Original subtitles

Hello everyone and welcome back to the 30 day summit.

My name is Bailey Richard and this is my Part 2 interview with James P Friel, who

is going to now be walking us through one of his incredible funnels.

So James, why don't you take it away? Hey, Bailey.

All right.

So here we go.

So like we said in the earlier interview that the high ticket funnel is it's

really simple and this one is a little bit more elaborate than the one that I

described that people should.

Set up in their first 30 days but it's

not really that all that complicated.

And so this landing page is as you guys

can see it really basic, right.

And this is you know this is built in

click funnels. You know this page probably took 15

minutes to build and so there's a couple different elements that I want to draw

people's attention to here.

So this is a lead magnet download and

this the reason that we have this is because.

You wanna run some cold Facebook traffic to this and get people to raise their

hands and say that they're interested in, you know, figuring out how to solve the

type of problem that I know how to help them solve, which is growing and scaling

their business. And so you'll notice a couple things on

this page. There's you know what is the thing it's

free CHEAT SHEET download.

And two, we've got a great headline how

to quickly turn your executive assistant into an operations Rockstar to help you

scale your business and then also qualifying that this strategy.

Works in virtually all six and seven figure businesses, right?

So there's nothing like all that complicated about this page.

And we send cold Facebook traffic to this page and if they, you know, click

download now. Umm, you know, that's basically it.

And they get the, you know, the center of their name and email address and move on

to on to the next page.

So the next page is this one.

And so this is the landing page.

And here we've got again, you know, just

an attention grabbing thing and then another headline.

You know how to transform your business and from a time sucking vampire into an

income generating machine that practically runs without you.

And this here is.

This is about a 14 minute video, I think.

Yeah, probably about 1314 minutes.

And it's really just talking about the

common problems that a lot of entrepreneurs have after they start

growing in, you know, getting sales in their business.

And so for you guys who are developing out, you know, your funnel at first, you

know, my recommendation is just take your case study video with your Keystone

client and put that here on this page.

But eventually you might want to

experiment with other things and so that's what we did here.

And basically this video, you know, adds a bunch of value and then gives them the

opportunity to fill out an application.

So as I talked about before, we've got

the opportunity for them to apply for a discovery session.

And you know, this one happens to be 4 pages.

But again, this is all built in click funnels.

This is, this is simply a form that's embedded here on this page, you know, the

videos embedded like all that stuff.

And then below that page we've got you

know. Some testimonials and some social proof

and things like that.

And then after people submit their

application you know then they're taking taken to a page that gives them the

opportunity to schedule a time on one of my sales per people's calendar or they

could call in if they want to you know move even faster and then they just

schedule a session and that's what happens.

So it goes from lead magnet and this we're running our cold Facebook traffic

to this page where we have the.

Call to action to get them to default to

form for the for the session and then to this page here.

So just to give people some numbers on this page here, this lead magnet page.

We've consistently been running traffic to this for a really long time now.

And I think at first glance you're like man this page is really boring.

I actually got this idea from somebody's a really good marketer named Alex Becker

and he's just like the uglier the better and so this page is consistently.

About 50 % opt in off of completely cold traffic and then when people get to this

page, approximately 30 % of those people will start filling out the application

and then about a third of them will automatically go ahead and schedule a

time. So put that in costs on this page.

Our costs are generally around 5$ to get a lead and then you know, so if we're you

know getting.

About 10 % of those people ish to fill

out the application.

Then our cost per application is you know

about 50 bucks, which is very good, especially if you're selling a high

ticket program. And so that's, Umm, it's a super simple

funnel. I wish, I wish I had more glitz and

glamour to share on this, but that's the whole idea behind a high ticket funnel,

especially one that's sort of paired with a really simple lead magnet is that there

doesn't have to be a lot of work going into the design or anything else.

The most important things on this or just that, you know, you really understand

your market, you understand who you're selling to so that you can call them out

and then you can add a ton of value to them on this page and give them a really

good reason justification for filling out that application form.

Ok. I have a question.

So you mentioned on this page we're

staring at right now that people could drop in the case study video and then you

know test potentially other videos in the future.

Are there any other things in this funnel that you split test whether it could be

something simple like a headline or maybe even the structure of the funnel, you

know, application first versus scheduling a call first or something like that?

Yeah so one of the things that we're actually split testing right now is we've

moved this page sort of out of the funnel for the time being and now.

A new page has a quick what we're calling a bridge video.

And the bridge video is simply something that says, hey, you know, thanks so much

for downloading the CHEAT SHEET.

You know you're going to get a ton of

value from. It's going to help you with XY and Z.

And I've actually put together a bonus training that you guys can take.

And if you're interested in taking that training, click the button below and go

to the training.

And so the training is actually my auto

webinar and people can go and watch the auto webinar straight through this funnel

without registry.

Registering or re opting in and that's

one of the things that we're testing right now and it appears to be working

really well. We're actually getting 50 % of the people

who hit this page to go and watch the webinar and then we're getting, we're

getting a good a good view rate on the webinar and we're getting about 10 % of

the people who finish watching the webinar to fill out applications.

So that's something else that we're doing.

It's a little bit more advanced, but I would definitely encourage you guys to

test and try.

