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2:23
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
2:30
i could go undercover and build a million dollar business in 90 days what i need to know is are you with me
2:36
to the hospital what you want me to do it was the hardest thing that i've ever
2:42
done in my life but there's more than one way
2:47
to make a million dollars see when i start laughing it's because i'm really nervous now three successful entrepreneurs are
2:54
stepping forward to take on the same challenge who has my money this sounds like i'm
3:00
being greedy but i'm not greedy i'm a hunter they're going undercover in cities they've never been to with only a
3:07
hundred dollars a cell phone with no contacts and an old truck all they'll have are the business principles they
3:14
use to become successful you know what i'm saying at the end of 90 days all three businesses will be
3:20
independently evaluated if it's a penny short of a million dollars i'll put in a million dollars three different american
3:27
cities with millions of dollars on the line these trailblazers will try and prove the american dream is still alive
3:41
i'm grant cardone and i make money i make a lot of money i own 17 companies
3:48
and almost 2 billion worth of real estate i'm the best-selling author of eight business books
3:54
the founder of the 10x movement and i sell out massive events all over the world
4:00
i'm about to do something that is like beyond terrifying it is the the biggest fear that
4:06
human beings have not knowing where you're going to live how you're going to eat or how you're going to spend your next
4:11
day and that's what i'm about to do i haven't experienced that in 30 years i grew up in lake charles louisiana it
4:18
was a refinery labor town my dad died when i was 10 years old and when he died
4:23
i could see my mother go from moment of grief to massive fear
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she was in terror about one thing money how am i gonna raise five kids
4:36
so here i am watching this and still today that drives me
4:42
bring in a water bottle okay we got a couple little sweaters in case you go someplace gold i went from the middle
4:49
class to nothing my game was drugs and alcohol so we'll each write our little
4:54
note barely made it through college i had been fired from six jobs so i started in car sales and i hated it but
5:01
i stuck with it banked a bunch of money and then started buying real estate he's
5:12
hey what did i get myself into i think he's going to survive you know i think it's going to be a little harder than he
5:18
thinks do i remember you saying about the american dream being real i'd love to validate the people that their
5:23
dream's real so when i was done i didn't feel like i i missed the goal i really was proud of where we got to why do this
5:30
that is a great question i'm doing this for americans who don't have much don't believe in themselves much
5:36
because that used to be me everything you think you know about achieving the american dream
5:41
is wrong the middle class concepts saving money retirement everything you know about
5:47
money today has you trapped okay man well thank you so much and again a lot of respect for what you've done and for
5:53
taking this thing on good luck i can't wait to hear how it goes getting rich is a game i'll show you how to win at the
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game there's 12 million people follow me on
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instagram facebook and youtube we have a goal with this company to have more investors than we have customers
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cash is trash somebody in that town is going to know me oh my gosh curtis lewis
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is my father's first and middle name so i think it's appropriate that i'll be louis curtis
6:31
love you guys i'm gonna come back for you as fast as i can okay
6:41
i'm proud of you i'm proud of you thank you thank you mom take care of them yeah okay all right
6:50
my beautiful wife and two daughters mean everything to me i don't want to be without my kids
6:56
so i'm going to figure out a way to get my family to where i am wherever i'm going
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it's hard to be away from it reminds me of you know just not having time enough time
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my dad [Music]
7:19
[Music] here we go pick it up boys
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see when i start laughing it's because i'm really nervous hey ladies and gentlemen from the flight
7:46
deck welcome to lavar airport servicing pueblo colorado hope you enjoy
7:52
the rest of your day i've never really even even heard of pueblo learn to move to excitement
7:58
what am i most afraid of everything grant elaine and monique can't use their real
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names their money or their contacts for the next 90 days
8:09
they'll be undercover starting with only a phone a truck this is anxiety right here
8:16
and a hundred dollars in cash this is a suicide mission it's nicer than the first truck i had
8:27
i don't even know where to start man damn it's overwhelming okay we're going to pueblo
8:35
[Music]
8:40
knowing that in a few hours the sun's going to go down i have no place to sleep tonight
8:45
and the temperature's about to drop the first thing i have to do is i got to find a place to live nobody's going to
8:50
take me seriously if i'm sleeping in a truck i'm looking for a place that provides me with solutions it's a place
8:58
to sleep tonight place to make money tomorrow i know this staying in my car just sitting here does nothing for me
9:06
i don't know how to say it once the westernmost city in the united states by the late 1800s pueblo was on the rise
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thanks to the railroad and manufacturing industries its potential seemed limitless
9:19
then after being hit hard by the steel crash of 1982 this steel city of the
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west struggled to regain its former glory but with wild west resolve the hundred
9:30
thousand die hard residents of pueblo are fighting to make a comeback
9:37
rv dealers pueblo colorado every rv place is going to close at five
9:44
i got one shot kirby yeah my name is louis i was coming
9:50
out i'm looking for uh uh an rv actually and i wanted to come out today how late are you open we're
9:56
open until five o'clock okay i'm gonna come out there see you my name is louis curtis all right we'll see you then
10:01
thanks before i can push for a million dollar business i need to hit my goals this week to get some momentum i need to
10:07
quickly find key players in this town and get myself a payday i want to make three or four thousand bucks this week
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so i can have a financial cushion and enough money to get my family out here by the end of this first week i promise
10:19
my kids you'll be out here and it's also really important to me that i don't spend any of that hundred dollars i'm
10:25
broke let's make it official whether it's a hundred or zero it's no money i have to meet people i can't think that
10:31
ben franklin is going to be my solution because he's not i'm not playing the money game i'm playing the contact game
10:38
contacts equal contracts and contracts equal revenue
10:45
looks like a family business these rv places have three and four hundred beds in them i'm gonna go in here and see if i can score a place to
10:51
sleep tonight [Music] how's it going what's your name ryan ryan i'm
10:58
i'm lewis how are you doing louis ryan is the bucavick um these guys are doing a documentary on pueblo okay
11:05
and uh i'm just moving my family out from l.a so they're kind of following me around all right if they're here here in pueblo yeah and welcome to pueblo yeah
11:12
thank you thank you thank you so this is this is an rv right yeah it's a recreational vehicle can you show me
11:18
what absolutely and by the way if you're gonna live in pueblo you're gonna have to try a slopper it's an open-faced burger stop
11:26
it stop talking to me about food you know we're trying to gain some weight for you you know yeah i'm starving man
11:32
look i got to find a place to sleep but i can't just come at this guy like give me a bed i can go in there yeah
11:38
absolutely i've got to build rapport first i need to show him that he can trust me with his livelihood with his rv park and if
11:45
he doesn't it's going to be a really really cold night for me so how soon before you get out here all i'm here now
11:52
you're here now i'm here you're coming out here from l.a pueblo's actually got a lot of friendly people
11:58
it's a family-oriented place it's not expensive to live well that's awesome and that's the cool thing about pueblo
12:05
so i don't know how i can help you i don't want to hand out from anybody no i need a place to live i need a job i need
12:11
money what's it needed here what's needed here yeah i have every single something oh really
12:17
but um i just uh one of my good friends is i mean he
12:23
owns seven different businesses who is that his name is matt smith let me let me get that name before i forget matt
12:28
smith at snap fitness matt smith is gonna be the one i love that i love that i'm here for a place to
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sleep but if this guy will give me a bed and more importantly some names of players in this town i'm not going to
12:41
turn that down it's going to get cold tonight huh yeah everyone knows someone that knows someone and they just got to get to know
12:47
me that i'm all right so are you going to you're in your house right now renting what are you doing i just got to town tonight just got down to the day
12:54
today it was this quick today so i need a place to sleep tonight
13:02
okay as far as a place to stay and i don't i don't want a handout i you
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know whatever i could do i don't want you know i can be security here clean up whatever you need in exchange okay what
13:15
do you think we can work out my friend you know i'll sleep in my truck tonight if i have to
13:22
every other rv place is closed now this is my one shot at a free bed tonight i don't want to come out of the gate
13:28
failing
13:36
i just got to town today so i need a place to sleep tonight okay
13:42
as far as a place to stay i was terrified making that ask i've asked for hundreds of millions of
13:49
dollars at one time and every time i'm still scared
13:56
i can probably come up with a place to to stay for you it'd be in a trailer sitting outside
14:03
but better than i got right now it is tough to take a chance on just somebody but i take a chance on every
14:09
time i hire somebody here i just need like three nights that way at least i know where i'm at tonight uh i think we can come up with
14:15
something and then maybe we renegotiate later what absolutely yeah absolutely and at least this way it's occupied you
14:21
got free security basically sure he's respectable he's respectful i'd rather
14:26
take the chance on the possible good you can let's try to help somebody out why not dude i cannot thank you enough bro
14:32
like oh my god man everybody thinks they need money it don't take money it takes courage creativity and commitment
14:40
a place to sleep so water works no it's all right dude i'm happy with it i
14:45
got you a bed tonight yeah yeah that's that's good enough for me i'll hit a gym tomorrow morning and take a shower so i want you to go to snap fitness yeah
14:51
which is literally down the street yeah talk to matt smith okay anybody can do what i just did anybody
14:57
you saved my day bro i can't thank you enough the whole premise is based on one thing people you have to meet people you
15:03
cannot get anywhere without people other people he's coming back [Music]
15:11
uh out let you know you got a meal tonight okay stop it man cat's poor house
15:17
best place go into the bar i got to give you a hug now bro go into the bar talk to candy okay if i
15:25
could help somebody i'd rather help somebody than not that's the way i look at it thank you
15:30
man everything's taken care of you're the man bro strangers have everything you want look
15:36
what happened today man i got a place to sleep tonight i got a meal the guy put 100 bucks on on a restaurant down there
15:43
and more importantly than all that because that is really important he knows all the business people in this
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town i just got in this afternoon and i made contacts you don't meet enough people you'll get
15:54
lucky just like i did today
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[Music] i want to go seven days without spending one penny of
16:07
my money oh my gosh oh my gosh since i got a tab over at the restaurant okay thank you this is doable
16:14
let me thank ryan that goes a long way i will eat this tomorrow
16:20
