Original subtitles

We'll click phones.

We drive leads from so many different

places, we get over a thousand people a day.

You sign for, click funnels, accounts, and.

So they're coming.

It's close to 2000 right now.

They're coming. From everywhere right, we have.

So many funnels that are grab people and bringing.

Them in we found it's tough because some people come.

In One Direction.

And they come in.

And they don't understand anything about funnels.

Or market they come in, they close account because I think.

It's exciting. And they're there for a day or two and.

Like, I don't know, this doesn't make any sense.

What's talking about why he's so excited and they just leave, other people come in

and go through this training, this train, this train, they show up.

You click on the account and they understand it.

They got the context.

They're saying our language and.

All those things.

And because of that, they.

Stay for five years.

And they make.

Millions of dollars, right? And so I was like, how do we how?

Do we get everybody indoctrinate us to understand, our, language so that.

they, become our dream customers.

How do we take all the cold, hard masses?

And bring it to a spot.

Where we can take them through.

A step by.

Step process helps.

Develop them into our dream customers on.

The backside of it, now we can actually

serve them, we can take them to the next.

Level and so.

I had a couple friends doing this.

The first Tasha Hazel.

She was the first one who I ever saw.

Have really pioneered.

This and she.

Spoke lashes for liking live.

Showing the whole model is amazing.

And she had one of her clients, Christy

Code Red, who spoke folk live showing their.

Challenge funnel as well.

Garrett White launched about the same.

Time and I.

Funnel hacked his like.

Twenty five hundred times.

Whole bunch of other things and got

really. Good at just.

These challenge funnels and so, last, year we did.

A test with.

Click funnels, we said OK.

Let's do our first challenge when we.

Launched it, we got a ton of.

You guys in here hopefully.

We have gone through the challenge

funnel. If you've done the 30 the 1 funnel way,

challenge, down the comments below like.

Tell me like.

Yes, it was amazing.

Yes, I did it.

Whatever it is, tell us.

Tell us about it but we did the first

challenge. We tested it was.

Last year about.

This time, took, a huge group of people

through the challenge.

And then.

We kind of waited, waited for four or five months.

We did it again and we just started.

Watching the stats and I looked, at, how

much was? The person who went through the challenge

funnel worked to us long term right through the rest.

Of the value ladder and by taking people through.

This challenge. That helped take.

The cold, hard.

Mashes masses help.

Them to understand.

Our language our, vocabulary, the core

things. Like how to build an offer, what's hook

story? Like Hook story offer how do you build an

offer? How do you create a product?

Like how you drive traffic? How do you create videos like how you

tell a story? Like all the.

Core things they need to be.

Successful we taught.

All those things in.

Chronological order and end of it.

They end and also now they're running on the click funnels journey.

A couple things.

Number one is that their success?

Rate on the backside was.

So much higher than anything done prior

to, that, number two is it became more compliant customers they?

Understood us. Better they understood.

How to use the software? They didn't ask.

I mean, right now the biggest problem with click phones customer support is

people who. Are asking questions.

About software that understand the core fundamentals of a funnel right they

they're trying to be like how do I.

Do this like.

That's not. A funnel would be like that.

Would be like an ecommerce like this how? You like you have to.

Strategically think about things right.

So customer support dropped down

dramatically. They understood the core fundamentals of

funnel building, right number three.

Is that some?

People don't like me, they're like my style I.

Talk too fast, I mumble.

Too much.

Or maybe they whatever, and the people who like just.

Very good fits for us, our culture, our community like they.

Left and they went away.

Ok, they went.

Through 30 days and like this.

Guy is annoying and they took off.

Ok. And then our.

Raving fans were.

Developed and created.

And they.

Became better customers.

Ok, and we looked.

At the lifetime values, people over the next four or five.

Six months it was.

I don't have the numbers from me, but

dramatically insanely higher.

Ok, and then?

So we got so excited.

We started doing it like once a month.

We started doing a challenge.

Once every.

Six we. Do a challenge.

And same thing happened then.

It's like every month we start doing that

every and right now we have every other week a new.

Challenge is launching.

We have.

Teams now do the challenges, but it's.

One of the.

Most powerful things.

We've added to our company.

At click funnels it's just.

Something I think all of you should be

looking at, like how do you? How can you?

Incorporate a challenge into what you're doing.

Especially at the beginning.

Tiers of your value adder, right?

Like you look at.

If you look at my value ladder, someone

comes into this if you notice.

Like I showed you guys, the, summit

funnel, right summit funnels.

What's the?

Upsell are challenge.

Ok, our book, some of our.

Book what's up? Sell the challenge.

Like everything, we're pushing people.

To is through a challenge.

If they. Buy a book funnel here.

I think book funnel and take through the challenge funnel because if I get some

go. Through the.

Challenge funnel. They're likely to success.

And everything. Else in the.

Value ladder dramatically.

Goes up OK.

And so I think everybody, if you can figure out how can you do a challenge?

I see people doing challenges.

For ecommerce products as well, like how

to use our product.

Line to get.

This result. Ok, so the best way to challenge is like

is yeah. Here's a good result right?

So for ours, like how to build your.

First or your next funnel in the next.

30 days, OK.

Osmium with Christy code red.

How lose your first.

Or your next 10.

Pounds like something.

Very tangible.

People can look at.

And get excited by them.

Ok, so here's what a challenge funnel looks like.

The pages OK.

It's very similar to.

The other unboxing.

Funnels you seen before, but it said what

the offer selling is actual.

Challenge order form bump upsells,

upsells. Nikki page.

Ok, so again, the framework is very similar the art we're.

Weaving into these pages.

Is a little bit different.

Ok, alright. So this is.

This is Natasha hazel she's one who kind of invented this model.

