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In this video you're going to learn how to use video IQ to grow your channel.
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So firstly what is video IQ.
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Well it is a browser extension for Chrome and it shows you a ton of extra stats about your own videos
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right on the watch page and also gives you an incredible insight into competitor YouTube channels and
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videos and there's a huge amount of information here.
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I'm going to walk you through some of the pieces of information that I find most helpful.
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But firstly how do you get it.
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Well as I said it's a free Chrome browser extension.
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I'm going to put the link to this in the description of this video.
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And essentially you can just go ahead and take that put to add it to your chrome browser.
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And once you do that and reload the page on YouTube you're going to see all of this additional information
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next to any video that you open up.
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And there is a ton of cool information here.
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I just want to dig into some of the ones that I find most helpful when creating videos in order to grow
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the channel and really get more views.
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One of the best pieces of information here is video tags so I can see for this for this video which
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I'm thinking to make a similar video on.
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I can see the tags or keywords that this video is ranking in the search engine for it.
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So if I type in how to use YouTube analytics
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I have to use YouTube analytics I can see that this video is coming up.
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Number one as it says here if I just go ahead and type in youtube analytics I can see that the video
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is number one.
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So this shows me really the ranking of this video for these particular keywords.
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Now how is this useful.
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Well if you were to create a video you want to make sure that your ranking for these tags is well and
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include these tags as part of your video when you're optimizing and uploading your video.
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Also you can use this information to put together a title that's really going to match up exactly with
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those terms.
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So you could make a video like here like how to use YouTube analytics to grow your channel.
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That ties in exactly what people are searching for and it is a compelling title and it's different to
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the competitors title as well so these tags are incredible just for getting an insight into what search
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terms a competitors ranking for.
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You can use that information to help optimize your own videos and you can also see what your ranking
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for this information will come up for your own videos.
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And you can maybe adjust your title slightly to make it fit better with the tags that it's already ranking
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for.
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And that'll help you get more click through is now as well as the video tags.
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Another thing that I really like about video IQ and how it helps me to grow my channel is by looking
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at the referrers here.
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So getting social shares is a key part of getting those initial views on your videos especially if you've
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very low audience.
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You do want to get that promotion out there and things that you can do for example by looking at these
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referrers is come up and open these up and maybe you could tweeze add this particular U2 profile or
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Twitter profile here and say you know hey I've noticed you shared out a similar YouTube video in the
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past.
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I've made a version of myself.
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Maybe you want to share it with your followers.
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You can also do that with other people who shared it on their Web site.
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So if we look at this referrers again we can look at the Web sites where it's been shared.
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We could maybe email them and say hey you know I've created a similar video to what you've shared in
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the past.
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Maybe you want to share it as well.
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So that's another cool thing that you can do as well as looking at this information on the watch page
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of videos.
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There's a lot of information about you know the channel here as well and which monthly revenue it earns
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or type of stuff.
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And but another interesting thing is if you come in and search for something you can give you an indication
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of how competitive this keyword is and the relative search volume.
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So you really want to be creating videos around search terms that have a high search volume but low
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competition and you can see it gives you an overall score here 71 out of 100.
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So that is a pretty good keyword to make a video about because there's high search volume and low competition.
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So that is how you can use video IQ to grow your channel by spying on the competitors and seeing what
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their ranking for using that information to run your home videos and also help pick the topics for the
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videos that you're going to go and make.
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So now it's your turn.
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Go ahead and click the link in the description so you can add that IQ and use it to help grow your YouTube
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channel.
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