All language subtitles for 4. The Best of Digital Marketing

Hi and welcome to our introduction to the basics of digital marketing, social media and SEO, make
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sure you're sitting comfortably as you're about to get a comprehensive overview of everything related
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to digital marketing, social media and SEO
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If you want to be successful online today, you must have strong digital marketing skills, as Internet
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business has never been more competitive in this introduction will outline the basics of SEO, digital
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marketing and social media and break each of these topics down so you understand the most essential
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things you need to know.
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You'll learn key tips for Facebook ads, Google ads, Instagram, email and Twitter marketing, growth,
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hacking and so much more.
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After this taster, you'll be primed to understand the basics of marketing online.
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We'll go into much more detail on each topic and later videos so you'll be able to master each of the
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topics we touch on here.
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In this video, we've outlined the most crucial pieces of information on the most important topics related
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to digital marketing, social media and SEO.
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This is a core first step on your learning journey as it will help you to quickly lay down the foundations
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and is a great place to start if you want a career in digital marketing or want to be successful marketing
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online.
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So what exactly is digital marketing?
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Digital marketing is vital if you have a business or want to sell anything online, even if you're just
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looking to build a profile, you need a strong Internet presence if you want people to know you exist.
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The purpose of digital marketing is to raise awareness, connect with people who are interested in what
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you're offering, and persuade them to take actions you want.
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It uses digital forms of communication like the Web, smartphones, social media platforms and search
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engines as a medium to reach potential customers.
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Just like traditional marketing.
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Digital marketing is about finding prospective customers and broadcasting your message to them in the
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right place, in the right tone, and at the right time.
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Digital marketing has one major advantage over traditional marketing, as you can use analytics tools
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to monitor your campaigns in real time so you can swiftly adjust your approach.
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Typically, it would cost more and take longer to make these kinds of adjustments.
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But with digital marketing, it's easier to course correct than it would be if you had invested in a
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print ad.
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Let's talk about what a social media social media is an umbrella term to describe online platforms focused
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on community based communication such as Facebook, Twitter and Instagram.
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Platforms like this use content sharing and post interaction, and most of the content there is is being
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produced by the users of the platform, not the owners.
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Social media also includes curation sites such as wikis, as well as professional networking platforms
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like LinkedIn.
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Due to the massive reach of social media, its social media marketing skills are now essential for anyone
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looking to attract the maximum number of customers online.
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Let's talk about SEO now.
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So what is Seo SEO or search engine optimization is the science of attracting specific types of traffic
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to a website using a search engine to Master SEO.
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You need to create high value content with high authority back links and include keywords in that content
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that your ideal customer search for SEO is never a one size fits all solution.
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To be successful, you must take a bespoke approach.
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That means you need to optimize your site for the type of search engine you want it to rank highly on.
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Like Google, Amazon or Bing.
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SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic.
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But you can also use it in paid ads to maximize their reach.
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As search engines attempt to give the most suitable answer to each person's search query, you must
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ensure a search engine views your site is the most appropriate match.
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Every search engine uses a different algorithm to determine what the best result to a search query is.
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This will include a combination of different factors, including the quality of your content and back
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links, how many visitors your site has, and your website speed and uptime.
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Modern SEO is complex and mastering it takes more than just getting the right meta tags.
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It includes understanding how rich snippets, video and featured snippets work to enhance your rankings,
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as well as the importance of voice search and video SEO.
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If you want to be successful using Google search, you also need to understand how Google Rank Brain
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scores your website.
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You must optimize your site to score highly on Google's algorithm.
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Two local, Alessio, is also becoming more critical, and you will need to learn the basics of this,
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especially since nearly half of all Google searches now have a local intent near me, searches have
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grown even faster, exploding at a rate of one hundred and fifty percent more than local searches alone.
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Mastering SEO also includes Understanding Technical SEO, which focuses on priming your website for
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crawling and indexing by search engines.
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It's important you don't neglect this aspect as without its search engines will find it much more difficult
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to access, crawl and index your Web site.
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As a result, you will rank much lower.
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The reason this process is referred to as technical SEO is because it has nothing to do with promoting
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your Web site or the type of SEO you include in your content.
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So talking about job prospects, what types of careers will this course help you with?
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Once you complete this course, you'll be a digital marketing master and will have many different career
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options open to you.
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You could work as a freelance Facebook ads consultant and generate upwards of one thousand dollars of
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client per month market real estate brands or promote your own business.
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Your options will be almost unlimited as strong digital marketing skills are highly in demand as they
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focus on online business and can be done entirely online.
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Digital marketing jobs are also pandemic proof, so your skill set will always be needed.
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Just make sure to narrow down your choices and focus on what you enjoy and do well.
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Maybe you have a passion for branding and would like to work as a branding consultant for startup companies.
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Perhaps you're interested in specializing, whether it be in marketing for the tech sector, the health
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and wellness niche, or in real estate.
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The best way to achieve top earnings is to find a niche.
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You can position yourself as an authority voice in, and you can do this by acquiring a skill set your
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competitors don't have.
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If you can offer expertise in Facebook advertising or email marketing, for example, you will be bringing
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something extra to the table that will give you an edge.
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Having niche knowledge will mark you out from other candidates trying to land their first gig, and
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we'll signal that you are a high value candidate to employers and clients.
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You can also specialize by diversifying into niche careers such as SEO or copywriting.
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SEO knowledge is a highly in demand skill and it doesn't require a qualification if you know how to
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do it right.
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Copywriting can be similarly rewarding because of the amount of online content we consume.
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Demand for skilled SEO experts and pro copywriters has grown massively.
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More brands than ever require well-written content that's optimized to perform well in search.
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If you can combine the two, you'll have a huge competitive advantage when you're getting started.
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You can try freelance sites like Elance, although it will take a little while to build up a reputation.
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Blogging can be another area.
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You can build up a following in and then monetize.
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Though to do well, you must post regularly and provide unique content.
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Website design skills, which you will learn on this course are another great way to make money.
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You can gain practical experience by creating sites for your family and friends for free or in exchange
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for their skills.
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Practical experience is essential when you're first starting out and will stand you in great stead as
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you progress in your mastery.
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Once you become more confident and have built up your portfolio, you'll be able to land pay clients.
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You can use your knowledge to create professional looking WordPress sites for local or online brands
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without needing coding skills or any upfront investment.
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We've optimized our learning structure to help you take in as much information as quickly as possible
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using a three tier approach.
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First, we introduce you to a subject by covering the basics, helping you to get a good overview of
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the topic in question.
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Then we go into more depth using high quality animated explainers so you can see how to put our techniques
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into practice.
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Finally, we get granular with over 80 hours of explainer videos covering every possible aspect of a
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topic.
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By the end, you will be a true expert as you will learn advanced techniques and strategies.
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So let's take a look at our three tier learning structure.
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Step one is a good general overview and an introduction to the essential points and is of approximately
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one hour.
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Step two is visual animated explanations.
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So you can see how to put our techniques into practice and is worth five hours of content.
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Step three involves in-depth explainer videos that cover all aspects of a topic with some advanced techniques
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and consists of a whopping 80 hours of content.
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All our learning content has been designed to help you to become proficient fast and uses the show not
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tell method with no boring waffle.
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This method has been proven to be the best way to learn and become a master at any subject swiftly.
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Keep watching as we look at the basics of the different topics we'll be covering.
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So you learn the most essential things related to SEO, social media and digital marketing.
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We believe in you and we know that if you put in the effort, you can become a digital marketing expert
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with the new skills you'll learn from us.
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You'll master the arts of digital marketing, which will open up a whole new world of online success
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and career opportunities.
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Let's talk about brand building, next.
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Brand building is the art of crafting a unique brand identity that people can instantly relate to.
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It also includes raising your profile, communicating your values and expanding your influence.
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You should think about all these elements when you sit down to create your brand image.
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Here are the six steps you can use to build your brand.
