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That any further ado I want to officially
announce the acquisition.
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Click funnels is just acquired magnetic
marketing Dan Kennedy's company.
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I'm so excited for a couple of reasons.
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Number one, for me as like probably Dan's
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biggest fan.
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I'm so honored to have a chance to be
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able to take my mentors work and be able
to take this and pass it on to the next
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generation of marketers.
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I was 20 years old when I ran into this
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stuff and it changed my life forever.
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I want to be able to bring that to the
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next generation of entrepreneurs, help
change their life as well.
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That's number one, but number two and
more importantly is for you guys.
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Like I want to be able to take these
principles from Dan and give them to you
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so you have a more holistic understanding
of business.
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Right now, all the things people are
teaching on the Internet are these
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tactics like the things that are here
that are at work today but are gone
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tomorrow. The fleeting things.
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The reason why I've been in business for
over 2 decades now because my business
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was not built on these fly by night
tactics.
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It's because I built it on a solid
foundation on strategies, the best
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marketers in the world.
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So I'm going to be giving you guys these
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strategies from Dan will help grow your
ECON business for you to be able to take
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your coaching businesses.
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And grow them at scale, them at levels
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you never thought were possible.
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Dan changed my life and he's gonna change
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your life as well.
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And I'm excited to tell you that you were
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training begins right now.
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Thank you. Hey you.
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His dad.
Kennedy, you guys.
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So it's nice of them all to be so excited
because Frank Kern is so still thoroughly
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pissed off.
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That we ruined his story.
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And then I ruined this story by not
dying.
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He clung to the idea that I was dead for
quite some time.
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We were sending him pictures of me
holding up newspapers with the current
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date on them to try and persuade him that
I was still around.
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So thank you, it's very nice of you.
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Ohh very cool.
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Well, i'm excited, First off to introduce
you to our people like I was talking
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about in the video, but you guys have no
idea how much this man has impacted your
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lives indirectly and a lot of you guys
directly as well.
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And it's my huge honor to have a chance
to interview.
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I'm not going to lie, I'm kind of
nervous, but I'm also excited and we're
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going to talk about some of the questions
I'm asking about funnels and some of the
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fatal flaws that a lot of us as Internet
marketers have and we're focusing on our
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funnels. But before we got into the funnel stuff,
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I had a personal question that I wanted
to ask just because.
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I know like where I got my start in Frank
Kern and Ryan Dyson, how so many people
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all come back and basically I got my
start from Dan Kennedy.
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But I'm curious how you got started in
this, like this.
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I don't even know that story.
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I made it all up ohh digital.
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I had a brief soldier on in normal
traditional advertising.
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And quickly.
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Determined that it was.
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90 % bullshit, right?
That the that the Agency agenda and the
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client agenda were not very well sinked.
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I had a agency owner, very famous ad
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agency owner, say to me kid.
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What you want?
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Is a dog food company as a client?
Owned by a rich old guy who's married to
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the third wife half his age, and she has
five fluffy poodles because all you got
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to do is put effort poodle in the ad.
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And you'll keep the client for two years
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because they have no earthly idea whether
what we're doing works.
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Or not.
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And it was about that day that I said,
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you know, I don't really know if I want
to be a part of this.
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You know, there's more honorable ways.
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To make a living.
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You could be a lawyer or a politician or
a Hawker.
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Or you know.
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So i began to really pay attention to
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mail order David Ogilvy, one of the great
old ad guys who you folks might not know,
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but he does.
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You know, David's famous rant in his
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office to his staff at one point was then
later reproduced in print by David and
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headlined only the direct response.
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People really know what they're doing.
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And direct response came from mail order
and direct marketing came from mail
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order. And so I studied as I got serious about
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it the masters.
7163
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