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In this video, 2

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I'm going to show you how you can find additional keywords 3

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to target for your website. 4

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To do this, you're going to need access to Semrush, 5

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which is a SEO software I covered in the previous video, 6

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titled How to Find Out What Keywords 7

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Your Website Appears For. 8

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Semrush is a paid tool. 9

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However, you can get access to the software for free 10

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by utilizing the free seven-day trial 11

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that they provide for new users. 12

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This software is super powerful, 13

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and will allow you to figure out everything you need to know 14

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to rank on the first page of Google. 15

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SEO is complex and the more data we have, 16

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the better decisions we'll be able to make. 17

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Semrush provides you with tons of data, 18

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making it more likely that you will succeed when doing SEO. 19

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To confirm, the seven-day trial that they give you 20

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is more than enough time 21

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to action everything you're going to learn in this course. 22

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Once you have access, 23

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what you want to do is go over to the top of Semrush 24

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and go to this search bar 25

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and simply search for one of your keywords. 26

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Now, as we are trying to find additional keywords ideas, 27

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what you want to do is search for a short tail keyword. 28

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And that way the software 29

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will return the maximum amount of keyword ideas. 30

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So let's follow suit of using Yogamatters 31

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as an example website 32

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for the purpose of this training course. 33

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So if we go onto Yogamatters, 34

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we can see to have tons of different equipment up for sale. 35

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They have mats and bags, 36

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they have equipment and accessories. 37

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So for the purpose of this training video, 38

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I'm going to go for the keyword yoga mats. 39

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I'm not going to go for travel yoga mat or yoga mat towels. 40

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I'm going to keep it as broad as possible. 41

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So I'm going to select yoga mats. 42

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So let me go over to Semrush and simply search for yoga mat. 43

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And as you can see, once the page is loaded, 44

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Semrush has returned tons of keyword data, 45

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all to do with yoga mat. 46

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At the top of the screen, 47

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we had the total monthly search volume 48

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for what we searched for, so yoga mats. 49

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So what this means is that yoga mat 50

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gets searched for 165,000 times 51

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every single month in Google. 52

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And this is applicable to the United States. 53

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Now, if you're not based in the US 54

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or you're simply targeting another country 55

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other than the US, 56

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then what you can actually do 57

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is go over to the database option which is right here, 58

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and then simply select another country. 59

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And what that's going to do 60

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is it's going to show you the total monthly search volume 61

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for that keyword in the specific country you selected. 62

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However, for the purpose of this training video, 63

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I'm going to go back 64

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and simply leave it as the United States. 65

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If you scroll down the page 66

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to where it says keyword variations, 67

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which is typically the second box at the top of the screen, 68

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this is actually where Semrush showed you 69

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all of the keyword ideas which it's found. 70

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So in total, they found over 32,000 different keyword ideas, 71

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which just shows you how powerful the software is. 72

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We have yoga mat, which gets searched for, 73

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again, 165,000 times every single month. 74

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We've got best yoga mat, lululemon yoga mat, 75

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Jade yoga mat, and so on and so on. 76

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So if you wanted to view all those 32,000 keywords, 77

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what you need to do is simply give that number a click, 78

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or you can simply click the box below 79

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where it says View or 32,375 keywords. 80

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So let's go ahead and do that now. 81

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And just like that, 82

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we can now see all of those 32,000 keyword ideas 83

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which Semrush has returned. 84

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So it's literally taken us a few seconds, 85

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and we've got over 32,000 keyword ideas 86

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that we can use to optimize our website around. 87

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We've got good yoga mats. 88

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We've got yoga mat brands, yoga mat holder, 89

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yoga mat flip-flops, which is quite interesting. 90

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We've got yoga mat storage, and so on and so on. 91

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Now, to the right of these keywords, 92

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you're going to see multiple columns. 93

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We have volume, we've got trend, 94

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we've got KD, which stands for keyword difficulty. 95

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So if you remember what I said in the previous video, 96

