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I've been waiting for you.
Why?
You're surprised that I'm different from other girls?
Not just being the first, but being the best.
Although languishing, does not lose its grace.
Sometimes self-sacrifice to protect yourself.
Why should someone else tell me my limits?
The world recognizes his success story.
female warrior in RPG game,
Fighter Queen.
Download now.
If you don't have any questions,
I will end my presentation.
Of course, Go Ah-in stood out.
Thank you.
I don't want to star in this commercial with you.
Strange.
I'm the best in my field, and so is my company.
So?
I like the hero trope,
when the weak become strong.
The above wins again...
and get tens of billions of ads.
It's not touching.
Maybe not touch, but there is clearly an advantage.
You are right.
I guess I already know...
why they want to work with you.
I only give you...
presentation leaks,
but you're not happy.
- I am used to. - What are you used to?
I'm used to winning.
You're cold too, huh.
I'll take it you said I'm level-headed.
Aren't good things getting better...
if it is celebrated more?
Pak Jeong.
If you are happy because of a good thing,
bad things will make you sad.
Then it will become a habit.
You should know more than me.
Let's eat together.
I'll be waiting for your call.
"Fighter Queen Launches Marketing Strategy Proposal"
"Go Ah-in, Direktur Kreatif"
- What did he say? - Let's get ready for the broadcast.
Very nice!
You're not happy?
Ayo.
"Under the surface of the water, swans row endlessly."
"Choi Chang-su, Chief Project Worker"
Thank you.
Of.
I will call you.
Go Ah-in, come on.
His ego will rise again.
Did he win the presentation?
Unlucky!
Our presentation has a big impact this time,
not to mention punctuality.
What's the point of all that?
They are biased towards men.
Why is it biased against men?
Are you a prince?
Are you afraid they will slaughter your white horse?
Bu Go...
You really are.
From the moment I saw the draft, I knew you'd get it.
As I recall, you were against it.
I'm just of the opinion...
to stimulate greater creativity.
Have you heard the results?
I just finished calling.
The executive director there is my senior in college.
You prepared it according to my information, right?
Of.
It's all thanks to you, Director.
You've worked hard.
Because I've been working hard,
How about working harder?
I heard the telecommunications company...
are having their annual presentation .
Isn't it great...
if that's expected...
handle telecom presentations as well?
What do you think?
Hey!
You!
Mr. Kwon always handles that one.
You know that.
Telecommunications projects sound fancy, but they're easy.
So when are you going to ask me...
manage advertisers fancy and easy?
Easy affairs don't suit Go Ah-in.
Buy first grade Korean beef plus plus.
I'm busy, so I'll be going.
Congratulations, Miss Go.
Happy
Just because he's great at his job,
he thought he was the only one in this world.
Just leave it.
After all, there isn't much time left.
The position of head of production has been vacant for several months.
One of us will be promoted.
when it happens,
he has to work under one of us.
Right.
This is just a last ditch effort.
Usually...
someone quit the company...
when their colleagues or juniors become executives.
I entered the company at the same time as Go Ah-in...
and you two came in after us.
Of course...
one of us will be head of production, right?
Maybe.
It's my first day of work.
I'm the ad script writer, Jo Eun-jeong.
You're a commercial copywriter on Bu Go's team, right?
Why are you here?
What?
I got a call from Miss Go and...
If you want to stay alive, leave now.
Working with Miss Go...
"Go Ah-in, Direktur Kreatif"
Halo, Bu Go.
Hello, let's work well together.
Of.
Halo
Thank you.
When did you start working at another company?
Two more weeks.
I've called the creative director there.
Thank you.
Don't get it wrong. Go.
I want to say one more thing.
You hypocrite.
You act caring for others in your advertisement,
but for your success
You use team members and people as tools.
You're a success-obsessed sociopath!
How long have you been working with me?
One year.
After only boasting the past year,
finally your words mean enough on your last day.
