All language subtitles for 1. Amazon Automatic Targeting Ads

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These are the user uploaded subtitles that are being translated: 1 00:00:00,300 --> 00:00:06,210 OK, so in this video, I'm going to teach you how to do your very first automatic ads. 2 00:00:06,480 --> 00:00:15,690 Now, I've only ever had success with Amazon or AMC ads when it comes to automatic ads, not manuell 3 00:00:15,690 --> 00:00:16,170 ads. 4 00:00:16,410 --> 00:00:18,530 And I'll show you how to do just that. 5 00:00:19,080 --> 00:00:29,010 So go to ad campaigns on your dashboard, click on Learn More, and let's try advertising on Amazon 6 00:00:29,010 --> 00:00:29,880 DOT to UK. 7 00:00:30,300 --> 00:00:38,570 Based on my experience, I've had better success with the UK account more than the U.S. account. 8 00:00:39,090 --> 00:00:41,370 OK, so once you are here. 9 00:00:43,550 --> 00:00:47,310 What you have to do is click on create a campaign. 10 00:00:54,570 --> 00:00:56,980 Click on sponsored products. 11 00:00:57,750 --> 00:01:05,340 Now, let's say that for this campaign, I'm going to advertise a planner that I created, so I'll type 12 00:01:05,340 --> 00:01:13,740 it as 21, 20, 21, Quaner and the date today in the January 20, 21. 13 00:01:14,320 --> 00:01:24,480 So I have an idea when I started and let's run it for at least two weeks. 14 00:01:28,550 --> 00:01:37,490 And let's set our daily budget to four pounds, and that's Chew's automatic targeting, you can try 15 00:01:37,490 --> 00:01:42,460 your luck with manual targeting, but in my experience, I haven't had much luck with it. 16 00:01:42,860 --> 00:01:47,670 I have better success with automatic targeting for dynamic bids. 17 00:01:47,690 --> 00:01:58,760 I was down only I don't touch the crate and I'd go and search over here, search for your the product 18 00:01:58,760 --> 00:02:00,560 that you want to advertise. 19 00:02:03,610 --> 00:02:07,080 So let's try advertising this one. 20 00:02:09,870 --> 00:02:21,330 OK, and the default bid, Amazon suggested bid is point seven zero, I go a little below that, I do 21 00:02:21,330 --> 00:02:23,670 it at point thirty four point twenty. 22 00:02:23,670 --> 00:02:25,650 So that's how much you pay per click. 23 00:02:26,520 --> 00:02:28,030 Negative keyword targeting. 24 00:02:28,410 --> 00:02:34,770 So this is when somebody's shopping at Amazon and you don't want your book to appear and they search 25 00:02:34,770 --> 00:02:36,150 for a specific phrase. 26 00:02:36,450 --> 00:02:39,660 So let's say that your book is only targeting females. 27 00:02:39,870 --> 00:02:41,760 You don't want it to show to males. 28 00:02:42,000 --> 00:02:46,560 So that's when you put here something like Quaner for men. 29 00:02:47,410 --> 00:02:51,900 But I want to target everyone and I trust that Amazon will take care of everything. 30 00:02:52,240 --> 00:02:54,320 That's why I chose automatic targeting. 31 00:02:54,330 --> 00:02:56,500 So I just leave it at that. 32 00:02:56,520 --> 00:03:01,220 I just launched my campaign, so it's that easy. 33 00:03:02,100 --> 00:03:11,220 But you may have to check it every single day because you don't want Amazon to eat up your budget and 34 00:03:11,580 --> 00:03:14,540 you want to make sure that you still stay within your budget. 35 00:03:15,000 --> 00:03:22,950 And this is also the best way to test whether your product is profitable, whether you should kill your 36 00:03:22,950 --> 00:03:26,310 ads or whether you should move to another product to advertise. 37 00:03:27,190 --> 00:03:33,750 Now, I wouldn't suggest running ads if you don't have the budget for it, only run it if you have a 38 00:03:33,750 --> 00:03:35,480 budget, if you have a credit card. 39 00:03:35,940 --> 00:03:42,900 My mentor, Faith, she never ran ads on her books and she was still able to achieve a fifteen thousand 40 00:03:42,900 --> 00:03:43,560 dollar per month. 41 00:03:44,130 --> 00:03:52,470 But what she did was she made up for no ad spend by creating a huge volume of books. 42 00:03:52,950 --> 00:03:55,050 So it's really up to you what you want to do. 43 00:03:55,470 --> 00:03:57,780 We can never predict the success of a book. 44 00:03:57,810 --> 00:04:04,490 I mean, I've had books that I thought were going to sell, but only had one or two or none at all. 45 00:04:04,890 --> 00:04:06,990 So it's really a testing process. 46 00:04:06,990 --> 00:04:10,140 So if you have the budget, then go for it, go for Amazon ads. 47 00:04:10,140 --> 00:04:13,950 Maybe you can use the money that you earned from that to scale up. 48 00:04:14,430 --> 00:04:17,250 But it's a very tricky situation. 49 00:04:17,250 --> 00:04:19,650 So tread carefully. 50 00:04:19,860 --> 00:04:22,080 Just make sure that you don't go over budget. 51 00:04:22,590 --> 00:04:26,370 Take note that Amazon only pays after sixty days. 52 00:04:26,820 --> 00:04:30,480 So that's also something that you want to take into consideration. 53 00:04:30,930 --> 00:04:38,490 Don't spend a huge ad budget for this month when you already know that you don't have that much money 54 00:04:38,490 --> 00:04:39,240 to spend. 55 00:04:39,880 --> 00:04:45,900 So, yeah, I wish you luck in your Amazon ads journey and I'll see in the next video. 5387

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