All language subtitles for Trademarq_EN

- Imagine a forest.

You're chopping wood,

immersed in nature,

removed from
the oppressive modern world.

Pure, organic
salt, sweat, and hops.

You reach for a brew,

but you don't want
a regular beer

brewed by soulless machines.

You want something
crafted by hand,

because you're unique,
different from other people.

Better.
You're a special man.

Imagine the heart and soul
of a 1,000-year-old tree.

Imagine an apple
that tastes like God.

Imagine the Patriot Act
never existed.

Imagine true freedom.
Congrats.

You've now imagined
Matt's Brew.

Imagine an eagle.

Because beer can be better.

So what'd you think?

- I think brewing your own beer
is a sign of a lost person.

- Jake, it's me inside
this bottle,

and I want you to taste me.

- No, I don't like beer.

- I don't like beer either,
but this is craft brew.

- You are acting
like a frat guy.

- Craft brew is a rebellion
against frat culture.

- No means no!

- No!

My brew...

- The infamous graffiti artist
known as TradeMarq

has struck again.

We may not know his identity,
but we certainly know his work.

He's lambasted businesses

and governments
across the world

with his satirical street art
and subversive epigrams.

TradeMarq has been referred to

as the faceless face
of counterculture.

His latest target?
Hampton DeVille.

Last night, TradeMarq tagged

their Midwest
corporate headquarters

in solidarity with the protest
over Hampton DeVille's

controversial use
of super fracking.

Super fracking pulls
15% more oil out of bedrock,

while poisoning groundwater
for 12 square miles.

This has prompted
a fierce backlash.

- Fuck Hampton DeVille!

- Can you believe TradeMarq
tagged the building we work in?

He was actually here.
He's my favorite artist.

- So you're a part of
the craft beer movement,

and now you're telling me
you think street art is cool.

Let me guess,
you're also into vinyl.

- Yeah, well,
the sound is warmer.

- Street art lost
all its integrity years ago.

It got co-opted
and commercialized,

just like the presidency.

- On my way into work today,

a protester threw
a mango smoothie at me.

Now, this 24-ounce smoothie
was purchased from Smiley Juice,

a quick-service
health food retailer

that happens to be
a subsidiary of Hampton DeVille.

That protester
may not have known it,

but he's our customer.

I look out there,
and do you know what I see?

- People I've muted
on social media.

- I see an untapped market.

Protesters are hypocrites.

Oh, they hate corporations,

but they love buying the things
that corporations make

with their mommy's credit card.

And we are going to turn
these anarchists into customers.

But first,
I want to meet TradeMarq.

- Oh, uh, with all due respect,
Mr. DeVille,

TradeMarq is impossible to find.

- Nobody has ever seen
his actual face before,

except for maybe his mom,
but nobody knows who his mom is.

- Just find him.
- Got it.

- Oh, in the meantime,

get a Hampton DeVille
food truck down there.

Idiots love food trucks.

- This food truck is awesome.
They have Sriracha mayo.

I'd bathe in Sriracha mayo

is I wasn't so afraid of
what it would do to my privates.

- How did people even survive
before Sriracha mayo?

- Sriracha mayo!
- This line is ridiculous.

Can we please
just go to Chili's?

- Jake, come on.

There's a real energy
out here, okay?

We're a part of something.
- No, we are not.

These people have no idea
what they're talking about.

They're protesting oil,

but they drove their cars
to get here, which run on oil.

Or they rode their bikes.
Bikes have gears.

Oil.
Their phones? Oil.

Their hair?
Oil.

- Oh, my God, is that Richard?

- What are you tools
of the oppressors doing here?

- We're buying overrated,
overpriced food

cooked in a truck.
How are you?

- I read an Internet article
on super fracking, and it's bad.

You people should be ashamed
to work for Hampton DeVille.

I was, which is why I quit.

- You were fired.
I did your exit interview.

- I actually agree with you.

I don't like
corporate stuff either.

That's why I started
brewing my own beer.

Here, have one.

No!

I'm here to see TradeMarq.

He's expecting me.

You've vandalized my company,

you've insulted me personally,

and you've incited a protest
against everything I stand for.

But I don't want
to be your enemy.

You represent
the counterculture.

What I bring to you today
is a counteroffer

to the counterculture,
a partnership.

You design a line of
anti-Hampton DeVille products,

and we handle the manufacturing
and distribution.

