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0 Hi and welcome to our introduction to the basics of digital marketing, social media and SEO, make 1

sure you're sitting comfortably as you're about to get a comprehensive overview of everything related 2

to digital marketing, social media and SEO 3

If you want to be successful online today, you must have strong digital marketing skills, as Internet 4

business has never been more competitive in this introduction will outline the basics of SEO, digital 5

marketing and social media and break each of these topics down so you understand the most essential 6

things you need to know. 7

You'll learn key tips for Facebook ads, Google ads, Instagram, email and Twitter marketing, growth, 8

hacking and so much more. 9

After this taster, you'll be primed to understand the basics of marketing online. 10

We'll go into much more detail on each topic and later videos so you'll be able to master each of the 11

topics we touch on here. 12

In this video, we've outlined the most crucial pieces of information on the most important topics related 13

to digital marketing, social media and SEO. 14

This is a core first step on your learning journey as it will help you to quickly lay down the foundations 15

and is a great place to start if you want a career in digital marketing or want to be successful marketing 16

online. 17

So what exactly is digital marketing? 18

Digital marketing is vital if you have a business or want to sell anything online, even if you're just 19

looking to build a profile, you need a strong Internet presence if you want people to know you exist. 20

The purpose of digital marketing is to raise awareness, connect with people who are interested in what 21

you're offering, and persuade them to take actions you want. 22

It uses digital forms of communication like the Web, smartphones, social media platforms and search 23

engines as a medium to reach potential customers. 24

Just like traditional marketing. 25

Digital marketing is about finding prospective customers and broadcasting your message to them in the 26

right place, in the right tone, and at the right time. 27

Digital marketing has one major advantage over traditional marketing, as you can use analytics tools 28

to monitor your campaigns in real time so you can swiftly adjust your approach. 29

Typically, it would cost more and take longer to make these kinds of adjustments. 30

But with digital marketing, it's easier to course correct than it would be if you had invested in a 31

print ad. 32

Let's talk about what a social media social media is an umbrella term to describe online platforms focused 33

on community based communication such as Facebook, Twitter and Instagram. 34

Platforms like this use content sharing and post interaction, and most of the content there is is being 35

produced by the users of the platform, not the owners. 36

Social media also includes curation sites such as wikis, as well as professional networking platforms 37

like LinkedIn. 38

Due to the massive reach of social media, its social media marketing skills are now essential for anyone 39

looking to attract the maximum number of customers online. 40

Let's talk about SEO now. 41

So what is Seo SEO or search engine optimization is the science of attracting specific types of traffic 42

to a website using a search engine to Master SEO. 43

You need to create high value content with high authority back links and include keywords in that content 44

that your ideal customer search for SEO is never a one size fits all solution. 45

To be successful, you must take a bespoke approach. 46

That means you need to optimize your site for the type of search engine you want it to rank highly on. 47

Like Google, Amazon or Bing. 48

SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic. 49

But you can also use it in paid ads to maximize their reach. 50

As search engines attempt to give the most suitable answer to each person's search query, you must 51

ensure a search engine views your site is the most appropriate match. 52

Every search engine uses a different algorithm to determine what the best result to a search query is. 53

This will include a combination of different factors, including the quality of your content and back 54

links, how many visitors your site has, and your website speed and uptime. 55

Modern SEO is complex and mastering it takes more than just getting the right meta tags. 56

It includes understanding how rich snippets, video and featured snippets work to enhance your rankings, 57

as well as the importance of voice search and video SEO. 58

If you want to be successful using Google search, you also need to understand how Google Rank Brain 59

scores your website. 60

You must optimize your site to score highly on Google's algorithm. 61

Two local, Alessio, is also becoming more critical, and you will need to learn the basics of this, 62

especially since nearly half of all Google searches now have a local intent near me, searches have 63

grown even faster, exploding at a rate of one hundred and fifty percent more than local searches alone. 64

Mastering SEO also includes Understanding Technical SEO, which focuses on priming your website for 65

crawling and indexing by search engines. 66

It's important you don't neglect this aspect as without its search engines will find it much more difficult 67

to access, crawl and index your Web site. 68

As a result, you will rank much lower. 69

The reason this process is referred to as technical SEO is because it has nothing to do with promoting 70

your Web site or the type of SEO you include in your content. 71

So talking about job prospects, what types of careers will this course help you with? 72

Once you complete this course, you'll be a digital marketing master and will have many different career 73

options open to you. 74

You could work as a freelance Facebook ads consultant and generate upwards of one thousand dollars of 75

client per month market real estate brands or promote your own business. 76

Your options will be almost unlimited as strong digital marketing skills are highly in demand as they 77

focus on online business and can be done entirely online. 78

Digital marketing jobs are also pandemic proof, so your skill set will always be needed. 79

Just make sure to narrow down your choices and focus on what you enjoy and do well. 80

Maybe you have a passion for branding and would like to work as a branding consultant for startup companies. 81

Perhaps you're interested in specializing, whether it be in marketing for the tech sector, the health 82

and wellness niche, or in real estate. 83

The best way to achieve top earnings is to find a niche. 84

You can position yourself as an authority voice in, and you can do this by acquiring a skill set your 85

competitors don't have. 86

If you can offer expertise in Facebook advertising or email marketing, for example, you will be bringing 87

something extra to the table that will give you an edge. 88

Having niche knowledge will mark you out from other candidates trying to land their first gig, and 89

we'll signal that you are a high value candidate to employers and clients. 90

You can also specialize by diversifying into niche careers such as SEO or copywriting. 91

SEO knowledge is a highly in demand skill and it doesn't require a qualification if you know how to 92

do it right. 93

Copywriting can be similarly rewarding because of the amount of online content we consume. 94

Demand for skilled SEO experts and pro copywriters has grown massively. 95

More brands than ever require well-written content that's optimized to perform well in search. 96

If you can combine the two, you'll have a huge competitive advantage when you're getting started. 97

You can try freelance sites like Elance, although it will take a little while to build up a reputation. 98

Blogging can be another area. 99

You can build up a following in and then monetize. 100

Though to do well, you must post regularly and provide unique content. 101

Website design skills, which you will learn on this course are another great way to make money. 102

You can gain practical experience by creating sites for your family and friends for free or in exchange 103

for their skills. 104

Practical experience is essential when you're first starting out and will stand you in great stead as 105

you progress in your mastery. 106

Once you become more confident and have built up your portfolio, you'll be able to land pay clients. 107

You can use your knowledge to create professional looking WordPress sites for local or online brands 108

without needing coding skills or any upfront investment. 109

We've optimized our learning structure to help you take in as much information as quickly as possible 110

using a three tier approach. 111

First, we introduce you to a subject by covering the basics, helping you to get a good overview of 112

the topic in question. 113

Then we go into more depth using high quality animated explainers so you can see how to put our techniques 114

into practice. 115

Finally, we get granular with over 80 hours of explainer videos covering every possible aspect of a 116

topic. 117

By the end, you will be a true expert as you will learn advanced techniques and strategies. 118

So let's take a look at our three tier learning structure. 119

Step one is a good general overview and an introduction to the essential points and is of approximately 120

one hour. 121

Step two is visual animated explanations. 122

So you can see how to put our techniques into practice and is worth five hours of content. 123

Step three involves in-depth explainer videos that cover all aspects of a topic with some advanced techniques 124

and consists of a whopping 80 hours of content. 125

All our learning content has been designed to help you to become proficient fast and uses the show not 126

tell method with no boring waffle. 127

This method has been proven to be the best way to learn and become a master at any subject swiftly. 128

Keep watching as we look at the basics of the different topics we'll be covering. 129

So you learn the most essential things related to SEO, social media and digital marketing. 130

We believe in you and we know that if you put in the effort, you can become a digital marketing expert 131

with the new skills you'll learn from us. 132

You'll master the arts of digital marketing, which will open up a whole new world of online success 133

and career opportunities. 134

Let's talk about brand building, next. 135

Brand building is the art of crafting a unique brand identity that people can instantly relate to. 136

It also includes raising your profile, communicating your values and expanding your influence. 137

You should think about all these elements when you sit down to create your brand image. 138

Here are the six steps you can use to build your brand. 139

Step one is defining your brand. 140

You have to decide your brand strengths by taking an honest look at your company and assessing what 141

you're doing better or differently than your competitors decide on your core values to what do you stand 142

for and what do you represent? 143

Are you an ethical brand, a family owned business when you understand what makes your brand unique? 144

You can start brainstorming ways of communicating this to potential customers. 145

Second step is creating a solid brand value proposition. 146

There's so much competition out there and one of the major challenges for any brand is getting heard. 147

Above all, the noise demonstrate why customers should choose you by highlighting the benefits of choosing 148

your product or service. 149

Identify your ideal customer avatar, then write down how your product solves an urgent problem for 150

them or taps into a desire they have. 151

Once you've done this, you can design a marketing strategy that conveys this to your audience. 152

Third step involves building, building and building. 153

Building a successful brand doesn't happen overnight. 154

You need to put in consistent, regular effort and apply solid marketing strategies. 155

One of the keys to growing a brand is raising customer awareness. 156

So use every opportunity to tell the right people about what you do. 157

Blogging, social media and advertising can help you reach out. 158

But don't just push your products as you need to build trust first. 159

To win customer trust, you need to show your ad value, create informative, useful social posts and 160

blogs that are relevant to your audience and post regularly to keep them engaged. 161

When you are ready to promote, you won't just be screaming into the win. 162

You'll be promoted to a high, trustful audience. 163

To help build your authority, you can show testimonials from your satisfied customers as people love 164

before and after stories. 165

Storytelling is a superb way to show potential customers how they'll benefit when they purchase your 166

products and services. 167

Step forward is to unify your brand voice. 168

All your content should be consistent, and that includes your graphic design, copywriting and ads. 169

You need to communicate your brand voice strongly and everything you put out online so that it is instantly 170

recognizable. 171

The goal here is to distill the essence of your brand so that people know immediately what it stands 172

for. 173

Great brands can make their customers feel like they are part of a tribe by evoking aspirational feelings 174

in their customers that make them want to purchase. 175

Fifth step is to encourage interaction, make things personal by encouraging your customers to interact 176

with your brand, whether that's by giving feedback to creating products or sharing their experiences. 177

If you can make your following feel their voice matters, you'll be able to develop customer loyalty 178

and a much stronger connection to your brand. 179

Sixth step is to adapt to thrive, monitor your marketing and branding approach so you can quickly adapt 180

to changes in consumer demand. 181

Tracking your performance and making tweaks can also be used to overhaul struggling brands if you are 182

prepared to take an honest look at where your weaknesses lie. 183

Use social media analytics tools, Google analytics tools and heat maps to evaluate your sales copy 184

website and blogs to see what's working and what isn't. 185

This will help you to fine tune your marketing and pick up on opportunities to raise brand awareness. 186

One important thing to remember is that in all your brand building and marketing efforts, remember 187

to stay strong and be persistent and never be discouraged by setbacks. 188

Some of the most successful brands have had many false starts, so learn to develop patience and diligence 189

so you can stay the course when it comes to building a thriving brand. 190

You'll find that a little constant effort is the key ingredient to success. 191

Let's talk about product marketing now. 192

Product marketing focuses on a product's lifecycle from buildup to launch and beyond. 193

