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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,390 --> 00:00:01,470 Welcome back. 2 2 00:00:01,470 --> 00:00:04,210 Before we dive into the main content of the course, 3 3 00:00:04,210 --> 00:00:06,110 I wanted to make this quick video right here, 4 4 00:00:06,110 --> 00:00:08,840 just to give you a good bird's eye view overview 5 5 00:00:08,840 --> 00:00:12,450 into exactly what goes into a typical SEO campaign. 6 6 00:00:12,450 --> 00:00:13,630 And the way I'm going to do that 7 7 00:00:13,630 --> 00:00:16,820 is by showing you the SEO campaign workflow. 8 8 00:00:16,820 --> 00:00:18,060 So here we have it. 9 9 00:00:18,060 --> 00:00:21,260 So typically when you carry out an SEO campaign, 10 10 00:00:21,260 --> 00:00:23,080 these are the steps you are going to follow 11 11 00:00:23,080 --> 00:00:24,870 from start to finish. 12 12 00:00:24,870 --> 00:00:26,930 The first step or every SEO campaign 13 13 00:00:26,930 --> 00:00:29,090 is what we call keyword research. 14 14 00:00:29,090 --> 00:00:31,300 So this is essentially where you determine 15 15 00:00:31,300 --> 00:00:34,260 what keywords you want to target for your website. 16 16 00:00:34,260 --> 00:00:36,040 For example, if you own a website 17 17 00:00:36,040 --> 00:00:37,800 which sells wireless headphones, 18 18 00:00:37,800 --> 00:00:39,470 then some keywords you may want to target 19 19 00:00:39,470 --> 00:00:41,640 could be best wireless headphones, 20 20 00:00:41,640 --> 00:00:43,750 how much do wireless headphones cost? 21 21 00:00:43,750 --> 00:00:45,440 This keyword research process, 22 22 00:00:45,440 --> 00:00:47,330 this is exactly where you determine 23 23 00:00:47,330 --> 00:00:50,220 and find a big list of those keywords. 24 24 00:00:50,220 --> 00:00:51,940 Once you've found a list of all the keywords 25 25 00:00:51,940 --> 00:00:54,470 you want to target, you then move on to the next step, 26 26 00:00:54,470 --> 00:00:56,210 which is content generation. 27 27 00:00:56,210 --> 00:00:58,280 Here you want to come up with content ideas 28 28 00:00:58,280 --> 00:01:00,310 you can blog about on your website. 29 29 00:01:00,310 --> 00:01:01,620 The main idea here 30 30 00:01:01,620 --> 00:01:03,810 is that you want to blog about the keywords 31 31 00:01:03,810 --> 00:01:06,510 that you found in a keyword research process. 32 32 00:01:06,510 --> 00:01:09,580 This is exactly why keyword research comes first. 33 33 00:01:09,580 --> 00:01:12,200 Once you've identified what topics you would like to blog 34 34 00:01:12,200 --> 00:01:13,880 and write about on your website, 35 35 00:01:13,880 --> 00:01:17,730 we move onto the third section, which is on page SEO. 36 36 00:01:17,730 --> 00:01:20,870 Now on page SEO is basically the process you follow 37 37 00:01:20,870 --> 00:01:22,650 to optimize your website 38 38 00:01:22,650 --> 00:01:25,920 to ensure it has a strong SEO foundation. 39 39 00:01:25,920 --> 00:01:28,260 Then once you finish optimizing your website, 40 40 00:01:28,260 --> 00:01:30,440 you're going to move onto the fourth part right here, 41 41 00:01:30,440 --> 00:01:31,853 which is off page SEO. 42 42 00:01:31,853 --> 00:01:34,780 So this is typically referred to as link building, 43 43 00:01:34,780 --> 00:01:37,370 so building back links to your website, 44 44 00:01:37,370 --> 00:01:39,520 and then once we've started building some back links 45 45 00:01:39,520 --> 00:01:40,630 to our website, 46 46 00:01:40,630 --> 00:01:42,960 we're going to move on to the fifth and the final part 47 47 00:01:42,960 --> 00:01:46,070 of our process, which is measure your progress. 48 48 00:01:46,070 --> 00:01:47,970 So this is exactly where you can see 49 49 00:01:47,970 --> 00:01:50,160 just how much progress you are making in Google 50 50 00:01:50,160 --> 00:01:52,590 for the keywords you would like to target. 51 51 00:01:52,590 --> 00:01:54,900 Now, if any of that sounded a little bit confusing, 52 52 00:01:54,900 --> 00:01:58,700 such as keyword research, on page SEO, off page SEO, 53 53 00:01:58,700 --> 00:02:01,080 link building, then please do not worry about it, 54 54 00:02:01,080 --> 00:02:02,920 as what you'll be pleased to know 55 55 00:02:02,920 --> 00:02:05,290 is that I actually have a dedicated section 56 56 00:02:05,290 --> 00:02:08,950 on each part of the SEO workflow process in this course. 57 57 00:02:08,950 --> 00:02:11,187 So there'll be a whole section on keyword research, 58 58 00:02:11,187 --> 00:02:13,600 there'll be a whole section on content generation, 59 59 00:02:13,600 --> 00:02:16,010 on page SEO, and so on and so on. 60 60 00:02:16,010 --> 00:02:18,400 This video right here is literally just to give you 61 61 00:02:18,400 --> 00:02:19,430 a bird's eye view 62 62 00:02:19,430 --> 00:02:22,460 on exactly how a typical SEO campaign works. 63 63 00:02:22,460 --> 00:02:23,740 And just to clarify it, 64 64 00:02:23,740 --> 00:02:27,550 there are additional parts to SEO, such as technical SEO, 65 65 00:02:27,550 --> 00:02:30,167 speeding up your website, user experience, 66 66 00:02:30,167 --> 00:02:33,260 but those parts are what I like to call bonus parts 67 67 00:02:33,260 --> 00:02:36,570 as they help improve the SEO of your website on the whole, 68 68 00:02:36,570 --> 00:02:38,730 rather than individual workflows. 69 69 00:02:38,730 --> 00:02:39,940 However, once again, 70 70 00:02:39,940 --> 00:02:42,180 you have nothing to worry about whatsoever, 71 71 00:02:42,180 --> 00:02:44,780 as I also have a section on all of those elements 72 72 00:02:44,780 --> 00:02:46,480 later on in the course too. 73 73 00:02:46,480 --> 00:02:48,330 I've put a lot of effort into this course 74 74 00:02:48,330 --> 00:02:50,600 to make sure it is super easy to follow. 75 75 00:02:50,600 --> 00:02:53,100 And that is actually very, very actionable 76 76 00:02:53,100 --> 00:02:54,950 as there's nothing worse than learning something, 77 77 00:02:54,950 --> 00:02:57,350 which you don't know how to apply it in the real world. 78 78 00:02:57,350 --> 00:02:59,670 So now that we've got that out of the way, 79 79 00:02:59,670 --> 00:03:00,833 let's get started. 6906