I'm going to make that my first theme. 182 182 00:06:45,410 --> 00:06:46,270 So all I want to do 183 183 00:06:46,270 --> 00:06:48,650 is simply go to this dropdown arrow right here 184 184 00:06:48,650 --> 00:06:50,210 under the word keyword, 185 185 00:06:50,210 --> 00:06:52,850 and what I want to do is where it says chooses one, 186 186 00:06:52,850 --> 00:06:54,510 I want to go for contains, 187 187 00:06:54,510 --> 00:06:56,740 and simply put in the word travel. 188 188 00:06:56,740 --> 00:06:57,850 Now, what this is going to do, 189 189 00:06:57,850 --> 00:06:59,600 it's going to show me all of the keywords 190 190 00:06:59,600 --> 00:07:01,400 that contain the word travel, 191 191 00:07:01,400 --> 00:07:04,690 i.e., the keywords which are relevant to the travel theme. 192 192 00:07:04,690 --> 00:07:05,930 So you can see this keyword, 193 193 00:07:05,930 --> 00:07:08,640 they've actually gone down from 700 to 74. 194 194 00:07:08,640 --> 00:07:10,130 It's actually going to be 73 195 195 00:07:10,130 --> 00:07:12,120 as it's including the top one up here, 196 196 00:07:12,120 --> 00:07:13,940 which is just the name of the column. 197 197 00:07:13,940 --> 00:07:16,720 So what we're going to do is take all of these keywords 198 198 00:07:17,880 --> 00:07:20,663 and then copy them across to our travel theme. 199 199 00:07:21,960 --> 00:07:22,793 Like so. 200 200 00:07:22,793 --> 00:07:24,600 So now on our travel theme page, 201 201 00:07:24,600 --> 00:07:27,400 we have 99, obviously minus the top one, 202 202 00:07:27,400 --> 00:07:29,860 So 98 keywords in total. 203 203 00:07:29,860 --> 00:07:31,150 When we initially started this, 204 204 00:07:31,150 --> 00:07:33,570 I think we had about eight different keywords. 205 205 00:07:33,570 --> 00:07:34,560 So it just goes to show 206 206 00:07:34,560 --> 00:07:37,580 just exactly how powerful these strategies are. 207 207 00:07:37,580 --> 00:07:38,670 Now, do bear on mind, 208 208 00:07:38,670 --> 00:07:40,610 we're going to have a lot of duplicate keywords 209 209 00:07:40,610 --> 00:07:43,610 in these columns, but don't worry about that for now, 210 210 00:07:43,610 --> 00:07:46,280 as in a separate video in this section of the course, 211 211 00:07:46,280 --> 00:07:47,440 I'm going to show you exactly 212 212 00:07:47,440 --> 00:07:50,030 how we can organize our keyword research template 213 213 00:07:50,030 --> 00:07:51,900 to ensure we have no duplicates, 214 214 00:07:51,900 --> 00:07:54,560 and to ensure it's nice, tidy, and organized 215 215 00:07:54,560 --> 00:07:57,330 before we move on to the next section of the course. 216 216 00:07:57,330 --> 00:07:58,340 Now, it's good to note 217 217 00:07:58,340 --> 00:08:00,900 that we can also go back to our Master tab, 218 218 00:08:00,900 --> 00:08:03,370 and instead of searching for the theme of travel, 219 219 00:08:03,370 --> 00:08:04,710 which is the one we've just done, 220 220 00:08:04,710 --> 00:08:07,880 we can see if we have any keywords for the theme, towel. 221 221 00:08:07,880 --> 00:08:10,300 So let's go back to our filter, 222 222 00:08:10,300 --> 00:08:12,690 give it a click, and replace the word travel 223 223 00:08:12,690 --> 00:08:15,430 with our other theme which is towel. 224 224 00:08:15,430 --> 00:08:17,490 And let's see what that returns to us. 225 225 00:08:17,490 --> 00:08:19,120 You can see, we now have more keywords. 226 226 00:08:19,120 --> 00:08:21,500 We've got 32, again, minus the top column. 227 227 00:08:21,500 --> 00:08:23,290 So 31 different keywords, 228 228 00:08:23,290 --> 00:08:25,540 all to do with the theme of yoga towels. 229 229 00:08:25,540 --> 00:08:27,420 So it's exactly the same process. 230 230 00:08:27,420 --> 00:08:29,910 Take all these keywords, Control+C, 231 231 00:08:29,910 --> 00:08:32,230 go over to the relevant Theme tab, 232 232 00:08:32,230 --> 00:08:34,680 and simply paste them in like so. 233 233 00:08:34,680 --> 00:08:36,230 Now, do bear in mind as well 234 234 00:08:36,230 --> 00:08:38,210 that all these keywords we're looking at now 235 235 00:08:38,210 --> 00:08:40,130 is just for one website. 236 236 00:08:40,130 --> 00:08:41,730 You can literally rinse and repeat this 237 237 00:08:41,730 --> 00:08:43,970 for every website you see on page one. 238 238 00:08:43,970 --> 00:08:45,950 And believe me, by the time you finish, 239 239 00:08:45,950 --> 00:08:48,750 you're going to have thousands and thousands of keywords. 240 240 00:08:48,750 --> 00:08:50,930 And remember when it comes to SEO, 241 241 00:08:50,930 --> 00:08:53,330 the more data and the more information you have, 242 242 00:08:53,330 --> 00:08:55,350 the better decisions you'll be able to make, 243 243 00:08:55,350 --> 00:08:58,380 which is going to make you overall a much better SEO. 244 244 00:08:58,380 --> 00:09:00,580 And of course, what I'm showing you in this video 245 245 00:09:00,580 --> 00:09:03,360 is just sort of one keyword, travel yoga mat. 246 246 00:09:03,360 --> 00:09:05,160 You can obviously carry out another search 247 247 00:09:05,160 --> 00:09:06,480 for another one of your keywords, 248 248 00:09:06,480 --> 00:09:10,380 such as just maybe yoga mat or maybe even yoga brick. 249 249 00:09:10,380 --> 00:09:12,170 You can literally rinse and repeat this 250 250 00:09:12,170 --> 00:09:14,900 and look at all the websites multiple, multiple times 251 251 00:09:14,900 --> 00:09:17,830 to ensure you have the most comprehensive list out there. 252 252 00:09:17,830 --> 00:09:19,900 This is a really powerful strategy. 253 253 00:09:19,900 --> 00:09:21,050 I hope you enjoy it. 254 254 00:09:21,050 --> 00:09:22,800 And I'll see you in the next video. 22039