Okay. Work with this mindset there.
Bu Go.
Since it's Eun-jeong's first day,
how about we eat together
Wouldn't it be better for you to eat properly without me?
I go.
Be careful.
Trends today are increasingly difficult to understand.
- You waiting for me? - Not.
Evening consultation.
Can't you work normally?
How do I work?
Like fighting.
I will die if I lose, so, this is war after all.
You won't die even if you don't become an executive.
No, I will die....
if you see someone worse than me...
position above me.
Depression, anxiety, panic disorder, insomnia...
You don't have hobbies, you don't date.
Is success so important...
until you give up all the happiness of life?
It seemed to me.
Then, what are you?
You use yourself as a tool of success.
Success is your goal.
What about Go Ah-in as a human?
what are you?
I'm tired.
Stop the mental analysis today. Just give me the medicine.
I'm giving it to you because it's your important time,
but this is no ordinary drug.
Good grief!
How beautiful!
If it's beautiful, don't eat it.
What do you mean?
We must unite with these beautiful things!
I am you, you are me.
The scriptwriter has a great way...
to say bullshit.
It's an occupational disease. I mean,
even when I want to take a break, the sentence keeps popping up in my mind.
What should I do?
I have to fill my mouth with meat.
Speak comfortably now when with Bu Go.
You're crazy, huh?
You can so...
for having worked with him for a long time.
Not,
Actually he found it the most difficult.
He is right.
But, Mr. Han,
What's Miss Go like?
- He's like an elephant. - Seriously.
I've heard many things.
He was definitely not an herbivore.
According to the saying...
wherever the elephant passes,
form a path
I mean, whenever Miss Go starts something,
another creative director in the industry...
Inclined to follow it.
He was also different from the rumors circulating.
Rumor?
Who said he was crazy about money?
Eun-jeong,
You don't know why Miss Hong quit, do you?
"Wanna go for a walk? Go to Seoul."
How long have you been doing this?
This is my eighth year.
You want to stay in this job?
Of.
I love writing commercials.
Do you like writing commercials?
Of.
This is my dream since childhood.
It means you chose the wrong path since childhood.
We don't have to do the things we like.
We must do the things we are good at.
There are times when the desire to be something...
turn into illusions that convince us we can.
Nona Hong.
Stop trying so hard and find another activity.
Stop it.
This.
He must have been surprised.
I'm not surprised.
What happened?
Eun-jeong, Ms. Hong is bad at work.
Miss Go might be too much, but...
- I mean, - Well...
What are you doing...
Even though there is delicious meat in front of us?
We eat Korean beef here,
but you guys have no manners.
This is no ordinary drug.
This is the strongest.
Try not to drink it.
Even so, do not drink it with alcohol.
Many people like to ban me.
You're the first to arrive today, as usual.
You're the first to arrive today, as usual.
Can you forgive Mother?
Mother is coming today? Or tomorrow?
Mother had no choice yesterday...
because first dinner with colleagues.
Mother must be home early today. Promise.
Really, promise!
He said it's better not to promise than not to keep.
Who said so?
Grandmother!
Between faith, hope, and love,
trust is supreme.
Yes of course. Trust me.
Mom will be home on time today.
Want to eat pizza with Mom today?
Okay!
Mom will definitely keep her promise today.
Mother's sweet child!
Mom goes first.
Good morning.
Sorry.
Sorry. Just until the bus leaves.
Sit here.
Then you will feel uncomfortable.
If you want convenience, we will take a taxi.
Thank you.
Thank you.
I need to do something.
Don't be bothered.
Good grief.
Who did you drink with yesterday?
I drank with Director Jang.
Which Director Jang?
Who takes care of telecommunications presentations.
Where?
At the place in Nonhyeon-dong that I went with you.
You know, right?
You've been busy lately...
drinking with people.
We do all the work
but the money is for the production team who are away for a few days.
This is nothing.
Do not exaggerate. Word has spread.