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we actually do not use Semrush as KD, 97

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as I don't actually find it to be that accurate. 98

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However, it's just another column 99

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that they show on this page. 100

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We've got the CPC, which is essentially the cost per click. 101

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So if you were to run a Google Ad for this keyword, 102

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then that is roughly how much you would pay 103

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every time someone clicks your ad. 104

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We've got the competitive density, 105

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which again, I don't really use that. 106

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And then lastly, we have the SERP results. 107

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So again, we don't really use any of these other columns 108

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other than the keyword and the volume, 109

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as all we're doing in this process 110

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is just to generate more additional keyword ideas. 111

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So what you can also do once you're on this page 112

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is add advanced filters. 113

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So you can say to Semrush, only show me the keywords 114

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that have at least a monthly search volume of 100 and above. 115

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And the way you do that is you just go up here 116

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to where it says advanced filters, 117

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and then where it says volume, 118

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you want to simply put in 100 as the minimum, 119

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and then click Apply Filters. 120

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What this is going to do is simply remove all the keywords 121

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that don't have at least 100 searches every single month. 122

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So as you can see, 123

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our keywords have now gone down from 32,000, 124

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and it's dropped to just 492. 125

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This is going to make this data 126

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way more manageable for us to actually manage 127

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when we go over to Excel. 128

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And we'll just kind of get rid of all the keywords. 129

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We actually don't have that much searches behind them, 130

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and to be fair, those are keywords 131

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which aren't gonna generate that much traffic anyway. 132

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So what we used to do back in the day 133

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was simply go to the right-hand side of the screen, 134

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click Export and then download all of these keywords. 135

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So all 492 of them, 136

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we'd add them to our keyword research template. 137

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So this is the template file that we use at the agency. 138

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I am going to upload it as a downloadable resource 139

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to this video. 140

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So don't worry about that. 141

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And then essentially we'd add all the keywords right here 142

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on our Master tab. 143

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And then we simply go through all of the keywords 144

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and then try to categorize similar keywords together. 145

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So do what I mean by similar keywords? 146

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I mean keywords which basically follow the same theme. 147

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So the problem with viewing the keywords like this 148

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is there so many different themes within them. 149

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We have lululemon yoga mat, 150

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which if you didn't know, 151

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lululemon is actually a brand that makes yoga mats. 152

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We've got Amazon, we've got Walmart, 153

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we've got kids' yoga mats, we've got yoga mat cleaners. 154

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So all the keyword ideas we're seeing right now, 155

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they're all very random 156

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and they're not really grouped together. 157

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Now, when it comes to keyword research 158

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and what we call on-page SEO, 159

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which is what I'm going to show you later on in the course, 160

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typically when you have a page on your website 161

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such as this one right here, travel yoga mats, 162

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on this one page, which is about travel yoga mats 163

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you wanna have all the keywords, 164

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which are relevant to travel yoga mats. 165

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So as you can imagine, 166

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if we go ahead and download all these 492 keywords, 167

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going through all of this data 168

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to find the relevant keywords for this particular page 169

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is going to take us quite some time. 170

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So Semrush has actually done a lot of the hard work for us. 171

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And what it's simply done 172

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is it's categorize all these keywords by themes already. 173

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And the way you can view what these themes are, 174

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is by looking on the left-hand side of the screen. 175

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So as you can see, we have a theme for best. 176

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We have cleaning, we've got lululemon. 177

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So if I go ahead and give that a click, 178

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it's going to sift through all of the keywords 179

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and show me literally the keywords, 180

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which just reference lululemon. 181

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So I've got lululemon, yoga mat, 182

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how to clean lululemon yoga mat, 183

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lululemon yoga mat bag. 184

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That's quite a tongue twister, lululemon. 185

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If you keep on scrolling down, we've got travel. 186

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So go ahead and give travel a click. 187

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This is now going to show us all the keywords 188

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related to travel. 189

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Travel yoga mat, best travel, yoga mat, 190

