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These are the user uploaded subtitles that are being translated: 1 00:00:00,810 --> 00:00:06,600 In this video you're going to learn how to create a list of 20 video ideas in less than five minutes 2 00:00:06,960 --> 00:00:11,050 just by doing some competitor research on YouTube. 3 00:00:11,280 --> 00:00:16,620 So if you'd like to get this spreadsheet that you can see on screen I put the link to it in the resources 4 00:00:16,620 --> 00:00:22,260 section of this video and you can come in here just click file and make coffee so that you can get a 5 00:00:22,260 --> 00:00:24,370 copy that you can edit for yourself. 6 00:00:24,390 --> 00:00:26,500 It's a pretty simple spreadsheet to be honest. 7 00:00:26,600 --> 00:00:28,710 So you could probably just make this up yourself. 8 00:00:28,920 --> 00:00:35,400 The point is that we want to fill this out by looking at our competitors on YouTube. 9 00:00:35,820 --> 00:00:42,230 If you're not sure who your competitors are what are you going to do is type in a product name topic 10 00:00:42,240 --> 00:00:44,400 name or service name. 11 00:00:44,400 --> 00:00:48,770 So for example let me just take as an example our product. 12 00:00:48,780 --> 00:00:50,020 Beard oil. 13 00:00:50,220 --> 00:00:56,380 No I personally don't have a beard but I think it is kind of an interesting topic to look at. 14 00:00:56,430 --> 00:01:04,310 Now while we can see here are a list of videos of people who've created videos of bad beard oil. 15 00:01:04,660 --> 00:01:10,830 And I think this is a great way to start thinking my video ideas because you can really see already 16 00:01:10,930 --> 00:01:17,160 that type of videos that people have created around this product name or key word. 17 00:01:17,280 --> 00:01:21,430 So just simply water is beard oil and how to apply it. 18 00:01:21,490 --> 00:01:23,110 122 thousand views. 19 00:01:23,130 --> 00:01:28,470 I mean that's a pretty simple video that you could make and attract potential customers. 20 00:01:28,470 --> 00:01:37,230 So what I'm going to do is just really take the title of this video and just start to paste it into 21 00:01:37,230 --> 00:01:38,250 my list. 22 00:01:38,250 --> 00:01:41,670 Now I'm not going to be definitely copying these videos Exactly. 23 00:01:41,700 --> 00:01:47,950 The purpose of this exercise is just to get a sense of the type of videos that they could make. 24 00:01:48,080 --> 00:01:55,920 Now you can see that this is kind of an educational video rather than an entertaining one or a story 25 00:01:55,920 --> 00:01:58,030 brand telling video. 26 00:01:58,110 --> 00:02:02,690 And so we can start to get a sense of what are the type of videos that we could make now. 27 00:02:02,700 --> 00:02:08,010 Great tip is once you find a channel that you think might be similar to what you're doing is you can 28 00:02:08,010 --> 00:02:15,120 come in to the channel have a look at all of their videos and come in and sort those videos by the most 29 00:02:15,120 --> 00:02:16,240 popular. 30 00:02:16,350 --> 00:02:23,820 And now all of a sudden you've got even looking at the top two rows 10 guaranteed video ideas that you 31 00:02:23,820 --> 00:02:29,500 could use to talk about your product or talk to your target market. 32 00:02:29,790 --> 00:02:33,070 And I would be interested in that type of product. 33 00:02:33,120 --> 00:02:38,490 And once again you can look through this maybe not every single one of these videos is going to be something 34 00:02:38,490 --> 00:02:39,500 that you could do. 35 00:02:39,720 --> 00:02:45,150 But when there is one you could really just am you know head trauma at home. 36 00:02:45,150 --> 00:02:48,740 This is educationalist tutorials time type video. 37 00:02:48,850 --> 00:02:53,980 I think something I could easily do if I was getting into this type of business. 38 00:02:54,110 --> 00:03:01,470 And so it's good just to take that you role then as well so you can come back and look at this later. 39 00:03:01,470 --> 00:03:03,850 Now let's have a look at another example. 40 00:03:03,960 --> 00:03:09,750 Just to really show how easy this is to get a ton of video ideas from competitors. 41 00:03:09,810 --> 00:03:12,410 So let's take another product. 