What can they do?
We give jobs.
Why do you want to meet me so early?
Chang-su.
Chang-su!
Can you discuss it with me first?
Yes, Director.
Halo, Bu Go.
You're in the office, right?
Of.
What's wrong calling me so early?
What else?
Of course because of the good news.
Do you have any events at lunch time?
Not.
Then, let's have lunch together,
with Mr Kwon.
With Mr. Kwon?
Okay.
I should have ended earlier,
but it's hard, because I'm starting to like it.
You agree, right?
Chang-su.
If I fight Bu Go in the presentation,
Of course I'm sure I can win.
Although the success rate of Go Ah-in's presentation...
- The highest in the industry... - Hey, Mr. Kwon.
Yes, Director.
Have you ever seen people hammer nails with a chainsaw?
If hammered well,
that's when I will hammer...
your nameplate.
Youre here. Sit down.
You don't mind Chinese food, do you?
- I ordered a full meal. - Yes.
Why did you call me here?
Eat first.
We can discuss work after eating.
Regarding telecommunications presentations,
you want to do internal bidding?
Right.
To be more serious,
I included the director position in the deal.
Promoted to creative director who became the biggest advertiser...
would also look great.
That's what I was hoping for, but...
Chang-su.
I mean, Director.
That's a great idea.
If decisions are made based on skills,
people won't talk behind our back either.
He laughs?
Even when he could lose both advertisers...
and director position?
Okay.
Looks like you two agree.
Okay.
When you're done eating,
- let's get back to work. - Of course.
Of all people, we're up against Bu Go's team.
What is the problem?
You mean I'm going to lose to Bu Go?
Not like that.
Another agency canceled their presentation...
even with just the rumors of Bu Go's involvement.
He was like a plague to opponents.
Unless we have a secret trick...
His Bae!
Are you going to keep saying such bad things?
Your speech is the same as your appearance.
Why do you look like that?
How many times do I say,
important appearance in our industry?
Ad copywriters just need to write good scripts.
Why do you keep telling me to dress up?
What is that an advertising person has to say?
Design is as important as appearance!
Mr. Kwon, don't be so hard on him.
I really...
Ever wondered why you're still a commercial writer...
when all your juniors are creative directors?
You don't know why advertisers like Go Ah-in so much?
Go and be ready for the offer.
Director Choi really said that?
Of.
We have to win this presentation, right?
We have to follow it to know if it's poison or medicine.
Could it be...
Is that an excuse disguised as a presentation?
I mean,
the winner cannot be rigged in an external presentation.
But for internal bidding,
Director Choi will determine the winner?
Just like that.
We have to win the presentation first, right?
Is winning the presentation enough?
We're not even Director Choi's subordinates.
Besides that,
having a female executive in a conservative VC group...
Don't jump to conclusions.
Pass the message on to other team members.
Okay.
Very nice.
Five minutes before I could escape.
Did something happen?
I have to entertain my son.
I will break the contract.
If there is a contract between parents and children,
this will break it.
go home. Just five minutes.
What? If you say so,
I will go.
"Advertiser Assistant Manager, Ahn Ju-hee"
Ya, Bu.
Miss Jo, we need a copy of the script by tomorrow.
I'll give it tomorrow afternoon...
No, please send it by 10.00 tomorrow.
Then, we have a meeting.
Mom will definitely keep her promise today.
I'm curious...
what is it like to work in a company,
not an agency.
I should try being an advertiser once in my life.
When was this made?
Year '30.
Extraordinary.
When will we ever learn to be content?
We are taught to be the first, no matter what.
How are you preparing?
I'll send you the list soon.
You know, right?
The CEO only came to spend retirement.
Start preparing someone to take over your position.
You think I'm going to make plans without even thinking about that?
That would be the face of the group for a while.
They have to have stories and skills.
They must be able to keep up with the times.
In addition, they must be supported by montage.
Do it fast.