feel so much better that i ate oh my gosh gotta have food
16:27
i'm way ahead of where i thought i would be so my goals right now are i want to bank three to four thousand dollars this
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first week but mostly i need to get my family here and that's going to be really
16:38
tricky girlies how's it going
16:44
where did you end up going where are you i'm in pueblo colorado yeah
16:50
i met a man that let me use an rv a recreational vehicle no way yeah you
16:56
want to see this is my bedroom yeah yeah i'm trying to figure out how to get you out here as fast as possible
17:03
i'm way ahead of what i thought i'd be at right now wow you're awesome okay look i love you guys i'm so tired
17:09
all right [Music]
17:24
you know i'm used to sleeping like a king ribs feel like they're bruised
17:33
just need a little bit of water
17:39
i don't have a bowl there's no bowls here hey look this is better than a truck right i'd be in so
17:45
much worse shape if ryan was not so generous when his generosity runs out i'm back on the streets again that's why
17:50
the first week i'm looking to make three or four thousand that'll pay for a place to live basic survival and i can get my
17:57
family out here i'm gonna walk warm up get a little toast this morning look i can't imagine doing this without them
18:03
so all i've got to do right now is find out who has my money who in pueblo has my
18:09
money this is the driving force of how i run my other businesses i need to go
18:14
connect with the biggest players in this town like matt smith i'll supply the strategies and the brains and the work i
18:22
got to sell lewis curtis i got to find a person who's going to give me their money to start my business finding that
18:28
connection fast is going to be the difference between success and failure my daddy told my mom before he died
18:35
learn how to sell i forgot my friggin toothbrush you can sell you can do anything
18:41
we are headed out into the unknown world of pueblo
18:47
[Music] notice what happened last night i go out
18:54
i meet ryan he hooks me up with a place to live then he tells me about a gym just up the street called snap fitness
19:01
look a lot of gyms will give you a free trial i'm going to take full advantage of this place use their showers and
19:06
their bathrooms since i don't have either in the rv ryan told me the owner is a guy named matt smith this guy's
19:12
supposedly a serial entrepreneur right here in pueblo i'm going to see if i can score a meeting with this guy first i
19:18
got to go inside and see if they'll even let this film crew in i'm giving the camera crew a cover story
19:25
since they're going to be with me 24 7. they're doing a documentary on small businesses that are rebuilding pueblo
19:31
and i'm one of the entrepreneurs they'll be following keep the body moving when i can't control anything else i can at least
19:36
control this trying to figure out how to have the conversation why would he do something with a guy with only 100 bucks
19:43
credibility is king people do business with people that have a track record of success now i don't have any credibility
19:49
here because i'm lewis curtis so if you haven't yet established your own track record of credibility you better damn
19:55
well align yourself with people who have here's here's matt oh is that the man
20:01
right there good morning matt i'm louis manson yeah how's it going good man camera's on here right now this is
20:06
intense right now they're trying oh even got one over here they're trying to blow pueblo that's around there no it's not
20:12
me they're trying to blow pueblo up i'm trying to get i'm trying to get work here moving my family over here okay
20:18
so what what put you guys up to pablo how'd you guys figure this place out what's what's your what's your backstory
20:25
good morning matt smith pleasure to meet you what's the backstory i want to know yeah you should
20:30
i really don't want cameras in here this isn't how it rolled dude how do you build a business people begged for meetings with me and now i have to have
20:37
some mommy producer step in and problem solve or create more problems for me
20:42
because of these stupid cameras how's matt how's matt uh so he has some issues he doesn't want to
20:48
talk to you i've lost my chance to meet this guy matt's not going to talk to me now
20:54
because he's spooked i'm going to go he says he'll he'll think about talking or taking a meeting
21:00
with me later this is humiliating not being able to reveal who i am is wrecking my confidence i've
21:06
never been lewis curtis before it's changing my whole pitch killing my momentum guys
21:17
i really don't want cameras in here cause louis curtis i need to rethink this whole thing i'm gonna go not being able to reveal
21:24
who i am is wrecking my confidence i'm killing my momentum guys
21:33
it's day two and pueblo but i have zero prospects for a business
21:40
or how to make money none i mean we hadn't even been a full day and i'm literally exhausted
21:59
i've got to get back on track today i've got nowhere on my goal to make three or four thousand dollars this week
22:06
i don't know what i'm doing where i'm at
22:12
[Music] it's a good-looking jeep it's for sale with no phone number on it
22:20
must be runs it's gorgeous love to be riding around this bad boy a
22:25
lot better than when i'm driving maybe i could turn this into cash
22:30
i'm gonna cut a deal with ryan right now for that car out there that's my goal this is how i'm gonna make some money
22:35
okay i'm gonna get ryan hammy over the keys to the jeep he doesn't even have a sign in there with a phone number i'm
22:40
gonna sell my suburban dump off that piece of truck looking good man huh how you doing sir
22:47
i wanted to grab a broom the the uh the jeep mm-hmm you want to sell that oh yeah
22:53
where's your office can we go on y'all yeah we're doing my office not a problem i can't thank you enough for what you're doing for me but i don't want a handout
22:59
so i got to figure out some kind of way to pay you back i got to know that i'm doing right by you if i wasn't
23:04
comfortable with you being here you wouldn't be here so are you okay with me staying another week um
23:11
i'm fine with it but you got you got to let me figure out ways to pay you back no i mean the jeep
23:16
the jeep ironically i bought for my wife but uh it's not good in the snow at all
23:22
what year is the g jeeps 2019 what do you want for it i'll sell it for what i have into it really
23:28
can i sell it for you yeah okay liquidate what if i can get you 38 grand for that
23:34
i'd be good with that so can i put my number on on the jeep have people call me and i try to handle
23:40
the calls sure i just want to be the middle guy that's fine show it demo it get somebody interested get them hooked
23:45
in once they're once they're ready i'll bring them to you you close the deal i don't want anything okay well i appreciate that i'll keep it washed
23:52
clean i'll have it ready for sale because it's not going to sell sitting there i'm good with that i won't put
23:57
more than like 10 miles a day on it that's fine okay
24:04
urgent must sell call
24:10
790. my goal is to get 2 000 for the suburban but i'm going to ask for more than i
24:16
expect to see if anybody bites turn liabilities into assets having access to the jeep
24:22
allows me to turn my old suburban into cash i need okay we're good and because
24:28
i'm doing a service for ryan and that might afford me a little more time
24:33
in my beautiful rv
24:39
[Music]
24:45
on these park baby how sexy is this jeep oh my god i feel like a millionaire
24:51
i'm heading into downtown to get the lay of the land i'm also checking out some real estate no one does that game better than i do
24:57
i'm the best in the world at the real estate game i'm looking for rental properties right here in town i can renovate and revitalize
25:05
telling the whole town's asleep i'm gonna wake this place up we're gonna put it on the map
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[Music] look at this they got money invested right this is money money money money
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right here we got to walk the neighborhood now
25:22
look at this joint place for 80 people in there i'm in a little magical town right here they need
25:28
to promote this town beautiful man huh i know money when i see it look at that
25:34
beauty bang shabang shabang 330 union it's the outsider that makes
25:41
something of nothing or what appears to be nothing to the locals but this is stupid
25:46
if i put together three or four guys that want to put up the money to fix it we flip this thing and i'll surpass my
25:52
million dollar valuation i guarantee but i think there's a score back there
25:59
ryan mcwilliams is a big player in town that name has given me he's a good friend of ryan zabukovic
26:05
ryan mcwilliams is really trying to change the place he actually owns the old alpha beta building downtown
26:10
i was able to get a meeting with him i'm not sure what ron mcwilliams would be interested in but i think i can wow
26:16
him with some of the things that i found there's some commercial properties right here in town right now price low enough
26:21
that there's definitely money to be made if we convert them into rentals i just need to sell ryan mcwilliams on the idea
26:29
it's the biggest meeting i've had since i've been here because this guy's very well connected he is a straight up
26:35
hardcore real estate guy he knows development he knows the city i'm actually very optimistic about this
26:42
meeting which is a little scary because when i'm optimistic sometimes things go bad
26:48
learn your lessons the first time look after spooky matt i don't want cameras coming in to meet ryan this is too
26:54
important let's see how this goes what's new man pueblo is new for me yeah
27:01
yeah so i'm interested in doing something here project wise that main street they
27:07
got 20 000 college kids in this town with no cool places to live around here
27:13
well so are you looking to buy something and then lease it no i would rent them i would
27:19
turn them into rentals i looked at 330 union beautiful building
27:24
um so i don't think i'm gonna do residential here i don't think it works here no
27:31
i'm just looking like right now i'm just trying to figure out is there anything here for me right right yeah the way you could help me is
27:37
if you're willing to introduce me to one of your friends who might be looking to exit from a property
27:44
um guys i know aren't necessarily looking to exit
27:50
uh unless you want to partner with me and we've got enough projects yeah yeah
27:55
yeah okay that's all that's all i wanted today was just to i know i got to meet
28:01
meet the people here and i appreciate it
28:08
oh my god that was a disaster guys disaster
28:15
okay man guys
28:20
need a minute
28:26
i need a minute i really don't i really don't want all this i really don't want all this guys
28:32
i need a second okay damn
28:42
you had the big meeting with mcwilliams meeting didn't go well
28:47
this challenge glenn said it was going to be harder than i thought understatement of the year glenn
28:54
i'm trying to eat i'm trying to stay warm i'm struggling for the basic necessities you've got a toilet and they
29:00
can't use it what the [ __ ] i got myself into and it reminds me of where i'm at
29:05
if i was back in miami right now i'd be popping real estate guys that i know calling them up hey need a deal where we
29:12
at on that deal i mean i don't even have any freaking utensils i'm eating a salad with my fingers
29:19
i don't know what i'm doing i i get depressed i i lose my weight i lose i forget the goals and i get consumed by
29:26
my fears my mission right now is to get my kids here to be with my kids i cannot i cannot
29:32
face the possibility [Music] that the next time i see my kids they're
29:38
a half inch taller today will be only starting to hit the outsides of the
29:44
longest period of time i haven't been around my kids
29:49
my dad never got to see me grow up
29:56
see this is all the stuff people deal with every day
30:03
oh man hard
30:11
it's hard when you got money it's impossible when you don't i think there's less than a 40 percent
30:17
chance that i make this [Music]
30:26
all right where's that razor where's that where's my thing at
30:32
the last time i met with matt it was a disaster of a meeting what's the backstory i want to know i don't really want cameras in here i
30:38
called matt smith and apologize he's agreed to meet with me i got to do this in order to keep my
30:44
cover otherwise i'd have to be paying for a haircut right now i think that's pretty good
30:51
damn i'm handsome no matter how you do it it's just a good-looking beast
30:59
so there should be some cracks up here in my head between the ages of 15 and 25 i
31:05
was hanging out with the wrong people period drug dealers druggies and i made a comment to somebody the guy
31:12
didn't like it guy came in my house and beat out of me took a 45 caliber jammed
31:17