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Step one is defining your brand.
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You have to decide your brand strengths by taking an honest look at your company and assessing what
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you're doing better or differently than your competitors decide on your core values to what do you stand
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for and what do you represent?
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Are you an ethical brand, a family owned business when you understand what makes your brand unique?
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You can start brainstorming ways of communicating this to potential customers.
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Second step is creating a solid brand value proposition.
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There's so much competition out there and one of the major challenges for any brand is getting heard.
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Above all, the noise demonstrate why customers should choose you by highlighting the benefits of choosing
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your product or service.
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Identify your ideal customer avatar, then write down how your product solves an urgent problem for
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them or taps into a desire they have.
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Once you've done this, you can design a marketing strategy that conveys this to your audience.
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Third step involves building, building and building.
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Building a successful brand doesn't happen overnight.
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You need to put in consistent, regular effort and apply solid marketing strategies.
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One of the keys to growing a brand is raising customer awareness.
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So use every opportunity to tell the right people about what you do.
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Blogging, social media and advertising can help you reach out.
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But don't just push your products as you need to build trust first.
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To win customer trust, you need to show your ad value, create informative, useful social posts and
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blogs that are relevant to your audience and post regularly to keep them engaged.
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When you are ready to promote, you won't just be screaming into the win.
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You'll be promoted to a high, trustful audience.
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To help build your authority, you can show testimonials from your satisfied customers as people love
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before and after stories.
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Storytelling is a superb way to show potential customers how they'll benefit when they purchase your
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products and services.
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Step forward is to unify your brand voice.
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All your content should be consistent, and that includes your graphic design, copywriting and ads.
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You need to communicate your brand voice strongly and everything you put out online so that it is instantly
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recognizable.
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The goal here is to distill the essence of your brand so that people know immediately what it stands
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for.
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Great brands can make their customers feel like they are part of a tribe by evoking aspirational feelings
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in their customers that make them want to purchase.
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Fifth step is to encourage interaction, make things personal by encouraging your customers to interact
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with your brand, whether that's by giving feedback to creating products or sharing their experiences.
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If you can make your following feel their voice matters, you'll be able to develop customer loyalty
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and a much stronger connection to your brand.
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Sixth step is to adapt to thrive, monitor your marketing and branding approach so you can quickly adapt
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to changes in consumer demand.
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Tracking your performance and making tweaks can also be used to overhaul struggling brands if you are
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prepared to take an honest look at where your weaknesses lie.
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Use social media analytics tools, Google analytics tools and heat maps to evaluate your sales copy
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website and blogs to see what's working and what isn't.
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This will help you to fine tune your marketing and pick up on opportunities to raise brand awareness.
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One important thing to remember is that in all your brand building and marketing efforts, remember
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to stay strong and be persistent and never be discouraged by setbacks.
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Some of the most successful brands have had many false starts, so learn to develop patience and diligence
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so you can stay the course when it comes to building a thriving brand.
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You'll find that a little constant effort is the key ingredient to success.
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Let's talk about product marketing now.
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Product marketing focuses on a product's lifecycle from buildup to launch and beyond.
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It takes a different approach from conventional marketing, which aims to drive conversions and make
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sales.
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The goal of product marketing is to make a product as appealing as possible to potential customers.
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If you're building a brand or marketing online, you'll need to use both product and conventional marketing.
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Conventional marketing helps you reach the widest audience possible, while product marketing positions
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your product to be as tempting as possible to your target market.
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One of the best examples of product marketing is the Apple brand, which has become synonymous with
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aspiration worldwide.
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Apple's branding manages to feel both current and timeless.
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Its iconic logo is instantly recognizable, and the company manages to back up their unique branding
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by consistently producing market leading products.
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Their strategy helps them constantly acquire new customers and helps define them as a brand in the marketplace.
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Apple has also managed to make each of their products a unique branding opportunity.
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Every one of their products features cutting edge design and incorporates the logo that has helped build
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the brand.
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If you can manage to marry both your branding and products like Apple has done, you'll carve out a
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strong brand voice, even in the most overcrowded market niche.
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Now we'll tell you the five step guide to perfect product marketing.
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First step is knowing your market.
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Your target market should drive all your product marketing campaigns.
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Therefore, to do that, you have to identify a few things.
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First is why similar products are doing well and how they are presented in the market.
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Second is your competitors strategies for successful product positioning, and last is your target audience
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pain paying points and how your product offers them solutions.
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Second step is defining your message and deciding where your product fits in this step.
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Use your findings from step one to create your product messaging and decide where it should be positioned
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in the market.
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Is it aimed at tech users looking for budget solutions or people looking to splurge a little extra on
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a luxury item?
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Create text, video and visuals that are aimed at your target audience and that demonstrate you can
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solve your customers problems?
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Third step is laying out your go to market plan.
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Start with listing the platforms you'll be using to tell people about your product and define the types
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of communication you'll use to get the message out.
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Focus on your target demographic.
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Where do they hang out online?
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Make sure all your branding and marketing materials are in sync across the channels you're using, and
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use traditional marketing strategies to help reach as many people as possible.
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Fourth step is bringing it all together.
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You have to get your team on board and make sure every aspect of your product, visuals and communication
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is in sync with the position you want to aim for in the market.
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You need to do this to establish a strong, unique presence for your product on all the channels you'll
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be launching on.
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And finally, the last step would be to roll out your product and track its performance, launch your
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product on your chosen channels and assess the impact of your marketing strategy and the reactions of
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your target.
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Customers use these insights to refine your product marketing strategy and incorporate your findings
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into your strategy for future products to.
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Let's talk about growth hacking now, growth hacking focuses on growing a brand quickly and uses tools
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and strategies to expand track and scale growth.
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First, you must prioritise areas you want to grow in, then identify the right channels to acquire
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new customers.
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Finally, you must implement a marketing strategy that attracts your ideal customer.
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The growth hacking process relies on continually monitoring, testing and adapting your expansion strategy.
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According to what is working here, we present to you the simple guide to growth hacking.
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Start with developing your product prototype and test it on a small sample of your ideal target market
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to make sure there is a demand.
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This lets you identify areas for improvement and gives you data on potential customers that you can
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use to better your marketing campaigns.
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Next step is to improve your product as necessary and keep testing it, ensuring you analyze the feedback
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you get.
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This will tell you whether your product will be a success or not.
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You also have to start marketing your brand and product using the data you've gathered on your key buyer
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persona as a guide.
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When you create your marketing materials, your aim should be to raise your profile, raise awareness
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of your product, expand your mailing list and create buzz.
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This all comes under the third step.
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Step four involves rolling out your product by launching it officially and continuing to market, assess
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and track you social media, Google and Facebook ads, blogs and social proof to amp up interest in
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what you're selling.
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Next up, it's important to use stats to see where you can optimize your campaign budget and implement
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conversion optimization techniques to maximize your sales.
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Finally, the sixth and last step involves continuing this process and using it every time you launch
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a new product or service.
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Here are some growth hacking tips you can use to grow your brand and get more sign ups.
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You can use the fear of missing out folo by making sign up more exclusive.
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That is by invite only.
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You can also make the sign up process fun by offering rewards or getting people to complete challenges.
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Another hack is to offer incentives your potential customers will want when they refer to sign ups.
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You can leverage the power of affiliate marketing to enjoy lower cost product promotion and expand your
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reach.
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Let's talk about affiliate marketing next.
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You can use affiliate marketing in two main ways to tap into a useful second income stream.
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First is by creating your own affiliate program.
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If your goal is to expand, raise brand awareness or make more sales.
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Creating your own affiliate program is a good way to go by getting people to post your links, embed
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your videos or endorse your brand and offering rewards or commission.
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You can benefit from your own sales and marketing team without having to pay a salary.
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You can use your affiliate program to reward people for selling your products or sending traffic to