It takes a different approach from conventional marketing, which aims to drive conversions and make 194

sales. 195

The goal of product marketing is to make a product as appealing as possible to potential customers. 196

If you're building a brand or marketing online, you'll need to use both product and conventional marketing. 197

Conventional marketing helps you reach the widest audience possible, while product marketing positions 198

your product to be as tempting as possible to your target market. 199

One of the best examples of product marketing is the Apple brand, which has become synonymous with 200

aspiration worldwide. 201

Apple's branding manages to feel both current and timeless. 202

Its iconic logo is instantly recognizable, and the company manages to back up their unique branding 203

by consistently producing market leading products. 204

Their strategy helps them constantly acquire new customers and helps define them as a brand in the marketplace. 205

Apple has also managed to make each of their products a unique branding opportunity. 206

Every one of their products features cutting edge design and incorporates the logo that has helped build 207

the brand. 208

If you can manage to marry both your branding and products like Apple has done, you'll carve out a 209

strong brand voice, even in the most overcrowded market niche. 210

Now we'll tell you the five step guide to perfect product marketing. 211

First step is knowing your market. 212

Your target market should drive all your product marketing campaigns. 213

Therefore, to do that, you have to identify a few things. 214

First is why similar products are doing well and how they are presented in the market. 215

Second is your competitors strategies for successful product positioning, and last is your target audience 216

pain paying points and how your product offers them solutions. 217

Second step is defining your message and deciding where your product fits in this step. 218

Use your findings from step one to create your product messaging and decide where it should be positioned 219

in the market. 220

Is it aimed at tech users looking for budget solutions or people looking to splurge a little extra on 221

a luxury item? 222

Create text, video and visuals that are aimed at your target audience and that demonstrate you can 223

solve your customers problems? 224

Third step is laying out your go to market plan. 225

Start with listing the platforms you'll be using to tell people about your product and define the types 226

of communication you'll use to get the message out. 227

Focus on your target demographic. 228

Where do they hang out online? 229

Make sure all your branding and marketing materials are in sync across the channels you're using, and 230

use traditional marketing strategies to help reach as many people as possible. 231

Fourth step is bringing it all together. 232

You have to get your team on board and make sure every aspect of your product, visuals and communication 233

is in sync with the position you want to aim for in the market. 234

You need to do this to establish a strong, unique presence for your product on all the channels you'll 235

be launching on. 236

And finally, the last step would be to roll out your product and track its performance, launch your 237

product on your chosen channels and assess the impact of your marketing strategy and the reactions of 238

your target. 239

Customers use these insights to refine your product marketing strategy and incorporate your findings 240

into your strategy for future products to. 241

Let's talk about growth hacking now, growth hacking focuses on growing a brand quickly and uses tools 242

and strategies to expand track and scale growth. 243

First, you must prioritise areas you want to grow in, then identify the right channels to acquire 244

new customers. 245

Finally, you must implement a marketing strategy that attracts your ideal customer. 246

The growth hacking process relies on continually monitoring, testing and adapting your expansion strategy. 247

According to what is working here, we present to you the simple guide to growth hacking. 248

Start with developing your product prototype and test it on a small sample of your ideal target market 249

to make sure there is a demand. 250

This lets you identify areas for improvement and gives you data on potential customers that you can 251

use to better your marketing campaigns. 252

Next step is to improve your product as necessary and keep testing it, ensuring you analyze the feedback 253

you get. 254

This will tell you whether your product will be a success or not. 255

You also have to start marketing your brand and product using the data you've gathered on your key buyer 256

persona as a guide. 257

When you create your marketing materials, your aim should be to raise your profile, raise awareness 258

of your product, expand your mailing list and create buzz. 259

This all comes under the third step. 260

Step four involves rolling out your product by launching it officially and continuing to market, assess 261

and track you social media, Google and Facebook ads, blogs and social proof to amp up interest in 262

what you're selling. 263

Next up, it's important to use stats to see where you can optimize your campaign budget and implement 264

conversion optimization techniques to maximize your sales. 265

Finally, the sixth and last step involves continuing this process and using it every time you launch 266

a new product or service. 267

Here are some growth hacking tips you can use to grow your brand and get more sign ups. 268

You can use the fear of missing out folo by making sign up more exclusive. 269

That is by invite only. 270

You can also make the sign up process fun by offering rewards or getting people to complete challenges. 271

Another hack is to offer incentives your potential customers will want when they refer to sign ups. 272

You can leverage the power of affiliate marketing to enjoy lower cost product promotion and expand your 273

reach. 274

Let's talk about affiliate marketing next. 275

You can use affiliate marketing in two main ways to tap into a useful second income stream. 276

First is by creating your own affiliate program. 277

If your goal is to expand, raise brand awareness or make more sales. 278

Creating your own affiliate program is a good way to go by getting people to post your links, embed 279

your videos or endorse your brand and offering rewards or commission. 280

You can benefit from your own sales and marketing team without having to pay a salary. 281

You can use your affiliate program to reward people for selling your products or sending traffic to 282

your website and pay them with goods from your store. 283

Exclusive bonuses or commission. 284

You get a lot of control as you can set the percentage of any sales or traffic that follow. 285

And if they don't make any referrals, you don't lose anything. 286

Second is by promoting other brands. 287

If you don't want to create your own affiliate program or don't have a store of your own, you can use 288

affiliate marketing to make money promoting other brands. 289

This is a great idea. 290

If you have a site that gets a lot of traffic, but it can also be successful. 291

If you have strong digital marketing skills, you need to select an affiliate program where you'll get 292

a unique affiliate link, which you'll post whenever you're promoting. 293

If you have any kind of online social media presence or run a blog or YouTube channel, you can monetize 294

it quickly by including your affiliate link. 295

Let's see how you can create your own affiliate program. 296

If you want your own affiliate store and you have a WordPress website, you can use a plugin like affiliate 297

WP to host your store on the platform. 298

Or you can use WordPress affiliate themes like elegant themes or studio press. 299

If you don't have a WordPress site, you can host your products on an affiliate platform like Amazon 300

or Shopify, recruit affiliates by promoting on social media in your email campaigns and on your blog, 301

and create an enticing landing page that encourages visitors to sign up. 302

You can also monetize by promoting other brands. 303

If you prefer to promote other affiliate schemes, focus on finding one in your niche or area of interest. 304

If you already have a following, select a program that your audience will be interested into and check 305

that you are getting good commission rates. 306

Platforms like HubSpot and a offer good payout rates. 307

Or you can find a list of good current affiliate programs on authority hacker or through Google Search. 308

If your audience likes reading blogs and you can create content, consider signing up for some rush 309

as it gives generous monthly bonuses of up to one thousand dollars, YouTube marketing is another great 310

way to monetize as you can promote different brands and their solutions on a related channel. 311

This is ideal. 312

If you have a large following on YouTube or are interested in growing your following on the platform. 313

In this course you'll get a detailed guide to YouTube marketing videos, SEO and video production, 314

which will teach you everything you need to know if you want to monetize your YouTube channel. 315

Next up, we'll be talking about Reddit marketing essentials you can't directly promote on Reddit unless 316

you pay for advertising. 317

But there are other ways you can attract attention to your brand. 318

You can share news, run, ask me anything amay sessions or create text based posts to find out what 319

content is popular on Reddit. 320

Analyze how many people are talking about your keywords and topics and check if anyone has mentioned 321

your brand or similar rival brands. 322

There are a few ways you can catch the attention of the Reddit user base. 323

The first is blogging. 324

Blogs are popular on the platform, but since readers are an educated crowd, you need to offer value. 325

If you can create informative, well-written copy. 326

Sharing your blogs can be a great way of getting Reddit users to talk about your brand. 327

Make sure you share your content to the right reader groups or threads. 328

Use headlines that attract attention and proofread your work before you posted anywhere on Reddit. 329

You can also use text based posts. 330

Unlike Facebook and other social media platforms on Reddit, text based content is king. 331

This is because Reddit is a forum for exchanging ideas and information so fancy graphics won't always 332

impress. 333

You can use Reddit to create text posts that encourage interaction from your target audience, build 334

trust in authority by teaching people something new, or get feedback by asking relevant questions. 335

You can also share your blogs in full as text posts, as well as posting links to where they are hosted. 336

Amma's or ask me anythings are also a good way to gain traction. 337

Amma's are threads where registers with large followings or unique stories answer community questions, 338

and they are usually hosted on the subset at our Sladjana. 339

They can be hosted elsewhere on Reddit to the their tagged with topics like politics or law so users 340

can find the sessions they want to take part in. 341

If you get the chance to do an AMA on Reddit, take it as it's an excellent chance to raise brand awareness 342

and reach out to a large interested audience. 343

You can also make use of news to share news on Reddit. 344

You don't have to have a scoop as long your content is relevant. 345

Try sharing news from niche thought leaders or links to news studies that relate to your brand or products. 346

You can also create news about your products by announcing new features and talking about their benefits. 347

If you want to post this kind of news on Reddit, make sure it's informative state how they are technologically 348

or scientifically advanced and back this up with research links. 349

This approach will be more successful than just announcing a product release which will earn you a or 350

get you downvoted. 351

Reddit can also be used for asking for feedback. 352

Reddit can be a useful tool to gauge social opinion on your brand and your competitors. 353

And you can also use it to learn what your ideal customer wants. 354

By monitoring user reactions to industry trends and existing products, you can tweak your products 355

to hold more appeal. 356

You can also use Reddit to directly ask for feedback by posting topical questions that ask for user 357

opinion and relevant subheadings. 358

We'll be starting with copywriting now. 359

Here are five fast copywriting hacks which are working great right now. 360

First is you have to get maximum attention from the start. 361

If you want maximum clickthrough, you must use headers that evoke strong emotion and are targeted to 362

your ideal reader. 363

The best type of headers are short and punchy with enough impact to arouse curiosity or provoke a reaction. 364

Incorporating numbers is a great way to make header sound more specific, like Ten Top Tips to get rich 365

fast or five pro ways to protect your privacy online. 366

Don't just cast out click bait headers that bear no relation to your content or people will lose trust 367

in you and switch off. 368

Second hack. 369

Make sure that you don't shy away from emotion. 370

While it's true that dropping stats and facts helps you build trust and credibility, if you do this 371

too much, you'll end up boring people. 372

Your copy needs a human element to be relatable, and one of the most powerful ways to achieve this 373

is making your content emotional, use high impact words and share funny stories or situations your 374

audience can relate to so that they can put themselves right in the scenario. 375

When you add an element of personality, you'll make your followers feel closer to you than to other 376

content creators who play it safe and stick to the facts. 377

Using emojis for social media is another fast copywriting hack. 378

You can use emojis, work well in social posts and ads and help to grab attention. 379

You might feel they look unprofessional, but research has shown they perform. 380

So punctuate your most important sentences with them, especially when posting on Facebook or Twitter. 381

You can also use emojis to break up long pieces of text on social media, as typically people will scroll 382

past if they see a huge wall of copy. 383

Next up, identify your audience's pain points. 384

Pain points are problems people stress about and look for a solution to your job as a marketer is to 385

emphasize these pain points, but in a way that hints you can provide the solution. 386

