All language subtitles for 02-Who Needs It

All right. So let's talk about who needs
the funnel, because there's two types of

businesses that need funnels.

Well, first of all, every business needs

a funnel, but there's two types of
businesses.

We'll break it down into two categories,
big ticket and low ticket.

And so you need to decide who it is that
you need to go after.

And what I recommend is picking a niche.

Because if you get you and your funnel

builder, your funnel maker, good at a
very specific industry, let's say that

you nail down a funnel for dentist and
you just go after dentist.

And all you got to do at that point is
copy and paste, copy and paste and

different marketplaces as opposed to
setting up a dentist and then setting up

a plastic surgeon and then setting up a
plumbing company.

And there's nothing wrong with that, but
there's so many dentists.

Did you know what, like one in six
people?

Graduate from high school or from
college.

Go on to become a dentist.

It's like an out.

I just made that up.

But it's like something outrageous like

that. Statistics are all made-up That one is no

different. But it's something outrageous that

chiropractors, they're on every corner,
dry cleaners are on every corner.

So once you get a once you nail down a
funnel for a specific niche, you

shouldn't just start.

Always recreate and funnel after funnel

after funnel.
You should just go hammer that funnel

into that niche.

Because look, if you go to any market

then you see the same attorney ads,
right?

Jim Adler in Texas, it's John Adler.

In Arkansas, it's Morris Bart and

Louisiana, it's the same exact ad, just a
different character.

That's a funnel, right?
They just dropped the different picture

inside the funnel.

So I want you to think about that in your

business. Like, so the best thing that you can do

is go after a niche.

And so then you got to specialty, right?

Like, I specialize in the real estate
niche.

That's how I started this whole thing.

Now I can build a funnel for anybody, but

I specialized in the real estate niche
and it was so easy for us to spit out

real estate.
Bills that we could do so in 30 minutes

and charge 6000$ When's the last time you
made 6000$ for a true 30 minutes worth of

work?
Well, maybe it won't be that long now

that you're in this program, right?
Maybe you'd be like, OK, now I know what

the bar set at and now I know what I got
to do.

We used to do that all day, every day.

But the first thing is i picked them

segment of the market that I could go
after and that was real estate agents.

So let's talk about some of the big
ticket people, because that's what I've

always I've never really been after the
low ticket stuff.

I've always gone after the big ticket
items.

The first thing is dentist.

You know if you need to go replace a few

teeth I had to have a crown put on in my
gums clean like maybe two months ago.

It was like thirty six hundred bucks man.

Everybody that walks through the doors

like an ATM for those guys.

No wonder. And So what you want to do is

you don't want to pick the dentist to go
after dinner is in small town America.

You want to go after the dentist that are
in competitive markets where there's a

ton of market share and they're probably
under underserved in the marketplace and

they're wanting to grow and everything
else.

So specialized plumbers people think
plumbers are broke but usually if.

Plumber comes to your house or if a
plumber does a job it's going to be five

hundred six hundred eight hundred maybe
two, three thousand dollars.

Depending electricians the same way.

Pretty much all the trades worked that

way. So you can get a plumber or an HVAC

company or a roofing company, something
of that nature.

A few more deals, man, that's thousands
of dollars that's coming to them as well.

Chiropractors, you know, they do repeat
business plus they usually charge, you

know, thousands of dollars for
adjustments and things like that come in

and the supplies and all that stuff.

So the average customer to them could be

worth. Than fifteen thousand dollars per year

coaches, you know people like myself,
coaches, consultants, we need funnels.

We need a ways to create funnels so that
we can get our message in front of people

and most of us charged you know anywhere
from 5 to thirty thousand dollars per

client. So we're a big tickets.

You could charge somebody like us 5 to
ten thousand dollars for a funnel that

converts us a few clients and we're happy
as a pig in shit.

And then another example would be real
estate agents, average real estate agents

going to make 5 to ten thousand dollars
per transaction.

So if you charge them.

5 to ten thousand dollars we charge 6

back in my day.

But if you charge them 5 to ten thousand

dollars for a real estate funnel, then
it's real simple.

They make one or two sales throughout the
year and this thing's paid for itself.

But let's talk about some of the low
ticket things too.

And again, you need to decide what your
niche is.

Go after that niche.

Dwayne step.

He decided that his niche was the car
business and that's what he went after.

Now he's expanded, he takes on other
people, but he had a cut and paste niche

that he blew up first they got to his
first fifty thousand dollar month and

then he expanded from there.

You have to follow that.

In process, you're gonna have to master
one thing before you can get good at all

things. But low ticket would be like dry

cleaners. You know they're dry cleaner on every

corner, but their average ticket might be
30 or 40$ A gym owner, same thing.

There's CrossFit gyms and everything that
maybe costs 200$ per.

Month the average person is going to
stick with them for six months, so it's

kind of a big ticket deal, but that's
still just a couple grants.

You're gonna have to put volume in there.

Just know what you're working with.

Car sales, you know, the car salesman is
usually the person that invests in the

funnel, not necessarily the dealership.

You can get a dealership to do it.

But car sales are generally low ticket,
meaning that the car salesman is making

200$ per.
Ticket if you get a dealership to do it,

that's a completely different story that
would end up over here.

Phone sales like people that work for AT
and T.