This is her challenge funnel.

So she wrote a book called Unstoppable

Influence. And she actually launched.

A book funnel initially.

And just didn't have a.

Ton of success it wasn't like making.

Enough money to be profitable.

Facebook ads. And so she said, what if instead?

Of selling. The book we created a.

Challenge I. Think at the time it was 47 bucks for the

challenge. We give the book for free.

And so she put this thing together.

She launched.

It and end up.

Selling her book.

Completely out. And then they're like.

Buying more copies of the.

Book and do more challenges and she's.

Really kind of defined and.

Raised so much.

Of this stuff.

This is her challenge.

Page and. You see her 21 day.

Challenge to becoming.

Fearless influencer that you were.

Meant to be, so people go to that challenge.

Then the order form bump then she upsells.

The digital audio versions of the book, see, that is the order form bump.

Then you moved up to number one up to number one.

She sells her accountability coaching for an extra 60.

7$, and then upsell number two they sell.

The unstoppable journal.

And the unstoppable workbook.

Ok, so that's.

Kind of how her challenge funnel.

Looks OK, there's the pages you see how

it works the front page there is.

Here's the challenge is going to be third

day live thing.

Come through it.

Boom, there's the audio book version.

Ok, it's.

A tic tac offer like you bought the book.

Do you want the audio book version?

Yes, boom easy tic tac offer.

Then the next logical thing you're going

through challenge. You want personal accountability?

The next logical thing? Like, Oh yeah, I would actually.

Love personal accountability? Cool that's nice.

Typical thing. It's like, hey, do you.

Want the journal in the workbook to go.

With the training, that's the next logical that makes a lot of sense.

So you see how.

The sequencing of our offers how it works

is you guys start buying things in the future.

I hope you.

Start watching this like when you.

Buy any product like.

Slow down.

And watch like.

How are they?

Doing the sequencing, what's the product? What's the?

Order form, bump.

What's the downside?

What's the upside? What's the logical thing like how?

Is it going, like, the more you start watching this.

More you start.

Noticing it.

And I guarantee.

You'll be look at phones back.

That upsell made no sense.

Because didn't logically.

Connect to the last dance, but I.

Guarantee the conversion rates are low

and you'd be right.

Ok. Or you like?

Oh my gosh.

Like that.

Makes perfect sense.

That's next.

Logically I need, to, like I made this one, crushing it.

You're probably gonna be right OK, the.

More you understand these core

fundamental principles. They're not complicated, just logical,

sense, you can start seeing these things over and over again.

You're like, Oh my gosh, like you can start becoming a funnel consultant

because you'll see like, what's right, what's wrong and as?

You create your own funnels, you'll know exactly.

What to? Do OK.

All right. This is Christy Korede challenge.

Is when Natasha student, she also worked for like.

Live last year.

She's awesome.

So ten pound.

Takedown I lose your first, your.

Next 10 pounds.

That was the challenge from there.

She's got an order form bump.

I can't see close enough.

She got an order for a bump on there, then from there she's got her one time

offer for her whole, kit, with water bottles.

And stuff like, that, and then from there is.

The next thing, OK, but again same structure just.

Different offerings. She plugged in.

Ok when trying.

To figure out what is her offer going to

be. She had her offer potential palace.

It was different than.

Natasha's she's like, oh, I want to put

this in there.

And there and there, OK and mine is a

little. Different if you combine.

Here's my challenge KR 38 or 1 funnel way challenge.

How long is your first? Your next funnel online.

Ok boom, there's number one.

The challenge we're selling then from

here we upsell the funnel audibles training course like you create a funnel

if. Fails do.

You want to be aware.

Of it like do you know how to fix it?

Like yes, boom tic.

Tac offered.

Ok, I'm. Building a funnel.

One it fails.

Here's how to fix a failing funnel.

Boom, there's a.

Fundable offer and then.

From there it's.

Like, hey I've.

Got a challenge.

I got a funnel.

What's next? Logically I need oh, you need, traffic,

here's the traffic.

Secret training course boom OK and again,

I only have one upsell on here.

I could do two.

I could do down so I could do variations.

But I just made.

Like that's it for this funnel.

And it's profitable for us.

Ok, so I.

Kept it just less.

Dress up cells.

You don't.

Always have to have two up cells.

Or one up like.

Again this is.

This is the art and the science.

This one we had one product order form bump and one.

Upsell and that's.

It OK. So you can do that as well.

Ok, but that's.

A challenge funnel.

You see how it works.

It takes.

All the. Cold, hard masses, they come.

Through and they go through challenge now a lot of ways you can.

Fulfill your challenge funnel.

You have seen ours.

Someone comes in.

It's the third day training.

They get a video for me every single day talking about.

The high level, strategy, and they.

Get a video from Julie.

Story talking about.

The tactical step by step how to do

something and they get Stephen Larson comes in who helps to clarify things

give. You the push in the button you need to

get the next level.

Can every single day there's a.

Live element of that's coming.

Live inside.

Of our Facebook group, there's a.

Community a whole.

Bunch of stuff right now we get over we.

Do a challenge every two weeks, every,

two weeks we.

Get anywhere.

From a thousand to two.

Thousand people are coming.

Through challenges just.

Consistently, it's always happening.

And it's. Developing and creating our highest level

customers who then come into the next step of our value ladder and then more

successful. They have more fun, they have more

success. They're easier to work with and have

lower customer support.

They understand the core fundamentals.

They pick things up fast, like.

So many good things happen.

When somebody goes.

Through a challenge.

Things like that.

So my question for you to start thinking

is like if challenge follows.

The thing you'll.

Be focusing on at first.

Like what's the end result you can get

for? Someone how?

Can you craft something and create something that develops?

And designs your dream customers for you.