To find out your potential customers pain points, you must do market research on your target demographic 387

to identify their fears, desires and needs. 388

Market research doesn't have to be conventional. 389

If your typical customer hangs out on Reddit, why not monitor what they post about and use this to 390

make your copy hold more appeal? 391

When you stress customers pain points, you should also highlight the importance of immediate action. 392

Let your audience know they must act now. 393

If they want the solution, you can use the proven hack Aida for success, eye or attract interest. 394

Jizya action is a four stage formula that every successful copywriter employs to get people to act. 395

Every piece of copy that's designed to get people to take an action you want needs to shift through 396

these four stages. 397

First one being a tracked, usually employed at the header stage. 398

It can also be used high up in your copy to pull people in, grab attention with emotive headlines and 399

provocative questions or statements to persuade people to keep reading second stages interest, hook 400

people in and keep up the momentum by hitting their pain points. 401

Remind them of a worry or fear. 402

They have then teased that you have the solution without revealing exactly what that is at this stage. 403

Third stage is desire. 404

Here's where you reveal your product and frame it as the answer to their prayers. 405

Briefly outline the main benefits, but do it in a way your customers can relate to. 406

Don't bore with too many technical specifics. 407

Use relatable language that gets people visualizing, say, things like in six weeks you can love Slimer, 408

have ten Exmoor energy and fifty percent lower cholesterol levels to get people to visualize the benefits 409

they'll enjoy. 410

If they make a purchase, you should slip in a stat or two to back up your claims. 411

Just be careful not to overdo it and keep the focus on evoking emotion. 412

And the last stage is action. 413

SEAL the deal and encourage people to act right away by employing urgency and the fear of missing out. 414

Also known as Flomo Limited time offers hills or exclusive bonus gifts are good ways to get people to 415

hit that buy button. 416

If you don't want to go down this route, you can create a strong call to action by leveraging Foma 417

to make people want your products so they can turn around their problem. 418

Make it easy for people to take the action you want by including prominent click to purchase buttons. 419

We'll be looking at website creation now, you can use website creation skills to create a showcase 420

for your brand or you can make extra money creating sites for others. 421

With plug and play platforms like WordPress and wikis, you can get pro looking websites without any 422

coding experience at all. 423

WordPress allows you to customize every element of your Web site fast, enabling you to add video image 424

carousels and embedded documents simply by drag and drop. 425

You can instantly switch color schemes and icons and change text by clicking on it, making WordPress 426

one of the most flexible platforms out there if you're looking to create your first Web site. 427

There are three most important elements of Web site creation. 428

Starting from priming your site, you must optimize your site if you want to attract and retain the 429

maximum number of visitors, as well as convert them into sales and subscribers. 430

Your site should display well on both desktop and mobile devices, should have a fast loading time and 431

be consistently online. 432

Make sure your images load quickly and are the right format and consider layout and navigation and how 433

this relates to your content. 434

Check to make sure all your links are working and prioritize content to make sure the most important 435

stuff gets displayed higher up. 436

You can use heat map tools to see where visitors spend the most time on your page and where they switch 437

off, and market research and competitor analysis to learn what attracts people's interest. 438

Next comes SEO. 439

When creating your Web site, you need to attend to all aspects of SEO and make sure they are optimized 440

for high performance. 441

This includes technical SEO elements so search engines can index and crawl your Web site. 442

You also need to prep your local SEO so you show up in local and Neame Google searches and the content 443

that's on your site so it can score highly and featured snippets, rich snippets, voice and mobile 444

search. 445

Of course, you can't neglect traditional SEO elements either, such as metadata, back links and keywords, 446

as all these factors will help you appear higher in organic search. 447

And lastly, making logos and graphic designing, which is the last component of website development. 448

Visuals are important as your website will be the first point of contact many people have with your 449

brand get the sharpest, most appealing graphics you can, whether you source free royalty free images 450

from sites like pestles, dotcom or purchase paid photos from Shutterstock, resize and compress images 451

and make sure they are displayed in a format that doesn't result in loss of quality. 452

When you upload them to your Web site, plug and play sites like WordPress have already made the templates. 453

So you can get a pro looking layout fast, but you will need a logo that encapsulates your brand as 454

well as their marketing materials, like customized graphics and headers. 455

You can use sites such as Kambah to create logos, promotional materials and website headers and banners, 456

or tri logo creators like logo maker Dotcom. 457

If you have basic Photoshop or graphic design skills, you can also try creating your own from scratch. 458

Next section, we're talking about conversion rate optimization, conversion rate optimization refers 459

to the art of getting maximum conversions out of the traffic that visits your website or landing page, 460

it involves optimizing several elements, including color, copywriting, layout and loading time, 461

many of which will depend on your target customer. 462

Here are 10 top tips for maximum conversions. 463

One, all your copywriting must be persuasive, grammatically correct and punchy. 464

Use power words and don't talk about how great your brand is. 465

Focus on letting the customer know why they need you. 466

Number to get your visuals right by picking sharp images that you know will hold appeal to your ideal 467

customer optimized picture compression include infographics which incorporate both pictures and text 468

as these are popular. 469

Number three, engage people with questions. 470

As research has shown, this attracts clickthrough. 471

When you're trying to get people to click through a try asking relevant questions in your ads, if you're 472

trying to sell muscle health supplements, you could say something like, did you know 50 percent of 473

people over 45 lose 10 percent muscle mass every year, number for use heat map tools like Hajat or 474

Crazy Egg to see where browsers click on your page, optimize your layout so the stuff that attracts 475

your audience appears higher and more often. 476

Number five show personality and develop an instant rapport with your browsers by telling a story they 477

can relate to. 478

Don't be afraid to use humor. 479

It's a great way to stand out and helps to win over potential customers. 480

Number six leave people hanging. 481

Curiosity is an excellent convertor, so offer free taster's that cut off at a tantalizing point or 482

intrigued people with information that stops at a crucial cliffhanger. 483

If they want to know more, they'll have to sign up or make a purchase. 484

You can use this same technique with your headers to to get more people to click through number seven. 485

When you add your purchase buttons, make them add to cart options rather than by now buttons. 486

It's less scary to your visitors as it tricks people into thinking they are not making so much of a 487

commitment and can change their minds if they want. 488

This makes them more likely to click in the first place. 489

Number eight analyze your traffic sources and experiment with different versions of your landing page 490

for separate user segments to find out what works best for each demographic. 491

Your Facebook traffic may respond better to a certain type of page, while the traffic you get from 492

organic search might convert better with another version. 493

Number nine. 494

Keep it simple. 495

Decide on the one main action you want your visitors to perform and make sure you make it easy for them 496

to do it. 497

Don't overload them with too many options. 498

Make sure you give them a way to take your one desired action with a clearly displayed button or page 499

element. 500

And lastly, number ten testimonials work providing they're authentic. 501

So include them on your page, particularly if they're from household names, authority, voices or 502

big brands. 503

Never be tempted to fake testimonials, though, as visitors will be able to tell immediately. 504

In this section, we'll talk about YouTube marketing. 505

First off, we have the title so started. 506

Well, your title is an important part of YouTube optimization and can be the deciding factor when people 507

are deciding to click through or scroll past for optimal results. 508

Go for one. 509

That's between 40 to 50 characters. 510

As research has shown, titles using under 50 characters rank higher in search use emotive headers that 511

have personality and incorporate numbers to shake things up and make your headline stand out. 512

A study conducted by HubSpot found that brackets in parentheses can increase YouTube clicks by 33 percent. 513

So experiment with these in your title too. 514

In the next step, prepare your thumbnail image. 515

You can't just pick any thumbnail image if you want to attract viewers to your video. 516

YouTube uses mostly red, black and white colors, so to stand out you need to select a bogey thumbnail 517

that's composed of blue, orange, green and yellow. 518

The third step involves optimizing your intro. 519

The ideal YouTube intro should be brief and include your targeted keywords high up in the description 520

YouTube. 521

Krall's the first two to three sentences and places more importance on the words and phrases that appear 522

here when it returns search results. 523

Don't be tempted to stuff your intro with keywords, as it also needs to be appealing to read people 524

preview intros before deciding whether to press play in your intro will also display and YouTube search 525

is a snippet. 526

Next thing you need to do is to create a WOW outline. 527

Your YouTube outline is a chance to sell your video and encourage people to watch. 528

Let people know exactly what they'll be getting and don't be afraid to go into a bit of detail. 529

The ideal outline should be one hundred and fifty words plus and should include all the key words you 530

want to hit. 531

Finally, LinkedIn ask for likes. 532

Your description is a great place to include links that push people to your website, blog or other 533

social media. 534

Don't just drop them in. 535

Create a short call to action, reminding people why they should bother to click. 536

You can also use your YouTube description to remind people to subscribe to your channel or give you 537

a like. 538

Let's talk about video marketing now. 539

Video is the most popular online content medium, with seventy nine percent of consumers saying they 540

prefer to discover products through video rather than through articles or text based ads, with 93 percent 541

of businesses claiming they've gained new customers thanks to social media videos. 542

If you have an online business or need to market products, video marketing skills are a must remember 543

one good video can change everything. 544

Video has viral potential, but you need to spend some time to strategize appealing content. 545

You can show people more in a video than you ever could in a blog, or still image with the bonus that 546

they'll feel more connected to you when you use this format. 547

Just one original well shot and thought out video can reach thousands of potential customers and has 548

the power to turn around a flagging business and you don't need expensive equipment for it. 549

Nowadays, the pixel quality on mobile devices is so good you don't need to own a pro rig to shoot compelling 550

video with powerful film editing software like Adobe Premiere Pro, you can create a catchy professional 551

looking video using just your smartphone. 552

You can also create your marketing strategy around your video content. 553

When you're strategizing your marketing approach, try to create your blogs, images and other posts 554

around your video output. 555

If you place the focus on video content above everything else, you'll be maximizing your opportunity 556

to gain customers and future proofing your marketing approach. 557

Video is a great way to get more viewers, likes, followers and subscribers, especially on social. 558

It's easier for people to watch a video than read an article, and you can pack more information into 559

a video than you can into a single still graphic. 560

It is important to tailor your format to suit with video content. 561

One size doesn't fit all, so you need to tailor your approach. 562

If you're creating content for Facebook or Instagram, shorter clips will serve you well. 563

While content for YouTube should be longer and more informative, no matter what platform you create 564

your videos for, you must always add value. 565

You can do this by showing people something new, telling your brand story or teaching viewers how to 566

do something using step by step guides or tutorials. 567

We'll be talking about tock marketing in the section, tick tock is growing rapidly and it's a superb 568

way to reel in more custom, particularly if you make short, punchy videos that can get good traction 569

if you want to use tick tock to market your products. 570

There are some key things you should bear in mind to create content that will do well on the platform. 571

One advantage of tick tock is that you can reach out to influencers, reach out to a tick tock influencer 572

in your niche and you will be able to tap into an already interested audience. 573

You'll also overcome one of the major hurdles of the customer journey winning customer trust as influencers. 574

Opinions hold a lot of sway. 575

Spend some time developing a relationship before you contact your influencer by commenting on their 576