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your website and pay them with goods from your store.
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Exclusive bonuses or commission.
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You get a lot of control as you can set the percentage of any sales or traffic that follow.
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And if they don't make any referrals, you don't lose anything.
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Second is by promoting other brands.
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If you don't want to create your own affiliate program or don't have a store of your own, you can use
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affiliate marketing to make money promoting other brands.
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This is a great idea.
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If you have a site that gets a lot of traffic, but it can also be successful.
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If you have strong digital marketing skills, you need to select an affiliate program where you'll get
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a unique affiliate link, which you'll post whenever you're promoting.
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If you have any kind of online social media presence or run a blog or YouTube channel, you can monetize
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it quickly by including your affiliate link.
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Let's see how you can create your own affiliate program.
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If you want your own affiliate store and you have a WordPress website, you can use a plugin like affiliate
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WP to host your store on the platform.
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Or you can use WordPress affiliate themes like elegant themes or studio press.
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If you don't have a WordPress site, you can host your products on an affiliate platform like Amazon
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or Shopify, recruit affiliates by promoting on social media in your email campaigns and on your blog,
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and create an enticing landing page that encourages visitors to sign up.
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You can also monetize by promoting other brands.
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If you prefer to promote other affiliate schemes, focus on finding one in your niche or area of interest.
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If you already have a following, select a program that your audience will be interested into and check
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that you are getting good commission rates.
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Platforms like HubSpot and a offer good payout rates.
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Or you can find a list of good current affiliate programs on authority hacker or through Google Search.
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If your audience likes reading blogs and you can create content, consider signing up for some rush
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as it gives generous monthly bonuses of up to one thousand dollars, YouTube marketing is another great
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way to monetize as you can promote different brands and their solutions on a related channel.
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This is ideal.
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If you have a large following on YouTube or are interested in growing your following on the platform.
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In this course you'll get a detailed guide to YouTube marketing videos, SEO and video production,
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which will teach you everything you need to know if you want to monetize your YouTube channel.
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Next up, we'll be talking about Reddit marketing essentials you can't directly promote on Reddit unless
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you pay for advertising.
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But there are other ways you can attract attention to your brand.
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You can share news, run, ask me anything amay sessions or create text based posts to find out what
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content is popular on Reddit.
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Analyze how many people are talking about your keywords and topics and check if anyone has mentioned
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your brand or similar rival brands.
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There are a few ways you can catch the attention of the Reddit user base.
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The first is blogging.
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Blogs are popular on the platform, but since readers are an educated crowd, you need to offer value.
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If you can create informative, well-written copy.
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Sharing your blogs can be a great way of getting Reddit users to talk about your brand.
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Make sure you share your content to the right reader groups or threads.
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Use headlines that attract attention and proofread your work before you posted anywhere on Reddit.
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You can also use text based posts.
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Unlike Facebook and other social media platforms on Reddit, text based content is king.
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This is because Reddit is a forum for exchanging ideas and information so fancy graphics won't always
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impress.
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You can use Reddit to create text posts that encourage interaction from your target audience, build
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trust in authority by teaching people something new, or get feedback by asking relevant questions.
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You can also share your blogs in full as text posts, as well as posting links to where they are hosted.
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Amma's or ask me anythings are also a good way to gain traction.
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Amma's are threads where registers with large followings or unique stories answer community questions,
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and they are usually hosted on the subset at our Sladjana.
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They can be hosted elsewhere on Reddit to the their tagged with topics like politics or law so users
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can find the sessions they want to take part in.
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If you get the chance to do an AMA on Reddit, take it as it's an excellent chance to raise brand awareness
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and reach out to a large interested audience.
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You can also make use of news to share news on Reddit.
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You don't have to have a scoop as long your content is relevant.
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Try sharing news from niche thought leaders or links to news studies that relate to your brand or products.
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You can also create news about your products by announcing new features and talking about their benefits.
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If you want to post this kind of news on Reddit, make sure it's informative state how they are technologically
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or scientifically advanced and back this up with research links.
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This approach will be more successful than just announcing a product release which will earn you a or
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get you downvoted.
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Reddit can also be used for asking for feedback.
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Reddit can be a useful tool to gauge social opinion on your brand and your competitors.
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And you can also use it to learn what your ideal customer wants.
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By monitoring user reactions to industry trends and existing products, you can tweak your products
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to hold more appeal.
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You can also use Reddit to directly ask for feedback by posting topical questions that ask for user
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opinion and relevant subheadings.
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We'll be starting with copywriting now.
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Here are five fast copywriting hacks which are working great right now.
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First is you have to get maximum attention from the start.
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If you want maximum clickthrough, you must use headers that evoke strong emotion and are targeted to
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your ideal reader.
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The best type of headers are short and punchy with enough impact to arouse curiosity or provoke a reaction.
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Incorporating numbers is a great way to make header sound more specific, like Ten Top Tips to get rich
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fast or five pro ways to protect your privacy online.
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Don't just cast out click bait headers that bear no relation to your content or people will lose trust
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in you and switch off.
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Second hack.
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Make sure that you don't shy away from emotion.
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While it's true that dropping stats and facts helps you build trust and credibility, if you do this
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too much, you'll end up boring people.
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Your copy needs a human element to be relatable, and one of the most powerful ways to achieve this
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is making your content emotional, use high impact words and share funny stories or situations your
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audience can relate to so that they can put themselves right in the scenario.
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When you add an element of personality, you'll make your followers feel closer to you than to other
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content creators who play it safe and stick to the facts.
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Using emojis for social media is another fast copywriting hack.
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You can use emojis, work well in social posts and ads and help to grab attention.
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You might feel they look unprofessional, but research has shown they perform.
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So punctuate your most important sentences with them, especially when posting on Facebook or Twitter.
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You can also use emojis to break up long pieces of text on social media, as typically people will scroll
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past if they see a huge wall of copy.
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Next up, identify your audience's pain points.
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Pain points are problems people stress about and look for a solution to your job as a marketer is to
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emphasize these pain points, but in a way that hints you can provide the solution.
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To find out your potential customers pain points, you must do market research on your target demographic
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to identify their fears, desires and needs.
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Market research doesn't have to be conventional.
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If your typical customer hangs out on Reddit, why not monitor what they post about and use this to
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make your copy hold more appeal?
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When you stress customers pain points, you should also highlight the importance of immediate action.
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Let your audience know they must act now.
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If they want the solution, you can use the proven hack Aida for success, eye or attract interest.
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Jizya action is a four stage formula that every successful copywriter employs to get people to act.
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Every piece of copy that's designed to get people to take an action you want needs to shift through
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these four stages.
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First one being a tracked, usually employed at the header stage.
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It can also be used high up in your copy to pull people in, grab attention with emotive headlines and
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provocative questions or statements to persuade people to keep reading second stages interest, hook
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people in and keep up the momentum by hitting their pain points.
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Remind them of a worry or fear.
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They have then teased that you have the solution without revealing exactly what that is at this stage.
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Third stage is desire.
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Here's where you reveal your product and frame it as the answer to their prayers.
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Briefly outline the main benefits, but do it in a way your customers can relate to.
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Don't bore with too many technical specifics.
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Use relatable language that gets people visualizing, say, things like in six weeks you can love Slimer,
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have ten Exmoor energy and fifty percent lower cholesterol levels to get people to visualize the benefits
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they'll enjoy.
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If they make a purchase, you should slip in a stat or two to back up your claims.
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Just be careful not to overdo it and keep the focus on evoking emotion.
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And the last stage is action.
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SEAL the deal and encourage people to act right away by employing urgency and the fear of missing out.
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Also known as Flomo Limited time offers hills or exclusive bonus gifts are good ways to get people to
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hit that buy button.
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If you don't want to go down this route, you can create a strong call to action by leveraging Foma
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to make people want your products so they can turn around their problem.
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Make it easy for people to take the action you want by including prominent click to purchase buttons.
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We'll be looking at website creation now, you can use website creation skills to create a showcase
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for your brand or you can make extra money creating sites for others.
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With plug and play platforms like WordPress and wikis, you can get pro looking websites without any
422