in my face right there and hit me with the butt of the gun over both eyes hit me behind both arms to disable me and he
31:23
just started beating on top of my head 73 stitches in my head and face put in the hospital for three days and
31:30
you would have thought i would have quit using drugs it would be another two years i was so sick i couldn't quit
31:36
hanging out with druggies you end up with book druggy problems that's why when i came to pueblo i'm like i'm gonna
31:42
hang out with the best people in this town i'm gonna hang out with the people that got big high class problems
31:49
i don't know if matt sees potential in me at this point but i know something he don't know
31:56
me and him will be friends if i don't put up
32:07
man i got so many strong business principles like number one rule of success you gotta
32:12
show up no matter what regardless of how you feel regardless of the problems regardless of the situation regardless
32:19
of the whatever show up no matter what number one rule number two rule never
32:24
quit like just don't quit once you show up then don't quit you don't quit you don't
32:29
fail third rule money is useless until it is used i do not save money i don't
32:34
want to save money i want to get rid of cash believe it or not ben franklin old dead dudes uh inventor guy
32:41
he's on a 100 bill i want him to go make little babies for me little benny babies
32:48
if you spend your whole life working for money you're going to die spending your whole life working for money you need money to make money while you sleep so
32:56
those are three rules that i use every day like number one show up number two never quit number three get your money
33:01
to go work harder than you do you doggy
33:09
[Music] today's my second chance with matt smith
33:15
and this one can't get away from me i need some money man nobody can stretch a quarter like i can but you can't get
33:22
rich stretching money you can't get rich saving money it's impossible
33:28
i need to go connect with the business guys in town to build a business
33:34
remember you got to ask yourself who's got my money and then you got to go find out who's got your
33:41
money matt smith owns several different businesses in town gym mattress store i think he owns a carpet gig i need to
33:47
sniff out what his needs are figure out how i can add value to him then i'm going to offer him my services for free
33:54
let's go get this meeting how are you doing welcome back thanks for making time for me absolutely
34:00
come on out i'm going to prove to him what i can do for him solve one of his problems and hopefully that will lead to
34:05
some bigger payday in the future excuse the mess think big
34:10
yes man as soon as i came into this place and said whoever owns this joint i'm gonna love this guy oh i appreciate
34:15
it i came in here from l.a i want to get my family out of l.a yeah i do real estate i just can't
34:22
keep up with the prices it's just stupid and i started looking for places that we could move then i started researching
34:27
pueblo what's happening here 100 000 people it's not too big absolutely and so i'm here looking for opportunity
34:33
awesome just to put it out with you i'm looking to build a business here yeah i mean obviously i've opened several
34:39
businesses out here and i worked for a mattress company for 18 years while i was doing this left there a year and a
34:44
half two years ago and opportunity came open with that building to buy it and i was like well here we go so we ended up
34:51
buying that building put a match store in there how can i help you is there any way i can help you
34:57
i don't know i gotta know about you before i can dance with you you know i don't know yeah
35:02
you're making moves already i like it how's the mattress store work uh we're doing we're doing good things we're only
35:07
three months open we just opened well i'm a great salesman man i'll get you traffic i know you want traffic that's
35:13
that's what anybody needs you know i'm not i don't want anything from you okay okay i know i know if i can add value to
35:19
the people here the rest will come how are you gonna drive traffic if you handle the cost of the promotion let me figure it out i'm gonna come up
35:25
with a pitch for you okay okay thank you so much pleasure okay i appreciate you guys we definitely need
35:31
talent and go-getters but still trying to figure out the why some of it didn't make sense to me and still doesn't
35:37
it's on it's own like a bling blonde but if there's somebody looking for an opportunity that is a hard worker go get
35:43
her we'll do what we can greatest salesman in the world baby dude i just sold lewis curtis
35:53
this season on undercover billion it looks like we don't have a deal
35:59
i'm spinning the plates of building a business and playing liar man man i'm
36:04
exhausted um we're shutting down because koben yes
36:10
i may never come back here after headache my name's louis curtis who's interested enough to put some money in this deal
36:16
i'm losing my mind to the 10k business plan just cut the ball what's that business worth
36:27
previously on undercover billionaire this is a suicide mission three business titans were dropped in different cities
36:34
and the fight for survival commenced grant cardone landed in pueblo colorado
36:39
and jumped into the game so i need a place to sleep tonight he'd be in a trailer better when i got right now but
36:45
struggled with his new identity return when you got money it's impossible when you don't
36:50
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
36:57
i could go undercover and build a million dollar business in 90 days what i need to know is are you with me
37:03
to the hospital what you want me to do it was the hardest thing that i've ever
37:09
done in my life but there's more than one way
37:14
to make a million dollars see when i start laughing it's because i'm really nervous now three successful entrepreneurs are
37:21
stepping forward to take on the same challenge who has my money this sounds like i'm
37:27
being greedy but i'm not greedy i'm a hunter they're going undercover in cities they've never been to with only a
37:34
hundred dollars a cell phone with no contacts and an old truck all they'll have are the business principles they
37:41
use to become successful you know what i'm saying at the end of 90 days all three businesses will be
37:48
independently evaluated if it's a penny short of a million dollars i'll put in a million dollars three different american
37:54
cities with millions of dollars on the line these trailblazers will try and prove the american dream is still alive
38:05
that was the worst night of sleep i get up just to see the sun
38:12
okay i beat you got a head start on everybody
38:20
i've accomplished a lot of stuff in my career but i've never ever had a challenge like this lewis curtis doesn't
38:26
have any credit and he doesn't have any money but that doesn't mean i can't dream and
38:31
and be creative so look i got this rv but my meals are paid for it cats poor house oh my gosh got this baller jeep
38:39
can i sell it for you yeah on these wheels baby all without
38:45
spending a penny because i'm a little creative and i befriended my boy ryan zabukovic but now it's time to
38:50
concentrate on making some real money i have a meeting with matt i got to work on this promo because i have less than
38:56
an hour and 25 minutes to do this instead of losing precious time working at a job my goal is to make three to
39:01
four thousand bucks at a time if i have a chance of making this payday it's going to be by helping matt smith
39:07
the local entrepreneur in town that everybody respects kill it with a promotion for snooze mattress proposal
39:13
drive traffic eight ten foot feather flags if i can get the people into the
39:18
store in that cash registered ring then maybe that'll lead to a big score for me and more business opportunities with
39:24
matt what were my other smith uh free bachelor's assessment
39:31
yeah sucks uh free trial uh no no that's not that's an idea
39:39
free bitcoin with any visit dude i got to remind myself my name
39:44
doesn't do the work for me anymore free snap fitness membership
39:49
bomb the hood with a thousand pliers man i'd like to get a big gorilla
39:56
blow up gorilla i wonder what that would cost gorilla start with the local advertising
40:01
first bringing in people from the streets from the local area look there's decent traffic right here in this part
40:07
of town for snooze that matt's not capturing so that's where i'm going to direct the promo to use tried and true
40:14
old old methods feather flags air dancers new signage i may hit the area with flyers clearance sale 73 a month
40:22
best sleeper your life matt just texts me good morning are we still a go for curse and did you want to
40:28
pick me up or meet at curse i'll pick you up control
40:33
i want control you cannot have too much control it's absolutely impossible this promo pitch
40:39
is going to either make me or break me if he doesn't buy it i don't know what i'm going to do
40:52
[Music] so i'm going to pick up matt and have a slopper which apparently is pueblo's
40:59
claim to fame when it comes to food there's nobody that snooze all the traffic's that fitness i'm about to show
41:06
matt how to change that big man what's up ready for some slopper yeah you drive i don't know where i'm
41:12
going all right i'll drive let's go so cooler sloppers is a pueblo tradition
41:19
they're the first slopper that was around here what's in the slopper it's a burger open faced with green chili on top
41:25
look every deal matters no matter their size my last deal we close a 300 million
41:31
dollar transaction is this the bag of ideas i got here losing bag of ideas man you
41:37
ready you ready this deal pitching mat on a mattress sale promotion where i get paid nothing i'm actually more nervous about
41:44
and means more to me i feel like my success or failure as louis curtis is riding on this one moment
41:52
no ma'am i don't need a menu i need a double slopper i'll take a double supper as well with no bun
41:58
okay these are the promo ideas so i want to create some signage best mattress in the world 78 dollars a month no money
42:04
down i would put that on the signage where you have right now open for business as a consumer no offense no i'm
42:10
driving along i know you're open business what's in it for them absolutely zero down zero percent interest no payments until may i just
42:17
want them in the door times change people don't for thousands of years people have used signs flyers screaming
42:23
at people stopping traffic these days business owners are so obsessed with the internet so dependent upon social media
42:29
they have completely forgotten the old school matt's message
42:35
none of what he's doing speaks to come in these small tweaks might seem like nothing to you and
42:41
they're definitely old school but i i'm hoping hoping they're gonna get us some mattresses sold this weekend
42:48
okay so this is what we need to pull it off i want to propose eight ten foot feather flats i want a four by
42:54
eight twirler then i wanna bomb the neighborhood with a thousand flowers you invest five grand i can bring you in 15k
43:02
that'd be the target
43:17
i want a four by eight twirler then i want to bomb the neighborhood with a thousand flowers you invest five grand i
43:24
can bring you in 15k that would be the target
43:32
huh i'm in now we're in business baby look running
43:38
a successful promotional campaign for snooze is going to show maddie boy what i'm capable of it's going to lead to
43:44
more opportunities and more introductions to the pueblo ballers this is how you build a reputation here
43:50
we go here we go guys here it is it's good man
43:56
i like it wow i appreciate all the work you put into this yeah no problem excited to see it all come out
44:02
the energy and the excitement that he's already bringing to this news mattress company and snap and the stuff that we went over today is just you know it
44:07
takes somebody from the outside i was looking in and i'm excited to work with it thank you for lunch thank you for your
44:13
ideas
44:20
[Music]
44:28
if lewis curtis comes to pueblo no money no names no contacts and make it anybody
44:34
can make it if they don't make excuses i haven't made any excuses for my failures i had a
44:39
financial goal of three or four grand this weekend and i missed it miserably don't have my kids out here yet don't
44:45
have my wife out here yet i haven't even started looking for a place for us to all stay together if i don't pull this
44:50
off the grant cardone brand gets kind of tarnished
44:56
like mr whatever it takes mr 10x mr you know make it happen greatest salesman in
45:01
the world i don't pull this off everybody gonna be like yeah i told you you have to have money everybody gonna
45:06
be they're gonna push it up in my face you see i told you rich boy
45:25
i started this 90 day challenge on february 26th i'm on day 8 now
45:30
and this coronavirus thing just keeps picking up steam i'm concerned about my family
45:37
