Original subtitles

Hello everyone and welcome back to the Part 2 interview of the 30 Day Summit.

My name is Bailey Richard and this is the behind the scenes click funnels look with

Alison Jay Prince.

She has built multiple million dollar

online brands. She is an ecommerce expert and I am

delighted now to hand the reins over to her so that she can share the inside of

one of her award-winning funnels.

So Allison, feel free to take it away.

Getting I geek out about ecommerce.

I'll tell you what.

So here's the deal.

I'm going to show you what I talked about

in the first interview.

I'm going to show you exactly what I was

talking about, this one.

We have sold this cupcake trade so many

times, we've actually sold out.

So I've duplicated this funnel and we're

about to launch another one with another style of tray.

So basically this basically the same thing I just wanted to show you.

Exactly what I was talking about based on that first interview.

Ok, so here's my just my simple keep it simple.

Very simple. The more complicated it is, the more frustrating your customers will

be. And if you have glitches in it, the more

you're going to.

Want to scream?

Ok so here we go.

This is what it looks like on the front

end and honestly like this is the template for from the daily deal.

I didn't have to go and try and figure out where to put stuff.

All I did was use my free canvas 14 day trial Rex.

I didn't have any money, put my logo and my colors in here and it's basically

built out, which is really nice of click funnels to do the majority of the work

for me. I appreciate that.

Ok, so when I'm driving traffic here, and I learned this from Steven Larson, is put

free as many possible times as you can on the site because people like free, right?

That's why we go stand in parades and 120 degree weather to get some free candy and

possibly a free T-shirt We love free stuff.

So here's my product.

Usually I would have on the product just

a little bit bigger, but like I said i just was putting this together so you

could see what I was talking about.

So they land here, it's a free or it's a

cake stand. And then we're going to throw in 55

minute recipes, a set of 12 cupcake liners and free shipping and you can say

I've got them right here.

So here's the cake stand.

Here's this you guys.

I just did it.

On Canva for free with the free trial.

And then I just went and found a free.

Every iPad image to put it on there so people can see that it's actually comes

on an iPad or it's a download and they're not waiting for it to ship because I

don't want them to be like, hey, where's my cake recipe book?

It's not a book, it's a PDF, right? And then here's the cupcake liners and

then free shipping.

So I've got free free here, free here.

As many possible times as I can hit the word free and then down here.

Is just, you know, the measurements, just some basic stuff.

And then here is another thing that I think is very vital to selling a product

is a video.

And it's a video that shows how the

product is used.

Not necessarily.

Hey, look at this cool product, look at the bottom, look at the top, look what it

looks like when I drop it.

It's actually using the physical product.

So is it OK if I share part of this video?

Absolutely of course.

Ok. So you can see this was one of the

businesses that I just recently sold.

This one had 7 5 million views on it,

zero ad dollars.

It went viral.

People were sharing it.

And we sold out of this trait within

seconds because I showed people how to use this tray.

So here we go.

There's little music that goes along with

it. I don't know why it's not showing.

And you can record with your phone.

You don't have to have super fancy

equipment. Phones have come a long way.

The key to getting good either photography or videography is recorded in

the shade.

You do it in direct light then doesn't

look so hot, so do it in the shade.

And I actually recorded this one on my

front porch. I just brought out my desk table that was

white and held a camera up above.

And it's just a 5 minute ice cream cake

that someone can put together and serve at a birthday party when they forgot that

it was their kids birthday party, right? You're swallowing a problem and voila.

And if you need inspiration, that's what Pinterest is for.

Go over to Pinterest and get inspired on how to be able to use your product.

And so I put that on there because then they're like, oh, that's a great idea.

I need that cake stand to be able to make this five minute cake.

Ok then.

Let's see what else I've got all my.

Everything down here, I've got some weird coating on the bottom I need to delete

there. But questions I want people to feel

comfortable from buying from me, right? And I know this is a little bit blurry,

so I will fix that.