- Huh.
Maybe.

Jill, what do you think?

- I think being anti-brand
is really on-brand for you.

Hampton DeVille
is particularly evil,

and that works to our advantage.

- Uh-huh.
Harold, any concerns?

- Honestly, I hear Kanye West

recently signed a partnership
with Monsanto,

so I think we're living in
a brave new world.

I don't imagine any backlash.

- I spent the last decade
sneaking around at night,

climbing buildings,
and evading cops,

and can I be honest with you?

I'm tired.

I think a more structured
work environment

might be good for me.

- Get the Executive!

No! No!

No! No! Please!

No! No! No!

And that's what plays
in my brain on a constant loop.

- Super fracking is my baby,

and they want to
make my baby illegal.

If those protesters break in,

I am going to come at them
like one of those moms

that lifts an entire car
to save her kid.

- Whenever those moms do that,

I get so worried
about their backs.

- Mm.

- Hey, do you guys know where
the 2:00 p.m. pitch meeting is?

- So, anyway,
she didn't want to try my brew.

And then we watched
a documentary

about the top ten genocides,

and sat on opposite sides
of the couch, and did not kiss.

It was the best date I've had
in a really long time.

- Well, it's good you're putting
yourself out there.

Oh, brews in the office.
Hell yeah.

Ah.

Hey,
you're the guy from this beer.

Ha.
- You're TradeMarq.

- Allegedly.

I mean, I'm wearing a mask.

- We're all wearing masks
in our own way,

if you really think about it.

- Yeah.
- But, yeah, it's me, TradeMarq.

- Hi, I'm Man--Matt.

I meant "Matt."

Nobody's name's Man.

- So you're a brewmaster?

That is tight.
- Yeah.

- I love hops.
- I-I love hops.

I mean, IPAs are sort of
an acquired taste,

but I've already acquired it,

so that's kind of
where I'm at right now.

- Yeah, man, cool.

I'm designing a lot of
anti-corporate products

for Hampton DeVille,
and today's my first day.

Would you mind showing me
around the office?

- Yeah, uh, I'll show you
anything you want.

- Oh, great, lead the way.

- It'd be--honestly,
it'd be a honor for me.

Real--really cool to meet you,

and you're a great person
that I like.

- Well, I definitely hate
what just happened there.

- He reminds me of
every guy I dated

before I had self-esteem.

- All right, so we're liking

the "Corporations Are Evil"
coffee mugs

and the "Stop Drilling" condoms.

And we're all onboard
with the T-shirts that say

"Fuck Hampton DeVille"?
- I love it.

Fuck my company.
Ooh, that'll sell like crazy.

- TradeMarq is such a sellout.
I mean, I am too,

but he's not me,
so I hate him for it.

- He's not a sellout.
The only way to beat the system

is to turn the system
against itself.

- And we got Frisbees
with my catchphrase,

"The Only Way To Beat The System

Is To Turn The System
Against Itself."

- See?

- Your entire personality
is stolen from a think piece.

- Hey, what about
glow sticks and sack hacky?

- Kate, amazing.

You know, in my art,
I sometimes find

it's the absolute worst ideas

that make the most
gigantic flowers.

- I have an idea.

Uh, why don't we just turn this
whole protest into Coachella?

We could book some shitty bands,

charge $8 for a bottle of water
with TradeMarq's face on it,

and hold a pillow down over
the face of artistic integrity.

- That just reminded me
of something

I've been wanting to bring up.

Craft brew.

- I don't know
if you guys know this,

but Matt here is a brewmaster.

- Uh...

Yeah, uh, no.

I mean, it's just a hobby

that sort of completely
defines my identity.

- Matt, why don't you tell
everyone here about your brew?

- Oh, um...okay.

Everybody close your eyes.

Imagine you're in a forest,

and you're chopping wood.

You're chopping,
and you're chopping.

You're chopping so hard.

And why can't
you stop chopping?

It seems like something

that you could voluntarily
turn on and off,

but here you are
just deforesting

the natural habitat for animals

that need these trees
way more than you do.

And you feel at home
in the forest.

And you never want
to leave there,

because that's where
you make your brew.

It's like a tree,

crafted like God
would craft a tree,

except you're a man
making beer.

And what's God even have to do
with any of this anyway?

Get out of here, God.

What are you doing here
right now?

Go back to Heaven,
where you belong.

- You like what people like.