Tick-Tock content. 577

Don't forget to check their following to make sure it's real and ensure that their audience is engaged 578

in active dating and influencers. 579

Trust will take a little time and effort. 580

But if you can get someone popular to endorse your products on tick tock, it can result in a huge explosion 581

of interest. 582

Keep your content short, snappy and fun. 583

Content on tick performs best when it's shorter, upbeat and original. 584

If you can create unique content that makes people laugh you asked or intrigued, you'll do well on 585

this platform. 586

The ideal tick tock video should be 60 seconds or less and should use high quality compression, good 587

lighting and clear audio. 588

Tick-Tock videos are ideal for letting viewers peek at the story and people behind your brand, or for 589

running contests or challenges that promote your products. 590

You can also use tick tock ads for your marketing, as well as organic posts you can pay to run ads 591

on Tock. 592

But if you're going to spend your budget, make sure you do it wisely to create ads that connect and 593

convert. 594

First, do some research on the type of ads your ideal Tick-Tock customer watches so you can shoot a 595

video that will appeal to them with Tic-Tac ads. 596

It's vital to grab your audience from the start or they'll switch off. 597

Put your most compelling footage early on. 598

Ideally, in the first few seconds your core message can follow. 599

But remember to keep things entertaining even when you're blatantly promoting. 600

Make sure you monitor your ads performance too and run different ads so you can compare them against 601

each other to see what works better. 602

Let's see how you can run email marketing campaigns in this section. 603

Email campaigns are still an invaluable way of optimizing your bottom line as they let you directly 604

promote to an already interested subscriber base. 605

Getting conversions can be tricky, but if you can apply the right approach, email campaigns can be 606

an excellent way of achieving more sales. 607

Always remember, don't spam instead add value, never spam subscribers. 608

Remember, they've placed their trust in you by signing up, so you must treat them accordingly. 609

If you want to keep them on your list, make your email campaigns something people look forward to opening 610

by giving away handy tips, insider secrets or running exclusive subscriber discounts, giveaways or 611

promotions. 612

Always ask subscribers to engage. 613

You can encourage subscriber interaction by asking for their feedback, posting questions, or encouraging 614

people to give their input on new products, asking for input or feedback as a solid method of retaining 615

subscribers, as it makes people feel like they are having more of a two way relationship with you rather 616

than just receiving your mail outs, strategize your campaigns. 617

Don't send beige, boring campaigns just for the sake of meeting your monthly deadline. 618

Give your mail out some thought by planning out a strategy in advance. 619

Consider all aspects of your market research so you can create emails that will have maximum appeal 620

to your subscribers. 621

Keep things fresh and don't just repeat your other promotional material as your email. 622

Campaigns need to act as a complement to your other marketing efforts, not compete with them. 623

Use the best tools for your campaigns. 624

If you're going to send out subscriber campaigns, you need to ensure you're using a reliable platform. 625

Tools like MailChimp help you create campaigns from premade templates and offer a huge range of customization 626

possibilities. 627

Whatever platform you use, make sure you can expand your list and add in new subscribers as it grows. 628

Keep building your list as well as retaining the subscribers you have. 629

You should be continuously trying to grow your list as more subscribers means more chances to convert. 630

Create low cost leave. 631

MAGNET's your target customer will love like e-books or mini courses or offer free webinars, taster's 632

or previews if they sign up. 633

Create a strong call to action on your Web site so that when people visit, they are promoted to sign 634

up to your newsletter. 635

You can experiment with placement or try a sticky scroller that follows your browsers as they scroll 636

down your page. 637

Make sure you make the benefits of signing up to your newsletter clear and be persuasive, not pushy. 638

Remember to let people know that you won't spam them and will only send them content they are interested 639

in and want to read. 640

You can save time with automation by setting up preloaded content that will be sent out automatically. 641

Depending on the actions your subscribers take, you'll save you a lot of hassle and time. 642

Set up triggers for emails that will be sent out when people sign up. 643

Download your lead magnet or complete a consultation form and segment your subscriber list depending 644

on audience traits so you can send each list more appropriate content. 645

Don't forget to analyze and tweak your campaign metrics. 646

Use the tools provided with your mailing list software to monitor your stats so you can assess open 647

rates, click through conversions and unsubscribes. 648

Don't forget to ask for subscriber feedback as well so you can make your campaigns hold more appeal 649

as this will help you continually improve your campaign's performance. 650

Let's talk SEO or search engine optimization next, start with getting your main keyword in first paragraph. 651

Google places a higher value on keywords that appear higher up in your content. 652

So your most important keywords should be positioned in the first 25 words to optimize your search ranking. 653

Second, it is really important to create unique content. 654

If you want to score highly on Google, your content must be unique, as should all your titles, descriptions, 655

meta tags and image. 656

All text duplicating content will cause you to appear lower in search, as according to Google to rank. 657

Well, your content needs to be fresh and original. 658

Third step is to optimize your titles. 659

Don't overstuff your headers with keywords. 660

Instead, choose one and use it as early as possible in your title. 661

Instead, your title should be short but compelling with enough appeal to make people want to click 662

through. 663

Make sure your copy lives up to the promise of your header so you can maximize your shares. 664

As the more people share your work and the more click through you get, the higher you'll rank on Google. 665

It's also very important to create long form content. 666

Google favors long form articles over briefer ones. 667

So far, the best results of your content should be between nineteen hundred to 2000 words. 668

By creating informative dives into topics searchers are looking for, you'll be raising your ranking 669

and ensuring you score higher in search results. 670

Next important step is to always monitor your ranking. 671

A successful strategy is built on the ability to be adaptable. 672

So make use of analytics tools like the Google search console to assess your performance. 673

You can use the search console to see how well your keywords are doing. 674

Check your discoverability and analyze your click through rate. 675

Another subset of SEO is modern SEO. 676

To rank your content, Google uses a system called the expertise, authority and trustworthiness. 677

And the higher your score, the higher you'll appear in search results. 678

The good news is there are some steps you can take to improve your ranking. 679

So you appear on the first page of Google search results. 680

There are three ways to score big with Google's ecosystem. 681

First is by using high authority sources. 682

Google places more priority on content that's attributed to trusted sources. 683

So pay attention to your authors and try to use established experts or people with high scores. 684

Google will check the authority of your content when it returns. 685

Search results and content from authority sources will always appear higher. 686

Second way is to monitor your mentions. 687

Google's algorithm also considers your mentions on other websites so it can assess what people are saying 688

about you and your brand and rank you accordingly. 689

If you've accumulated a lot of negative reviews on trusted sites, this will impact your ranking. 690

But if you can get positive reviews on big sites like Yelp or TripAdvisor or gather a lot of likes on 691

Facebook, you can get a huge search engine advantage. 692

Last method is to use internal linking. 693

Google's system also assesses your internal back links and their relevance. 694

So to boost your score linked to other related pages on your website and use your main keyword in your 695

anchor text back linking to other pages is a great way to give a boost to content that hasn't yet received 696

much attention by giving these pages a better score in search, never link low link authority pages 697

to other low scoring pages. 698

Instead, try linking popular older content to newer articles that haven't had the chance to gain traction. 699

Another subset of SEO is technical SEO use tools to check your site's performance as well as tracking 700

your keywords and click Theroux's. 701

You can also use the Google search console to monitor your website's performance and up time. 702

You can also it to check for indexing errors in the coverage tab and also to examine your site's mobile 703

usability through the enhancements tab. 704

Indexing errors prevent Google from crawling your site. 705

So if you find any, fix them fast so people can discover your content. 706

It's important to check your site's mobile usability, too, as more are now accessing the Internet 707

via devices like smartphones. 708

Another reason this factor is so important is because Google Search Index prioritizes mobile devices 709

so you can't rank well if your site isn't optimized to display, load and perform well on tablets and 710

phones. 711

Another important thing is to optimize the loading speed site, loading speed is crucial to Google, 712

and if your website loads fast, you'll be giving a boost to your search engine score to help your site 713

load as fast as possible, compress your images and display them in a format and size suitable for your 714

layout. 715

Your themes should be lightweight and clutter free rather than templates with many elements. 716

A great way to boost site speed is by using lazy loading, which loads content only as it's needed. 717

Implementing lazy loading can rev up your site by up to 50 percent, so it's worth giving it a try to 718

see if it works for you. 719

Yet another subset of SEO will be talking about his off page SEO. 720

Too many people fail at SEO, even if they create a lot of informative, high value content because 721

they don't implement an effective personal outreach strategy. 722

Although you need quality content to make SEO work for you, you must optimize it for the web and search. 723

And you should also be reaching out to network with people in your sector. 724

In our Google SEO section, you'll discover how to use modern SEO tools to your advantage to move higher 725

up in search. 726

You'll also learn how to find out what links your competition is using and why. 727

You must connect with websites and social media pages in your business niche to ask them to share your 728

content. 729

Here are three great tips for getting links from people in your niche. 730

A very important rule is to never spam or pester, never send spam or generic emails. 731

Spend a little time creating a personalized message to build trust and maximize your chance of getting 732

a yes. 733

Second tip is to try to develop relationships. 734

First, spend some time cultivating relationships with your business peers and it will pay off in the 735

long run. 736

Engage them on Facebook and on their page or blog and offer to reciprocate if they share your content. 737

When you contact them to ask for back links or shares, don't be put off if people ignore you. 738

At first, getting back links is one of the most challenging parts of SEO, so stick at it as eventually 739

you'll get a positive response. 740

Lastly, share your content for free. 741

People need to know you exist before they'll start doing you favors. 742

They also need to know you're reliable and can create good content. 743

People enjoy engaging with share your stuff for free and related Facebook groups to get your brand name 744

out there so people can start to associate it with value added informative content. 745

Don't promote it. 746

First, make sure the content you share is educational and useful. 747

This way you'll build trust faster and you'll also encourage more people to interact with your work 748

and share it. 749

One important tip is remember to keep at it even when it feels like no one is responding to you as it 750

takes some time to build trust and a network of people who will be willing to link to your content being 751

consistent will pay off. 752

So stay focused and keep reaching out and you will soon see results. 753

We know getting back links can be difficult in the beginning, but we also know that if you stay strong 754

and are diligent, you will have success. 755

We believe in you, so keep going and make sure you watch all our SEO related videos so you can optimize 756

your strategy and triumph in your digital marketing efforts. 757

Lastly, we'll be talking about local Nescio now check your map ranking for local businesses. 758

When people search for a nearby business on Google, it returns a set of three top results with a location 759

taken from Google Maps called a map pack. 760

The map pack also appears in other non local results when Google decides it's appropriate as the map 761

pack is becoming more relevant to search and is displayed above organic search. 762

You should try to ranking it if you want to optimize your search strategy. 763

Second thing is to enhance your keywords and make them relevant to score well in local organic search. 764

You must optimize your keywords and make sure they're relevant to your local business. 765

Make use of tools like Google suggest and the Google keyword planner to get granular data and see which 766

keywords score highly in specific locations. 767

Your primary keywords should be relevant to local search results, and you should include it in both 768

your U. 769

RL and title tag. 770

Your website content should also include related local search keywords, including your blog articles, 771

subheads and metadata. 772

And lastly, the most important one is to make a Google, my business profile, Google. 773

My business is extremely important when you're trying to rank high in local search. 774

