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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 0 00:00:03,080 --> 00:00:06,470 Alright, so the third funnel type is a product launch funnel. 1 00:00:06,480 --> 00:00:10,110 Now a product launch funnel was made famous by my friend Jeff Walker and Jeff 2 00:00:10,120 --> 00:00:12,260 Walker, he actually when we launchedthe.com 3 00:00:12,340 --> 00:00:15,190 Secrets book initially he won the affiliate contest and I gave away a 4 00:00:15,200 --> 00:00:17,630 Ferrari that I'd won in another affiliate contest and he won it. 5 00:00:17,640 --> 00:00:22,030 So Jeff is a really smart guy and he's kind, he's pioneered this. 6 00:00:22,040 --> 00:00:23,750 It's been used by so many people. 7 00:00:23,760 --> 00:00:25,830 It's not my personal favorite funnel type 8 00:00:25,840 --> 00:00:27,450 just because I love webinar so well. 9 00:00:27,460 --> 00:00:28,870 But people who like product launches, 10 00:00:28,880 --> 00:00:30,870 they kill it and I've done a bunch of as well kind of. 11 00:00:30,880 --> 00:00:34,340 You guys the process because it is really powerful funnel type. 12 00:00:34,350 --> 00:00:36,070 So number one, here's the funnel structure. 13 00:00:36,080 --> 00:00:38,900 This is the framework of what a product launch funnel looks like. 14 00:00:38,910 --> 00:00:42,080 Ok. The very first page is a free workshop where you get someone's email 15 00:00:42,090 --> 00:00:45,600 address OK. The lead magnet is this workshop OK, they 16 00:00:45,610 --> 00:00:45,980 opt in. 17 00:00:45,990 --> 00:00:48,740 Then there's a video number one. 18 00:00:48,750 --> 00:00:51,270 There's a video people leave comments down below, and then a couple days later 19 00:00:51,280 --> 00:00:53,310 that video with comment people comment down below. 20 00:00:53,320 --> 00:00:56,320 A couple days later, video three, they come down below and a couple days later 21 00:00:56,330 --> 00:00:58,150 get Video 4 where they make an offer. 22 00:00:58,170 --> 00:00:59,510 And then takes them to an order form. 23 00:00:59,520 --> 00:01:00,880 And then they buy the product. 24 00:01:00,890 --> 00:01:02,950 Ok. So that's what the product launch 25 00:01:02,960 --> 00:01:04,019 funnel looks like. 26 00:01:04,080 --> 00:01:06,320 Jeff Walker calls this a sideways sales 27 00:01:06,330 --> 00:01:07,670 letter, which is kind of interesting. 28 00:01:07,680 --> 00:01:09,450 So he says basically typically most 29 00:01:09,460 --> 00:01:12,510 people this long form sales that are selling it, he's like I'm tipping the 30 00:01:12,520 --> 00:01:16,630 cells that are on the side boom and the video number one is me teaching the very 31 00:01:16,640 --> 00:01:17,740 first part of my sales letter. 32 00:01:17,750 --> 00:01:19,360 Video two is the second part of the sales 33 00:01:19,370 --> 00:01:21,150 letter. Video three would be the third part in 34 00:01:21,160 --> 00:01:22,930 video. Four is the fourth part OK. 35 00:01:22,940 --> 00:01:28,490 So it's extending this consumption of this training, slash selling over a 36 00:01:28,500 --> 00:01:30,870 period of time? Ok, it might be each day they get a new 37 00:01:30,880 --> 00:01:33,290 video. Prizes every three days, every five days. 38 00:01:33,300 --> 00:01:36,080 Give new video, but that's kind of how it's how it's structured and how it's set 39 00:01:36,090 --> 00:01:38,600 up. Ok, so let me show how this works. 40 00:01:38,610 --> 00:01:41,460 So page number one is your lead magnet. 41 00:01:41,470 --> 00:01:42,800 You're giving away free workshop. 42 00:01:42,810 --> 00:01:44,950 Ok, so hey, opt in here and give you free workshop. 43 00:01:44,960 --> 00:01:46,860 How to build your funnels quickly, wherever it might be, right? 44 00:01:46,870 --> 00:01:48,100 So that's video number one. 45 00:01:48,110 --> 00:01:50,260 They put their name and email address in 46 00:01:50,270 --> 00:01:52,300 and then boom, now it unlocks the. 3976

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