Original subtitles

Hello everyone and welcome back to the 30 day Summit Part 2 interview with Jeremy

Mcgilvery where he's going to be showing us a screenshot tutorial inside of his

own click funnels account showing you exactly how he set up one of his two

comma club funnels.

I'm absolutely delighted now to hand the

reins over to Jeremy so that he can explain this all to you awesome thank

you. So I'm going to digress back a little

bit. And draw a picture.

Ok, So what we did is we started out running people to a webinar and we

followed the perfect webinar.

We followed exactly what's taught on

funnel hacks and the thing that we did different on the webinar though, and this

also came from I think something on Russell's podcast is we wanted to make

certain that people are getting to know who I was before they jumped on my

webinar and I pitched them immediately.

So let me come over and kind of show you

what that looks like.

This is our landing page.

And notice how it's just extremely simplistic.

And then when it comes to mobile as well, it's real easy to click the little button

right here so they can automatically sign up to the webinar.

We have a little bit of social proof right here with millionaire mentor.

And then what we did here is we tried to do as much curiosity as possible.

We want people to know what's the OSPF tactic, you know, what does that mean?

How did that work? And then we also want to have a bonus for

them coming on and staying there.

What was next with that?

This is the pre Web class training.

And this is where I'm going to try to get

people some results and get them to learn about myself and who I am before they

ever even jump on the webinar.

And so there's three videos right here

that's going to show them, you know, how to make eye-catching scroll stopping

images. And there's three hacks I'm going to show

them right here that's going to show them how to grow their Instagram following and

get engagement.

And then I give them images and a Dropbox

video so they can spend their time making money and not making images.

And then over here I answer some frequently asked questions.

But I'm typically asked on these webinars and then I do a soft sell to sell my

Instagram book down here.

We give them a little worksheet to

download so they can follow along and then some testimonials from people who

have attended the web classes before.

And then all they're going to do is

they're going to transition into the room.

We don't do replays.

We've one time did like an encore

presentation. But I think it's really important to tell

people that you need to show up live, you need to get the information and it's

proprietary stuff that will be on there.

And I think that this bridge right here

and this goes, you know, from what Russell taught when he was saying

something about. When these kids went to a university and

there's two separate professors, one professor was given a bad introduction

and another one was given a great introduction.

And the person who was given a bad introduction to all the students hated

all the one that was given a great introduction they all loved.

That's definitely giving the Cliff notes of how Russell told it.

But I wanted them to build up some I guess just reference points with me

before they jump onto this web class.

And I think that's what helped me convert

really well.

As well as not doing the replay and then

having a crazy follow up sequence that would get them back on the webinar or

they would retarget them and try to get them to schedule another time for some

other training that I have.

So that was the webinar part.

I think that that's pretty straightforward now later after the

webinar, I introduced my book.

And if you're involved with click funnels

for more than a minute, this funnel should look extremely familiar.

What we did is we've tested this headline a ton of times and getting to 10000

thousand followers was really the key that people wanted to be a part of.

And so once you get that 10000 thousand followers, you have the swipe up

capability where you can drive a ridiculous amount of traffic on

Instagram. But we wanted to help people build their

followings. And then the two step order form was

really important. I think that everyone should have a two

step order form because if they don't complete this or if they don't finish

putting their credit card in there, that gives you a way to at least get the lead.

And you can follow up with them regardless if they buy your book or buy

whatever it is you're selling or not, but you have them on your email.

List and I think building your list is more important sometimes and building

your bank account because that goes back again to not getting rich fast, but

getting rich forever.

And so we put some bonuses right here.

The forward of the book you can actually listen to by millionaire mentor.

And then down here we worked hard on the cover of the book, the design.

We wanted the design to be beautiful.

We wanted to scream Instagram.

And the moment they actually saw the book.

And then we sent proof copies out to people and got amazing testimonial videos

from people about the results that they've received from this book.

And so this book played a really big role in what we did.

But I think that.

Where was it?

Let me go back to we can even, let's look at like real time right now of what's

going on. Just to reiterate, practicing, you know

what I teach if you can look at the live activity.

So 3 minutes ago someone bought the book.

These are people that opted in, maybe we

can hide their information, but every 13 minutes go.

I mean people are buying this book every day, all day long.

And so when they come in here for we'll call this the book funnel now.

They're retargeted.

With emails.

And also with retargeting ads through Facebook pixels, getting them over to

this webinar and when you can create that I guess credibility with people before

they get in your webinar like my webinar right now to cold traffic will convert it

maybe 6 % on a really good day 8 %.

But the webinar after they get the book

converts anywhere from 15 to 31 % which is extraordinary.

And I know it's a lot of work to write a book and I don't recommend it for most

people, but almost going to these private label.

Site websites and getting amazing ebooks and indoctrinating people into your world

and then turn them back on to your webinar and then pitching them after

you've already had that bridge, after you've, you know, trained them a little

bit before they they've got onto the webinar.

Telling them that there's no replay and showing them that results in case studies

that other people have received is really been the game changer.

You know, I tried so many different funnels.

This is the biggest takeaway from funnel hacking live and here's a plug for funnel

hacking live if you don't go, it's.

It definitely will change how you see

things. I created 182 funnels in two years.

182 that's ridiculous.

Maybe five of those funnels have made me

money, and so it's really important to just focus on your core funnels.

Free Plus shipping offers, webinar offers, opt in offers.

Pick one or two funnels and when it doesn't work really well for you, don't

jump into another funnel.