So you need to set up a profile. 775

Your Google my business profile should mention your opening hours and should include images and video 776

content that show off your brand and your location to rank even higher. 777

Make sure you keep your profile updated by posting weekly news and updates one of the best strategies 778

for creating new content for Google. 779

My business is to focus on photo updates. 780

You can showcase your business's location and give customers a look inside, whether you're a shop, 781

spa, restaurant or have any other kind of business. 782

Show off your menu products, treatment list or dishes and introduce your team to. 783

You can have your staff share their stories and give people an inside look at what they do and how they 784

contribute to your business. 785

Remember to ask your customers to leave you a positive review as this is an essential part of growing 786

your Google my business profile. 787

If you can gather many glowing reviews, you will boost your power on Google Maps. 788

You'll also boost your rating on the Google map, making it more likely your company will come up first 789

when people make local searches. 790

Now, we'll move on to Facebook marketing and Facebook ads. 791

When marketing on Facebook, you need to consider Facebook's three key ranking metrics as scoring high 792

will help you get found fast on the platform. 793

Here are some of Facebook's key ranking metrics to look at. 794

First is content quality score, which tells you how informative and valuable your posts are compared 795

to other similar brands. 796

Second is engagement rate score, which tells you how engaged people are with your brand, the number 797

of likes, shares and comments you receive. 798

Third is conversion rate ranking, which tells you how well you're doing in terms of sales. 799

Click through and subscribers compared to your competitors. 800

Here are three ways to win with Facebook marketing. 801

Start with examining the competition. 802

Facebook lets you check out your competitors through the Insights tab on your Facebook business page. 803

Click on insights, then scroll to function pages to watch an ad in the brands you want to assess to 804

the performance overview. 805

You'll be able to compare your performance against theirs to see how you measure up. 806

If your competitors are outperforming you, you can use this tool to examine their Facebook marketing 807

strategy and include what they're doing right in your own campaigns. 808

One of the best competitor analysis tools Facebook offers is the Facebook Ads Library. 809

We recommend you take some time to check it out right now as it's an invaluable tool that will help 810

you expand your approach to Facebook ads. 811

When you click through to the ad library, enter the name of a rival brand and then click on the search 812

all button to try this out for yourself. 813

Enter Udemy in the search field in the Facebook ads library. 814

Facebook will show you all the ads your competitor is running in your country, but you can adjust the 815

settings to see all the ads your competitors are running worldwide or in other countries. 816

Pause this video now and test it out for yourself in a new tab so you can become familiar with the interface 817

and see how everything works. 818

Second thing is to use your audience insights to check out customers. 819

Audience Insights is one of the most valuable tools Facebook has to offer as it gives you huge amounts 820

of data on your target customers. 821

With insights, you can find out what your potential customers are interested in and what jobs they 822

have, as well as their age and their relationship status. 823

You can even get super specific and use postcode geo targeting so you can define precise customer segments 824

to run your ad campaigns to. 825

Third tip is to post content with real appeal. 826

Make sure your content is carefully targeted to your main follower demographic. 827

So you post what people want to see most. 828

Use visuals or video to compliment your text posts and make sure you have a killer cover photo to represent 829

your business. 830

Try posting competitions and fun polls to a follower engagement and use your Facebook timeline to share 831

your brand's history and tell your story. 832

Image galleries do well on Facebook, so create collections of related pictures or infographics that 833

people will want to look through. 834

You can show off your products, display information in visual format, or tell your brand story through 835

photos. 836

You can also combine galleries with engagement ads to target and build up custom and look alike audiences. 837

Later on in this course, we'll teach you in detail how to use these kinds of audiences with your Galeries. 838

Now we'll talk about Facebook ads, Facebook ads can get click through sign ups and conversions, but 839

there's an art to getting them right on mobile preview. 840

Facebook cuts off most of your text, so make sure you put everything important up front. 841

If you're running a limited time offer or special sale that needs to be at the start of your copy. 842

Always make it easy for people to navigate to your landing page or contact you by including your URL 843

or phone number. 844

Use emojis at the start and end of your most important sentences and include a high quality image with 845

your ad that will inspire and connect with your customers. 846

You can conduct market research to find out what visuals work best with your target group. 847

Use power words in your ad copy and keep things snappy and brief, especially at the start of your ad. 848

If you want to do a lengthy pitch, save it for after the click to read more or wait until people have 849

click through to your landing page. 850

Remember to include testimonials as social proof if you have them and use stats to back up the claims 851

you make about your product. 852

Create a sense of urgency by setting a time limit for your offers and press pain points by hinting that 853

you have the solution to a common problem your target audience has. 854

Let's pull all this info together and see how it might look in a Facebook ad. 855

Here's a sample golden template you can use for Facebook ecommerce ads that works every time. 856

Are you over 55 and worried about your heart health? 857

You can now slash your cholesterol levels with half price supplements from w w supplements. 858

Dotcom sale will only run until Jan twenty one. 859

So hurry and call us at plus one hundred eleven one hundred eleven one hundred eleven. 860

After this comes the click through to read option followed by your main ad image. 861

Here's another example of an ad template. 862

Did you know high cholesterol is one of the main causes of heart failure in people over 55 years of 863

age? 864

Get 50 percent off our heart supplements until 11:00 pm Jan. 865

Twenty one and safeguard your cardiac health. 866

Are you Kimmage? 867

Supplements are the best value on the market as they offer you the highest quality for an unbeatable 868

price. 869

Loved by Great Health magazine and Detox magazine are one hundred percent amazing. 870

Supplements have been proven to lower cholesterol by up to 50 percent. 871

Our sales so popular that stocks are now running low. 872

So don't miss out head on over to w w w supplements dotcom and grab yourself a New Year bargain. 873

So those were the examples. 874

Now, a very important tool we're going to talk about now is Facebook business manager. 875

Facebook business manager is an essential for every online marketer and you can find it at business 876

DOT, Facebook, Dotcom, Facebook also owns Instagram and WhatsApp. 877

And you can use business manager to link your Facebook business page to your Instagram business profile 878

as well as your WhatsApp number. 879

This makes it easy to create powerful Facebook, Instagram and messenger ads that also have support 880

for your WhatsApp business. 881

No business manager is fantastic as it allows you to boost your brand from one place across several 882

popular social media platforms. 883

Instagram ads and Instagram marketing is also very important for any small business, your product on 884

Instagram, a single compelling image or well shot short clip with a punchy caption is the best way 885

to tease your product or promote a free to download app giveaway or discount. 886

The idea is to intrigue and have everyone wanting to know more, not to spill every detail when you 887

mark it on Instagram. 888

The goal is to create buzz and reach the right people. 889

So hashtag your post with trending tags for your niche. 890

Instagram helps you to find these easily as when you type a tag. 891

You can see how popular it is in the drop down menu that appears. 892

Another hack is to use sponsored ads to grow your following. 893

If you have a low number of followers, sponsored ads can help you expand your reach and get a big boost. 894

You can run several different types of sponsored ads, including photo video, carousel slash dynamic 895

ads, stories, stories, canvass sponsored ads. 896

Put your campaigns in front of anyone who's in your defined target audience, not just your followers. 897

And he had to get the most out of this type of Instagram ad is to view your highest performing posts 898

with Instagram's built in analytics tool. 899

You can turn these into sponsored ads quickly and market to the same audience that loved your top performing 900

posts as they've already done well with this type of audience, you'll be maximizing your ad spend budget. 901

You can do this from your mobile in the Instagram app and can even select precise targeting demographics, 902

including age as well as your ad goals. 903

You can decide whether you'd prefer to grow your post or whether you'd rather push traffic to your website. 904

And the best thing is you can do it all in ten minutes or less without any fiddly set up. 905

You can also increase engagement with Instagram stories. 906

If you want to appear at the top of your followers timelines, you can use stories to get their attention 907

and increase the likelihood your content will get noticed. 908

Instagram stories allow you to make posts in several different formats, including photos, short videos, 909

rewind videos, live videos, boomerangs which give like images that loop stories appear above the news 910

feed. 911

And when an Instagram user clicks on one, a pop up window appears so they can see it. 912

You can also use stories to make fast, unedited posts and create more content without worrying about 913

it. 914

Spoiling your timeline as after twenty four hours these posts get deleted, although you can save them 915

to use again later. 916

Lastly, you can increase your engagement with user interaction. 917

If you need post fast and have an engaged audience, you can use user generated content to max out your 918

timeline, run challenges or contests. 919

Ask your followers to submit pictures or videos, or ask them to help create your next product design, 920

collect entries under a branded hashtag, then repost them to your Instagram for easy content that encourages 921

follower interaction. 922

Let's talk about core marketing is where questions get asked or answered by Internet users and answers 923

can be factual or opinion. 924

You might not have considered Quora as useful to your marketing efforts, but it can be a great way 925

to connect with potential customers who have high trust in you. 926

The key to success on Quora is to establish yourself as an authority voice on the platform. 927

You can't just start promoting right away. 928

To be successful, you must create trust by consistently answering questions and engaging core is not 929

a place where you can push products unless you're running paid for ads. 930

But once you've built up a little bit of credibility, you can share your blog content or links to your 931

site. 932

Here's the four step guide to using Quora for promoting start with signing up for an account and completely 933

934

fill out your profile, then follow relevant industry topics, start answering your first questions, 934

935

choose ones you can answer competently and take the time to give a detailed answer of at least one hundred 935

936

words or ideally more. 936

937

Don't include any promotion at this stage as people won't react well to new users using the platform 937

938

to push their content. 938

939

As soon as you've made between five to ten responses to questions, you can start to share your own 939

940

content. 940

941

The way to promote on Quora is to use excerpts from your blog articles that are relevant to the topic 941

942

in question, with links to the full blog post included. 942

943

At the end, tell people that if they want to know more, they can visit your blog to read the rest 943

944

of the article and the last step to make for a payoff. 944

945

You must be active often, so check back regularly to see if you've received any comments on your posts 945

946

and follow up with them fast to get rated higher. 946

947

Consider making your own threads to about related topics to your brand, but never blatantly sell and 947

948

always keep your post informative. 948

949

Or you'll risk losing credibility or getting a bad. 949

950

Another marketing subgenre is influencer marketing, reaching out to influencers and getting them to 950

951

talk about or endorse your products is a great way to tap into a ready made, already interested audience. 951

952

The trick is to pick an influencer in your niche and spend time cultivating a relationship before you 952

953

contact them and ask them if they consider featuring your stuff to up your chance of receiving a yes. 953

954

You need to offer influencers some value, whether that's reciprocal promotion, free products or you're 954

955

doing free work for them. 955

956

You could offer to update their website, edit their pictures or create blogs for their site. 956

957

But whatever you offer, it should be something they will benefit from. 957

958

Here are eight ways to build fast rapport with influencers. 958

959

Number one, engage with the influencers, comment on influencers posts regularly, and you'll stand 959

960

out as a valuable follower. 960

961

This is a good way to build trust, and if you take time to consider your responses, you might even 961

962

start a dialogue with them, especially if you make insightful comments. 962

963

Second, leave feedback when they ask for it. 963

964

Influencers frequently engage their followers by asking them for feedback, and this can be an excellent 964

965

way to get them to notice. 965

966

You respond to polls and leave comments explaining why you voted that way. 966

967

Give your feedback on design options or post informative answers to a question and you'll start to win 967

