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Making an audiovisual project
takes a long time
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and a lot of energy.
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It is true
that there is a component of ego
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and we want everyone to stop
and watch television
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and see what we have to tell.
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It's also true
that it's a great opportunity
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and we have that moment
to say something.
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would be nice if we talked
to the boys and the girls,
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let us tell them something that helps them
to understand their reality,
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we can tell them something that helps them
to understand plus the world,
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to help them
understand their feelings.
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It's an incredible opportunity.
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In addition to this idea
that we are artists
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and we want to tell something good,
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it would not be bad to see how
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we can contribute with our work.
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Let's see how
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our audiovisual project,
is a short film, a feature film
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or a television series, for example,
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can contribute in some way
to our spectators or spectators.
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They can contribute in some way
to the idea of childhood
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that we build.
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For that I separated a small date
from Cielo Salviolo.
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Cielo besides being one of the creators
of the Pakapaka sign in Argentina,
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is a researcher
in childhood education.
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is a person that I admire a lot
and he runs LatinLab,
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which is a site that I recommend.
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Cielo says:
"All the boys and girls
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have the right to access
to high quality content
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that entertains them,
stimulates them, entertains them,
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help to learn,
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open windows to the culture
of all sectors of the country
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and also to new worlds
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and make them a contribution
for the construction of their identity
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and the construction of citizenship
from children ".
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Maybe this seems to us
a bit ambitious,
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a bit distant for our series
or for the format we're thinking about.
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Maybe it's just
of a series about ducklings
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and, suddenly, we see
that there's too much pressure
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on the format we're thinking about.
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really matters
that we stop for a moment.
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It will take us a long time for our series,
our short film or feature film
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and maybe it would be nice if I left something.
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That's why I thought about sharing
with you some criteria
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that has a foundation
called Prix Jeunesse.
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It is a foundation that promotes
excellence in television
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for boys and girls.
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This is the criterion
that the juries
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when evaluating
the projects that arrive.
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Not because we should think
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that our formats
should be awarded,
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but it is not wrong to evaluate
first we
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before the jurors
our formats.
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When assessing
the target or the audience, the jury
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first checks if it is appropriate
and attractive for that age.
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Maybe we are thinking
a format for an age
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and it turns out that boys and girls
who are 3, 4 years old are not interested
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and maybe they are interested
bigger boys .
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So,
what they evaluate first
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is if what we're doing
is appropriate for age.
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If it is culturally relevant,
if it is entertaining, if it informs,
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if it respects the boys
and takes them seriously,
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if it underestimates
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and also if it empowers them.
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Then they evaluate the idea.
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At the time of evaluating the idea
see if it's interesting,
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if it's original,
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if you have a new approach
of the theme, if it's renovating,
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if you think about it spectator,
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if motivated
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and finally if
achieves his goal or purpose.
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Then they evaluate the script.
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Set if the structure is good,
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if each chapter is balanced
or if the short is balanced,
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then we will see this in detail.
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if
well researched on the subject,
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is set if the dialogues
have high quality,
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if the characters
are well developed,
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if their actions are motivated
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and evaluate the realization, finally.
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Come if the idea is well adapted
for television,
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if the visual style we choose,
the camera work, the editing,
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the animation, I add,
music,
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if they are relevant to that idea.
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If the rhythm of the program
in general works
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and if the television is
the best medium for the idea
88
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because maybe on YouTube
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or in an app or whatever it was ,
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our format
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could become more successful.
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As artists and creators
we have a very big commitment
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and a responsibility too
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because it can be very fun to make
content for children's audiences,
95
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but we are responsible
for create images
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that will accompany those guys
for a long time,
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as well as us
accompanying our favorite cartoons
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that we saw as kids.
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So, before we sit down
to think about our project,
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maybe we should
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think a little about the tremendous
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responsibility we have
when it comes to saying something
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to a boy or girl
104
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Well, it's not just about entertaining,
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I do not know, I do not like
entertain myself too much.
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I do not like to let time pass,
I like to take advantage of it.
107
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And when we are boys
108
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we have a brief period
that lasts the childhood.
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I think it should be ten years
and if one counts the days,
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should be about 4350 days nothing more.
111
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Then, during childhood,
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we can go out with friends,
go out and play with a dog,
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we can do very funny things
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I think we should put
our audiovisual projects
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at the height of something worthwhile.
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I think it's good
to give
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something they remember
for a lifetime.
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A little is a responsibility,
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but also
is a great challenge.
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In the next unit
we will see a little
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the creative process
and how can we come up with
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some ideas,
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thinking about what we can leave
to our audience .
9524
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