coding experience at all.
423

WordPress allows you to customize every element of your Web site fast, enabling you to add video image
424

carousels and embedded documents simply by drag and drop.
425

You can instantly switch color schemes and icons and change text by clicking on it, making WordPress
426

one of the most flexible platforms out there if you're looking to create your first Web site.
427

There are three most important elements of Web site creation.
428

Starting from priming your site, you must optimize your site if you want to attract and retain the
429

maximum number of visitors, as well as convert them into sales and subscribers.
430

Your site should display well on both desktop and mobile devices, should have a fast loading time and
431

be consistently online.
432

Make sure your images load quickly and are the right format and consider layout and navigation and how
433

this relates to your content.
434

Check to make sure all your links are working and prioritize content to make sure the most important
435

stuff gets displayed higher up.
436

You can use heat map tools to see where visitors spend the most time on your page and where they switch
437

off, and market research and competitor analysis to learn what attracts people's interest.
438

Next comes SEO.
439

When creating your Web site, you need to attend to all aspects of SEO and make sure they are optimized
440

for high performance.
441

This includes technical SEO elements so search engines can index and crawl your Web site.
442

You also need to prep your local SEO so you show up in local and Neame Google searches and the content
443

that's on your site so it can score highly and featured snippets, rich snippets, voice and mobile
444

search.
445

Of course, you can't neglect traditional SEO elements either, such as metadata, back links and keywords,
446

as all these factors will help you appear higher in organic search.
447

And lastly, making logos and graphic designing, which is the last component of website development.
448

Visuals are important as your website will be the first point of contact many people have with your
449

brand get the sharpest, most appealing graphics you can, whether you source free royalty free images
450

from sites like pestles, dotcom or purchase paid photos from Shutterstock, resize and compress images
451

and make sure they are displayed in a format that doesn't result in loss of quality.
452

When you upload them to your Web site, plug and play sites like WordPress have already made the templates.
453

So you can get a pro looking layout fast, but you will need a logo that encapsulates your brand as
454

well as their marketing materials, like customized graphics and headers.
455

You can use sites such as Kambah to create logos, promotional materials and website headers and banners,
456

or tri logo creators like logo maker Dotcom.
457

If you have basic Photoshop or graphic design skills, you can also try creating your own from scratch.
458

Next section, we're talking about conversion rate optimization, conversion rate optimization refers
459

to the art of getting maximum conversions out of the traffic that visits your website or landing page,
460

it involves optimizing several elements, including color, copywriting, layout and loading time,
461

many of which will depend on your target customer.
462

Here are 10 top tips for maximum conversions.
463

One, all your copywriting must be persuasive, grammatically correct and punchy.
464