You have to sit in the office at the top of the agency building.
Give me a few days.
The leader asks when the decision will be finalized.
After sending his careless daughter to America,
he was very worried.
Don't worry and drink it.
It all ends in a few days.
Okay.
The deadline for your paper is next week.
Don't forget to upload for peer review.
That's it for today.
Fine, I understand.
- Yes! - See you tomorrow.
When will my report be finished?
Here's your report for the week.
It's finished.
What is it?
It's weird that you uploaded it right now.
Why?
Because it would make me look too smart?
Not. It will make you look too weird.
Finish your report one minute after class ends.
- That's kinda... - You're right.
If so, when should I upload it?
I will update you later.
Mr. Park, where are you going?
I have some things to take care of.
What do you have to take care of besides me?
Servants also have other business to attend to.
You're still mad at me?
Because of what I said while drunk the other day?
You...
is a server.
Waiter!
I'm flying, Servants!
Mr. Park, you're a servant.
Waiter...
I'm not mad at you.
Why is a man like you angry?
What you said earlier is also a gender stereotype.
So you're mad.
After all, people say,
it's better to be a servant at home office.
I am a household servant known throughout the country.
I am very grateful.
All right, miss.
This server will go to finish the job.
Bring some ice cream!
Min chocolate!
He literally fueled all the bad comments.
If it was me...
- Here's your ice cream. - Hooray!
Pak Park!
It's chocolate min, as you requested.
You want to be beaten.
Get out now!
I said get out, Mr. Park!
Get out now. Get out!
You asked for it?
When are we going to meet?
We have to do it now. Let's plug it in.
"Global Network Revolution for You"
"Future Test Center, Global Telecom"
"Future Telecommunications, Technology Era"
Instead of being scolded for giving such a vague concept...
Jeong-wu.
This.
Youre here.
This is a script from a competing agency.
This is a telecom advertisement made by Mr. Kwon.
"Planning Team One, Creative Director Kwon Wu-cheol"
He makes art with advertisers' money.
If you look over here,
This is the rough directive that our team has drafted.
"The telecommunications start that suits me best."
"Future Telecommunications, Technology Era
All these are just weightless words.
Don't you know how important this presentation is?
Bu Go, that's why we focus on 5G, ICT,
and the future of telecommunications.
Are we doing a promotional video for the CES show in Las Vegas?
Who will use this technology?
Isn't that human?
The technology that this company has,
why do we have to show it to consumers?
What?
That's the idea I pushed aside earlier.
Mr. Kwon's team is liked by Director Choi.
Do you think we can win with poor results?
We need to win hands down to secure the position of director...
Miss Go, we'll redo it.
We will be meeting at this hour every day starting tomorrow.
Well.
Don't think about going home until the offer ends.
Well.
Wait!
Bu Go.
"Era Society"
Explain to me.
Right.
The thing is...
The value of technology lies in its use by humans.
To prove that value...
Eliminate adverbs and adjectives, just use nouns and purposes.
Future technology, telecommunication revolution...
I guess it's all bullshit.
I mean, what are the machines communicating?
Humans communicating.
So, the future of telecommunications...
will make the world...
be a better place to live,
hence, the "Era of Society".
- Mr. Han. - Yes?
You guys might as well go home.
We will work on the proposal.
Make sure our privacy is safe.
I'll cover the wall and destroy the copy.
To install Pak Khan.
Of?
Don't be crushed. Install.
Here?
Yes, on that wall.
Youre here.
Sit down.
I don't know your favourites,
So, I ordered the most expensive menu...
in the most expensive restaurant.
Smart too.
Very?
Hard to express true feelings...
for something expensive.
Saying you like can make you seem materialistic,
while saying you don't like it can make you seem uncivilized.
If so, does that mean I made the right decision?
I will say right away that it is delicious.
Instead of looking uncivilized.,
I prefer to be thought of as materialistic.
Bu Go,
may i ask something personal?
