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In this video you're going to learn want surround stories are and how you can use them to grow your
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business on and surround.
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So firstly let me show you where they show up on Instagram if you come to the home screen here you can
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see across the top I can see the stories for the cans that I'm following.
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Also if I come into this discovery tab I can see across the top some stories from some of the top accounts
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on Instagram that Instagram think I might be interested in.
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Also if I come in to the accounts that I'm following and I can see in their profile a small ring around
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their profile image and it's in here I can look at really the stories as well.
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So those are kind of the three main places they pop up.
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And here's an interesting thing about stories.
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You can see that in here.
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There is actually a link where where I can send people off to a site and you can see that Gary Vaynerchuk
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here is really pre-selling his new book and that is a great way to use Torys and there is a caveat for
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that.
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You need to have over 10000 followers in order to be able to add a link like that but it is a very effective
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way to drive traffic.
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You can see there he's encouraging people to follow an account.
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He's encouraging people to listen to a podcast that he was on.
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And I think that brings us off to the store so I might just go back.
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But you can see inside these Instagram stories is quite a lot of call to action.
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Listen to the podcast follow his secant pre-buy my book and that is something you may not want to do
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on your normal posts that are going to appear on your account.
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Because the key thing about Instagram stories is that they are only viewable for 24 hours and that means
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that the the quality the content can be a little bit less.
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So if you've content that you don't think you can put on your profile maybe even the the image quality
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or video quality is lower.
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You can put it in your stories because it's still content that's good.
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And because it's only available for 24 hours people expect it to be a little less polished than what
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you might normally find on.
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And the profile images or the feed underneath here so you can use it to sell or you can use it to publish
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lower quality images.
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You can use it to Deeb kind of behind the scenes stuff.
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So let's go to some of the top stories here.
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This is Peter the famous kind of singer.
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And you can see it's kind of behind the scenes look here and as well what you'll see is there's quite
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a few stories in in the one 24 hour slot.
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So this is him kind of behind the scenes.
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Why people like these stories is because it shows maybe people in action more as humans.
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It's not just a staged photo that's very polished and maybe photoshopped it lives.
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People doubt that more human connection with an individual or even for a company the people working
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in that company.
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What's going on behind the scenes.
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How did they manage things.
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What is their office looked like what their employees looked like.
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People are interested in those things.
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So you can see this is just kind of pretty natural stuff going on and people are interested in this
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as well.
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So the key thing to note is that Instagram stories are not essential.
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You don't have to use this feature on Instagram at all if you don't want to.
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If I come into some of the other accounts that I'm following here just as an example you can see Richard
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Branson.
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There's no ring around his profile image there.
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It doesn't look like he uses stories at all.
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Or maybe just not right now.
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Tim Ferriss doesn't look like there's any stories there either.
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And in fact only about 30 percent of Instagram users use Instagram stories.
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So that's the kind of interesting thing Instagram stories are essentially a social network within a
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social network about 250 million people.
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Do you use them but that's only about 30 percent of Instagram's total user base.
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So it is a new feature.
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And in fact Instagram just stole it from snapchat.
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It's an interesting back story actually that Mark Zuckerberg who owns Facebook who owns Instagram tried
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to buy Snapchat twice.
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And when they were rebuffed or refused they just decided to kind of steal the main feature of snapchat
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and put it into Instagram.
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And that has actually stopped a lot of people from setting up an Instagram account because the main
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differentiator then was available in an Instagram here.
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So that's kind of a little bit of the history of it.
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Now let me show you how to actually add a story for yourself on how to publish one.
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So what you can do is come into your profile here and you can see next to your profile image.
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There's a little plus button and what you can do is just take any video or picture or even look at your
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videos your images taken in the last 24 hours.
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You can only post videos and images in the last 24 hours.
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So what you can do is just select the image and there's a ton of features in here that make it that
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bit more casual like you can kind of right on top of images.
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I can then if I'm unhappy with that I can add that to my story.
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And you can see now and that is that circle across the top of my profile I can know if I want to throughout
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the day add more videos or images to my story what I can do is click on my story.
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Click on the plus image in the top right hand corner again.
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And for example I put out a video and there's all sorts of features in here superzoom rewind hands free
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stop motion a lot of quite creative features that can make it pretty interesting.
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So I'll just take a boomerang image here.
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See you can see
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and there you can see this kind of boomerang feature you've probably seen this before and really that's
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you set it up.
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So I'm happy with that then I can just add that to my story once again.
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And so throughout the day you can be adding these videos or images that kind of give up behind the scenes
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look if I come into my story once again.
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I can see that there's my kind of boomerang video
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and I can see my merry Christmas thing as well.
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And then I can see it going into the video there.
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So that's really how you can add your own content.
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Use some of those features like writing on images that boomerang videos.
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And there's just a ton of tools in there for you to get creative.
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So I would recommend you come in look at some of those top influencers see how they're using them.
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Remember that unfortunately if you're just getting started you won't be able to link off to your Web
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site at his stories until you have 10000 followers.
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But it is a fantastic way to drive traffic and another incentive for you to really build up your audience
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so you can open up that feature within Instagram stories.
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Zanetti you know what Instagram stories are how to use them where they appear and how to add content.
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Go ahead and create an Instagram story for yourself following the steps that you've learned in this
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video.
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