Original subtitles

The CART funnel is for ecommerce people, for most people who are selling right now

on Shopify, on Amazon and Etsy, things like that.

For the most part, this is the funnel you're going to be using.

Ok, it works, it's magic.

I can show you so many of our two column

cup winners who just plug in there their products and these card funnels and they

just work. Ok. But you got to understand the

psychology behind. Let me walk you through our works.

Ok. So here's the car funnel once again has more than 3 pages, but that's real

and slides. So notice it looks almost identical to

the book funnel.

Ok. The structure, the frameworks the

same, OK, but the art that we weave.

In is a little bit different, but we got

to understand OK, the biggest difference is that.

When we talked about.

Over here. I think it's this page right

here. In a, in an information business they

get. Their itch, scratch and you're going,

what's the next logically next logical thing?

Everything is the next logical thing.

With cart funnels, you're not thinking

about not thinking immediately about the next best thing.

You think about how to give these people more at a discount, OK?

That's the big thing.

I'll show you I'm talking about in a

second. Ok, how to give them more to discount?

So right here for example someone comes here and they buy a flashlight or they

buy a supplement, say they bought one of my back of they had a supplement company

selling supplements for people.

I better trophy.

So I'd sell a bottle of pills right here.

And the upsells like, hey, use bottle for

65 bucks a bottle, would you like to have to buy six more bottles at a 30 %

discount? Ok, let's talk about more of the same

thing and a better deal.

Ok, more to discount.

Ok. So just like I showed you before, like Amazon book sales versus the funnel

something here, this is a company we had a chance to work with called fiber fix.

And when they sell fiber fix on Amazon, they're able to spend 12$ 99 cents to

sell. Fiber fix, OK we took all the stuff

you've learned about in the last couple of days.

How to build an offer, how to put things together, how to bundle things, how to

make a fun like we built this cart funnel and it.

Gave people the ability to make way more money and they were able to grow and.

Scale his campaign, so Milwaukee here in a second.

Ok. So the first question then is if I'm doing a cart funnel, like what?

What is the thing that goes first? Ok. I always talk to ecommerce people.

Like I've got a thousand different skews, I got 12 skews or all these things.

Like you have ecommerce store, I have a Shopify store and Amazon stores.

I sent everybody here.

They pick what they want, OK.

If I'm working on a cart funnel, the first thing I do is I figure what is the

number one selling product I have? It's the sexiest thing, the best thing

people most of my customers want.

Guess you had to figure out we did.

We had a chance for Marcus Lemonis to go do a funnel for Camping World.

And so I talked to their chief staff on the phone ahead of time that ran the web

store and they literally had like 10000 thousand, skews right for camping.

We're like everything you can dream of.

And I asked the guy, like, what's your

best selling like this? And then like all these different things.

Some things were big RV's and things were septic tank pumps and just like insane,

all different things that they had.

I was like, Oh my gosh, like that's a

different stuff. And so then I said, well, if everything

in your entire store, what's the number one selling product?

And you kind of laugh.

He's like, honestly, I'm like, yeah, he's

like a he's like, it's this dissolving toilet paper.

I was like, you serious? Like yeah, we sell more of that than

anything else in the store.

Like volume wise, that's amazing.

So I was like, I gotta do some more market research.

We actually went down to Camping World.

We walked in this huge store looking at

all the stuff, walking around and the first employee comes like, hey, can I

help you? I'm like, you have a really random

question of everything in the store and all the shelves.

What's the number one? Something you have here.

Ok and they came back and said, well, number one something of everything we

have is our disposal, our dissolving toilet paper.

I was like, are you serious? This is awesome.

So I'm walking on the store some more and another employee came up so they can help

you. Like I got a question for you.

Ask same question and said, Yep, dissolving to have paper.

Every single person we talked to said dissolving the paper is the best, the

best product on all the things.

I said cool.

If I'm going to be generating people into a cart funnel, taking the best selling

products. We made this funnel for them and we got

the offer was four rolls of our fastest.

Come to a paper for free and this is this

is the funnel that we use for Camping World.

Ok so that's the first thing.

Look at all the SKUs we already selling

and figure out what's the best thing you have and you're gonna turn that into an

offer. So I'm not going to say here's a roll of

fiber fix said how do I make this a sexy offer because I can sell fiber fix so I

bundle it two how do I do this.

So look for this offer we said OK what

are all the SKUs they have and they said OK we've got we've got 2 entrap 4 entrap

all these things.

I said OK how about this take three of

your one inch fiber fixed today that was their sexiest product.

So the most.

You buy three of them today we'll give

you 2 wraps of two throw 2 wraps of two inch for free and one wrap of four.

It's for free.

Ok. They're going to get five of those

things for the price of three.

So now it becomes an offer.

It's sexy, it's exciting.

You can't buy us an amazing can't buy

their own store.

Like this is the only place to get this

offer, right. No longer is the product.

Now it's not a commodity anymore.

Now it's an offer.

Ok, so made an offer.

That was the first step here.

Ok, now the next thing is we do the two step order form.

Now a couple things you can do in here.

2 step order form at the top of here.

If you look here, you can have people.

Choose different products.

So we said OK, you can buy three fiber fix wrapping, you get 3 free or you can

buy six and get six for free.

We made nine to get nine for free.