boom i get hit with this new thing it's always something new nothing you ever plan on just another thing to deal with hey what
45:44
are y'all doing what are we doing well sabrina's still sleeping scarlett just woke up the governor has called a state
45:49
of emergency in california oh wow what i'm worried about is hysteria and and and chaos so i'm just wondering do we
45:56
want to get you guys out of california i love it here but you know i was just kind of feeling a weird vibe here oh i'm
46:02
over here doing this i got that attention on my family over there hey hold on one sec hold on one second i got
46:07
to take this call okay call me back this is
46:13
louis lewis looking at your suburban what are you asking for 3 800. i'm not hung up on the price who
46:19
am i speaking who am i speaking with my name's steve um somebody's looking for a vehicle so let
46:25
me call them and see if they're interested yeah hey steve i need to sell that immediately price won't get in the
46:31
way of us doing business okay sounds good thanks
46:38
see that's a name i got a lot on my mind right now worried about my family need to sell the
46:45
suburban i got to get some cash coming in and i got to deliver on the mattress sale this weekend so right now i'm going
46:51
to head over to pick up my promotional materials hopefully they're bold enough to create excitement at the snooze and
46:56
get people in the door this weekend i am so excited to see what you guys made for me
47:03
oh my gosh wow that's awesome okay you guys come in saturday yeah okay no credit no interest
47:09
no payments nothing just sleep good the materials for the promo came in under budget that's great but i still got to
47:15
deliver promote promote and then promote so you have to learn how to communicate and you have to learn how to sell every
47:22
dream you have depends on your ability to sell that dream to someone else bet you 500 bucks and sell them a mattress
47:28
this weekend we'll do the truck right there
47:33
and i'll have my first feather sign here okay another one right here we need to get some cars up front this place needs
47:40
to look packed like something's happening i'm missing something my long-term play is to build a business with matt most of you are working for a
47:47
commission on everything i'm not i'm going to work for free because opportunity is more important than money
47:55
the results will pay me later you got a screen man you got to scream
48:01
to get people to come in this mattress store is competing with everything in the universe
48:06
from the stock market dropping to my kids that are sick from the coronavirus
48:12
everything is competition not the store across the street it's not the other mattress company it's everything right
48:18
here right here right here right here right now that's right that's right come to daddy it's like my mama used to tell
48:24
me squeaky wheel gets it all the masters of the universe know you got to promote promote promote
48:30
like your style you're not exactly sure what lewis is doing still but i know that he's a good man and he's trying to
48:36
do good by us he's really helping us out a lot hey brother how you doing hey dog come by and see me tomorrow baby i'm
48:41
giving you one i'm giving you one why would i do flyers come see us tomorrow right okay because it's outflow if i put
48:48
enough of those out somebody's going to show up at that mattress store let me give you this my friend corridor
48:54
let me give you that i was just i was inviting you to our store tomorrow morning okay all right be great
49:01
if you don't know we have a sale now you know tomorrow morning i'm either prove to matt i know what i'm talking about or
49:07
he's gonna think i wasted hours of his time and thousands of his dollars
49:12
if i don't pull it off i gotta put up a million dollars [Music]
49:28
is lewis hey louis suburban yes sir 1999 suburban 220 000
49:35
miles there is some kind of glitch in the air-conditioned heater but that doesn't matter to me you know when you say a glitch in the heater what exactly
49:42
do you mean you know sometimes it works sometimes it don't i'm not a heater guy i don't know anything about that gotcha
49:48
the price for it 2500. yeah i mean i don't know man i mean i think i've seen others on the market
49:54
between you know like 15 and 2 grand okay all right my friend
49:59
good talking to you thank you damn i might need to lower the price on this beast all right so look look i need
50:05
money right now i need to sell this truck that asset is my liability i need the cash
50:12
well another day down well i didn't spend any of my hundred bucks i'm not any closer hitting my
50:17
three or four thousand but tomorrow is the snooze mattress sale i'm counting on this one thing big time to kickstart my
50:23
momentum another day another way
50:30
[Music] i'm excited i'm freaking pumped man
50:37
sales kick off today and it's go time matt's either gonna see that i can deliver on what i promise or the whole
50:42
thing's gonna crash and burn all around me matt's prepping the team right now and when i show up i'm hoping to get
50:48
matt 15k in sales to justify business with me in the future and making sense
50:53
of what he spent is lewis going to be out there like he's doing the whole little caesar science street yesterday like waving
50:59
people in in front of like in front of cars and everything he brought in a ton of extra energy and i love it he's a
51:05
natural [Music]
51:10
good morning did you bring your pjs you didn't bring your pjs uh huh
51:16
we were just talking about that
51:21
with all the promo we've done i want to see some lines running out the door we are open for business
51:39
i'm hopeful it's gonna be a successful day but you never know oh god it's been two hours we haven't had a
51:45
single customer i thought we'd have more traffic here i'm busting my ass here for free to prove my value with matt he can
51:52
get me in front of everybody but right now i look like a loser here comes our first customers it looks
51:58
like oh thank god hey oh my gosh rachelle's here i like it
52:07
i'll let you do the presents good to see you come on in come on in good to see you my friend got our first
52:12
two customers which is rachelle and trent that i obligated yesterday to come over here if you saw all of our
52:19
beautiful logos from postnet around here every person i talk to i give somebody something i want something back just
52:25
remember trent i'm the guy that came in and brought you all this promotion i'm on your side they're leaving with a queen-size
52:31
mattress today no matter what i got to do i'll deliver it myself if i have to this mattress is
52:37
less than the amount of money you spend on promotion one-third of your life will be spent in that position all right sold
52:44
we might not ever leave the bed we'll take it i'll start working this out for you guys
52:49
all right bang bang sha bang for sale of the day and i'm the one who got them in the door there we go awesome but this is
52:58
no time to sit back and wait i gotta keep promoting don't be satisfied i'm telling myself even if it means doing
53:03
things the old-fashioned way let's go get some traffic in this place snooze is a great product what so many small
53:09
businesses don't understand is great products alone never win
53:14
best known always beats best best known beats best product best known beats best service you got to get known you got to
53:22
take risks it's your job to get in front of as many customers in as many places
53:27
and show them hey look this could solve your problem because if that doesn't
53:33
happen nobody is going to pay you for anything marketing is about getting attention come on in folks come on in
53:40
come on in right here come on in yeah baby doll come on baby
53:49
[Music] hawk hulk yo yo yo right here right here
53:57
right here right here money follows attention money follows attention whoever gets the most attention
54:03
always wins the money game come on in folks come on in come on in right here come on in
54:08
yeah baby doll come on baby hey you guys ready for a new sleep
54:14
hey hey i'm jenny smith i don't know how many deals they've been
54:19
closing because i've been out here hustling to get people through the door try this one right here while they're on that i've seen a lot of people inside
54:26
get in there get in there get in there are they going to close are they going to hit the 15k mark no money down no
54:31
interest we'll set up we'll deliver and we'll throw that old stuff away for you too you don't have to do anything right here man today only come on i gotta hit
54:38
the 15k i got too much riding on this
54:50
hey big man i don't know how many deals they've been closing because i've been out here hustling to get people through
54:56
the door best mattress in the world over there are they going to hit the 15k mark i don't know and there is not a lot of
55:02
time left before they close how many hours today you spend in that car how many hours a day yeah then i work for 15
55:08
hours a day how many army i sleep like four hours a day totally appreciate you sir
55:14
you want to just go in there it costs nothing you get a free massage free one month membership extended free
55:19
massage uh you get a free mass okay in case you want to sleep at night dude it costs you nothing to walk in there all
55:25
right just walk in bro all right all right fine come on come on come on man just watch watch i'm gonna show you this
55:31
man all right we appreciate the business guys we are going to get you sleeping better tonight we appreciate you guys supporting
55:36
locally out here guys try this one out so this is a hybrid how old was the mattress you're sleeping on uh 2014. so
55:42
this one in a king what hundred dollars a month yeah that's pretty good a month just to bring a
55:48
mattress home oh yeah that's a good idea great idea it's always a good idea to make big purchases on my wife
55:54
100 bucks man how long would it take to deliver we'll do everything we can to have it by thursday
56:00
maybe the old saying about oh you got the gift to gab it's developed you get better and better and better at it over
56:06
time zero zero obligation on your part if you guys don't sucks to feel this desperate this is what i was talking
56:11
about you gotta learn to do what you hate you wanna go with this one then for now
56:17
yeah yeah drink it all written up real quick yeah that's fine yeah okay let me get that for you real quick the store is closed now i have no idea if we hit the
56:24
15k and i'm not feeling good about it matt and i will meet on monday to discuss the final receipts if i hit it
56:31
hopefully i'm in a position to ask this guy for some kind of payday or some kind of payoff if i fall short i may have
56:37
ruined my reputation in pueblo and i didn't leave my family behind to fail
56:46
right now i need gas because this jeep's running on fumes this will be the first dime i've spent since i got here it's
56:53
technically a win but it feels cause now i'm spending not earning when
56:59
you're tired and you start second guessing you know you start saying why am i doing this well i thought i was going to do this with my wife and kids
57:05
that might never happen it sucks dude spend my ten dollars
57:11
it's hard to stay excited about minimum wage the problem in america man people aren't excited because like payoff is
57:17
negligible what's the payoff of a house that you get tired of college debt how exciting is college debt a job where
57:24
there's no possibility of a victory you know i never get to escape the rat race
57:29
we got gas that's why people aren't excited but that's why i want to show them another way
57:37
[Music]
57:48
this lewis hi lewis my name is james james how you doing i'm good brother
57:55
[Music] are you out there right now i'm out there right now yeah why not
58:01
come see you all right how far are you uh i'm three minutes perfect coming to you right now
58:08
i need to win bad i got to sell the suburban i need to
58:13
turn the liability into an asset i need some cash and i haven't had a lot of interest so i cannot blow this deal
58:22
i don't need you guys coming with me all right i gotta go do this sale i need this money okay so stay back
58:28
i've been asking for 2500 i'm desperate to sell it look at this thing clean man dude this this the engine's
58:35
cleaner than the exterior you want to take it for a ride let's take it for a ride you want a driver you want me to drive it brother you drive it
58:42
you buy it 221 000 miles
58:47
just shy off how's the air work uh it's spotty okay now it's working today got a big
58:54
dent up in the front corner over here dude do you show me somebody 21 years old don't have a couple drinks
59:00
i got a dent on top of my head don't make me worse
59:05
yeah but it might make you a little cheaper the truck's a liability and i'm here in pueblo to make some money as fast as i
59:11
possibly can okay let me show you what i found online all right here's the suburban 1999 2495
59:19
uh 29.90 here same year as mine more miles would you give me 29.90 i i
59:27
if you want cash today yeah i can do 15.