But I want people to know that they're

not going to get in a battle.

Because have you ever.

I don't know if you've ever gone to target and tried to return something

without a receipt.

It's like the worst experience ever, and

you never want to go back there.

But if you go to Nordstrom's you can take

shoes back from three years ago and they'll take it.

Back from you.

And so that's why so many people have

Nordstrom. And I do think targets got a little bit

better on their return policy.

But there was a while where I was like, I

love target, but I'm not willing to shop there because it's such a hassle if the

product's not quite right.

So I want to let people know that they're

not going to have to jump through.

I don't know.

Leaps and bounds trying to get that a return on that product if the product

comes broken. I mean, we're humans, right?

The UPS men are human and they drop stuff and stuff breaks.

I want to.

I want them to know that they're safe

ordering with me.

Ok, then go to step number two.

Right here.

Actually going to be using and in the

chapter the I put where to get some code for them to be able to order 1-2-3-4 or

five products. This was from Jamie Smith and in his CF

Pro Tools. I want people to have the ability to

order multiple trays because maybe they're having a big party, maybe they

want pink cupcake liners on one and blue on the other or whatever, right?

So give them the opportunity to order more and.

Usually that third item, so one let's say is it.

This is just me throwing out easy numbers.

One is it 10$ one is at 20$ and the third is at 2425 dollars.

So it encourages people to buy multiple of these products.

And then the last thing is the order.

But I am going to do prime shipping,

which I'll change that to faster shipping where they just literally get just moved

to the front of the line of shipping.

I don't. I'm not paying for faster

shipping. They just get moved to the front of the

line when an order comes through.

So that's what that is.

And then any questions? You have questions on that one?

Nope i'm good.

Ok. So then I'm going to show you, oh,

another thing that I feel very.

Like i think pages need to have.

Especially ecommerce pages is about us and the FAQ let people know.

A little bit behind the scenes online, most people have been scammed, right?

And so if we can put in about us and give a little bit of the background, that

doesn't mean you have to put your face out there, but maybe where are you

shipping from? Maybe some.

A story that connects into what you love.

Kate stands so much something that gives

the human touch because a lot of people have been burned online and ecommerce,

and about a section in the FAQ section helps to diminish the fear of ordering

online from an unknown or a new company.

Ok, next thing.

Ok, so here's my.

Otoh, I'm not wanting to make this

complicated because my goal here is to get them into some type of a continuity

program. And so.

If they come in, they buy the cake stand, they get the free cupcake liners.

I want to give them something else for free.

So what else do we need to make cupcakes pretty?

How about some piping tips, right? You can get those for so cheap off eBay

and they get the free piping kit if they enroll in the 1299 a month cupcake,

something of the month, right? And so like my whole goal is to get them

in this. They come through and I don't want to

lose them. I want to get reoccurring revenue all the

time from them.

And so I mean this is just cupcakes, but

you can do it.

With let's say you sell earrings, right?

Your you give earrings away, and then your next one, your freebie is.

Which earrings make your face look thinner?

I don't know.

Some PDF, right?

And then on your upsell, how about would you like another free pair of earrings if

you enroll in the earring of the month club?

Right, so you're trying to get them to stick and pay longer.

So that's my whole goal here.

Then when I'm done with this, I send them

to a thank you page.

And I can even put a video on that says,

hey, thank you so much for your order, watch your email.

I've got a surprise for you.

They go to the thank you email and that's

when I announce, hey, check your inbox tomorrow because I've got another free

offer for you or another really good offer if you can't do something for free.

And then that gets them in the chain.

So now you've got them on the call you.

They bought continuity and then you're selling to them.

Two more times before the CART has even really closed.

And so that's the back end of an ecommerce funnel.

They don't need to be complicated.

Yes you can do more upsells and down

cells. If you can't do a continuity then yeah,

add up cells or down cells or other things like that to get more cells.

But try and simplify the process.

