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In this video you're going to learn how to optimize your videos when you're uploading them so that you
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can appear at the top of this search results for the key word or phrase that you were trying to rank
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for.
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So to get started the first thing you want to do is upload your video.
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And before you do this you actually want to make sure that the file name does actually include the key
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word that you're trying to rank for.
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So in this example I've just typed in the title of the video into the file name here and really the
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key word that I want to run for is YouTube on lyrics.
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So before you upload do make sure that the title of your video is kind of sad and that you have that
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key word in there that's really going to help you with the rankings so quick to upload a blow from a
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desktop and that's going to pull that up and you can see that YouTube automatically pulls the file name
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and puts it as the title of the video and that's why it's a good idea to have that said before you even
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up load it is something that you might want to do is at this stage just you can share all this via if
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you want.
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This is what I like to do so that I have a chance to make my custom thumbnail.
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And so I'm just going to schedule this save for a day where and don't time where I know that a lot of
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my audience are going to be on line.
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Next thing that we want to do too as you optimize our videos and appear at the top of the search results
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is to write a description.
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Now when you're looking from from scratch this can be a little bit difficult to do so once it is to
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come and have a look at some of the other descriptions that are shown in your competing videos.
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That's something I should have mentioned as well about the title of your video.
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You really want to create the title of the video that's going to stand out from the other titles that
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are here.
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Imagine someone typing this into YouTube and scanning down the titles you really want to create a title
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that is different that's going to catch their attention and that's going to make them want to click
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on your video.
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So that's an important thing to do not only for the title but also in the description.
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So you can scan and there to to get some ideas if you want another little trick that I like to use to
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to build this app quickly is to use what's known as a tag generator and you can just type this into
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google.
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You're going to see maybe a lot of options here.
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I'm going to show you how to do this too rapid times that so often these these tools do change.
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So just find anyone that you want if this is no longer working or turns into a premium tool and this
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is pretty cool because what you do is pop in the title of your video
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and it's going to generate a number of tanks for you.
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And what these times are are essentially key words or phrases that people could be typing into YouTube
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and you want to tell YouTube that my video is relevant to all of those.
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So you really want to copy those and just paste them in as your tags.
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Then maybe we can copy all of them here.
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Copy and they can paste in straight away.
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And the cooling by doing the tags first is that you can get a kind of an idea of how to write a description
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that includes all of these.
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OK so we could say how to grow your channel
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by reviewing YouTube analytics so people are really seeing it's essentially the title just rewritten
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another way and including these other things that people may be searching for.
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So
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increase subscribers
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likes comments
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and views and
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YouTube analytics.
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So really what you want to be showing here is one of the benefits of watching this video because this
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is what people are going to see in the little snippet here.
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So you really want to give people a reason to click through there look at your title they'll look at
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the the description and the toenail.
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And that's what they'll make the decision on whether they're going to click through.
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And if it's better than competitors so you might see a lot of people putting a link just straight here
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to their Web site.
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And that's actually a bit of a mistake because people are not watching the videos to click to your Web
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site.
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They want to really learn about something in this case an educational video so be sure to lead with
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the benefits.
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And then you can say something like get the full course.
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Or click through to learn more etc. and link us to your Web site.
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No longer descriptions can be better but there's no need to really overdo it.
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You really just want to make sure that you're getting that initial description that it looks good when
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they're going to click through.
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So that is pretty much it.
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I'm going to take a little bit of time to optimize this a little bit more put in the link to my website
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etc..
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Maybe put in a coupon to the complete chorus on I suggest you do the same link back to your Web site
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the product page if you're featuring a product to a blog post.
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If there's more information there etc. This is really important to include that link.
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If you want to get them back to your Web site in order to read your blog there or biproduct concave.
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So I've optimized out a little bit put in the link to my web site etc..
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And now the next step is just to go ahead and publish that.
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And that is scheduled and will be published on this particular date.
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So now it's your turn.
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Go ahead and upload your video and optimize it for the YouTube search engine.
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Following the steps that you've learned in this video.
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