59:37
would you give me 29.90 i i i ain't got 29.90 what you got
59:43
if you want cash today yeah i can do 15. i'll give you 200 now you hold it for me
59:50
i'll go get the rest 15 dude come on man i need more than that bro
59:57
that's what i got brother could you squeeze me off another three or four hundred hunt deal
1:00:03
deal deal that's my calf brother it's 1500
1:00:11
no warranty no back no chance in your mind no bro i'm buying as is
1:00:17
i got to sell this today man okay a deal all right you're the man you're the man you're the man okay
1:00:23
all right you got 200 i got 200. okay uh i'll just hold that you hold that i'll bring the rest by okay
1:00:30
don't sell it until i got it i will not bro i will not okay all right okay yeah you're the man dude you're the man i appreciate your help okay thanks this
1:00:37
guy's buddy is supposedly gonna drop him off in an hour with the rest of the money it's less than what i was asking but look
1:00:42
i made my first money in pueblo you ready it's born ready young man not ready
1:00:52
you're awesome what you got how much you got here another all right done okay thank you brother
1:00:57
appreciate it okay okay okay it's gonna be a good truck for you man hey let me tell you something you did more for me than just buy the truck
1:01:04
all right i appreciate that okay all right by selling the suburban i've successfully converted a liability into
1:01:10
an asset and i'm a little disappointed what i got okay my wallet's not as bad as it should be but i have 15 times the
1:01:17
amount of cash i started with guess i'm back baby
1:01:22
i'm taking my victory lap who's got my money yeah baby
1:01:28
got my first money boys and girls fifteen hundred dollars never felt so good
1:01:35
score score score
1:01:41
[Music]
1:01:51
so yeah today i'm going to meet with matt smith i got to find out what the total sales were for the day my goal was 15k
1:01:57
i'm really anxious right now to hear whether or not we hit the target selling the suburban put some cash in my
1:02:04
pocket but that won't get me far i'm hoping to either become a consultant for matt or walk away with a one-time
1:02:10
big payday it all depends on the results from the mattress sale did we hit the 15k i promise did we come close big man
1:02:18
where's matt okay thanks did i prove myself i have no idea right now if i can't get something
1:02:25
out of this right now my timeline for the next 90 days is shock hey
1:02:31
how you doing looking extra dapper today i like that shirt on i put on my business my business is about to get
1:02:36
real around here huh so uh i love your businesses thanks we're blessed we
1:02:42
appreciate your energy and everybody loved you to death yeah can i just speak frankly please what were the total sales
1:02:48
it's driving me nuts tell me tell me tell me tell me we had the 11 or 12
1:02:54
12 000 yeah yeah i considered a huge success damn didn't hit my target that's a bummer
1:03:00
but look matt still seems impressed that's the most important part the promo campaign worked it got me what i wanted
1:03:08
it's time to see now if i can further extend my talent offer with matt and maybe build a business so how can i help
1:03:14
you we need systems in place for follow-up follow-through on a daily basis marketing on a weekly basis what are we
1:03:21
doing what are we doing to go out there and get it what did you do in the last three months over here 300 000 plus right now
1:03:28
what do you think the potential is this store should do two million to three million dollars
1:03:33
what kind of deal can we work out i just want to be paid on everything above what whatever you've averaged january
1:03:39
february and 15 okay can i get some kind of dollar
1:03:45
advance like at the first of each month i need a little dough in my pocket okay so let's say if i get to fifteen percent
1:03:51
that's fifteen thousand on a hundred so what what about like a ten thousand dollar advance
1:03:56
when now that is for that's for me i need some money in my
1:04:02
pocket i move around i got three gallons i i got this this much left in my in my fuel tank
1:04:09
it's an advance on the 15 percent you're making a bet on me you're betting on me that that that i'm a deliverer
1:04:16
yeah
1:04:21
this might be the craziest thing i've ever done but i like it i'm in you're yeah all right you're chat for ten thousand dollars fifteen percent
1:04:27
going forward yeah you're awesome okay we need you here pueblo needs you here there's a lot you can do for this
1:04:33
community this town needs energy man yeah all right agreement i'll write the check okay all right okay let me see
1:04:42
don't chase the money chase the opportunity too many people settle for this much money a little bit of a tiny
1:04:48
piece of cheese rather than chasing the opportunity the mouse is looking for the little leftovers rather than damn man if
1:04:55
i could just bust that refrigerator open i could be a big ass chunk you're the man okay i got to go to work
1:05:01
so yeah the ask was big but came with his passion and it came with his proof of concept
1:05:06
i wouldn't have done it if you asked on day one i could say in the past i i i don't know if i've ever done something like that but i think that uh there's
1:05:12
something about you i appreciate you trusting me i think we've built a relationship and a respect that i think
1:05:17
he knows what he's doing and he's he he cares you gave me more than than i
1:05:22
expected oh man thank you brother have a good day thanks matt thank you my friend
1:05:30
i'm so excited bang came up short for a week and then i
1:05:37
doubled down look at that 10k 10k
1:05:43
10k 10k i went from being broke in the pool house to 10k
1:05:50
now i got to perform though that's the problem with that [Music]
1:06:05
guys guys camera's up i gotta tell grant
1:06:12
just got off the phone um we're shutting down because koben
1:06:17
you got to shut down we don't have a choice so we're putting a big pause on this
1:06:29
i'm worried too i'm concerned too but i want to see this thing through i know
1:06:34
and and me stopping right now right while i've got while i got going on like i got i finally got some traction
1:06:42
i just took 10 grand for my guy i need to stay here and deliver for him i know i just i got borders i don't know
1:06:48
what's going to happen next but i got to send the crew home right now you may have to go to a different city and start over what
1:06:56
crazy i can't just i can be jerked off on my schedule here when i leave i may
1:07:02
never come back here yes it's stupid i'll never do this again
1:07:11
still to come i'm going back this will be the worst economy since the great depression who's interested put some
1:07:17
money in this deal let's do 50 50. when i'm putting out the money here dude i need a win something
1:07:23
else what else can you do in this place this challenge of a million dollars in 90 days it's terrifying
1:07:32
previously on undercover billionaire in pueblo can i get some kind of dollar advance this might be the craziest thing
1:07:37
i've ever done but i like it grant cardone made his first money 10k and a big connection we need you here
1:07:44
only to be dealt a devastating blow we're shut down i'll never do this again
1:07:52
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
1:07:59
i could go undercover and build a million dollar business in 90 days what i need to know is are you with me
1:08:06
what you want me to do it was the hardest thing that i've ever done in my life
1:08:14
but there's more than one way to make a million dollars see when i start laughing it's because i'm really
1:08:19
nervous now three successful entrepreneurs are stepping forward to take on the same
1:08:25
challenge who has my money this sounds like i'm being greedy but i'm not greedy i'm a
1:08:31
hunter they're going undercover in cities they've never been to with only a hundred
1:08:37
a cell phone with no contacts and an old truck all they'll have are the business
1:08:42
principles they use to become successful you know what i'm saying at the end of
1:08:47
90 days all three businesses will be independently evaluated if it's a penny
1:08:52
short of a million dollars i'll put in a million dollars three different american cities with millions of dollars on the
1:08:58
line these trailblazers will try and prove the american dream is still alive
1:09:11
when i started my 90 day challenge i didn't know covid would get so serious so fast
1:09:16
i had no choice but to go home to miami wait till i can get back to work
1:09:21
i let go of 42 people i would literally hire these people back right now today
1:09:27
3.3 million unemployment claims went in dealing with 8 000 tenants that don't
1:09:33
know if they could pay their rent so the whole world is in upheaval but any chance to be with my family is a
1:09:38
blessing i'm gonna help you out as your teacher okay nine minus four is what
1:09:45
oh we're doing minus i thought it was no it's minus no papa that's no it's mine look right here minus yeah but this
1:09:51
doesn't look like a minus that's fine it is fine
1:10:00
now that pueblo has opened back up it's time for me to go back and resume my 90-day challenge
1:10:05
i'm going back at the worst possible time this will be the worst economy since the great depression
1:10:11
but i always finish when i start don't be bad love you love you love you
1:10:19
i'm going back to pueblo to prove that anyone can start a business no matter the circumstances even in the middle of
1:10:24
a pandemic i'm going to remind people by what i do that they can do greater things no matter the struggles facing
1:10:32
i'm doing this for americans that have given up that don't have much that don't don't believe in themselves much because
1:10:39
that used to be me before i left pueblo i had a lot of momentum going okay a deal sold the
1:10:45
truck come here you're in all right you're checking ten thousand dollars i closed matt on 10 grand but i didn't
1:10:51
deposit the check for for matt i got it in my back pocket right now hopefully he's still go
1:10:57
now the other issue is this my plan is to get my kids and my wife into pueblo so that's all to be figured out if i can
1:11:04
make this work this is going to be an unbelievable inspiration to a lot of people
1:11:13
when i left i stopped my clock at day 13. now i'm picking back up at day 14
1:11:18
but i've lost all my momentum goodbye highfalutin life hello homeless
1:11:25
louis i'm back in pueblo starting all over
1:11:32
again it feels like i'm back to square one i'm not sure if i have a place to live a car to drive
1:11:38
if i can even use the ten thousand dollar check that matt gave me i definitely need to check in with all the
1:11:44
players in pueblo who helped me before in that first week and see who's gonna help me now if they even want to
1:11:52
oh there's a blast from the past matt how are you doing i just landed i wanted to see if we
1:11:58
could just pick it up where where we left off okay so i'll come back and see you all right you around tomorrow
1:12:03
afternoon i'm all good all right i'll see you tomorrow i'll see you soon have a good day since i'm not meeting with matt until tomorrow i'm gonna walk to
1:12:09
ryan's rv lot hoping to get an rv to sleep in tonight and then get the jeep back
1:12:26
you know in one day i went from a guy with a private jet to hoofing it across town and battling for basic survival
1:12:35
what's going on how you doing man how you been good to see you nice seeing you he is such a great guy without him i
1:12:40
would not have had a place to sleep so how was your hiatus when you had to go back terrible
1:12:45
yeah terrible like locked down we got shut down all together uh you didn't have any income no none and then out of
1:12:52
nowhere they said no we're going to open up campgrounds and it was like psychotic sold a whole bunch of people in
1:12:58
california utah wyoming texas would you sell everything we sold everything wow
1:13:04
that's crazy happy to hear that ryan's doing so well during these tough times that means there's plenty of opportunity
1:13:10
left in puebla just got to know where to look but damn my rv's gone i got nowhere
1:13:15
to sleep tonight what'd you do with the the jeep did the jeep sell sold my service manager bought that jeep oh
1:13:21
okay i got no wheels no place to stay tonight i've lost so much ground from where i was okay let me know if i can do
1:13:28
anything all right you're gonna be around so great seeing you man again i can't thank you enough for everything you did for me i didn't get what i
1:13:34
needed which was a place to stay in some wheels but i did come away with the fact that there's money to be made even
1:13:40
during this raging pandemic
1:13:48
day one back in town already a big fail i'm paying for a damn hotel my first night i've spent more money today than i
1:13:55
spent the entire previous period i was here this is not off to a good start
1:14:10
[Music] thank you man
1:14:18
hello how you doing all right how are you good louis great great good to meet you nice to meet you i got to find a
1:14:24