I am not married,
doesn't have a boyfriend, and lives alone.
They say those are the three conditions most men like.
It seems you like it too.
Then, may I ask, why are you still single?
Because I also have three conditions that men hate the most.
What do you mean?
I'm smart, chill, and a workaholic.
Those points sound interesting to me.
Maybe because we look alike.
In that case, I'll be frank with you.
Of course.
Do you enjoy working at an advertising agency?
Why do you need me there?
You're smart, chill, and a workaholic.
Three perfect conditions...
for marketing executives.
I love making ads. It's competitive.
How about I make it more competitive...
in our company?
In terms of employment and income.
For me, making ads is...
the most fun thing I do while getting dressed.
- Then... - What's the most fun thing...
what can I do without clothes?
That's what you want to ask?
Until found.
Most fun thing I do without clothes,
i will do it today.
Come along if you want.
There are many places to do it together.
I'll send you the address.
"Rumah Sauna"
He is also creative with his rejections.
Hey!
Chang-su, what are you doing here?
I'm going to find an advertiser for a golf session.
How about you?
The thing is...
You're a hard worker.
You are always diligent in doing illegal acts.
Chang-su,
what do you mean illegal?
If you know your enemy and you,
you will win every battle.
Basic war strategy.
Go away.
Go Ah-in is going to work now.
All right, Chang-su.
Take a good picture.
That useless person...
It would be perfect if Go Ah-in was my junior.
Put tape under the door.
We have to know if someone's peeping.
Spies fell right into our wonderful trap.
Falling into the wrong trap can be dangerous.
"Future Telecommunications, Technology Era"
This.
Create something with this.
You wrote this?
Without me, this team can't get anything done.
Octopus restaurant?
Second round?
I'll be home after the meeting.
Be careful on the road.
Everyone knows the director's position is at stake here,
but he took it easy.
Although not too restless, he has strong support.
Why is Director Choi...
Support Mr Kwon instead of Bu Go?
Who is much better at work?
Because he is great at his job.
If Miss Go becomes the director,
Do you think Director Choi can still...
commanding the production team as he pleases?
Good grief.
Already want to go home? Your life is so fun.
One must work efficiently,
not like you who scrape stone with a chisel.
Pak Kwon,
Of all my colleagues, I like you the most.
You haven't changed a bit since joining this company.
You still...
"bodoh".
Hei, Go Ah-in!
I'm sure you'll like it better when I'm the director.
Dear Miss Go,
I must teach you a lesson in manners.
Of course, that's only possible if you stay in the company.
You are very confident that you will be promoted.
Why?
Did Director Choi say that?
I will not be deceived, you woman.
He's the only sane one on that team.
Miss Go, I've worked out the details.
The offer is at 11.00 today, right?
Right.
Eun-jeong, are you done editing?
I'll check the spelling one more time.
Send it to me and you can go home.
We'll be back after a shower.
Until found.
Ayo.
Can we leave all the work to Mrs. Go?
He would only be relieved to do it himself.
For Bu Go, it's not over until it's over,
especially for this one.
He would continue to revise the script until the last minute.
You must be feeling depressed.
Joking.
We're closed.
"Kedai Bibi"
I'm sure you are doing well.
This is not the case.
If it's Chang-su,
I will not make you head of production.
Me too.
Instead of coming here, why don't you pray in the church?
I think so..
What's the catchphrase?
Very nice.
Ambitious and fit for the current generation.
This will be a great campaign.
If so, yes, yes.
You said the offer was tomorrow morning.
You should be sleeping, why are you here?
I know.
I just want...
sure with you.
About what?
This might be my last project in VC Planning.
I don't want to hear people say...
I was fired for not being good.
I will go.
Promotion is not only based on skills.
You found anything useful?
None of your business.
Sit down.
All right, let's get started.
We will present first.
Why is that?
Because we have to work it out,
I want to finish first.
Please.
Right?
It might be better for you.