Different things that you know and even

when you have something that's working, there's no reason to stop split testing

and optimizing, because you might always find something that works even better.

Definitely I'm curious I'm not sure if you might know these statistics or not

but on the skip the line the third page on this funnel when it when it comes to

people who are scheduling those calls with you are people who schedule the call

on this page more likely to actually end up working with you and take you up on

your paid offer versus people that don't.

I'm just kind of curious about that yeah

I think they are you know it's one of these things where if the person.

If you know when they fill out the application form, if they seem like

they're a good fit, we're going to follow up with them regardless.

But I definitely think that there is a little bit of an edge from the people who

decide to schedule a time because it's just another micro commitment that

they're making to saying, hey, I really want to move forward and figure out what

this is all about.

So I definitely think that the balance

tilts in the favor of more paid customers are coming from people who schedule, but

definitely not to the point where.

We don't worry about the other people.

It's just that it gives us a certain a sense of where that person's head is at

and that they're making another commitment to go further down the line.

See, that's interesting to me because I wasn't sure if that was going to be your

response or you might have also said that because this is such a simple funnel and

it only has a few steps, you get a lot of people scheduling calls that might not

necessarily be as serious.

They maybe were just kind of scheduling

the call because it was offered to them, but then not necessarily following

through. So it's great to hear that micro

commitment is actually what helps them get to the final stage yeah and I and I

will add that micro commitment is not enough on its own and our experience.

At first we were having some challenges with show up rates for people who did

schedule those calls and because of the simplicity and everything like that.

And so you know somebody from my team got basically just super militant about

following up with everybody who you know, who scheduled the call and we have you

know all the typical automatic automated notifications and like text notifications

like all that stuff that you would expect, but the personal touch from hey

we noticed that you scheduled a call, you know, it's coming up next Wednesday or

tomorrow or whenever it is.

You know it's really important that you

be on the call and everything as a, you know, personal email and a phone call

from somebody real that really helped our show up rates significantly and we've

also gotten to the point where.

If somebody doesn't Umm, you know respond

back and actually confirm that they're going to be there within, I think it's

within 24 hours, it could be 48 Now we proactively cancel the call.

We won't even keep the calendar blocked for that person.

And so there's definitely some sales pipeline type management that has to take

place after people initiate contact through this because some people will

like even forget that they did this.

And you know, everybody's busy.

And so I think being really aggressive after the person fills out the

application, after they schedule the call is really what helps take things to the

next level fantastic yes, that's something that I was thinking.

Just looking at your calendar here, it seems like you're taking calls on

Wednesdays and Fridays.

So you know, there could potentially be

you know, a week or depending on how blocked you are, maybe more before they

would actually get to finish that call.

So I can definitely appreciate those

necessary steps in the pipeline to making sure they show up yeah yeah, exactly.

I'm curious also about the very first step in the funnel, the free CHEAT SHEET.

Just I'm wondering if there was a reason why you went with that particular form of

opt in as opposed to any other type of PDF like an ebook or something or maybe

even something else.

You know, you said you were testing the

potential webinar, you know, why was it a good idea to have a PDF opt in rather

than opt in for this training or something like that?

Yeah, so we have both, you know, we've got multiple.

Tunnels running simultaneously that all sort of stack on top of each other.

This was this was the first one that I had a lot of success with and that's why,

you know I wanted to show this one and the and the download is you know it's so

simple. It's a single page PDF and it's really

good but it's simple nonetheless.

And it adds, you know, a ton of value and

it you know took me an afternoon to create the PDF and then I had the

designer make it look good and everything like that but Umm, you know i'm just I'm

just a very practical person and I like to find the you know the shortest path

from point A to point B and once we got this up you know it started you know

converting it you know 50 sometimes even 60 % to cold traffic and it was easier

for me to be able to build my list and just get people to fill out the

application after I you know shared some extra value with them in this PDF.

So right now you know if somebody comes through here and they download it.

And they don't take the free training.

We, you know, we retarget them through

ads and we retarget them through email to take them to.

You know, I think we have 4 total funnels running simultaneously to all lead to an

application process now, but this is the simplest point of entry from my opinion,

I think it's the easiest to get going fantastic james, this has been great.

Is there anything else that you'd like to share with us about this funnel?

No, I don't think so.

I mean i think it's just important that

people don't overthink this whole process, right.

You're, you know, there's a lot of funnels, right, like so i have a couple

ecommerce companies as well and those things are in some regards from a funnel

perspective more challenging because you're trying to get people to take out

their wallets and buy something right there without having any conversation or

more. Context or anything like that.

And so you got to remember with a high ticket funnel, the thing that you're

trying to do is position what you do to show people that you know how to do it,

get share social proof for it and just get them to raise their hand and say,

hey, they're interested in and potentially becoming that next case

study. And so with that in mind, it doesn't have

to be all that complicated.

And so I would encourage people to keep

it simple and just stay focused on adding some value.

Sharing social proof and getting people to raise their hands so that they can get

on the phone and.

Start working with you fantastic james,

thank you so much for walking us through this funnel in this part of the interview

and for delivering all the value on the first part of the interview and the

summit as well.

We really appreciate it.

So thanks so much.

Absolutely happy to do it.

Thank you.