place to stay tonight and it's got to be big enough for me my family and to build my home office it's nice
1:14:30
yeah great how many uh how many bedrooms there are four bedrooms upstairs
1:14:37
four above us i don't got the cash to sign a long-term lease i got no credit i
1:14:42
am no one shelly brady louis thank you thank you thanks a lot show me around so cause i
1:14:48
might i might absolutely i really need something that i can bring my kids to and i could office two out of the day and i could bring people here and
1:14:54
impress them and and this is a mansion this is a historic mansion that's awesome that has all been built a high
1:15:02
five brick what's up with all this food in the fridge oh well this is my roommates okay these are all my
1:15:08
roommates okay all right guys yeah but how many people live here now um we have four upstairs i'm not gonna
1:15:15
bring my family out to a place with roommates i'm not a community kind of person people don't like me very long
1:15:21
so this was a failure this won't work i don't know what i was thinking even taking this plan oh yeah being back with my wife and kids during
1:15:28
the shutdown has made it clear to me that i have to get them back out here thank you so much to meet you take care
1:15:34
thanks
1:15:42
[Music]
1:15:52
i'm back in pueblo starting all over again look my goal this week is to find a place to live buy me some wheels
1:15:58
before i can even think about building this million dollar business this is a risky move for me because as of right now i can't even afford the rent but i'm
1:16:05
hoping to meet with matt after this and hopeful that the ten thousand dollars that he wrote me before i left is still
1:16:11
good dude i found this place online last night at the hotel the owner gave me the lock box code and told me to check it
1:16:17
out without him okay not bad nice in real estate the key is to know the
1:16:22
market this place has been listed for over a month i'm sure the owner's motivated to rent particularly because of everything that's going on look at
1:16:29
the view guys better than a motel the house is everything i need to bring my family out and conduct my business it
1:16:34
has three bedrooms a good sized family room and a spacious backyard he wants 3 200 bucks for this place let me go see
1:16:41
if i can work a deal out with this dude [Music] hey this is brian hey hey brian this is
1:16:47
louis curtis i'm over at your property over on corona oh hey how are you i appreciate you leaving the lock box okay
1:16:53
i'm moving from la i'm trying to get my family out here i got to get out of there i just need a place for 10 weeks
1:16:59
this guy wants 3 200 for 10 weeks that ain't gonna happen everything's negotiable it's empty what if i give you
1:17:06
1600 in cash so you're trying to get half
1:17:12
no no no i'm not i'm just telling you what i can do i'm just telling you what i can do i'm not trying to offend you i'm just telling you what i can do
1:17:18
and i can do it today by the way sixteen hundred cash
1:17:25
i might have an idea so i could do two grand cash two grand if you take care of the yard duty i love
1:17:32
your duty you got yourself a deal i'll call you right back let me see how fast i can go get it got it thanks
1:17:50
[Music] today's meeting with matt is crucial
1:17:56
before we got shut down i proved to matt what i could do he hired me to do all his marketing and promotions but snap
1:18:02
and snooze and pay me 10k in advance
1:18:08
so my objectives here are clear first i've got to make sure the 10k is good the check he gave me i didn't catch it
1:18:14
cobit hit i didn't want to go cash that check not know if i'm coming back i have to secure then my long-term home rental and i got
1:18:22
to buy a car you look great man you look great it's it's so nice to see somebody that's
1:18:27
positive ah the second part is i'm hoping matt wants to continue to work with me long term no matter what the
1:18:33
million dollar business is we got to build that together i need this guy matt smith to be my right hand guy my partner
1:18:39
awesome i got some major good family time in you got some good time in yeah but i got a lot of worrying in man
1:18:44
oh yeah so how's business just 100 shut down that lasted a little longer and opened a
1:18:51
little bit earlier at snooze but same same thing it shut us down yeah but i i think to me in the long scheme
1:18:57
is the best thing ever happened why do you think it's the best thing that happened because we've been able to pivot because the game's changing if america are ready to push a button to
1:19:04
get something delivered to their house so i got to be real like i gotta change uh but we've hired a whole marketing team
1:19:10
so we are 100 working on getting online and how fast can we do it and let's be real online's going to grow and grow and
1:19:17
grow matt's moved on without me this is the thing about successful people they just keep moving this guy hired a team to
1:19:23
replace me because i wasn't here this is the worst possible thing that could have happened to me so look i held this i
1:19:30
held this for you know most people would have just
1:19:35
catch this the next day i want to be sure you still wanted to play and build something here you know
1:19:40
look i can hear the desperation in my own voice if i lose matt i'm going to lose my one key connection here in
1:19:46
pueblo so you hired a marketing company you still want to work together
1:20:00
so you hired a marketing company you still want to work together
1:20:05
absolutely you can catch them okay okay that's right just make a new one or is that good i don't know yeah make me a new one
1:20:12
because it is a little dated man i lucked out found the guy that's a winner that wants to do something with me just thank you
1:20:17
appreciate you trusting me but now that matt has hired a marketing company i need to pivot the 10 000 was an advance
1:20:23
for my promo work with snap and snooze right now 10k is an investment in a
1:20:28
future business with matt now i need to think bigger about how i can be of value to him and find a way to
1:20:34
deliver i want to sit you know grab some quality time and figure out what do you need
1:20:39
yeah it's important for me to connect with the biggest players in this town being successful is very very difficult
1:20:46
get to the top of the food chain basically means call on people that are qualified go to the top of the food chain yes it
1:20:52
will be more difficult to get their attention but i promise you it is better to invest the energy than it is to move
1:20:59
yourself and your family up by starting from the bottom and coming up okay we're gonna lean into this thing all right oh
1:21:05
absolutely [Music]
1:21:18
now that i got a fresh check for matt i'm gonna drop that off of the bank i'll use the money at the bank to pay the
1:21:24
rest of my bills including my rent and hopefully a car
1:21:29
now i'm on my way to meet my landlord at my new place
1:21:37
hey brian hey hello come on in hey man when i told brian about the cameras he requested they stay outside so
1:21:44
welcome to pueblo we've been here our whole life we love it here yeah thanks for doing the lawn work yeah yeah yeah
1:21:50
i'll take good care of your real estate how about the neighbors here today friendly everybody's great yeah friendly okay so here let me give you the cash
1:21:58
perfect so uh place is yours if you have any questions you have my number give me a call thank you all right enjoy your stay
1:22:05
great now that i got a home big enough for my family i got a place where i can do my business i got to start to focus
1:22:10
on what that business is going to be here in pueblo tomorrow has to be a productive day
1:22:15
come on i can feel it nice to meet you lewis thank you
1:22:23
[Music] [Applause] [Music] [Applause]
1:22:30
i didn't sleep very well i'm exhausted i just don't do well in the altitude i
1:22:36
can't think right now we all underestimate the stuff that can
1:22:41
happen to throw a dream off when you're setting your goals you forget you're gonna get sick you're gonna get disappointed
1:22:47
it's gonna happen that nobody ever planned who would have thought coved would happen country gets shut down
1:22:53
i cannot afford to lose another date at altitude sickness i don't know what my business is going to be sitting here
1:22:59
asking myself why am i doing this again lost all my momentum
1:23:04
i just scored a couple of wins with getting matt back on the team with getting the check getting a house but that's basic survival i just can't shake
1:23:11
the feeling that that that i should be further along this sucks i don't know where to get started i don't know what to do
1:23:19
oh my god still to come on undercover billionaire
1:23:24
my business plan is getting my energy back don't move all right i'm calling with
1:23:29
your coveted test results
1:23:36
previously on undercover billionaire after a pandemic shutdown grant cardone returned to pueblo
1:23:43
and reconnected with his lead contact you still want to work together absolutely but struggle to get back in
1:23:50
the game my goal is to buy me some wheels before i can even think about building this million dollar business
1:23:56
sitting here asking myself why am i doing this again [Music] is the american dream still alive i'm
1:24:02
glenn stearns to prove it last year i made a bet that i could go undercover and build a
1:24:07
million dollar business in 90 days what i need to know is are you with me if you go to the hospital what you want me to
1:24:14
tell it was the hardest thing that i've ever done in my life
1:24:20
but there's more than one way to make a million dollars see when i start laughing it's because i'm really
1:24:26
nervous now three successful entrepreneurs are stepping forward to take on the same
1:24:32
challenge who has my money this sounds like i'm being greedy but i'm not greedy i'm a
1:24:38
hunter they're going undercover in cities they've never been to with only a hundred dollars a cell phone with no
1:24:44
contacts and an old truck all they'll have are the business principles they use to become successful
1:24:52
you know what i'm saying at the end of 90 days all three businesses will be independently evaluated
1:24:58
if it's a penny short of a million dollars i'll put in a million dollars three different american cities with
1:25:03
millions of dollars on the line these trailblazers will try and prove the american dream is still alive
1:25:18
[Music]
1:25:24
i gotta get my together here man man no lights no lights anywhere
1:25:30
i might have jumped a little quick on this just starting over look i'm 17 days into
1:25:36
this challenge i thought i'd be killing it by now i have enough money for my necessities but not enough to start a
1:25:41
company they shut down threw me off my game i'm just behind now i need to keep showing up every day and keep putting my
1:25:47
boots on just walk outside every day walk outside every day get outside that front door something will happen
1:25:52
luck comes to those who show up and look for it matt gave me 10k and he's expecting big
1:25:58
things for me what i'm trying to do is set a hook in the mat i don't want his 10 grand i'm looking for a world of
1:26:04
opportunity and possibility so i can leverage that relationship partner with him to build a multi-million dollar
1:26:11
business while i'm here i just haven't figured out how to do that yet okay so i got a lot of work to do
1:26:18
but i need a vehicle for me to get from here to the next place i'm either gonna walk i'm gonna learn how to fly or i
1:26:24
need a vehicle
1:26:29
i can't expect to build a million dollar business using ride shares all over pueblo so i found a truck for sale 5k is
1:26:36
what they want if i like it i'm hoping to get it for less i'm kicking myself in the ass right now
1:26:42
for selling the old truck so i'm going to do everything i can to get this truck as cheap as possible
1:26:48
regardless of the fact that i got nine grand in the bank that money's for my business that money's not for a truck
1:26:54
hey how's it going good appreciate you man louis yeah it's a good little truck got
1:27:00
about i think about 130 on it yeah what year it's a no four okay here are the
1:27:05
keys if you want to crank it up pop the hood do whatever but the engine's strong the transmission's good
1:27:12
but yeah yeah let me just let me take it for a quick spin all right
1:27:19
this truck feels pretty good to me seems like it's going to be a nice little workhorse for me but i got to get this guy down on price
1:27:26
this is strong yeah how did you come up with that price looked on what the rest of them in this
1:27:32
condition were selling for if you like it you know it's not written in stone
1:27:38
my deal is i got like to my name right now 10 grand and i don't want to burn it all on a truck i hear you i would never take
1:27:45
anybody's last anyways yeah yeah what do you think is a fair price for it 3800
1:27:51
uh i'll tell you what i'll do i'll do 43. i think that's more than fair yeah
1:27:59
dude 4300 the guy's already opened the door now i got to get it lower how about we split the 500 we do 4050.
