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Ok. And a summit?
And you guys probably see we did two
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summits last year, probably do two more
this.
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Year we keep doing these summits because
they.
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Are amazing ways to generate.
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Lead, gleeds Ken.
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The summit becomes the lead.
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Magnet can you guys wanna summit?
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Is where you interview a bunch of
speakers on a certain topic.
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Ok, so the summit is the actual lead,
man.
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Give me your.
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Email address i'm going.
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To give you access.
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Excuse me, this entire summit with.
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A whole.
Bunch of people.
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No, we're going to who gonna help you on
whatever the.
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Topic is OK, so the summit becomes the
lead magnet.
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Ok, so this is what a basic summit funnel
looks like.
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Ok, page number one, there's a video or
something talking.
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Here's what summit is.
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Register to get access to it, and down
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below you say here's all the speakers
going.
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To be speaking in the summit, OK.
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So that's page number one, and here's an
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example of our affiliate boot camp.
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Less gone through boot camp.
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It's an example of a summit funnel, right
there's.
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A video here on top basically saying I'm
going to teach you guys.
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How to get in 100 days to turn your hobby
as an affiliate to a full time career.
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Like going through the.
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Boot camp.
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They watched the video.
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That's number one.
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Ok, now the one thing about a summit
funnel is that.
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Really quickly pushes you up here to.
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Start selling.
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So it's the only one of our lead funnels.
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You start.
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Selling out immediately.
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Ok, so I hear there's an upsell.
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Now everyone.
Just summits in different ways.
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Typically when someone selling a summit.
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They're upset here is going to be like an
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all access pass it's like, hey, you're
gonna get the summit.
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But it's going to expire every.
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Day you.
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Know something live for.
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And then?
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You lose that lead.
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Magnet disappears. If you pay for an All
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Access pass for 100 bucks, whatever, then
we're.
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Going to give you.
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Guys the all the, all the, all the
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interviews and they're there forever you
can whenever you want.
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Plus we give you the transcripts and.
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This and.
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A whole bunch of other.
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Things to.
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Increase the value of the.
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Offer, right. And so this is where a lot
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of people do that is that they have the
upsell right here and.
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The upsell.
Will typically cover all the.
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Ad costs.
That you.
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Have you're driving ads into the summit
funnel, OK?
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So you're getting leads for free because
that up, so there covers your ad costs.
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Now for me, I did a little.
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Differently, because my biggest goal is
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to get people into one funnel way
challenge.
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We'll talk.
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About after the break when we come back
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talking about.
Challenge funnels but for me challenges
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is 1.
Of the most powerful tools we have right
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here at the unboxing level, so I go from
the lead magnet.
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Then getting some immediately.
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To here I think.
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I'm one of the only people I've ever seen
do that most.
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People go directly from.
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Here and sell all Access pass.
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Or some kind of.
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Offer related.
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To the summit OK alright, so that's
number two for me is again and.
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I kind of said they get.
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The All Access pass for free when.
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They join the 1 funnel way challenge, OK.
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And then down here.
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What happens then is that after they opt.
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In each day.
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They will get a.
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Page like this it's like hey, here's the
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1st 5 speakers and haven't you got 24
hours to go listen to it?
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Right, so.
It's Lee.
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Magnet kind of disappears so.
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They have 24 hours to go listen to
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interview one, interview two, interview
three, interview four interview five OK
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and then after 24 hours it disappears
when?
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The next day comes.
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Out here's the next 5 interviews.
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They listen to those and those disappear.
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After 24 hours, the next one comes out
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again. The life of 24 hours to disappear.
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The reason I make it disappears because.
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The upsell gets the All Access pass and
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so by making.
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Them disappear and taking them offline.
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There's more reasons why.
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People want to go and buy the All Access
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pass. They may have missed one of the
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interviews, or maybe missed day two
because they're traveling, or maybe they
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couldn't consume it all.
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It's like 40 hours of interviews and
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like, I wanna watch it later.
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Then the all access passed the value.
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Of that dramatically increases and
becomes more valuable OK, and.
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So throughout the entire challenge.
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I keep selling that all Access pass or
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excuse me, throughout this entire summer
keep selling all Access pass you access
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to that as well.
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Ok, the biggest.
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Thing to.
Understand is that the summit funnel it's
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a lead magnet.
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Summit is the lead magnet.
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Give me email address when you access
this.
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Amazing summit.
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And there's a bunch of really.
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Fun, cool, unique ways to monetize it on
the back end, OK?
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Alright, so again.
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This is our summit funnel right here.
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This is the.
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Pages look like.
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They opted in boom.
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We sold them on our challenge.
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Give all access, pass and then.
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There's the lead magnet is the interviews
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each day and we do it over three days.
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We give access to all the different
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interviews and.
Then pull them off.
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Ok, we did the same.
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Thing with our 30 day challenge.
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Same kind of concept, right someone?
Came in here.
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There's a video explaining like hey give.
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Me email.
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Address and get access to this challenge
where I interview people about it.
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They were lose everything.
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I have no money left.
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What would you do over the next 30 days
to get back on?
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Top OK, that's the lead magnet.
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They give me the email address and then
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boom, here I have.
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One way challenge and they.
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Get all Access Pass as well and then
boom.
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Day one, day two.
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Day three they get they.
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Get the videos and they pulled away the
videos and they pull away.
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Ok, now typically the way that most
people do.
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It the, 1st, time you do a summit,
usually it's live, right.
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So it's like.
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The lead magnet you're driving traffic to
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is like, hey, next week or next.
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Month we're doing the summit.
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It's going.
To be.
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Amazing get you know, put your email
address now so you can sign up for some
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that's coming in the future.
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So people spend a couple months doing.
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All the.
Couple weeks.
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Building it up, getting a big list of.
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People and then they'll submit launches.
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5 and that's how?
We do ours the first time and then
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afterwards we set it Evergreen.
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So you can make it Evergreen for like
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right now if you go to 30 days dot.
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Com You can see it's funnel, it's live.
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If you go to phillybootcamp.com
you can see that funnel, it's live.
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Ok, there was a time when we launched
some live, but now that they're done and
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they're in there, they're Evergreen.
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And that's kind of how the.
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Funnels work now, and both these funnels
generate tons of leads for us all the
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time, 24 hours a day we're driving.
12789
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