Use power words and don't talk about how great your brand is.
465

Focus on letting the customer know why they need you.
466

Number to get your visuals right by picking sharp images that you know will hold appeal to your ideal
467

customer optimized picture compression include infographics which incorporate both pictures and text
468

as these are popular.
469

Number three, engage people with questions.
470

As research has shown, this attracts clickthrough.
471

When you're trying to get people to click through a try asking relevant questions in your ads, if you're
472

trying to sell muscle health supplements, you could say something like, did you know 50 percent of
473

people over 45 lose 10 percent muscle mass every year, number for use heat map tools like Hajat or
474

Crazy Egg to see where browsers click on your page, optimize your layout so the stuff that attracts
475

your audience appears higher and more often.
476

Number five show personality and develop an instant rapport with your browsers by telling a story they
477

can relate to.
478

Don't be afraid to use humor.
479

It's a great way to stand out and helps to win over potential customers.
480

Number six leave people hanging.
481

Curiosity is an excellent convertor, so offer free taster's that cut off at a tantalizing point or
482

intrigued people with information that stops at a crucial cliffhanger.
483

If they want to know more, they'll have to sign up or make a purchase.
484

You can use this same technique with your headers to to get more people to click through number seven.
485

When you add your purchase buttons, make them add to cart options rather than by now buttons.
486

It's less scary to your visitors as it tricks people into thinking they are not making so much of a
487

commitment and can change their minds if they want.
488

This makes them more likely to click in the first place.
489

Number eight analyze your traffic sources and experiment with different versions of your landing page
490

for separate user segments to find out what works best for each demographic.
491

Your Facebook traffic may respond better to a certain type of page, while the traffic you get from
492

organic search might convert better with another version.
493

Number nine.
494

Keep it simple.
495

Decide on the one main action you want your visitors to perform and make sure you make it easy for them
496

to do it.
497

Don't overload them with too many options.
498

Make sure you give them a way to take your one desired action with a clearly displayed button or page
499

element.
500

And lastly, number ten testimonials work providing they're authentic.
501

So include them on your page, particularly if they're from household names, authority, voices or
502

big brands.
503

Never be tempted to fake testimonials, though, as visitors will be able to tell immediately.
504

In this section, we'll talk about YouTube marketing.
505

First off, we have the title so started.
506

Well, your title is an important part of YouTube optimization and can be the deciding factor when people
507

are deciding to click through or scroll past for optimal results.
508

Go for one.
509

That's between 40 to 50 characters.
510

As research has shown, titles using under 50 characters rank higher in search use emotive headers that
511

have personality and incorporate numbers to shake things up and make your headline stand out.
512

A study conducted by HubSpot found that brackets in parentheses can increase YouTube clicks by 33 percent.
513

So experiment with these in your title too.
514

In the next step, prepare your thumbnail image.
515

You can't just pick any thumbnail image if you want to attract viewers to your video.
516

YouTube uses mostly red, black and white colors, so to stand out you need to select a bogey thumbnail
517

that's composed of blue, orange, green and yellow.
518

The third step involves optimizing your intro.
519

The ideal YouTube intro should be brief and include your targeted keywords high up in the description
520

YouTube.
521

Krall's the first two to three sentences and places more importance on the words and phrases that appear
522

here when it returns search results.
523

Don't be tempted to stuff your intro with keywords, as it also needs to be appealing to read people
524

preview intros before deciding whether to press play in your intro will also display and YouTube search
525

is a snippet.
526

Next thing you need to do is to create a WOW outline.
527

Your YouTube outline is a chance to sell your video and encourage people to watch.
528

Let people know exactly what they'll be getting and don't be afraid to go into a bit of detail.
529

The ideal outline should be one hundred and fifty words plus and should include all the key words you
530

want to hit.
531

Finally, LinkedIn ask for likes.
532

Your description is a great place to include links that push people to your website, blog or other
533

social media.
534

Don't just drop them in.
535

Create a short call to action, reminding people why they should bother to click.
536

You can also use your YouTube description to remind people to subscribe to your channel or give you
537

a like.
538

Let's talk about video marketing now.
539

Video is the most popular online content medium, with seventy nine percent of consumers saying they
540

prefer to discover products through video rather than through articles or text based ads, with 93 percent
541

of businesses claiming they've gained new customers thanks to social media videos.
542

If you have an online business or need to market products, video marketing skills are a must remember
543

one good video can change everything.
544

Video has viral potential, but you need to spend some time to strategize appealing content.
545

You can show people more in a video than you ever could in a blog, or still image with the bonus that
546

they'll feel more connected to you when you use this format.
547

Just one original well shot and thought out video can reach thousands of potential customers and has
548

the power to turn around a flagging business and you don't need expensive equipment for it.
549

Nowadays, the pixel quality on mobile devices is so good you don't need to own a pro rig to shoot compelling
550

video with powerful film editing software like Adobe Premiere Pro, you can create a catchy professional
551

looking video using just your smartphone.
552

You can also create your marketing strategy around your video content.
553

When you're strategizing your marketing approach, try to create your blogs, images and other posts
554

around your video output.
555

If you place the focus on video content above everything else, you'll be maximizing your opportunity
556

to gain customers and future proofing your marketing approach.
557

Video is a great way to get more viewers, likes, followers and subscribers, especially on social.
558

It's easier for people to watch a video than read an article, and you can pack more information into
559

a video than you can into a single still graphic.
560

It is important to tailor your format to suit with video content.
561

One size doesn't fit all, so you need to tailor your approach.
562

If you're creating content for Facebook or Instagram, shorter clips will serve you well.
563

While content for YouTube should be longer and more informative, no matter what platform you create
564

your videos for, you must always add value.
565

You can do this by showing people something new, telling your brand story or teaching viewers how to
566

do something using step by step guides or tutorials.
567

We'll be talking about tock marketing in the section, tick tock is growing rapidly and it's a superb
568

way to reel in more custom, particularly if you make short, punchy videos that can get good traction
569

if you want to use tick tock to market your products.
570

There are some key things you should bear in mind to create content that will do well on the platform.
571

One advantage of tick tock is that you can reach out to influencers, reach out to a tick tock influencer
572

in your niche and you will be able to tap into an already interested audience.
573

You'll also overcome one of the major hurdles of the customer journey winning customer trust as influencers.
574

Opinions hold a lot of sway.
575

Spend some time developing a relationship before you contact your influencer by commenting on their
576

