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These are the user uploaded subtitles that are being translated: 1 00:00:00,700 --> 00:00:06,790 The number one thing that you can do to have success on Instagram is to follow some top accounts in 2 00:00:06,790 --> 00:00:11,710 your news so you can really understand how they've laid out their profile what information they're putting 3 00:00:11,710 --> 00:00:17,990 their most importantly what content are they putting at it that is getting a huge amount of engagements. 4 00:00:18,040 --> 00:00:25,570 So to find those topics and sort you want to do is come to the discovery tab in Instagram and you can 5 00:00:25,570 --> 00:00:32,110 see that by default Instagram is going to be suggesting some icons and even highlighting some content 6 00:00:32,110 --> 00:00:32,760 here. 7 00:00:32,930 --> 00:00:39,160 And what do you really want to do to find a consignor needs either to type the current names right in 8 00:00:39,160 --> 00:00:43,310 the top here or start to look for some key words in your business. 9 00:00:43,390 --> 00:00:49,350 So let's just imagine that I was a personal finance planner. 10 00:00:50,630 --> 00:00:52,920 I could just type in something like personal finance 11 00:00:55,640 --> 00:01:02,330 Now what I want to make sure that I'm selecting here is not just the top posts or hashtags but in particular 12 00:01:02,680 --> 00:01:05,200 I want to look at individual people here. 13 00:01:05,420 --> 00:01:10,910 And then you really want to scroll down and start to really have a look into some of these accounts 14 00:01:10,910 --> 00:01:13,100 here see how many followers they have. 15 00:01:13,100 --> 00:01:15,540 See the way that they laid out their profile. 16 00:01:15,710 --> 00:01:21,370 They're using some the most use here they've got a link to their Web site they've got their email there. 17 00:01:21,650 --> 00:01:25,570 And importantly is then the type of content that they're putting as. 18 00:01:25,790 --> 00:01:28,760 And this is probably the best way for you to understand. 19 00:01:28,850 --> 00:01:30,160 Is Instagram for you. 20 00:01:30,260 --> 00:01:35,750 If there are people here getting engaged in on their content and you can be guaranteed that you could 21 00:01:35,750 --> 00:01:37,500 do the same thing as well. 22 00:01:37,740 --> 00:01:42,730 And let's click in to some of their content to see which engagement they're getting. 23 00:01:42,890 --> 00:01:50,960 So 87 likes so I will look at this 170 likes and we can get a sense as a couple of quotes here. 24 00:01:50,970 --> 00:01:56,610 There's pictures here but what we might want to do if we don't think that this is the greatest match 25 00:01:56,610 --> 00:02:01,730 and it can for us to model is right beside there it can't beside the Follow button. 26 00:02:01,800 --> 00:02:07,920 There's a little drop down blue arrow and then we can see some other suggestions even if we click see 27 00:02:07,920 --> 00:02:13,800 all we can get a full list of these similar accounts on a similar topic. 28 00:02:13,800 --> 00:02:16,100 And here we go Dave Ramsey. 29 00:02:16,110 --> 00:02:18,250 He's got a blue tick beside his name. 30 00:02:18,420 --> 00:02:19,970 So that's a verified account. 31 00:02:20,010 --> 00:02:25,380 And he's also said he's popular there so this could be a good occasion for us to model if we were in 32 00:02:25,380 --> 00:02:26,280 this age. 33 00:02:26,370 --> 00:02:31,770 We can see a lot more followers this time Ryan 586 K and he's got a link there. 34 00:02:31,770 --> 00:02:36,410 Call email directions and let's have a look at some of the contents. 35 00:02:36,660 --> 00:02:38,450 5400 likes. 36 00:02:38,580 --> 00:02:39,660 Congratulations. 37 00:02:39,660 --> 00:02:41,290 It's a repost. 38 00:02:41,290 --> 00:02:43,110 Excited to announce I became debt free. 39 00:02:43,110 --> 00:02:43,880 OK. 40 00:02:44,070 --> 00:02:50,480 So here is some interesting type content if I was in this nation really showing people who have achieved 41 00:02:50,480 --> 00:02:54,670 a goal that maybe I'm a consultant to help them to achieve. 42 00:02:54,960 --> 00:03:01,260 And essentially this is a repost again so this is somebody else's content that this guy Dave Ramsey 43 00:03:01,260 --> 00:03:08,110 has just reposted and tanked and the Instagram account of the actual people in the picture. 44 00:03:08,370 --> 00:03:14,700 So already I'm building up a very clear idea of how to do well on the type of content that I can put 45 00:03:14,700 --> 00:03:15,340 out. 46 00:03:15,390 --> 00:03:18,740 There's some kind of people here becoming debt free. 47 00:03:18,960 --> 00:03:23,010 There's some quotes here that's kind of related to this Naish. 48 00:03:23,520 --> 00:03:31,110 And you can see that even for this type of business there isn't a requirement for you to appear hugely 49 00:03:31,110 --> 00:03:37,800 on camera all the time and be like an Instagram celebrity is beautiful and doing their nails. 50 00:03:37,800 --> 00:03:43,200 There are other possibilities for using Instagram to market a business and that's why I wanted to start 51 00:03:43,200 --> 00:03:48,540 with something a little bit more that you wouldn't think would fit perfectly with Instagram but you 52 00:03:48,540 --> 00:03:55,890 can see here he is America's trusted voice of money huge following getting a huge amount of engagements 53 00:03:55,890 --> 00:03:56,780 on his posts. 54 00:03:56,970 --> 00:04:05,270 So if I wanted to get into this niche then I go ahead and follow him on even from here. 55 00:04:05,760 --> 00:04:13,870 I can go ahead and do the dropdown arrow again and start to find similar accounts there and even it's 56 00:04:13,870 --> 00:04:15,840 going to show me some popular people. 57 00:04:15,970 --> 00:04:22,570 So it's going to take a while for me to go ahead and click through and find those top can that you can 58 00:04:22,570 --> 00:04:23,550 follow. 59 00:04:23,560 --> 00:04:30,970 It'll take you maybe 10 minutes to find five the cance but this short exercise is really going to accelerate 60 00:04:30,970 --> 00:04:36,910 your success on Instagram because you're going to be modeling people who are already successful on the 61 00:04:36,910 --> 00:04:37,720 platform. 62 00:04:38,020 --> 00:04:44,170 And as you can probably guess or know that is just the fastest straight line to success. 63 00:04:44,410 --> 00:04:51,580 So what I would recommend you do is come into this Gurpreet tab of Instagram typing in your keyword 64 00:04:51,590 --> 00:04:57,140 or any top profile on Instagram that you may be already aware of and go in there. 65 00:04:57,160 --> 00:05:03,960 And from that one account you can find for other kinds to follow and then not information and their 66 00:05:04,270 --> 00:05:08,010 their information is start to appear in your news feed. 67 00:05:08,060 --> 00:05:12,040 And so you're going to be constantly updated with whatever posts they pop. 68 00:05:12,400 --> 00:05:13,390 That's going to be in your news. 69 00:05:13,420 --> 00:05:18,310 That's a great way to track those top accounts just by coming into the home section. 70 00:05:18,550 --> 00:05:22,260 So go ahead now and follow five cance on Instagram. 71 00:05:22,270 --> 00:05:26,690 This is the quickest way that you're going to accelerate your success because it'll tell you ahead of 72 00:05:26,700 --> 00:05:32,010 Letcher can't the exact type of content that you should be posting to get engagements as well. 7761

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