968

over their trust. 968

969

Third point is share their stuff, share their content with a comment and you'll be appreciated as everyone 969

970

loves someone who helps them reach a bigger audience. 970

971

Tag them in every time you do this so they get notified and they'll remember you when you reach out 971

972

and make your request forthe subscribe to their list and be active. 972

973

If your influencer is a blogger, don't just follow them on social. 973

974

Sign up to their mailing list to be active whenever you get the chance by asking questions and feedback 974

975

to stand out from one hundreds of other subscribers and start building a connection with them. 975

976

Next up, leave blog comments. 976

977

Don't just comment on their social posts. 977

978

Leave blog comments, too, if you can. 978

979

By making thoughtful replies or asking questions, you can engage influencers on their home turf and 979

980

even kick start conversations. 980

981

This can be invaluable to you when you're trying to develop a relationship. 981

982

Sixth is tell them about typos. 982

983

If you notice mistakes in their social media or blog posts or their website is down, let them know 983

984

politely and they'll thank you for it. 984

985

Everyone wants their website to be accessible and nobody wants Airstream posts, so your feedback is 985

986

sure to be appreciated. 986

987

Don't call people out on their mistakes publicly, though. 987

988

Send a short direct message or email them, telling them what the issue is. 988

989

7TH Important point is to link to their content. 989

990

If you have a blog, you can link to influencers, posts or content in your copy, which also gives 990

991

you both a boost in Google. 991

992

If the link is related to your page, let them know you've done this by sending a quick email outlining 992

993

why you've mentioned them or tagged them on social media to give them a heads up. 993

994

This tip works best when you've already developed a relationship first, as otherwise, it can seem 994

995

like you're looking for a mention in return. 995

996

Next and last, mention them in a list. 996

997

You can tag them into a list of influential people you publish on your blog or social media to let them 997

998

know you appreciate your work like linking to their content. 998

999

It's better to do this once they know you exist, otherwise they will think you are hunting for reciprocal 999

1000

action right off the bat. 1000

1001

Running a list works better if you have a large following and make a targeted list of influencers that 1001

1002

are relevant to your sector. 1002

1003

Remember to send the influencers. 1003

1004

You mentioned an email introducing yourself and letting them know you've included them and why. 1004

1005

If you want them to feel like you really value their insight, you could also ask them for which you 1005

1006

can include in your blog post a bonus tip, try to get celebrities to show up at your location. 1006

1007

If you have a local business, try reaching out to nearby brands and do some personal outreach to influencers 1007

1008

in your community. 1008

1009

If you can get influential local figures or celebrities to stop by your location, you can take pictures 1009

1010

and feature them on your feed, which will give a big boost to your Instagram. 1010

1011

Often you won't even have to pay them to appear if you make a genuine approach and are polite, complimentary 1011

1012

and sincere. 1012

1013

Many celebrities are supportive of local communities and independent business. 1013

1014

Plus they enjoy going to new places and having the opportunity to share this with their audience. 1014

1015

Is an essential platform for reaching out to major decision makers, and if you're attempting to become 1015

1016

successful online as a brand, you need a strong presence on the platform. 1016

1017

You don't have to spend hours every day on LinkedIn, but by taking a targeted approach, you can raise 1017

1018

awareness of your brand to get the attention of the people that matter. 1018

1019

There are three steps to winning with LinkedIn. 1019

1020

First, you need to set up a company page where people can get an overview of your brand team and how 1020

1021

to contact you. 1021

1022

Make sure you link your page to your website and other social media channels and include relevant keywords 1022

1023

so more people can find you and search your company. 1023

1024

Page should give your potential customers an opportunity to learn about your brand, meet your team 1024

1025

and discover your contact details next. 1025

1026

You need to get more people to view your page by promoting it outside of LinkedIn. 1026

1027

Try inviting your contacts and subscribers to follow you on the platform or include your LinkedIn URL 1027

1028

in your email campaigns. 1028

1029

And at the end of your blogs, you should also include a follow on LinkedIn button on your website. 1029

1030

And lastly, to promote within the platform, check your stats and run ads. 1030

1031

You'll need to use the LinkedIn campaign manager. 1031

1032

This will allow you to set up an advertising account precision to find a budget, choose the types of 1032

1033

campaigns you want to run and track their performance. 1033

1034

Here's a bonus tip to optimize your profile. 1034

1035

Check out your competitors by searching relevant keywords related to your niche. 1035

1036

See who appears at the top of search results and who has had the most views. 1036

1037

Then analyze what they are doing to achieve this and what keywords they are using. 1037

1038

You can then use your discoveries in your own LinkedIn profile to optimize your search position. 1038

1039

You can also use LinkedIn as one of the major advantages of LinkedIn ads is that the layout for ads, 1039

1040

objective and setup is now similar to Facebook ads. 1040

1041

This will help you to create LinkedIn ads quickly, as you will already be familiar with the setup. 1041

1042

If you have any experience with Facebook advertising, another big benefit of LinkedIn ads is that you 1042

1043

can select precise targeting based on the biodata in each person's profile. 1043

1044

You can choose to target only middle or top management in the IT industry, for example, or can target 1044

1045

specific professions such as carpenters or plumbers as well as this. 1045

1046

You can also target your ads based on LinkedIn users education level and specialization, among other 1046

1047

options. 1047

1048

This is invaluable when you are building up a new brand based on a business to business approach and 1048

1049

will help you cut down unnecessary spend on your ads and get a better return on your investment. 1049

1050

In this course, we feature guided practical step by step guides to setting up successful LinkedIn ad 1050

1051

campaigns, including how to use targeted LinkedIn ads to hone in on your perfect audience. 1051

1052

Next, we have as Pinterest marketing. 1052

1053

Pinterest is all about interacting with others. 1053

1054

But to get engagement, you need to put yourself out there, follow relevant influencers as well as 1054

1055

their followers, post regular content and like and comment on other people's pens. 1055

1056

Try repeating links to your blog, social media and other content, as well as on Pinterest. 1056

1057

People can click on live links. 1057

1058

You don't always have to spend the time creating original pens on Pinterest. 1058

1059

You can boost your following by pinning content on the platform that's related to what you do as well 1059

1060

as things you find on the web. 1060

1061

Using the Pinterest browser. 1061

1062

Add on to raise your profile on Pinterest. 1062

1063

Invite your social media contacts and blog followers to join and interact with your board. 1063

1064

You can also invite your Pinterest following to do the same. 1064

1065

Set your board to allow contributions where people can pin posts that fit in with your group theme to 1065

1066

make users feel they are part of your brand. 1066

1067

Board groups are also perfect for running contests or creation campaigns. 1067

1068

Twenty we have six savvy tips for performing well on Pinterest. 1068

1069

First off, use your other social platforms to drum up more engagement on Pinterest by posting your 1069

1070

Pinterest board links and cross promoting your account. 1070

1071

Secondly, make your presence known by following relevant popular industry accounts and commenting on 1071

1072

their posts to raise awareness, develop relationships and interact with their followers. 1072

1073

Check out your competition to see what they are doing to grow their Pinterest following and apply your 1073

1074

insights to your own Pinterest strategy to build up your account. 1074

1075

Next up, don't forget to monitor popular keywords and hashtags that are relevant to your industry niche. 1075

1076

And incorporate these in your Pinterest Post to maximize your reach with tip is to engage with popular 1076

1077

Pinterest influencers and develop relationships with them by liking and commenting on their posts. 1077

1078

Once you have a solid dialogue, ask if they will repost some of your content to help you reach their 1078

1079

audience. 1079

1080

They get free related content for their Pinterest. 1080

1081

You get promotion and you can return the favor by cross promoting them on your Pinterest account to 1081

1082

six pack as you can run paid Pinterest ads to build your following RES brand awareness and attract more 1082

1083

sales and subscribers by opening a Pinterest advertising account. 1083

1084

Make sure you analyze competitor ads to see what types of campaigns do well on the platform. 1084

1085

Here is a bonus tip for Pinterest marketing. 1085

1086

When you create pins on Pinterest, you can include links which can help boost your SEO, but you can 1086

1087

also place Pinterest buttons under your website and blog images. 1087

1088

So if browsers like what they see, they can click on the pin button and pin your content. 1088

1089

This can be an excellent way of getting more mentions on Pinterest, as well as more eyes on your products 1089

1090

in your brand. 1090

1091

This section is about Twitter marketing to market successfully on Twitter. 1091

1092

You must begin with a solid strategy and the best way to approach this is to plan out all your content 1092

1093

in advance. 1093

1094

You can schedule blocks of posts in advance with content schedulers like HootSuite or Buffer, which 1094

1095

will also allow you to set times for different posts so you can catch your followers when they are most 1095

1096

likely to be online. 1096

1097

The first thing you should do before you even start using Twitter as a brand is define your primary 1097

1098

brand objectives. 1098

1099

That is what it is you hope to achieve by posting on the platform. 1099

1100

Do you want to use Twitter to get more leads or make more sales, develop relationships with your customers 1100

1101

and build trust? 1101

1102

Or maybe you want to use Twitter to raise awareness of your brand or promote your products or to offer 1102

1103

customer support through Twitter instead of or in addition to other channels. 1103

1104

You can conduct market research to find out what your customers interests are and learn what posts of 1104

1105

yours they prefer to interact with and who they share them with. 1105

1106

You can also reach out to industry influencers to try and get them to mention or endorse your products. 1106

1107

Carry out competitor analysis with tools such as sprout or tweets maps so you can monitor your rival's 1107

1108

high engagement tweets and hashtags and learn about their follower base. 1108

1109

It's best to focus on two to three core objectives, as this will help you precisely tailor your strategy 1109

1110

and content so you can achieve your goals faster. 1110

1111

Here are our six top tips for Twitter. 1111

1112

First up, find the most popular hashtags to tag your posts with so you can grow your reach on Twitter 1112

1113

by monitoring relevant trending topics. 1113

1114

You can use Twitter trending to see what tags are riding high or make use of specialist tools from sites 1114

1115

like search metrics dotcom. 1115

1116

Second, when you're on Twitter, keep track of your followers with tools like audience to see who's 1116

1117

following active and inactive and how well you are attracting and retaining followers. 1117

1118

Third point, always monitor the performance of your post with management tools like Union Metrics or 1118

1119

Sprout to learn what content performs best and what's not working so well. 1119

1120

Fourth point. 1120

1121

Before you post anything, make sure you proofread your content and hashtag all your posts. 1121

1122

Use tools like family to review your posts or the editing software that comes with your word processing 1122

1123

platform. 1123

1124

Next thing, always remember to tweak your Twitter profile. 1124

1125

So when people check it, they get an instant snapshot of your brand. 1125

1126

You get 160 characters. 1126

1127

So make it snappy and to the point. 1127

1128

And remember to keep what you write in line with your other copy and posts. 1128

1129

Choose an appealing image and high quality header that's consistent with your brand image and include 1129

1130

hashtags. 1130

1131

So you get found more easily. 1131

1132

If you're a local business, include your location in your bio to. 1132

1133

And lastly, always include an image or video with every post, as this will generate more interest, 1133

1134

you can get free royalty free images to use with your Twitter posts from pestles. 1134

1135

Dotcom, if you want to caption your images or make promotional graphics that are sized perfectly for 1135