Oh, hi, bird.

- Okay, pitch needs some work,

but I got a gut feeling
about this concept.

Let's get Matt's
craft brew recipe down to R&D,

and start marketing it to
those protesters, huh?

Matt, buddy,
you killed it in there.

Wow, this feels good.

For the first time in my life,

somebody finally understands
my passion.

- Matt, TradeMarq doesn't care
about you or your beer.

He's clearly using you.

- Jake, TradeMarq and I
understand each other,

because unlike you,
we're artists.

I'm gonna channel
all of your negativity and doubt

into my brew.

- Stop calling it "brew."

- It is now the third week
of Hampton DeVille protests,

and they're showing
no signs of slowing down.

In solidarity with
this now nationwide movement,

TradeMarq has released a line of
anti-Hampton DeVille products

that are selling
as fast as you can s--

- Fuck Hampton DeVille!

TradeMarq for President!

But also the government
should be taken down!

No more presidents!

- ♪ Hey

♪ Hey

♪ Ho

- Could I hang out with you
and TradeMarq sometime?

I'd really like to
touch his mask.

- A lot of people are trying to
hang out with us right now,

but, um, I'll see what I can do.

My boy.

- Thanks for hanging out
with me so much

since Matt was seduced by
the siren's call

of a mediocre street artist.

- No problem, but also
I don't really have a choice.

You keep showing up
wherever I am

and talking to me
about how you're mad.

- Yeah, I feel like
our friendship's

really blossoming too.

- And that's when I told
Lady Gaga,

"No, you text me."

She texted me.
She did.

- I've had enough.

The infatuation with this guy
is unreasonable.

Nobody is that interesting.

I'm gonna say something.
- Don't do it.

You don't have the social clout
to face him.

Jake!
- I see how it works.

We all work side by side
for years,

then some fraud
in a loser mask shows up,

and suddenly
he's everyone's best friend.

Greg, I'd expect this from you.
But Fred, Laura?

I thought our friendship
meant something.

- Those aren't
any of their names.

- Face it,
you're just a rip-off artist,

and you probably wear that mask
'cause you have an ugly face.

- Actually, Jake,
I wear the mask,

because when I was 22,

a child molester pushed my face
into a campfire.

Nothing the doctors did could
ever make my face a face again.

Is that you wanted to hear?

- Wow.

- Jake,
I think you should leave.

- Fine.

Come on, Grace,
we're not wanted here.

- Right behind you, Jake.

- You are so brave.

- I know, right?

- Your feedback on this beer
is essential,

so please don't hold back.

On a scale of five to gross,

how would you rank
the darker beer?

- Oh, gross.
Who would make that?

- I like this one.

The other one tastes
like a fucking tree.

- These people are philistines.

They all like
the mass-produced garbage swill

better than
the hand-crafted master brew

I fermented in my fucking soul.

- Totally, but quick question,

can you make your beer taste
more like the garbage swill

everyone likes better?
- No, no, no, no, no, no.

We have to test this
on brewmasters.

They'll agree with me.

- Matty,
you gotta remember, man.

You're not buying your beer.
These stupid cucks are.

So even though they're dumb,
they're right.

Real art is giving people
what they want.

Truth is,
I focus test all my art.

- But isn't that selling out?

- Think about that phrase.
"Selling out."

Would you rather go to a concert
that sells out,

or one that no one wants to see?
- Hm.

- A great album sells out.

A great movie sells out.

A great artist sells out.

- But I thought my beer
was good the way I am.

- Matt, there's a lot of money
at stake here.

All you have to do
is make your beer taste worse

so more people like it.

- Do you wanna be a man?
Or do you wanna be a brand?

- Oh, my God, so yesterday,
I forgot to tell you.

TradeMarq comes into the office,

and he's wearing
so much cologne, like too much.

So imagine smelling that
while I tell you this story.

- Hey.
I thought I'd find you here.

- Oh, thank God.

I'm gonna go to the bathroom
real quick...and not come back.

- How's your beer?

Oh, I--I'm sorry.
How's your brew?

TradeMarq wants me to change it

so that dumb people like it

and everyone makes
a ton of money.

I don't know what to do.

There's something
I have to show you.

- Wait, we just got here.

You're just gonna leave
without paying?

Is that what's happening?

There's something
I've been hiding from you,

but it's time you knew.

Take a look.

- What is this?
- It's my tag.