1:28:07
you flip a coin do 43 if i win you win you can have it for what you said god
1:28:13
that's interesting you're a gambler always have been you got a coin i don't have a coin i'll
1:28:19
shoot you for it as you're even evens okay you know how to do it no
1:28:24
so i'm gonna say one two three shoot okay and you can throw out any amount of fingers you want yeah whatever that is
1:28:30
plus what i throw oh god got okay okay i'm ready i'm ready what do you want i got three odds yeah okay you good at
1:28:36
this well i don't know one two three shoot even
1:28:42
that's it 43 it is i don't like the idea that i lost the
1:28:48
odd and even game i think that guy knows something about that odd or even game he pulled on me look i've done negotiations
1:28:55
for billions of dollars in boardrooms all across the country if you'd have told me i would be standing here right
1:29:01
now playing odds or evens for the price on the truck in the middle of a sand lot in pueblo
1:29:06
i'd have to tell you you've been sniffing glue i got to play that game with you again yeah i got to get that 500 back some kind of weight man here i
1:29:13
am shelling out more money hard-earned money to buy a slightly better version of the piece of junk that i got rid of
1:29:19
that i had for free by the way that mistake is on me though i shouldn't have gotten rid of it and the haters you haters out there i know y'all gonna
1:29:25
troll on me for that mistake oh i forgot to dismiss the rideshare guide
1:29:31
i'm just hemorrhaging cash today you know who's got my money the rideshare driver that's who's got my money
1:29:53
oh my god
1:29:59
[Music] i feel like
1:30:07
i'm behind clock's always running with this challenge can't afford to be sick
1:30:13
altitude man it's just crushing god my lungs my body aches couldn't sleep
1:30:20
last night my skin's dry [Music]
1:30:25
oh god everything hurts right now man man i hope this didn't cover
1:30:42
[Music] i'm starting to feel worse so i've got to be safe i sent the crew home i don't
1:30:49
want to get anybody else sick man i don't think this is altitude sickness chills coughs shortness of breath
1:30:56
muscle body aches loss of taste or smell sore throat don't
1:31:02
have that but i got everything else [Music]
1:31:12
coveted test
1:31:22
i can't believe this man i hope this didn't cope it all right don't move all right
1:31:30
i know i'm sorry and we're coming out
1:31:37
oh my gosh so i went and got my test done
1:31:42
that thing is nasty gotta quarantine myself now and i gotta wait i gotta be maybe 24 hours until i get my my results
1:31:49
back i hope this comes back negative man
1:31:57
[Music]
1:32:08
hi i'm calling to speak with ricardo okay yes ma'am just grant so here i am isolating at home for 24
1:32:15
hours waiting on my co-vid results finally the lab calls your coffee test
1:32:20
came back positive oh wow
1:32:33
[Music] um
1:32:42
what the hell is going on so lewis curtis another strike against
1:32:50
lewis curtis um i tested negative when i left miami i get to
1:32:56
colorado and i test positive no matter what i do on this damn challenge i can't get it right
1:33:01
it's going to stop everything now i got to call matt got to tell him i can't come see him i wonder how this is going
1:33:06
to make everybody feel about doing business with me it's like oh my god
1:33:13
another strike against me so this is going to set me back 10 to 14 days
1:33:22
just aft up every way shape or form i think this is what the average american goes through
1:33:28
every day new business owner entrepreneur just when you think you got things going
1:33:33
boom how you get ahead when you keep getting pushed backwards millions of people are
1:33:38
still out of work just when america was starting to roll again people are getting sick
1:33:44
in higher numbers now i'm one of them
1:33:50
i'm never lost for words and i'm lost for words
1:34:03
[Music]
1:34:16
when i started feeling sick i sent the production crew home as a precaution since my cove results came back positive
1:34:22
it's obviously not safe for them to be around or anybody else but i'm not going to stop the 90-day clock
1:34:29
as a precaution they dropped off some more cameras so now i'm gonna set the cameras up around the house
1:34:34
i don't know how to work a camera
1:34:40
hey baby how are you so look
1:34:46
sounds terrible yeah i feel like dude i tested positive for covet
1:34:52
[Music] i can't come home though i ain't spending one more day doing this then i
1:34:57
have to i'm so sorry for you i'm sorry you gotta monitor it make sure it works like
1:35:04
really fast and if it does then you have to bring yourself to the doctor you know how much
1:35:09
it hurts me to not to be doing anything i can't go work deals every time i get going i lose my
1:35:16
momentum like i'm going to lose days on this thing well you know this is how
1:35:22
everybody feels to be feeling right now too you know it's really brutal time i just
1:35:28
cannot believe you got covered now you gotta go and call everyone you
1:35:34
came into contact with right i gotta call matt smith i gotta tell him
1:35:40
about this all right feel like i'll feel even worse if anyone else gets sick i got to go by
1:35:47
i don't want to call them and tell them that that's the big connection i have in pueblo and i don't want this to affect
1:35:54
him wanting to do business with me [Music]
1:35:59
believe this
1:36:10
what i have to do now is i got to call the people that i've been in contact with since i landed in pueblo matt smith
1:36:16
ryan zabukovic and my landlord here tell them to all go get tested for cobid
1:36:24
this sucks never been in this situation before and i really hope i didn't give anyone else the virus hey hey ryan
1:36:32
this is louis i just got tested positive for a covet i'm calling you not to tell you that but to tell you you probably
1:36:38
should go get tested hey brian this is louis curtis over at your place i just got tested positive
1:36:45
for covet man i'm sorry you should go get tested yourself hey matt
1:36:51
louis buddy um hey bro look i got some bad news i just got tested for covid and
1:36:57
i tested positive matt smith's someone i really want to continue to do business with and if he doesn't want to work with
1:37:03
me i'm screwed i'm the worst sick person in the world and it's terrible for business everybody
1:37:10
i've spoken to has been really nice about the whole situation but being stuck here in isolation is gonna set me
1:37:16
back 10 days i feel like can't go out i'm losing all my momentum
1:37:22
i don't know how people are going to treat me when i come back and say hey i was sick but i can't quit now and i'm not going
1:37:27
to fail i refuse to fail still to come this season on undercover
1:37:33
billionaire you had anybody fall off yet i'm unable to get out of grant cardone i'm telling you i'm going
1:37:39
crazy previously on undercover billionaire
1:37:45
over in pueblo grant cardone locked in his strategic partnership you still want to work together
1:37:50
absolutely until one phone call test came back positive oh wow
1:37:56
threatened to destroy everything he's built stops everything i have to quarantine
1:38:02
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
1:38:09
i could go undercover and build a million-dollar business in 90 days what i need to know is are you with me i need
1:38:15
to go to the hospital what you want me to do it was the hardest thing that i've ever
1:38:21
done in my life but there's more than one way
1:38:26
to make a million dollars see when i start laughing it's because i'm really nervous now three successful entrepreneurs are
1:38:33
stepping forward to take on the same challenge who has my money this sounds like i'm
1:38:39
being greedy but i'm not greedy i'm a hunter they're going undercover in cities they've never been to with only a
1:38:46
hundred dollars a cell phone with no contacts and an old truck all they'll have are the business principles they
1:38:53
use to become successful you know what i'm saying at the end of 90 days all three businesses will be
1:39:00
independently evaluated if it's a penny short of a million dollars i'll put in a million dollars three different american
1:39:06
cities with millions of dollars on the line these trailblazers will try and prove the american dream is still alive
1:39:22
[Music] i got tested positive for a covet so here i am
1:39:28
stuck in quarantine it's been four days that i've been in quarantine and i know i'm lucky i know
1:39:34
it's hitting other people harder than it's hitting me but the clock is running i am now losing
1:39:40
time not only am i trying to build my own business that i bet a million dollars on but before i got shut down
1:39:46
from cov matt smith wrote me a check for ten thousand dollars for future work for his business and i still need to make
1:39:53
good on that i got to keep working despite the fact that i'm sick so what i did was work a deal out with
1:39:59
the landlord let me use a computer for 45 days and i'll leave a deposit
1:40:06
not close to 100 yet but i am feeling better well enough to start researching
1:40:12
on building my million dollar business but stuck behind a laptop this is not how i build a business
1:40:18
i'm used to meeting people my whole career it's been face to face
1:40:25
half the time i'm wasting my time i feel like i'm a complete loser i feel like i'm in jail
1:40:32
i remember watching my mom no matter what my mom did she could not
1:40:39
get ahead she was always scared and every time she'd she'd do something
1:40:45
right car would break down the roof would leak the house needed to be painted
1:40:51
i remember my dad had been dead 10 years and things were just starting to go good
1:40:59
we were just all starting to get used to an entire decade for us to get used to not being with my dad
1:41:06
and then my older brother dies he was on a gas well
1:41:11
he went to relieve the pressure on the gas well and it hit him and killed him instantly
1:41:17
boom upset the whole family again and and everybody just went downhill
1:41:24
from the age of 16 to 25 my game was drugs and alcohol went to treatment
1:41:30
center for drug addiction it's been 28 days to clean up so ever since then i learned stay busy
1:41:38
grant by staying busy i avoid trouble i avoid depression being locked down in
1:41:43
this house not being around other people it's killing me and it's bringing all that back
1:41:50
i just want to get back to work where i can at least have some sense
1:41:56
of doing something i got to make this work i just don't know how
1:42:16
oh my i feel so much better i've got some energy now so i'm trying to get my head back in the
1:42:22
game i have made a big mistake though though i i let this thing take a lot of wind
1:42:28
out of me i didn't do a zoom meeting with matt i should have the whole thing just got me so derailed
1:42:34
i lost all my confidence hopefully i get a couple breaks here i'm thinking bigger now about how to
1:42:40
make good on that 10 000 for matt he hired a marketing team when i left pueblo so he no longer needs me just for
1:42:47
the marketing so i want to build a million dollar business with matt the way to go get funding for your new
1:42:53
business is don't go to the bank go find a partner that has credit currency and
1:42:59
credibility pueblo startups
1:43:04
my plans to come up with three solid business ideas that get his attention i'll be the guy that pushes promotes it
1:43:10
and makes it work but i need matt to fund it offer people choices they do not
1:43:15
want so they can determine and decide and have conviction about what they do want and i don't care if i look stupid i
1:43:22
want them to look smart and make a decision so i'm going to focus on real estate a franchise is the
1:43:29
throwaway and promotions i'm looking for companies that want attention i've proven a mat that i have promotional and
1:43:35
marketing skills i know i can wake up the rest of pueblo with similar tactics