Tick-Tock content.
577

Don't forget to check their following to make sure it's real and ensure that their audience is engaged
578

in active dating and influencers.
579

Trust will take a little time and effort.
580

But if you can get someone popular to endorse your products on tick tock, it can result in a huge explosion
581

of interest.
582

Keep your content short, snappy and fun.
583

Content on tick performs best when it's shorter, upbeat and original.
584

If you can create unique content that makes people laugh you asked or intrigued, you'll do well on
585

this platform.
586

The ideal tick tock video should be 60 seconds or less and should use high quality compression, good
587

lighting and clear audio.
588

Tick-Tock videos are ideal for letting viewers peek at the story and people behind your brand, or for
589

running contests or challenges that promote your products.
590

You can also use tick tock ads for your marketing, as well as organic posts you can pay to run ads
591

on Tock.
592

But if you're going to spend your budget, make sure you do it wisely to create ads that connect and
593

convert.
594

First, do some research on the type of ads your ideal Tick-Tock customer watches so you can shoot a
595

video that will appeal to them with Tic-Tac ads.
596

It's vital to grab your audience from the start or they'll switch off.
597

Put your most compelling footage early on.
598

Ideally, in the first few seconds your core message can follow.
599

But remember to keep things entertaining even when you're blatantly promoting.
600

Make sure you monitor your ads performance too and run different ads so you can compare them against
601

each other to see what works better.
602

Let's see how you can run email marketing campaigns in this section.
603

Email campaigns are still an invaluable way of optimizing your bottom line as they let you directly
604

promote to an already interested subscriber base.
605

Getting conversions can be tricky, but if you can apply the right approach, email campaigns can be
606

an excellent way of achieving more sales.
607

Always remember, don't spam instead add value, never spam subscribers.
608

Remember, they've placed their trust in you by signing up, so you must treat them accordingly.
609

If you want to keep them on your list, make your email campaigns something people look forward to opening
610

by giving away handy tips, insider secrets or running exclusive subscriber discounts, giveaways or
611

promotions.
612

Always ask subscribers to engage.
613

You can encourage subscriber interaction by asking for their feedback, posting questions, or encouraging
614

people to give their input on new products, asking for input or feedback as a solid method of retaining
615

subscribers, as it makes people feel like they are having more of a two way relationship with you rather
616

than just receiving your mail outs, strategize your campaigns.
617

Don't send beige, boring campaigns just for the sake of meeting your monthly deadline.
618

Give your mail out some thought by planning out a strategy in advance.
619

Consider all aspects of your market research so you can create emails that will have maximum appeal
620

to your subscribers.
621

Keep things fresh and don't just repeat your other promotional material as your email.
622

Campaigns need to act as a complement to your other marketing efforts, not compete with them.
623

Use the best tools for your campaigns.
624

If you're going to send out subscriber campaigns, you need to ensure you're using a reliable platform.
625

Tools like MailChimp help you create campaigns from premade templates and offer a huge range of customization
626

possibilities.
627

Whatever platform you use, make sure you can expand your list and add in new subscribers as it grows.
628

Keep building your list as well as retaining the subscribers you have.
629

You should be continuously trying to grow your list as more subscribers means more chances to convert.
630

Create low cost leave.
631

MAGNET's your target customer will love like e-books or mini courses or offer free webinars, taster's
632

or previews if they sign up.
633

Create a strong call to action on your Web site so that when people visit, they are promoted to sign
634

up to your newsletter.
635

You can experiment with placement or try a sticky scroller that follows your browsers as they scroll
636

down your page.
637

Make sure you make the benefits of signing up to your newsletter clear and be persuasive, not pushy.
638

Remember to let people know that you won't spam them and will only send them content they are interested
639

in and want to read.
640

You can save time with automation by setting up preloaded content that will be sent out automatically.
641

Depending on the actions your subscribers take, you'll save you a lot of hassle and time.
642

Set up triggers for emails that will be sent out when people sign up.
643

Download your lead magnet or complete a consultation form and segment your subscriber list depending
644

on audience traits so you can send each list more appropriate content.
645

Don't forget to analyze and tweak your campaign metrics.
646

Use the tools provided with your mailing list software to monitor your stats so you can assess open
647

rates, click through conversions and unsubscribes.
648

Don't forget to ask for subscriber feedback as well so you can make your campaigns hold more appeal
649

as this will help you continually improve your campaign's performance.
650

Let's talk SEO or search engine optimization next, start with getting your main keyword in first paragraph.
651

Google places a higher value on keywords that appear higher up in your content.
652

So your most important keywords should be positioned in the first 25 words to optimize your search ranking.
653

Second, it is really important to create unique content.
654

If you want to score highly on Google, your content must be unique, as should all your titles, descriptions,
655

meta tags and image.
656

All text duplicating content will cause you to appear lower in search, as according to Google to rank.
657

Well, your content needs to be fresh and original.
658

Third step is to optimize your titles.
659

Don't overstuff your headers with keywords.
660

Instead, choose one and use it as early as possible in your title.
661

Instead, your title should be short but compelling with enough appeal to make people want to click
662

through.
663

Make sure your copy lives up to the promise of your header so you can maximize your shares.
664

As the more people share your work and the more click through you get, the higher you'll rank on Google.
665

It's also very important to create long form content.
666

Google favors long form articles over briefer ones.
667

So far, the best results of your content should be between nineteen hundred to 2000 words.
668

By creating informative dives into topics searchers are looking for, you'll be raising your ranking
669

and ensuring you score higher in search results.
670

Next important step is to always monitor your ranking.
671

A successful strategy is built on the ability to be adaptable.
672

So make use of analytics tools like the Google search console to assess your performance.
673

You can use the search console to see how well your keywords are doing.
674

Check your discoverability and analyze your click through rate.
675

Another subset of SEO is modern SEO.
676

To rank your content, Google uses a system called the expertise, authority and trustworthiness.
677

And the higher your score, the higher you'll appear in search results.
678

The good news is there are some steps you can take to improve your ranking.
679

So you appear on the first page of Google search results.
680

There are three ways to score big with Google's ecosystem.
681

First is by using high authority sources.
682

Google places more priority on content that's attributed to trusted sources.
683

So pay attention to your authors and try to use established experts or people with high scores.
684

Google will check the authority of your content when it returns.
685

Search results and content from authority sources will always appear higher.
686

Second way is to monitor your mentions.
687

Google's algorithm also considers your mentions on other websites so it can assess what people are saying
688

about you and your brand and rank you accordingly.
689

If you've accumulated a lot of negative reviews on trusted sites, this will impact your ranking.
690

But if you can get positive reviews on big sites like Yelp or TripAdvisor or gather a lot of likes on
691

Facebook, you can get a huge search engine advantage.
692

Last method is to use internal linking.
693

Google's system also assesses your internal back links and their relevance.
694

So to boost your score linked to other related pages on your website and use your main keyword in your
695

anchor text back linking to other pages is a great way to give a boost to content that hasn't yet received
696

much attention by giving these pages a better score in search, never link low link authority pages
697

to other low scoring pages.
698

Instead, try linking popular older content to newer articles that haven't had the chance to gain traction.
699