Try and make it as simple as you can

because your customers, they get distracted.

Now ecommerce is so.

It can be an overwhelming nightmare like

for me to go to a site that's chock full of items, I'm like, I don't even want to

think I'm going to go somewhere else.

Just make help us make our decisions

faster. Consumers, as consumers, we've just been

stimulated so much, right, that having to make choices is harder.

And I've noticed this over the past decade that I've been doing ecommerce, we

have to simplify the buying process to get them to commit to buy.

If we're constantly bombarding them with multiple things on a page, they don't

know what to do.

And then they don't buy and we want to

get them to buy.

So simplify that process.

What I absolutely love about this is that when so many people hear the words

ecommerce, the first thing that they start to think about is my store, my

Shopify, that sort of thing.

They're not really thinking about

funnels. They're, they, you know, they really

don't think about how they can put together that incredible offer, you know,

that we were talking about in the part one interview.

And I love everything that you're saying about this, about how you can use funnels

to simplify the buying process to help people make this decision so much more

easily. And it really just goes back to.

You know how we always are talking when Russell's discussing your offerings about

making it a no brainer and how you can you can apply that to ecommerce as well.

It doesn't have to just be for info products on a webinar or high ticket

sales. Yes, that's exactly it and the best thing

about click funnels like I where was click funnels a decade ago, Russell?

But ecommerce, when you go into like other online shops to set them up and

makes you, it makes it feel like the shop is empty.

It makes when you go to it and you don't have a lot of product, it's like going

into a store that's going out of business.

It doesn't have their shelves stocked, right.

We'll click funnels has allowed it to make it look.

I mean This site is full, it's full of goodness, it's full of information it's

full of value that is so hard to replicate on other sites and so the

simplicity of just being able to offer one product is amazing.

And honestly, when I started on day one.

I didn't have like.

I literally looked around my makeshift office and found some old vinyl

lettering. Not old, it was so good, but vinyl.

Like strips of vinyl that had a little dust on them.

I cut them into strips and that's the very first product that I sold and I

couldn't afford to stock a whole entire ecommerce store.

You don't have to do that now, and click funnels gives you the ability to make a

beautiful looking site that feels like it's got soul and it's got.

A party and not this abandoned going out of store or going out of business shop.

That's such a great point that you know, whenever you're just getting started and

you're broke in this hypothetical situation, you don't have the thousands

of dollars necessary to stock the inventory for a gigantic store.

Even if you weren't pre buying the products.

It's, you know, and even if you were just selecting trending products to sell,

trying to fill out a store with all of those different products in advance, not

even knowing if they're going to be winners or not, I mean that's quite a

challenge. So this really does solve all those

problems. You're right.

It does.

And one more story that I want to tell

you so. I've told this other places, but there

was one point in my career where like again, didn't have any money.

So that seems to be like the common theme, right?

When you're getting started, you're counting every single penny.

No matter what industry you're in, you're always counting pennies.

And I didn't have it was after the vinyl and then I sold some other type products.

But I didn't.

I needed to find product quickly because

I needed to sell a product the next day and I couldn't order anything.

I didn't have enough time, so I literally went behind the shed of the house that I

was living in at the time, got this big long board, cut it down into squares, put

it up on my site, and we ended up selling over 9000$ within 24 hours of these

wooden blocks. After the sell, I'm calling every wood

structure place that I could possibly find.

We ended up finding one, they shipped it to us in two to three days and our

customers were happy.

I had the money to pay for the product

and then I had such a big chunk of change that I was able to start looking into

manufacturing from China because I actually had the money to be able to

build my business and so.

Bi mean just look around.

Most of the time we're sitting on a fortune.

We just.

Would we just need to look a little

harder at it? Absolutely great words of wisdom,

Allison, thank you so much for being a part of the 30 day summit and for being

willing to show us this incredible funnel, both your part one interview and

this one as well.

We're just chocked with so much value.

So I just want to thank you again absolutely thank you.