I used to be
a major street artist,

back when street art
still meant something.

- You're Entrop?
- It's Entro-P.

Anyway, it doesn't matter.

That part of my life is over.

You spend years
fighting corporations,

and then finally you have to
admit to yourself,

you love Southwestern egg rolls.

- Wow.

I'm sorry I said
you weren't an artist.

This is technically art,

if you wanna use a really broad
definition of what art is.

- Look, Matt,
I'm in favor of selling out

and making as much money
as humanly possible,

but if you're gonna sell out,

you shouldn't do it
because TradeMarq told you to.

You should do it
for your own reasons.

Or for money and fame.

- The news said there's three
times as many as last week.

- We have to stop feeding them.

- ♪ Yeah!

♪ Yeah!

- And that's what I visualize
when I meditate.

- Huh.

- Are you wearing
a bulletproof vest?

- You want one?

- I think we can agree our
partnership has been a success.

Your product line is pulling in
millions nationwide,

and we've completely distracted
people from super fracking.

- Okay, what is super fracking?

- Uh--uh, don't worry about it.

Uh, but this protest,
it--it's growing out of control.

We need to find
a way to contain it

while sustaining profits.

- I have an idea.

It's daring and original,

but if the focus group agrees,

I think it'll work.

- Kate, John,
I've been thinking all weekend

about whether or not
to change Matt's Brew,

and I've finally
come to an answer

that's true to who I am.

- Actually, we've moved past
the Matt's Brew concept.

Uh, it turns out
the whole self-made man

is not tracking well
with male millennials.

- Well, but--
- This is our new beer.

- It's an energy beer.

- We have certain friends
at the FDA

who are turning a blind eye
so we can rush it to market.

- We're gonna market test it
at Protestfest.

- What's Protestfest?

- Oh...
- Oh.

- Ooh!

- P-P-P-Protestfest.

- The protest is now
a pro-fest in Protestfest,

a four-day music festival
celebrating protesting.

Headliners include Kanye West,
Rage Against the Machine,

and LCD Soundsystem,

playing their final show
on Friday

and their reunion show
on Saturday.

- Oh, my God.
This was my idea.

- Oh, my God, I love your scarf.

- This is my nightmare.

- Oh, what up, sellouts?
You here to oppress me?

I'll take a TradeMarq Tango,
please.

- That'll be $13.99.
- Awesome.

- Matt, Matt's mean friend.
What's up, my dudes?

It's me, TradeMarq.
I keep the mask off in public,

so people don't ask me
for selfies.

- I thought you were burnt.

Where are your face burns?

- I don't have face burns.
I focus grouped that backstory,

and it killed it
in the 18-49 demo.

Anyway, I gotta go DJ
the Devour Mac and Cheese rave.

- I thought you were
a real artist,

but now I know
you're just a sellout.

I don't wanna be
anything like you,

except for your fame, wealth,
power, and social status.

- I actually agree with you.

Thing is,
most people are so boring

that if you just put on a mask
or do anything slightly weird,

they think you're a genius.

So that's what I did,
and now I'm rich,

and I love it.

I love it so much.
I sleep really well at night.

I got 13 hours of sleep
last night.

- I'm so jealous of you,
it's insane.

Come on, Matt,
let's get out of here.

- Oh, shit, I thought
we were going that way.

Fuck you.

- I have a lot of sex too.

- ♪ And I don't give a damn
about a greenback a-dollar ♪

♪ Spend it fast as I can

♪ For a whaling song
and a good guitar ♪

♪ The only things
that I understand, poor boy ♪

♪ The only things
that I understand ♪

- Super fracking was
unanimously approved

by Congress today,
as advanced sales

for next year's Protestfest
were announced.

- Outdoor music festivals
are my life!

- ♪ Travel where you will
and grow to be a man ♪

♪ And sing what must be sung,
poor boy ♪

♪ Sing what must be sung

- Feels pretty good, huh?

- Yeah,
you really are an artist.

I'm sorry I underestimated you.
- Ah, it's okay, buddy.

Oh, shit, it's the cops!

I was always so bad
at not getting caught.

- ♪ Spend it fast as I can

♪ For a whaling song
and a good guitar ♪

♪ The only things
that I understand, poor boy ♪

- This is technically art.

Most people would never call
this art in a million years,

but if you really wanna--

you know, it's hard to argue
that this is not "art."

Is it supposed to look bad?