Another subset of SEO is technical SEO use tools to check your site's performance as well as tracking
700

your keywords and click Theroux's.
701

You can also use the Google search console to monitor your website's performance and up time.
702

You can also it to check for indexing errors in the coverage tab and also to examine your site's mobile
703

usability through the enhancements tab.
704

Indexing errors prevent Google from crawling your site.
705

So if you find any, fix them fast so people can discover your content.
706

It's important to check your site's mobile usability, too, as more are now accessing the Internet
707

via devices like smartphones.
708

Another reason this factor is so important is because Google Search Index prioritizes mobile devices
709

so you can't rank well if your site isn't optimized to display, load and perform well on tablets and
710

phones.
711

Another important thing is to optimize the loading speed site, loading speed is crucial to Google,
712

and if your website loads fast, you'll be giving a boost to your search engine score to help your site
713

load as fast as possible, compress your images and display them in a format and size suitable for your
714

layout.
715

Your themes should be lightweight and clutter free rather than templates with many elements.
716

A great way to boost site speed is by using lazy loading, which loads content only as it's needed.
717

Implementing lazy loading can rev up your site by up to 50 percent, so it's worth giving it a try to
718

see if it works for you.
719

Yet another subset of SEO will be talking about his off page SEO.
720

Too many people fail at SEO, even if they create a lot of informative, high value content because
721

they don't implement an effective personal outreach strategy.
722

Although you need quality content to make SEO work for you, you must optimize it for the web and search.
723

And you should also be reaching out to network with people in your sector.
724

In our Google SEO section, you'll discover how to use modern SEO tools to your advantage to move higher
725

up in search.
726

You'll also learn how to find out what links your competition is using and why.
727

You must connect with websites and social media pages in your business niche to ask them to share your
728

content.
729

Here are three great tips for getting links from people in your niche.
730

A very important rule is to never spam or pester, never send spam or generic emails.
731

Spend a little time creating a personalized message to build trust and maximize your chance of getting
732

a yes.
733

Second tip is to try to develop relationships.
734

First, spend some time cultivating relationships with your business peers and it will pay off in the
735

long run.
736

Engage them on Facebook and on their page or blog and offer to reciprocate if they share your content.
737

When you contact them to ask for back links or shares, don't be put off if people ignore you.
738

At first, getting back links is one of the most challenging parts of SEO, so stick at it as eventually
739

you'll get a positive response.
740

Lastly, share your content for free.
741

People need to know you exist before they'll start doing you favors.
742

They also need to know you're reliable and can create good content.
743

People enjoy engaging with share your stuff for free and related Facebook groups to get your brand name
744

out there so people can start to associate it with value added informative content.
745

Don't promote it.
746

First, make sure the content you share is educational and useful.
747

This way you'll build trust faster and you'll also encourage more people to interact with your work
748

and share it.
749

One important tip is remember to keep at it even when it feels like no one is responding to you as it
750

takes some time to build trust and a network of people who will be willing to link to your content being
751

consistent will pay off.
752

So stay focused and keep reaching out and you will soon see results.
753

We know getting back links can be difficult in the beginning, but we also know that if you stay strong
754

and are diligent, you will have success.
755

We believe in you, so keep going and make sure you watch all our SEO related videos so you can optimize
756

your strategy and triumph in your digital marketing efforts.
757

Lastly, we'll be talking about local Nescio now check your map ranking for local businesses.
758

When people search for a nearby business on Google, it returns a set of three top results with a location
759

taken from Google Maps called a map pack.
760

The map pack also appears in other non local results when Google decides it's appropriate as the map
761

pack is becoming more relevant to search and is displayed above organic search.
762

You should try to ranking it if you want to optimize your search strategy.
763

Second thing is to enhance your keywords and make them relevant to score well in local organic search.
764

You must optimize your keywords and make sure they're relevant to your local business.
765

Make use of tools like Google suggest and the Google keyword planner to get granular data and see which
766

keywords score highly in specific locations.
767

Your primary keywords should be relevant to local search results, and you should include it in both
768

your U.
769

RL and title tag.
770

Your website content should also include related local search keywords, including your blog articles,
771

subheads and metadata.
772

And lastly, the most important one is to make a Google, my business profile, Google.
773

My business is extremely important when you're trying to rank high in local search.
774

So you need to set up a profile.
775

Your Google my business profile should mention your opening hours and should include images and video
776

content that show off your brand and your location to rank even higher.
777

Make sure you keep your profile updated by posting weekly news and updates one of the best strategies
778

for creating new content for Google.
779

My business is to focus on photo updates.
780

You can showcase your business's location and give customers a look inside, whether you're a shop,
781

spa, restaurant or have any other kind of business.
782

Show off your menu products, treatment list or dishes and introduce your team to.
783

You can have your staff share their stories and give people an inside look at what they do and how they
784

contribute to your business.
785

Remember to ask your customers to leave you a positive review as this is an essential part of growing
786

your Google my business profile.
787

If you can gather many glowing reviews, you will boost your power on Google Maps.
788

You'll also boost your rating on the Google map, making it more likely your company will come up first
789

when people make local searches.
790

Now, we'll move on to Facebook marketing and Facebook ads.
791

When marketing on Facebook, you need to consider Facebook's three key ranking metrics as scoring high
792

will help you get found fast on the platform.
793

Here are some of Facebook's key ranking metrics to look at.
794

First is content quality score, which tells you how informative and valuable your posts are compared
795

to other similar brands.
796

Second is engagement rate score, which tells you how engaged people are with your brand, the number
797

of likes, shares and comments you receive.
798

Third is conversion rate ranking, which tells you how well you're doing in terms of sales.
799

Click through and subscribers compared to your competitors.
800

Here are three ways to win with Facebook marketing.
801

Start with examining the competition.
802

Facebook lets you check out your competitors through the Insights tab on your Facebook business page.
803

Click on insights, then scroll to function pages to watch an ad in the brands you want to assess to
804

the performance overview.
805

You'll be able to compare your performance against theirs to see how you measure up.
806

If your competitors are outperforming you, you can use this tool to examine their Facebook marketing
807

strategy and include what they're doing right in your own campaigns.
808

One of the best competitor analysis tools Facebook offers is the Facebook Ads Library.
809

We recommend you take some time to check it out right now as it's an invaluable tool that will help
810

you expand your approach to Facebook ads.
811

When you click through to the ad library, enter the name of a rival brand and then click on the search
812

all button to try this out for yourself.
813

Enter Udemy in the search field in the Facebook ads library.
814

Facebook will show you all the ads your competitor is running in your country, but you can adjust the
815

settings to see all the ads your competitors are running worldwide or in other countries.
816