1136

Twitter, you can use tools like Cambio or Corella to create appealing posts. 1136

1137

Next section as podcast marketing podcasts are popular and their appeal is growing. 1137

1138

So if you have the time, it's worth creating one to help spread the word about what you do. 1138

1139

There are many free tools that will allow you to set up record and publish a podcast fast. 1139

1140

But before you get going, there are some basic guidelines you should follow so you get the most out 1140

1141

of your efforts. 1141

1142

Here are eight easy steps to get started with podcasting. 1142

1143

Decide why you want to podcast. 1143

1144

Is it to develop connections, raise your profile or get more sales? 1144

1145

Maybe you want to monetize your podcasts and turn them into a second income stream. 1145

1146

After that, select a theme you can podcast about almost anything. 1146

1147

But if your goal is to promote, you must make sure your podcast is relevant to your brand. 1147

1148

It also needs to hold your target audience is interest. 1148

1149

So do your market research to discover what your listeners want to learn about so you can create content 1149

1150

they'll listen to. 1150

1151

You also have to choose the type of podcast. 1151

1152

Do you want to make multiple podcasts or will you be creating occasional or even one off episodes? 1152

1153

Remember, you'll have better results and a larger audience of listeners the more you post. 1153

1154

You also need to decide what types of podcasts you'll be putting out. 1154

1155

Will your podcast be news based or will you be interviewing relevant industry figures? 1155

1156

Do you want to publish discussions or tutorials where you share insights and strategies? 1156

1157

Then take a name for your podcast. 1157

1158

Your podcast name is crucial as it will attract listeners or switch them off. 1158

1159

So make it short and highly relevant to your brand. 1159

1160

Whatever title you pick, it needs to clearly communicate what your podcast is all about. 1160

1161

If you're serious about growing your podcast audience, you should also get a website with a dot.com 1161

1162

that matches your podcast name. 1162

1163

Always remember to plan your recordings in advance. 1163

1164

Once you've decided how often you want to publish episodes, you need to plan your content. 1164

1165

Sit down and script out the first few episodes, starting by making bullet points of the most important 1165

1166

things you want to cover. 1166

1167

After that, you can fill in the details so you're well prepped in advance. 1167

1168

Doing this will make your podcast sound smooth and seamless, as well as much more professional. 1168

1169

Remember to schedule your podcast episodes into your content plan alongside all your other promotional 1169

1170

efforts so you can integrate your podcasting into your marketing strategy. 1170

1171

Keep your podcasting kit ready. 1171

1172

You don't need to have an expensive rig to record a high quality podcast as now you can easily record 1172

1173

high quality episodes using your smartphone or tablet. 1173

1174

If you're using a desktop, invest in a microphone and minimize rebound by placing duvets or thick rugs 1174

1175

on the floor after this record and edit it. 1175

1176

Record your podcast and play it back so you can see what needs cutting and what you want to keep. 1176

1177

Then edit it so it's polished to perfection. 1177

1178

Before you hit publish, you can use free tools like Audacity and Anchor to perfect your podcast and 1178

1179

add in special effects. 1179

1180

And lastly, upload and host your podcast. 1180

1181

Once you've recorded your podcast, you need to upload it to a podcast hosting platform so it can get 1181

1182

assigned an RSS feed and be picked up by podcast apps. 1182

1183

Some podcast editing and recording platforms have hosting included like anchor. 1183

1184

But if yours doesn't, you can sign up for an account on a podcasting platform. 1184

1185

There are a wide variety of choices, but bus sprout or transistor a particularly good. 1185

1186

Let's talk about chatbot marketing now. 1186

1187

So what is the value proposition of chat bots? 1187

1188

Chat bots can help you cut down on marketing costs. 1188

1189

But before you create one, you need to decide what you want to achieve. 1189

1190

Do you need an e-commerce bot to guide customers through the purchasing process or answer product queries? 1190

1191

Do you want a booking bot that helps customers schedule online or offline events and pay for tickets? 1191

1192

Or maybe you need a bot that gives stock updates or other useful information? 1192

1193

Or will your bot be promoting your products or special offers, discounts or campaigns? 1193

1194

As soon as you decide why you want to build your bot, you should break down its specifics. 1194

1195

The main problem, your bot will help solve how it will do this, your bots features and how they will 1195

1196

help your business save time, money or reach more people. 1196

1197

How can you optimize the performance of your body and what does it need to get information fast and 1197

1198

work smoothly? 1198

1199

You also need to consider your bots main users and decide who will be using your bot, whether they'll 1199

1200

be business or consumers, their demographics and location and their interest and values. 1200

1201

Your value proposition will be centered around the answers to these questions, and this is what should 1201

1202

guide your bots. 1202

1203

Creation and configuration languages are important. 1203

1204

The type of language your bot uses as critical as it needs to sound natural and use dialogue that will 1204

1205

be familiar to users as well as choosing the right language. 1205

1206

You also need to consider how your customers speak and program your bots so that it fits well with this. 1206

1207

Here are some of the tools for Chalfont marketing. 1207

1208

First is Chabert Canvas Chat. 1208

1209

Canvas is a planning platform that lets you layout your chatbot design and go in-depth on the details. 1209

1210

It uses color coded grids to help you plan out your body and gives question prompts that aid you in 1210

1211

defining specifics and brainstorming. 1211

1212

Second is feed you designer feed you. 1212

1213

Designer is a cloud based platform that lets you build a bot from scratch using API without any coding 1213

1214

knowledge. 1214

1215

It's a great platform to use. 1215

1216

If you want a bot that talks naturally as it allows you to auto create conversation from inputted specifics, 1216

1217

you define last as mobile monkey, mobile monkey as a free Facebook messenger bot building tool that 1217

1218

uses a visual interface and requires no coding experience. 1218

1219

It provides a wide range of customization abilities so you can create almost any type of messenger bot 1219

1220

and includes chat bot templates, custom attributes, Konta triggers and live chat take-over options. 1220

1221

The channel you roll out your bot on will depend on the type of bot you build as well as who its primary 1221

1222

users will be and what you need it to do. 1222

1223

You can deploy bots on Facebook, Messenger, Skype, WhatsApp or Viber or you can integrate them with 1223

1224

A.I. using Google assistant. 1224

1225

You can also use bots to respond to Telegram or Twitter DMS. 1225

1226

So when people message you, they receive a response. 1226

1227

You can build and deploy SMS bots that promote, take bookings or answer questions or voice for mobile 1227

1228

and landline phones. 1228

1229

Email chat bots can be useful to as they cut down on your marketing team's work by automating your campaigns. 1229

1230

We'll talk about LinkedIn marketing next. 1230

1231

LinkedIn. 1231

1232

A very important marketing tool is Google ads, Google allows you to run four types of ads on their 1232

1233

platform search ads, which are text based ads that get displayed along with organic results. 1233

1234

When people use Google search display ads, which are image focused ads that appear on websites and 1234

1235

the Google display network video ads, which are six to 15 second long ads that get displayed on YouTube 1235

1236

and Google shopping ads, which lets you integrate targeting and retargeting techniques by displaying 1236

1237

multiple products from your catalog to a predefined interested market sector. 1237

1238

Here are a few top tips for succeeding with Google ads hone your keyword range, don't use broad or 1238

1239

generic keywords to cast as wide net as possible in your Google ads. 1239

1240

Instead, use tools like the Google ads keyword planner to search for niche keywords that focus precisely 1240

1241

on your target audience, yet still deliver a high number of clicks. 1241

1242

Make sure you choose keywords that are relevant to your ad content, as this is key to generating a 1242

1243

good response rate with Google ads. 1243

1244

Second thing is to never forget to check your ad copy. 1244

1245

Your keywords might be getting hits, but it doesn't stop. 1245

1246

And there if your ads aren't converting, it might be because of your ads. 1246

1247

Body copy as this needs to reflect what your audience is searching for. 1247

1248

Don't just stuff your ad with popular words and phrases. 1248

1249

Conduct market research to find out what your customers want and make sure your copy echoes. 1249

1250

This next task is to use copy that creates emotion, inspire potential customers and get them excited 1250

1251

about your product or service with power, words and emotive phrases that intrigue or provoke desire. 1251

1252

If you can evoke strong feelings in your audience, whether that be fear, worry or longing and position 1252

1253

your product as a solution to their problem, you love your conversion rate and make many more sales. 1253

1254

With Google ads, you can also refine your copy with machine learning. 1254

1255

Google allows you to use machine learning to test out your phrases and titles so you can find the optimum 1255

1256

combination using smart A.I.. 1256

1257

This is helpful as it's often impossible to predict what exact sentences will bring the best response. 1257

1258

Use this feature to try out a variety of different phrases, titles and taglines so you can optimize 1258

1259

your campaigns and get maximum ROIC from your Google ads budget. 1259

1260

Fifth tip target your market. 1260

1261

Google ads aren't just about keywords. 1261

1262

They also allow you to precisely define detailed demographic and social data. 1262

1263

You can choose to target higher income groups of customers or show your ads during a particular time 1263

1264

of day. 1264

1265

Google can also display your ads on YouTube channels and videos that are highly relevant to your niche, 1265

1266

and all you need to do is simply fill in the Urals. 1266

1267

Google ad manager has a very intuitive layout for display ads creation and is an extremely useful tool 1267

1268

you can use to automate your ad campaigns. 1268

1269

It can feed images directly from your Facebook business page and can help you create dynamic video banners 1269

1270

in minutes, making the process of ad creation and setup much easier. 1270

1271

And lastly, improve your Google PPC quality score. 1271

1272

If you want to do well with Google ads, you need to pay attention to Google's PPC Quality Score QC, 1272

1273

as this is the system that decides where your ad ranks. 1273

1274

The QC system considers your expected click through rate when it scores you, but it also looks at your 1274

1275

keywords and how relevant they are to your ads. 1275

1276

To score highly, your landing page and ad content must be closely related to the keywords you've chosen. 1276

1277

Let's look at the four main components of the PPC quality score system in a little more details. 1277

1278

First off is quality score. 1278

1279

This is Google's assessment of how relevant your ads, keywords and landing page will be to the targeted 1279

1280

audience you've chosen for your Google ad campaign. 1280

1281

Second is landing page experience. 1281

1282

This looks at how useful your landing page will be to a predefined set of browsers who view your Google 1282

1283

ad and click through to your You URL. 1283

1284

Third is ad relevance. 1284

1285

This part of the QC system assesses how closely your keyword matches the primary message in your ad 1285

1286

copy. 1286

1287

Fourth is expected click through rate. 1287

1288

Also called Center Google scores. 1288

1289

Your ad according to how likely and how often it will be clicked when it is shown to your target audience. 1289

1290

This part of the QSA score is based on the past performance of your Google ads. 1290

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Here, four top tricks to improve your Google PPC quality score, first of all, spend time discovering 1291

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high performing keywords that your target audience is searching for and use them in your ad header and 1292

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title as well as on your landing page. 1293

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You need to quickly let browsers know your ad is relevant to their search. 1294

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Second, optimize your landing page and make it more relevant to your Google ad. 1295

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Click through by using groups of related keywords instead of single one word keywords. 1296

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Organic Dorsa produce works better than organic or Dorset, for example. 1297

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Third is, don't just tweak your copywriting. 1298

