All language subtitles for 05 - Take time to optimize the details

- [Instructor] Optimizing a website is rarely an easy task.

It's not just one or two things you have to do.

It's hundreds of little details that have to be covered.

You see, it's all about context.

Does the URL of the page, the content of the page,

the headings, and subheadings, the flow of the navigation,

do they all support the primary purpose of the page?

Utilizing all of your website structures

increases the context in small incremental amounts.

None of these tactics work by themselves.

It's the sum of extensively addressing your entire website.

In this video, I'm going to cover

some of those smaller details.

The first is file names.

Every image file, page, document, blog post,

everything has a file name.

Whether it's an image with a file name of DSC 11083.JPEG,

or a product page called "Product 1.PHP"

or a PDF called "Product Specs."

Each file has a file name, which can be optimized.

Here's the easy rule. Call it what it is.

In this case, we have an image on the website,

the flag of California, which is the bear and the star.

But if we look at the image source,

we can see that it's named Flag.JPEG.

It's okay, we're using a word, but that could

be increased to California Flag to add more context.

It's that simple.

If I create a blog post

on my website about a new retreat package

or a spa retreat package, then I'm going

to name that page "Weekend Spa Retreat Package."

I'll watch how many hyphens I use,

some systems put a hyphen everywhere

that you have a space.

So, I typically keep it to about four

or five hyphens in a page name, but there you go.

The file name of the page matches the content,

the same as the file name

of an image should match the image.

Now specifically with images, we can label the image

which provides context to the image for the reader.

You can also use the ALT attribute.

This is an accessibility feature that describes

the image if it can't be loaded or seen.

I'm sure that sometimes you've been

on a bad connection and the images

load slowly or not at all, but the attribute provides

a text description of the intended image.

You can see here that our ALT text is,

"Our Tours," which is okay.

It doesn't properly describe what the image is

but it's showing the information that it's on the page.

Next, links.

All of the links on the page,

how do you link those pages within

the website or going to other websites?

Search engines rely a lot on anchor text.

The anchor text is the blue underlying text of a link.

And you can use descriptive words in that anchor text

that tell people where they will go, what they'll see or do.

In our example, the code shows us that the link

to the page goes to tour detail, big search trails.

Now that's great because it has labeled

the file name of that page with clear words

that explain what that page is about.

The highlighted information is our anchor text,

"Hiking Trail Information."

That makes great sense.

We're telling people what they're going

to see when they click on that link.

Here's my rule, don't use words like "Click here"

or "More Information" as anchor text in your links.

Tell people what they will see, read, or do.

Finally, review your navigation.

Are you using primary keywords to describe

your options in the navigation and sub navigation?

The text used in each button should be clear.

Look at how your sub navigation categories build

to your product pages and evaluate the progression

and relevance of keywords at each stage.

Are you logically presenting these

based on your keyword research?

Take care of the details.

It's time consuming and you won't see big changes,

but over time, these are the little things that add up.