Technology, future, ICT, fourth industrial revolution.
All of this is under my control.
Work, home, entertainment.
Every part of my life can be one.
It's an idea we throw away.
You are right.
We almost made the same presentation.
We can achieve all of that.
We are working on a campaign...
with advanced technology as our unique selling point.
Miss Go, it looks like someone is trying to break into the meeting room.
I know.
Could it be...
Pak Kwon?
Of.
How do you know?
People who are used to reading situations must be quick to respond.
What would happen if Mr. Kwon and I...
discussing the same proposal?
It's easier for Director Choi to give an advantage...
to Mr. Kwon.
That's why I put it where he can steal it.
We have to adopt a completely different idea ...
with clear differences...
so Director Choi can't cheat.
That's all our presentation.
- Your presentation was great. - Thank you.
Next, Miss Go.
I'm sure Bu Go has the same direction as me.
Why do you think so?
What?
You seem sure about that.
Did you read my mind?
Or maybe...
Did you peek at our meeting room?
What nonsense is that?
Your meeting room is locked, how can I get in?
How did you know our meeting room was locked?
It is because...
we all lock up the meeting room.
Lock our meeting room...
bought by me with my own money.
Only our team does.
Enough.
Sir, let's continue the presentation.
Sure, go ahead.
All right, Miss Go, you're next.
Technology, future, ICT, fourth industrial revolution.
it's all good,
but one customer said...
this is "bullshit".
In an era when micro-marketing is the norm,
when we discuss big discourses that are of no use to us,
do you feel interested?
The answer lies in society.
Therefore, this is what we want to state.
We want to open an era that has never been reached...
even with the many revolutions we have gone through.
Like this.
"Era Community, Global Telecom"
This is how we feel about the future of telecommunications.
I enjoyed your presentation.
Good work, Miss Go.
Thank you.
As a warning, I want to say...
Will never happen.
Teams with opposing ideas...
can't do it together, right?
I thought so too.
This is a promise from the CEO and me.
Thank you.
How is the result?
We decided to choose this person.
The carpet material is good. I also like the color.
We decided on this after long deliberation.
Okay.
Call America and ask Han-na to come home.
Good, sir.
How is the result?
The director has decided...
based on your recommended creative director .
I told you...
this candidate is perfect for the role.
Isn't this too big a mistake?
What's wrong?
It will lower the company's standards.
This era needs heroes.
They need people to climb from the ground up to connect.
That will drive them crazy.
The press must love this.
After all, this guy wouldn't be a director forever.
When will the results be released?
This afternoon.
You talked about me to the Commissioner?
Also be careful with the leaves that fall from above.
Don't make a scene and risk being kicked out.
Okay.
Until found.
At the advertising festival, the commercial was...
What is it?
- Good grief! - This is crazy!
What is it?
Bu Go...
you made it.
The telecommunications company asked us to take care of it?
"Creative Director Go Ah-in has been assigned..."
"as Head of Production starting today."
Our creative director, Bu Go, has been promoted!
What creative director?
Now he's head of production.
Congratulations!
Happy
Congratulations!
Congratulations, Director!
Unlucky!
Congratulations!
Congratulations on your new role, Director!
Congratulations, Director!
Congratulations!
Enjoy it....
while you can.
"Creative Director Go Ah-in has been assigned..."
"as Head of Production starting today."
Because now you're an executive,
you must produce work worthy of the title.
I owe you, Director.
Read everything carefully, no matter how trivial it may be.
You're not just a director.
Pretend you're the face of the company.
I do not understand what you mean.
Director Go was more naive than I thought.
- I heard only a year. - No wonder...
Please help Han-na while she is working.
They think I'll settle for this,
even though I've given up a lot of things?
With the powers Director Choi bestowed upon you...
Very interesting,
see you writhing in trouble.
What does this mean?
The absolute power of an executive.
The rain has stopped.
Now,
let's cross the line.
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