42 00:03:12,610 --> 00:03:18,150 This is actually something I was looking for or something I was looking on YouTube for and it's just 43 00:03:18,150 --> 00:03:24,810 wall filler it's something to fill a hole in a wall with it and you can see that there are some a lot 44 00:03:24,810 --> 00:03:30,060 of areas where this head to fill holes in the cracks and walls preparing walls her painting to fill 45 00:03:30,060 --> 00:03:37,050 a crack in the wall to fix small holes so you can see again these are educational type videos where 46 00:03:37,050 --> 00:03:42,630 people are showing the target audience how to do something and then once again the product is kind of 47 00:03:42,630 --> 00:03:43,860 central to that. 48 00:03:43,860 --> 00:03:48,940 They say no if you want to get it pick it up in the store or click the link in the description. 49 00:03:49,290 --> 00:03:57,940 So once again for this type of product we could just take this once again we don't want to copy these 50 00:03:57,940 --> 00:04:04,060 videos exactly we just want to get a sense of what are the type of videos that we could make and you 51 00:04:04,060 --> 00:04:14,650 can come into the channel once again come into the videos type come in to sort by most popular and you 52 00:04:14,650 --> 00:04:18,410 can see some of the other videos that are related that could pull that audience. 53 00:04:18,420 --> 00:04:25,180 And if you have products or services or knew about that topic like that and actually you can just copy 54 00:04:25,180 --> 00:04:27,040 those in so you can see. 55 00:04:27,040 --> 00:04:33,130 Most likely here these are the same product being featured but just showing how to do two different 56 00:04:33,130 --> 00:04:40,510 things with it or really appealing to different things that people will be typing in to YouTube. 57 00:04:40,770 --> 00:04:47,260 So it's very simple educational style videos and let's have a look at something completely different 58 00:04:47,270 --> 00:04:51,760 maybe our product maybe like more like a just an online tutorial. 59 00:04:51,760 --> 00:04:56,170 So let's have a look at photoshop. 60 00:04:56,290 --> 00:05:03,570 So again you can just type that in a pop to channel straightaway photoshopped toils Ignus how good these 61 00:05:03,570 --> 00:05:06,010 guys come into their videos. 62 00:05:07,330 --> 00:05:10,480 Come in to nice popular. 63 00:05:10,570 --> 00:05:12,740 Now each row has five videos. 64 00:05:12,760 --> 00:05:18,070 You can see one two three four five six seven eight nine. 65 00:05:18,070 --> 00:05:25,830 I mean you this 50 probably 100 video ideas here that you can just take notes and in your spreadsheet 66 00:05:26,280 --> 00:05:32,390 and all of a sudden you have got your video ideas mapped out for the next year or so. 67 00:05:32,400 --> 00:05:39,600 So coming in looking at competitive Challen channels I think it's just the greatest way to quickly understand 68 00:05:39,690 --> 00:05:46,590 what are the types of videos that you could make that are proven to get views because the video like 69 00:05:46,590 --> 00:05:49,280 this gets 2.9 million views. 70 00:05:49,290 --> 00:05:55,170 You can be guaranteed that if you make a video on that topic you can maybe add your own twist. 71 00:05:55,170 --> 00:06:03,900 You can focus on maybe a particular feature of that something that you can do a little bit different 72 00:06:04,230 --> 00:06:10,530 can really pick up a huge amount of use as well gets you ranking the search engines and attracting all 73 00:06:10,530 --> 00:06:13,290 of those potential customers. 74 00:06:13,290 --> 00:06:14,300 So now it's your turn. 75 00:06:14,310 --> 00:06:15,910 Come into YouTube. 76 00:06:16,000 --> 00:06:21,810 Paste in your topic name your product name or your service name into the search bar. 77 00:06:21,810 --> 00:06:27,870 Have a look at those competitors that come up in the top of the search results come into their channel. 78 00:06:27,900 --> 00:06:34,740 Have a look at their videos and sort by the most popular so you can get a ton of video ideas in less 79 00:06:34,740 --> 00:06:37,570 than five minutes and pop them into that spreadsheet. 80 00:06:37,650 --> 00:06:38,710 If you want to note them down. 8803

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