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In this video you're going to learn how to create a list of 20 video ideas in less than five minutes
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just by doing some competitor research on YouTube.
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So if you'd like to get this spreadsheet that you can see on screen I put the link to it in the resources
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section of this video and you can come in here just click file and make coffee so that you can get a
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copy that you can edit for yourself.
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It's a pretty simple spreadsheet to be honest.
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So you could probably just make this up yourself.
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The point is that we want to fill this out by looking at our competitors on YouTube.
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If you're not sure who your competitors are what are you going to do is type in a product name topic
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name or service name.
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So for example let me just take as an example our product.
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Beard oil.
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No I personally don't have a beard but I think it is kind of an interesting topic to look at.
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Now while we can see here are a list of videos of people who've created videos of bad beard oil.
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And I think this is a great way to start thinking my video ideas because you can really see already
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that type of videos that people have created around this product name or key word.
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So just simply water is beard oil and how to apply it.
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122 thousand views.
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I mean that's a pretty simple video that you could make and attract potential customers.
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So what I'm going to do is just really take the title of this video and just start to paste it into
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my list.
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Now I'm not going to be definitely copying these videos Exactly.
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The purpose of this exercise is just to get a sense of the type of videos that they could make.
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Now you can see that this is kind of an educational video rather than an entertaining one or a story
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brand telling video.
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And so we can start to get a sense of what are the type of videos that we could make now.
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Great tip is once you find a channel that you think might be similar to what you're doing is you can
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come in to the channel have a look at all of their videos and come in and sort those videos by the most
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popular.
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And now all of a sudden you've got even looking at the top two rows 10 guaranteed video ideas that you
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could use to talk about your product or talk to your target market.
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And I would be interested in that type of product.
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And once again you can look through this maybe not every single one of these videos is going to be something
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that you could do.
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But when there is one you could really just am you know head trauma at home.
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This is educationalist tutorials time type video.
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I think something I could easily do if I was getting into this type of business.
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And so it's good just to take that you role then as well so you can come back and look at this later.
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Now let's have a look at another example.
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Just to really show how easy this is to get a ton of video ideas from competitors.
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So let's take another product.
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This is actually something I was looking for or something I was looking on YouTube for and it's just
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wall filler it's something to fill a hole in a wall with it and you can see that there are some a lot
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of areas where this head to fill holes in the cracks and walls preparing walls her painting to fill
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a crack in the wall to fix small holes so you can see again these are educational type videos where
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people are showing the target audience how to do something and then once again the product is kind of
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central to that.
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They say no if you want to get it pick it up in the store or click the link in the description.
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So once again for this type of product we could just take this once again we don't want to copy these
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videos exactly we just want to get a sense of what are the type of videos that we could make and you
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can come into the channel once again come into the videos type come in to sort by most popular and you
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can see some of the other videos that are related that could pull that audience.
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And if you have products or services or knew about that topic like that and actually you can just copy
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those in so you can see.
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Most likely here these are the same product being featured but just showing how to do two different
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things with it or really appealing to different things that people will be typing in to YouTube.
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So it's very simple educational style videos and let's have a look at something completely different
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maybe our product maybe like more like a just an online tutorial.
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So let's have a look at photoshop.
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So again you can just type that in a pop to channel straightaway photoshopped toils Ignus how good these
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guys come into their videos.
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Come in to nice popular.
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Now each row has five videos.
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You can see one two three four five six seven eight nine.
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I mean you this 50 probably 100 video ideas here that you can just take notes and in your spreadsheet
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and all of a sudden you have got your video ideas mapped out for the next year or so.
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So coming in looking at competitive Challen channels I think it's just the greatest way to quickly understand
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what are the types of videos that you could make that are proven to get views because the video like
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this gets 2.9 million views.
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You can be guaranteed that if you make a video on that topic you can maybe add your own twist.
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You can focus on maybe a particular feature of that something that you can do a little bit different
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can really pick up a huge amount of use as well gets you ranking the search engines and attracting all
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of those potential customers.
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So now it's your turn.
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Come into YouTube.
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Paste in your topic name your product name or your service name into the search bar.
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Have a look at those competitors that come up in the top of the search results come into their channel.
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Have a look at their videos and sort by the most popular so you can get a ton of video ideas in less
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than five minutes and pop them into that spreadsheet.
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If you want to note them down.
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