Pause this video now and test it out for yourself in a new tab so you can become familiar with the interface
817

and see how everything works.
818

Second thing is to use your audience insights to check out customers.
819

Audience Insights is one of the most valuable tools Facebook has to offer as it gives you huge amounts
820

of data on your target customers.
821

With insights, you can find out what your potential customers are interested in and what jobs they
822

have, as well as their age and their relationship status.
823

You can even get super specific and use postcode geo targeting so you can define precise customer segments
824

to run your ad campaigns to.
825

Third tip is to post content with real appeal.
826

Make sure your content is carefully targeted to your main follower demographic.
827

So you post what people want to see most.
828

Use visuals or video to compliment your text posts and make sure you have a killer cover photo to represent
829

your business.
830

Try posting competitions and fun polls to a follower engagement and use your Facebook timeline to share
831

your brand's history and tell your story.
832

Image galleries do well on Facebook, so create collections of related pictures or infographics that
833

people will want to look through.
834

You can show off your products, display information in visual format, or tell your brand story through
835

photos.
836

You can also combine galleries with engagement ads to target and build up custom and look alike audiences.
837

Later on in this course, we'll teach you in detail how to use these kinds of audiences with your Galeries.
838

Now we'll talk about Facebook ads, Facebook ads can get click through sign ups and conversions, but
839

there's an art to getting them right on mobile preview.
840

Facebook cuts off most of your text, so make sure you put everything important up front.
841

If you're running a limited time offer or special sale that needs to be at the start of your copy.
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Always make it easy for people to navigate to your landing page or contact you by including your URL
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or phone number.
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Use emojis at the start and end of your most important sentences and include a high quality image with
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your ad that will inspire and connect with your customers.
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You can conduct market research to find out what visuals work best with your target group.
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Use power words in your ad copy and keep things snappy and brief, especially at the start of your ad.
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If you want to do a lengthy pitch, save it for after the click to read more or wait until people have
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click through to your landing page.
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Remember to include testimonials as social proof if you have them and use stats to back up the claims
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you make about your product.
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Create a sense of urgency by setting a time limit for your offers and press pain points by hinting that
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you have the solution to a common problem your target audience has.
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Let's pull all this info together and see how it might look in a Facebook ad.
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Here's a sample golden template you can use for Facebook ecommerce ads that works every time.
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Are you over 55 and worried about your heart health?
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You can now slash your cholesterol levels with half price supplements from w w supplements.
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Dotcom sale will only run until Jan twenty one.
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So hurry and call us at plus one hundred eleven one hundred eleven one hundred eleven.
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After this comes the click through to read option followed by your main ad image.
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Here's another example of an ad template.
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Did you know high cholesterol is one of the main causes of heart failure in people over 55 years of
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age?
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Get 50 percent off our heart supplements until 11:00 pm Jan.
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Twenty one and safeguard your cardiac health.
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Are you Kimmage?
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Supplements are the best value on the market as they offer you the highest quality for an unbeatable
868

price.
869

Loved by Great Health magazine and Detox magazine are one hundred percent amazing.
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Supplements have been proven to lower cholesterol by up to 50 percent.
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Our sales so popular that stocks are now running low.
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So don't miss out head on over to w w w supplements dotcom and grab yourself a New Year bargain.
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So those were the examples.
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Now, a very important tool we're going to talk about now is Facebook business manager.
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Facebook business manager is an essential for every online marketer and you can find it at business
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DOT, Facebook, Dotcom, Facebook also owns Instagram and WhatsApp.
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And you can use business manager to link your Facebook business page to your Instagram business profile
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as well as your WhatsApp number.
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This makes it easy to create powerful Facebook, Instagram and messenger ads that also have support
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for your WhatsApp business.
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No business manager is fantastic as it allows you to boost your brand from one place across several
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popular social media platforms.
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Instagram ads and Instagram marketing is also very important for any small business, your product on
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Instagram, a single compelling image or well shot short clip with a punchy caption is the best way
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to tease your product or promote a free to download app giveaway or discount.
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The idea is to intrigue and have everyone wanting to know more, not to spill every detail when you
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mark it on Instagram.
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The goal is to create buzz and reach the right people.
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So hashtag your post with trending tags for your niche.
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Instagram helps you to find these easily as when you type a tag.
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You can see how popular it is in the drop down menu that appears.
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Another hack is to use sponsored ads to grow your following.
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If you have a low number of followers, sponsored ads can help you expand your reach and get a big boost.
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You can run several different types of sponsored ads, including photo video, carousel slash dynamic
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ads, stories, stories, canvass sponsored ads.
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Put your campaigns in front of anyone who's in your defined target audience, not just your followers.
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And he had to get the most out of this type of Instagram ad is to view your highest performing posts
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with Instagram's built in analytics tool.
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You can turn these into sponsored ads quickly and market to the same audience that loved your top performing
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posts as they've already done well with this type of audience, you'll be maximizing your ad spend budget.
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You can do this from your mobile in the Instagram app and can even select precise targeting demographics,
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including age as well as your ad goals.
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You can decide whether you'd prefer to grow your post or whether you'd rather push traffic to your website.
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And the best thing is you can do it all in ten minutes or less without any fiddly set up.
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You can also increase engagement with Instagram stories.
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If you want to appear at the top of your followers timelines, you can use stories to get their attention
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and increase the likelihood your content will get noticed.
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Instagram stories allow you to make posts in several different formats, including photos, short videos,
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rewind videos, live videos, boomerangs which give like images that loop stories appear above the news
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feed.
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And when an Instagram user clicks on one, a pop up window appears so they can see it.
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You can also use stories to make fast, unedited posts and create more content without worrying about
913

it.
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Spoiling your timeline as after twenty four hours these posts get deleted, although you can save them
915

to use again later.
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Lastly, you can increase your engagement with user interaction.
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If you need post fast and have an engaged audience, you can use user generated content to max out your
918

timeline, run challenges or contests.
919

Ask your followers to submit pictures or videos, or ask them to help create your next product design,
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collect entries under a branded hashtag, then repost them to your Instagram for easy content that encourages
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follower interaction.
922

Let's talk about core marketing is where questions get asked or answered by Internet users and answers
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can be factual or opinion.
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You might not have considered Quora as useful to your marketing efforts, but it can be a great way
925

to connect with potential customers who have high trust in you.
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The key to success on Quora is to establish yourself as an authority voice on the platform.
927

You can't just start promoting right away.
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To be successful, you must create trust by consistently answering questions and engaging core is not
929

a place where you can push products unless you're running paid for ads.
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But once you've built up a little bit of credibility, you can share your blog content or links to your
931

site.
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Here's the four step guide to using Quora for promoting start with signing up for an account and completely
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