What you should do is constantly tweak,

constantly figure out what's working, what's going to one more stat with this

book. So we can kind of look.

Behind the scenes here and.

Ok, so this is just a one month time

frame. From the twenty to here we've got 1$ 50

two forty thousand revenue and twenty three dollar cart value.

So what that means is I can spend up to 23$ to sell one book and break even and

get a customer and then guess what happens, I get them on the webinar and I

increase this closer to almost 65$ But something that people don't know about

click funnels sometimes when you go to these stats.

Are these little down arrows, and so these down arrows are what's going to

show you your split testing.

And my, OTOH, we're working on those as

we speak to try to bring those values up.

But it's just so many small little things

that you can do inside of your funnels to help generate the revenue even.

Let me show you one more tweak.

Inside of here that we made.

So this will be the shipping part and this is the order bump and we're still

testing that as we speak, always testing.

You never know what the answer is.

This instant viral video right here and even the little proof that Clickfunnels

has inside of their program is what's changed the dynamics of everything.

If I was just running people to this book right here, I would be getting

slaughtered. But because of the upsells, because a ton

of people take this 37$ upsell right here, it allows me to increase.

How much I can spend to bring people into my world, how often I can collect email

addresses and then how we can really generate revenue.

And I think that's where a lot of people are going wrong in online marketing.

They're focused on the front end.

They're focused on not creating, you

know, real value, creating email addresses and then constantly becoming

someone that they go to find the solutions.

When it comes down to what is your niche, what are you actually providing.

Does that answer some of the questions about the tunnels?

Oh absolutely.

So i was actually curious about this and

was going to ask you about it on the first interview.

We were running out of time.

I was wondering when you were telling me

that you were you were using Instagram shout outs and you said you need to offer

something for free rather than send them to a paid offer.

I was wondering if that included free plus shipping or it was only like free

PDF downloads, but this is the offer this free plus shipping.

Book that you are using with the shout outs.

Yes, yes, but can you all, can you see my screen right now?

Ok, so this is going to be a 100 % free, ethical, blatant bribe to get people on

my list right here.

And I'm going to give you an ebook.

I'm going to give you Instagram images.

I'm going to give you a very short

membership area of videos.

I'm going to give you another ebook.

I'm going to use 108 split test and ask people how you heard about this right

here. We're going to use some copy and then

this is just a free opt in to where I'm going to get your name and email address

and then after that I'm going to have a insane email follow-up sequence getting

you on my webinar and trying to sell our flagship Academy.

Ok, that makes a lot of sense absolutely.

Ok. So for so could you, could you do me

a favor and just kind of walk through very briefly a high level overview of

just one more time.

I know you were kind of going into it in

the beginning when you were showing us on the drawing app, but.

Ideally, how is it that you want someone to walk through the webinar?

Free book upsell or Academy process? Just how is it that exactly?

The problem is we couldn't get enough people to buy my book or opt in my opt

into my book in order to get that warm of traffic on my webinar.

And so we use that modality to get people over to my webinar.

But we also use so.

Let's say this is my free.

Plus shipping offer, which is my physical copy of my Instagram book.

And now let's say this is the page I showed you a second ago.

That was just the.

Our six figure blueprint right here.

And so that's going to be just an email is all it takes to get this.

And then we also have just a webinar signup page.

And so all of these people are going to be moved to the webinar.

So I can try to sell them for a nine ninety seven program on the webinar or

they're going to be sent through my book funnel through the free plus shipping and

then they're all going to go back to the webinar.

I guess there's the webinar and so we'll run traffic.

Directly to the webinar, cold traffic to the webinar that will convert around 6 %

of buyers. And then when we send people from the

email, opt in or from the free plus shipping over here, they'll convert

anywhere from 15 to 30 %.

And that's where we made the majority of

our revenue was on our webinar, but we were able to get all of our leads coming

from these two funnels right here.

Ok, that's so much clearer.

I appreciate you laying it out like that absolutely cool.

All right.

Is there anything else that you'd like to

show us in this video? I think that's it.

I just want the people who are watching right now to realize this is more of an

art than it is just grabbing a template, throwing some copy on there, and then

running an ad or connecting with an Instagram influencer.

You noticed in a lot of the things that we're doing, we're constantly fine tuning

what we're working on.

We're constantly analyzing and adjusting

what's taking place and just because you're getting an opt in rate.

For a 6 % buy rate on a webinar doesn't mean that's going to happen tomorrow, the

next day.

You've got to constantly be as soon as

this business and you've got to constantly stay on top of this and

evolving and finding different ways to get as many people as possible into your

funnels onto your list.

And then don't just make offers once

they're on your email.

List i teach this as much as possible.

Try to just add value to people on your email list and then occasionally make

that offer after you've already earned their business.

I think too many people are so focused on the front end.

They're so focused on an instant gratification that they're not able to

have the long term success and stay in this business long enough in order to

have, you know, real financial certainty absolutely yeah.

That's one of the greatest things that I love about click funnels is that ability

to add in the one click up sells and the down cells and then to be able to link

people from, you know, one funnel to another and you know, to have that

continuity so that you can really make money on the end with those profit

maximizers. And I do agree with you, there does tend

to be a focus on, you know.

Breaking even or making profit on those

front ends, but that's not really where it's at absolutely great.

Jeremy, thanks so much for being willing today to show us inside, you know, behind

the scenes of how your funnel works.

I know I've learned something and I'm

sure everybody watching has as well.

So we really appreciate it awesome thank

you.