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foldable yoga mat for travel. 191

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So as you can see, 192

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it's going to make your life so much easier 193

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when it comes to organizing your keywords. 194

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So what we typically do 195

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is we pick one the themes on the left. 196

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So let's go for towel. 197

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And of course you need to pick a theme 198

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which is actually relevant to your website. 199

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So for the purpose of this video, 200

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let's just imagine you don't have any lululemon yoga mats 201

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for sale on your website. 202

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Then you obviously wouldn't download those keywords 203

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as it's not really relevant to your website. 204

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So let's go for towel. 205

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We've clicked towel, we've got 10 different keywords. 206

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And now we want to do is click Export. 207

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Make sure we have this group selected 208

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as this is just going to download keywords 209

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all within this keyword theme. 210

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And then simply click your file format. 211

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I'm going to go for Excel. 212

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Give that a click. 213

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It's now going to download all those keywords, 214

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and I'll show you exactly what it looks like 215

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once you open the file. 216

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So once you open the file, it's going to look like this. 217

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You get a few columns in total. 218

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However, for the purpose of this process, 219

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as it's just keyword research, 220

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the only two columns we're going to need 221

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is going to be column A and column B, 222

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which is the keyword and the volume. 223

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So let's go ahead and copy these keywords 224

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and get it over across to our keyword research template. 225

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So again, like I said, 226

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this is where we add all the keywords that we find 227

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and we add it all to one spreadsheet 228

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so it becomes nice and easy to manage. 229

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So as we've downloaded the keywords for the towel theme, 230

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it doesn't make any sense to add it on the Master tab. 231

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What you want to do is add the keywords or a theme 232

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on a different tab. 233

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So let's go ahead and pick page one 234

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and I'm simply going to paste 235

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all of the keywords here like so. 236

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And now I know page one is all to do with the theme, towel. 237

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I'm simply going to rename this page from page one, 238

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and I'm simply going to put in the theme name 239

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which is towel. 240

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So now I have all of my keywords 241

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which are related to yoga mat towels on one tab, 242

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very nice and clean. 243

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So let's go ahead and do another keyword theme. 244

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Let's go for travel. 245

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We have eight keywords for travel yoga mats. 246

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Exactly the same thing. 247

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We'll click Export this group, and I'll go for Excel. 248

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Download that file and then open it. 249

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And then do exactly the same thing. 250

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Copy the first two columns, the keyword and the volume, 251

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and let's get it over to our keyword research template. 252

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So I'm going to go for page two for this one. 253

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Control+V to paste them all across. 254

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And I'm going to rename page two 255

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to the theme we just downloaded which is going to be travel. 256

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So as you can see already, 257

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we've got two keyword themes 258

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on our keyword research template. 259

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We've got travel and we've got towel. 260

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Having everything on one sheet 261

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makes your life so much more easier 262

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than having multiple spreadsheets like this, 263

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with all this really weird information on 264

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which you don't actually need. 265

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So essentially what you want to do is rinse and repeat this 266

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and do it for as many themes as you see relevant 267

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to the website that you are working on. 268

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And once you've done that, 269

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you're going to have a keyword research template, 270

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which has all of your keyword ideas on, 271

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and they're going to be categorized 272

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by the type of product or the type of service you offer. 273

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It's going to make her life so much more easier, 274

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and really allow to take your SEO skills to the next level. 275

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It's good to note as well 276

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that the process we just carried out 277

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was just for the keyword yoga mats. 278

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You can actually rinse and repeat this process 279

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and use other different products and services 280

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that you actually offer. 281

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For example, I can go back to this example website 282

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and we can do the same search for yoga belts. 283

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We can go for yoga kits, 284

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and then literally get all of our keyword ideas, 285

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see what themes we have, 286

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and do the process over and over again 287

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till we literally have thousands and thousands 288

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of keyword ideas. 289

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This process is super, super powerful, 290

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and will literally ensure you find every single keyword 291

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that is possible for your specific industry.