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The number one thing that you can do to have success on Instagram is to follow some top accounts in
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your news so you can really understand how they've laid out their profile what information they're putting
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their most importantly what content are they putting at it that is getting a huge amount of engagements.
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So to find those topics and sort you want to do is come to the discovery tab in Instagram and you can
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see that by default Instagram is going to be suggesting some icons and even highlighting some content
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here.
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And what do you really want to do to find a consignor needs either to type the current names right in
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the top here or start to look for some key words in your business.
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So let's just imagine that I was a personal finance planner.
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I could just type in something like personal finance
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Now what I want to make sure that I'm selecting here is not just the top posts or hashtags but in particular
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I want to look at individual people here.
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And then you really want to scroll down and start to really have a look into some of these accounts
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here see how many followers they have.
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See the way that they laid out their profile.
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They're using some the most use here they've got a link to their Web site they've got their email there.
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And importantly is then the type of content that they're putting as.
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And this is probably the best way for you to understand.
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Is Instagram for you.
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If there are people here getting engaged in on their content and you can be guaranteed that you could
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do the same thing as well.
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And let's click in to some of their content to see which engagement they're getting.
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So 87 likes so I will look at this 170 likes and we can get a sense as a couple of quotes here.
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There's pictures here but what we might want to do if we don't think that this is the greatest match
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and it can for us to model is right beside there it can't beside the Follow button.
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There's a little drop down blue arrow and then we can see some other suggestions even if we click see
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all we can get a full list of these similar accounts on a similar topic.
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And here we go Dave Ramsey.
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He's got a blue tick beside his name.
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So that's a verified account.
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And he's also said he's popular there so this could be a good occasion for us to model if we were in
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this age.
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We can see a lot more followers this time Ryan 586 K and he's got a link there.
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Call email directions and let's have a look at some of the contents.
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5400 likes.
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Congratulations.
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It's a repost.
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Excited to announce I became debt free.
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OK.
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So here is some interesting type content if I was in this nation really showing people who have achieved
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a goal that maybe I'm a consultant to help them to achieve.
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And essentially this is a repost again so this is somebody else's content that this guy Dave Ramsey
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has just reposted and tanked and the Instagram account of the actual people in the picture.
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So already I'm building up a very clear idea of how to do well on the type of content that I can put
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out.
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There's some kind of people here becoming debt free.
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There's some quotes here that's kind of related to this Naish.
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And you can see that even for this type of business there isn't a requirement for you to appear hugely
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on camera all the time and be like an Instagram celebrity is beautiful and doing their nails.
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There are other possibilities for using Instagram to market a business and that's why I wanted to start
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with something a little bit more that you wouldn't think would fit perfectly with Instagram but you
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can see here he is America's trusted voice of money huge following getting a huge amount of engagements
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on his posts.
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So if I wanted to get into this niche then I go ahead and follow him on even from here.
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I can go ahead and do the dropdown arrow again and start to find similar accounts there and even it's
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going to show me some popular people.
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So it's going to take a while for me to go ahead and click through and find those top can that you can
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follow.
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It'll take you maybe 10 minutes to find five the cance but this short exercise is really going to accelerate
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your success on Instagram because you're going to be modeling people who are already successful on the
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platform.
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And as you can probably guess or know that is just the fastest straight line to success.
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So what I would recommend you do is come into this Gurpreet tab of Instagram typing in your keyword
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or any top profile on Instagram that you may be already aware of and go in there.
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And from that one account you can find for other kinds to follow and then not information and their
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their information is start to appear in your news feed.
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And so you're going to be constantly updated with whatever posts they pop.
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That's going to be in your news.
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That's a great way to track those top accounts just by coming into the home section.
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So go ahead now and follow five cance on Instagram.
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This is the quickest way that you're going to accelerate your success because it'll tell you ahead of
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Letcher can't the exact type of content that you should be posting to get engagements as well.
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