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Choose appealing images that are highly relevant to your Google. 1299

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Add to the visual you select should be consistent with all your other marketing and branding, and especially 1300

1301

to the page you'll be directing people to. 1301

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And lastly, keep experimenting, make different versions of your Google ads so you can test them on 1302

1303

your audience and see which ones perform better. 1303

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You can track the performance of your Google ads in your campaigns dashboard. 1304

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Doing this allows you to create niche ads that focus on one aspect and is a more effective way of marketing 1305

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the same product to different types of people than just running the same generic ad. 1306

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Google has an intuitive system that over time shows you how you can improve your campaigns and ad set 1307

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up. 1308

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You can use machine learning to optimize costs and further refine your results. 1309

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Utilizing the benefits of Google's intuitive A.I. in this way helps you boost your search optimization 1310

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score and cut down on time as you can go through all possible combinations faster to find the best versions 1311

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of your campaigns. 1312

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That will generate the highest response. 1313

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To optimize the efficiency of your Google ads, you need to understand three key terms. 1314

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First is broad match. 1315

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This is a keyword option that allows your ad to be displayed whenever someone searches for that keyword 1316

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variations of it or other related topics. 1317

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For example, the broad match keyword bicycle bell will cause your ad to be displayed. 1318

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If someone searches for terms like cycling accessories, blue bicycle helmets and bell reviews for bikes. 1319

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Second key terms phrase match, phrase match allows you to show your ad to customers who search for 1320

1321

your exact keyword, as well as closely related variants, including with additional words added before 1321

1322

or after phrase, matches more targeted than broad match, but offers more flexibility than exact match. 1322

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Another key Google Labs term you should become familiar with phrase match gives you more control over 1323

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how closely your keyword must match someone else's search term, allowing you to choose when your ad 1324

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will be displayed. 1325

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Third term is exact match. 1326

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Exact match allows you to display your Google ad to people searching for your exact keyword, as well 1327

1328

as people searching for similar versions of your keywords with exact match. 1328

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Plus, variants include searches for keywords that have the same meaning as exact match keywords, regardless 1329

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of spelling or grammar. 1330

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For example, if you're selling running shoes and someone is searching for running shoes or shoes for 1331

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running, your ad will be displayed both times as they are looking for the same thing. 1332

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Exact match saves you a lot of time, as close variance of exact match keywords help you connect with 1333

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more people who will be interested in your brand. 1334

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This reduces the need to build an extensive list of keywords. 1335

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Exact match gives you a lot of control over who sees your ad, which can result in a higher center. 1336

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Let's talk about Google Merchant Center, also called Google Shopping. 1337

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Google Merchant Center is a helpful set of tools that let you quickly upload and update product information 1338

1339

so it can be displayed in all related Google shopping searches. 1339

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Using Merchant Center, you can update pricing images and text, as well as add or delete products from 1340

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your catalog. 1341

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Merchant center helps you efficiently manage all the products you'll be marketing using Google shopping, 1342

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and it offers full integration with Google my business. 1343

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It's basically a one stop shop for all your Google based marketing and ecommerce. 1344

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Here's how you can get started with Merchant Center. 1345

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To get approved for a merchant center account, you must have a Google account, a website and business 1346

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verified by Google My Business and an e-commerce platform that can sync data with Google Merchant Center. 1347

1348

Once you've been approved, you can start uploading your products, but make sure to use a format Google 1348

1349

accepts like a text or XML file. 1349

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You need to include all relevant product information, including pricing, product details, product 1350

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availability and shipping. 1351

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In the Google ad section of this course, you'll find detailed explainer videos where we show you how 1352

1353

to set up and connect the Google Merchant Center with Google ads manager. 1353

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Let's talk other key features of Merchant Center first is Google AdWords integration, you can link 1354

1355

the products you have uploaded to the Google Merchant Center to specific Google AdWords, helping you 1355

1356

to integrate, tweak and track your Google wide campaigns. 1356

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Second is remarketing and retargeting merchant center lets you deploy remarketing and retargeting techniques 1357

1358

to specific audiences on the Google and YouTube network. 1358

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You can use these to hook in previous visitors to your Web site or remine browsers who've already displayed 1359

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an interest in your product. 1360

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Third is Google Analytics support. 1361

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If you use Google Analytics, you can add custom segments for your Google Merchant Center heads so you 1362

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can keep track of these stats separately. 1363

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Doing this will help you see which of your products are doing well on Google and who is purchasing fourth 1364

1365

this product review integration. 1365

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If you've received public product reviews, Google Merchant automatically integrates these in your product 1366

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listing and gives top placement to your 4.5 and five star reviews. 1367

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And last is Google Local Search Integration. 1368

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Merchant Center lets you to include your geolocation in your listing, which is helpful if you have 1369

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a local business as it allows you to give physical directions to potential customers in your area. 1370

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Another very important tool is Google tag manager and Google Analytics. 1371

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First off, here we have for you a super fast six step guide to Google Analytics. 1372

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Start with signing up and associate your Web site to get Google Analytics working on your site. 1373

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First, sign up and create an account, then select the websites you want to monitor. 1374

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After that, tell Google where your analytics data can be shared and receive your tracking code after 1375

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signing up. 1376

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Install your tracking code. 1377

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Once you have your code, you need to install it on every page of your website. 1378

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If you have a WordPress site in your own domain, you can Google plug in. 1379

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This plug in is very easy to use and it allows you to use all Google services in one place. 1380

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It includes Google Analytics as well as Google search console. 1381

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Just install Google sidekick, plug in on your WordPress website. 1382

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This lets you instantly enable advanced Google Analytics tracking features and offers a Google Analytics 1383

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dashboard for WordPress. 1384

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You can see actionable analytics reports from your WordPress dashboard and can monitor and track your 1385

1386

website traffic and performance. 1386

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They will also immediately give advice about improving your site performance and speed performance. 1387

1388

After installing the tracking code on your website, turn on the goal setting. 1388

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You can locate this by clicking the admin link at the top of Google Analytics, then selecting goals 1389

1390

in your website's view column. 1390

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Activating goals will let Google Analytics know when a notable action has been made on your website, 1391

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like when someone signs up or subscribers after that set up site search. 1392

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If your website has a search bar, activating site search and analytics will let you access valuable 1393

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insights so you can see what visitors are searching for on your site. 1394

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This can help you tweak your site to make it easier for people to access information they need and can 1395

1396

give you ideas for new products to include or topics for your content marketing schedule. 1396

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Now you can track your progress with compare. 1397

1398

Compare is a helpful tracking tool and you can locate it in the audience overview. 1398

1399

It gives you an instant insight into your month on month performance so you can see how much your traffic 1399

1400

is growing or identify drops in visitors. 1400

1401

And lastly, you can also simplify your reports. 1401

1402

Google Analytics can be overwhelming at first, but you can make your data reports easier to understand 1402

1403

with free tools like, well, engage, cool, engage, lets you add up to ten website profiles and gives 1403

1404

a concise, clear snapshot of your analytics data so you can quickly see how you're doing. 1404

1405

Here's a short guide to Google attack manager tags are tracking codes or JavaScript snippets that relay 1405

1406

information to third party sites like Google. 1406

1407

If you're using Google Analytics, Google tag manager is a useful add-on as it lets you automatically 1407

1408

update your tracking code along with other Google tags on your Web site. 1408

1409

It also speeds up your site if you have analytics installed, too many different codes from third parties 1409

1410

can have a detrimental effect on your Web site's performance and page loading speed, which can lower 1410

1411

your search engine ranking. 1411

1412

By installing a tag manager. 1412

1413

You can sidestep this downside while benefiting from the many insights that different codes from third 1413

1414

parties provide. 1414

1415

Tech manager also lets you automatically track more types of clicks than Google Analytics does alone. 1415

1416

Unless you activate event tracking, which can be tricky. 1416

1417

Install tag manager and you'll be able to track file downloads and embedded video views without having 1417

1418

to fiddle around. 1418

1419

Once you've got Google tag manager up and running on your site, you can add new tags into tag manager 1419

1420

to swiftly set up file download and video view tracking to set up automatic event tracking and tag manager. 1420

1421

You need to create a tag and then assign a trigger. 1421

1422

And Google tag manager. 1422

1423

When you've done this, you can see when and how often your site visitors perform certain actions in 1423

1424

the analytics dashboard. 1424

1425

You can deploy different kinds of tracking codes on your site with tag manager, including Google Analytics 1425

1426

Code and Facebook pixel code. 1426

1427

So it's a helpful addition to your toolset if you want to monitor what your traffic is doing. 1427

1428

Let's talk about heat maps. 1428

1429

A heat map gives you a visual insight into your visitors behavior and is a great way to monitor and 1429

1430

analyze your Web site so you know how to improve it. 1430

1431

You can use heat map tools like Crazy AG or Hot Jar to view your site, statistical data and heat map 1431

1432

form and learn where people are clicking, how long they spend on your content and what type of content 1432

1433

they prefer. 1433

1434

You can also see where they click and what actions they take when they're on your Web site. 1434

1435

All in one image. 1435

1436

Heat maps let you discover the weak points of your website and show you what's working well. 1436

1437

They can also show you where people are finding it hard to navigate so you can optimize your site to 1437

1438

make it easier for people to browse. 1438

1439

Using heat maps to optimize your site like this will help you drive conversions and will encourage your 1439

1440

visitors to engage more with your website and spend a longer time browsing. 1440

1441

Here are three useful ways you can use heat maps. 1441

1442

First is content marketing, scroll maps or heat maps, which lets you see how far down your page users 1442

1443

scroll, letting you know how much of your content they're reading. 1443

1444

You can use them to track how engaging your blog, sales copy and other content is and can combine them 1444

1445

with click maps to identify your highest converting content. 1445

1446

Next, you can also use it for Web site optimization. 1446

1447

Heat maps can be a useful tool if you're looking to make your site more appealing. 1447

1448

Try running a map before your redesign, then after to collect user stats and compare them. 1448

1449

If your new site isn't performing better than your old one, identify weak areas and improve. 1449

1450

Then run another map to check the results. 1450

1451

And lastly, you can use it for experimentation. 1451

1452

You can also use heat maps to try out different versions of your website landing or home page so you 1452

1453

can see which one performs the best by viewing what your visitors do differently. 1453

1454

Try experimenting with tiny tweaks like shifting your subscribe or add to cart button or test different 1454

1455

versions of your landing page to see which one converts better. 1455

1456

We really hope you enjoyed this guide to the fundamentals of digital marketing. 1456

1457

The aim of this video was to give you a quick, clear overview so you can understand the basics of digital 1457

1458

marketing fast. 1458

1459

Soon we'll dive deeper with animated videos that will give you even more insight. 1459

1460

After that, we will progress into practical screen recordings as well as in-depth over the shoulder 1460

1461

and face to face explanations. 1461

1462

We always aim to give our students the greatest value, and we keep this ethos firmly at the center 1462

1463

of everything we do. 1463

1464

We hope you feel we've met this standard in this video. 1464

1465

And if you do and you have the time, we'd love it if you'd be our hero and leave us an honest review. 1465

1466

Taking this action would mean everything to us and will ensure we can keep bringing you even more great 1466

1467

value content. 1467

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We will be extremely grateful for your honest review and support.