Original subtitles

Alright, so the third funnel type is a product launch funnel.

Now a product launch funnel was made famous by my friend Jeff Walker and Jeff

Walker, he actually when we launchedthe.com

Secrets book initially he won the affiliate contest and I gave away a

Ferrari that I'd won in another affiliate contest and he won it.

So Jeff is a really smart guy and he's kind, he's pioneered this.

It's been used by so many people.

It's not my personal favorite funnel type

just because I love webinar so well.

But people who like product launches,

they kill it and I've done a bunch of as well kind of.

You guys the process because it is really powerful funnel type.

So number one, here's the funnel structure.

This is the framework of what a product launch funnel looks like.

Ok. The very first page is a free workshop where you get someone's email

address OK. The lead magnet is this workshop OK, they

opt in.

Then there's a video number one.

There's a video people leave comments down below, and then a couple days later

that video with comment people comment down below.

A couple days later, video three, they come down below and a couple days later

get Video 4 where they make an offer.

And then takes them to an order form.

And then they buy the product.

Ok. So that's what the product launch

funnel looks like.

Jeff Walker calls this a sideways sales

letter, which is kind of interesting.

So he says basically typically most

people this long form sales that are selling it, he's like I'm tipping the

cells that are on the side boom and the video number one is me teaching the very

first part of my sales letter.

Video two is the second part of the sales

letter. Video three would be the third part in

video. Four is the fourth part OK.

So it's extending this consumption of this training, slash selling over a

period of time? Ok, it might be each day they get a new

video. Prizes every three days, every five days.

Give new video, but that's kind of how it's how it's structured and how it's set

up. Ok, so let me show how this works.

So page number one is your lead magnet.

You're giving away free workshop.

Ok, so hey, opt in here and give you free workshop.

How to build your funnels quickly, wherever it might be, right?

So that's video number one.

They put their name and email address in

and then boom, now it unlocks the.