1:43:42
i'm going to research real estate because that's my asset i've done two billion dollars worth of deals i'm gonna try to find a property here in
1:43:49
pueblo and i can do that better than anyone i just need to be careful not to blow the grant cardone cover or in this
1:43:55
case the lewis curtis cover i'm going to use the franchise as a throwaway while matt has experience operating franchises
1:44:02
it takes a lot of money and it's going to take too long to start making money
1:44:09
[Music] the first step when i get out of
1:44:14
quarantine out of prison here i'll quit is pitching this stuff to matt smith
1:44:19
hopefully matt wants to be a business partner on one of these at least one of these dude i got two months left i got
1:44:24
to pull off let's go guess what ain't no code that can stop me
1:44:41
after days on days of isolation i've taken two covid tests and i'm happy to say they both came back negative my days
1:44:48
of quarantine are over i'm out of prison hell yeah i'm free baby i'm excited to
1:44:54
be back in the game back in action man it seems like a year
1:44:59
i called matt smith that set up a meeting to pitch in my three business ideas and i need this pitch to go right
1:45:04
because i'm almost a month into this challenge and i need to solidify which business we're going to build and how
1:45:10
i'm going to get the funds to make it happen i can use my mass to hide out [Music]
1:45:15
louis curtis i am lewis curtis i am louis curtis i am louis curtis i'm lewis curtis hey
1:45:21
what's up matt how are you doing good to see you brother good to see you we are you handshaking how are we doing
1:45:27
here man when i got shut down to the pandemic matt hired his own marketing team see
1:45:33
you snooze you lose i'm no longer promoting this business over at snap and snooze but i still need
1:45:39
to make good on the 10k you wrote me today i'm gonna ask matt to become my business partner my goal is to get him
1:45:45
to agree to at least one of the three ideas you see that 10 000 that's gonna be a down payment to build our business
1:45:51
together he'll be the money i'll be the brains and i know i can make us both rich i
1:45:56
feel terrible like you know you gave me money you agreed to do something with me and i've done nothing
1:46:02
and it's all right it's game time i know but it's not it's not all right because because i have an obligation to do something i appreciate that right so i
1:46:08
appreciate it and i want to over deliver on that okay matt's doing well with his businesses but he hasn't 10xed himself
1:46:14
look i know i'm louis curtis right now but i'm having a hard time containing grant cardone he wants to break out hard
1:46:20
i need matt to think bigger i want us to build an empire we can figure out the details of our partnership later but i'm
1:46:26
confident this will not only be a win-win for me and matt and his family and my family but it's going to be a big
1:46:32
win for pueblo so i've got three ideas i want to pitch you for the first one i
1:46:37
want to do aggressive aggressive pueblo push for profits
1:46:42
it's kind of a ppp idea i got okay going with the ppp thing pueblo push for
1:46:48
profits i want to find 10 to 20 companies that'll each pay 5 000 a month that's
1:46:54
half of what you paid with your help i can pick up these contracts in the next 30 days
1:47:00
contracts for what explain to me what do we contract to do for them what i would do for you email marketing oh that's
1:47:05
what you said okay so it's doing follow-up calls follow-up calls because there's no one down here in pueblo doing
1:47:10
it and it's effective so i have the know-how i don't have the dough okay and i don't have the contacts
1:47:17
you have the contacts okay second thing is the societal thing every time i come here i can't find any healthy foods
1:47:23
there's no aside bowls anywhere in this town you know where this is no acai is a berry
1:47:28
if this thing costs 200 200k and does 9.57 a year
1:47:33
that's a good deal with your franchise experience you would be a layup
1:47:41
okay third thing third thing this is the big money so this deal right here konikaya yup why not go okay there's a
1:47:48
10 million dollar property okay this property is going to probably take two million dollars of purchase
1:47:54
because if they sell at 10 million they're going to pay 4 million 5 million in taxes what i want to do is go to them and get them to owner finance
1:48:01
do an option with us so i want to do this deal bad because i know this deal is going to make two or three million bucks i renovate the deal
1:48:08
fill it up i've done enough real estate deals to know no chance this doesn't turn into five
1:48:13
million dollars within 18 months look i'm walking the razor's edge here i got to convince matt
1:48:18
that i know enough about real estate to get him to bite but at the same time i can't come across as somebody that's
1:48:24
done two billion dollars worth of real estate transactions and blow my cover how big a real estate you playing with back over there in california you're
1:48:30
playing with stuff like this not not big enough okay i laid out my ideas to matt like me he's
1:48:35
a smart businessman we can build businesses work far more together than we could by ourselves i basically have
1:48:41
two months left i've gone through one third of my time and i need matt a hell of a lot more than he needs me if he
1:48:47
tells me to piss off i have nowhere else to turn
1:48:59
so what do you think about this i don't know so the acai bowl place restaurant
1:49:05
business i would be lying to you it didn't scare the hell out of me a lot of moving parts i'm trying to get matt to think bigger i
1:49:11
pitched him three ideas the ppp promotion company the acai bowl restaurant and the konikai apartment
1:49:18
now i want the ten thousand dollar check to go towards my survival needs while we build that business together from
1:49:24
scratch so i need him to front the money because without him lewis curtis is
1:49:30
dead in his tracks so what do you think about the pueblo
1:49:36
push for profits full service promotional company you and i own it and it starts by targeting local businesses
1:49:42
that want to grow and expand just like you do
1:49:49
it was the last thing that i thought we were going to talk about today i think we were going to talk about i didn't think about a marketing company
1:49:55
but i'm all for it we just started a little marketing side of it so i got some people that might help out with this already i think there's such a need
1:50:01
to help small businesses that are lacking that aggressive phone calls or your database are using that database to
1:50:07
get people back in the door so this would help that void which in turn helped potentially make some money
1:50:13
okay third thing third thing this is big money okay kona kaya yep anybody that's lived in pueblo knows the konikai
1:50:19
apartments really yeah this excites me a lot more like i like this idea and real estate's what i know a little bit of
1:50:25
around here it's just a really cool thing that i would have never thought that would be on the market much less an investment opportunity to potentially
1:50:32
make money and clean it up and create a little bit better community for pueblo so it seems like a win-win-win i just
1:50:37
like being in the room your presence here just i like your style man it's just let's go i'm back this energy yeah there he is i
1:50:44
like it i like everything about it let's do this this one's on a scale from one to 10 it was a 12.
1:50:53
i want to prove that anyone can do what i'm doing right now anyone and with matt is my partner the pressure's on for me
1:50:59
to deliver results for both businesses or i'm going to miss my million-dollar target this was a good meeting right the
1:51:05
last one was kind of weak huh this was good this is the lewis and i don't remember the guy hustling out on the streets baby
1:51:13
he doesn't know this he met grant cardone and he loves grant cardone good meeting thanks thank you
1:51:24
still to come on this season of undercover billion i ain't lying to people i can't handle this i was a liar
1:51:31
when i was drug addict 1920 not doing what i say caused me a lot of problems in my life
1:51:36
you guys don't understand right now i don't feel good you come here tomorrow i don't know if i'm here i'm telling you i
1:51:41
can't i'm bugging out
1:51:47
previously on undercover billionaire 28 days into their 90-day challenge to
1:51:52
build a million-dollar business the billionaires focused on strategic partnerships you still want to work
1:51:58
together absolutely in pueblo after grant cardone's devastating news
1:52:04
came back he got back in the game my days of quarantine are over i'm out of prison
1:52:09
and solidified a partner for two million dollar ideas a big real estate investment and an aggressive promotions
1:52:16
business i like it i like everything about it let's do this is the american dream still alive
1:52:22
i'm glenn stearns to prove it last year i made a bet that i could go undercover and build a
1:52:28
million dollar business in 90 days what i need to know is are you with me i need to go to the hospital what you want me
1:52:34
to do it was the hardest thing that i've ever done in my life
1:52:41
but there's more than one way to make a million dollars see when i start laughing it's because i'm really
1:52:47
nervous now three successful entrepreneurs are stepping forward to take on the same
1:52:53
challenge who has my money this sounds like i'm being greedy but i'm not greedy i'm a
1:52:59
hunter they're going undercover in cities they've never been to with only a hundred dollars a cell phone with no
1:53:05
contacts and an old truck all they'll have are the business principles they use to become successful
1:53:13
you know what i'm saying at the end of 90 days all three businesses will be independently evaluated if it's a penny
1:53:20
short of a million dollars i'll put in a million dollars three different american cities with millions of dollars on the
1:53:25
line these trailblazers will try and prove the american dream is still alive
1:53:36
this whole thing's gonna take 40 days or less i want to be done maybe even 30 days look i'm playing a
1:53:42
game here okay i'm using two streams two multi-million dollar ideas the promo
1:53:48
company that i know pueblo needs and the konica apartment deal which is a
1:53:53
multi-million dollar score if i can get it under contract let's let's say the deal goes down at nine 250. okay guys
1:53:59
i'm gonna give you 180 000 as a security deposit you can't not like lewis i see the
1:54:05
energy back it gets me excited and i'm excited to see where this goes okay i feel like just like life it might turn
1:54:12
in one direction and go a whole different way that we're not even talking about right now but that's exciting to me i like to not know where we're headed and to just keep going fast
1:54:18
one direction and then pivot it's part of life i'm not speculating on coming conan already produces income like there's no
1:54:25
downside in the deal that's that's what i'm here to learn worst cases we need two million dollars big real estate is
1:54:31
not just for billionaires if you can find the right project in the right location and then put together a group
1:54:36
of investors you could get a piece of the action without putting up a dime this thing is awesome man
1:54:43
matt rented an rv to take his family on a vacation let's roll man let's roll let's roll it roll
1:54:50
so for the helmet we decided to load up in it and arrive in style
1:54:55
let's go to konica man i'm so excited about this deal oh oh there it is
1:55:01
that's nice man konica it's a flagship of this community they just have a vibe
1:55:07
to them that everybody knows and everybody at some point in life has been to so we're heading to the property to see what kind of shape it's in
1:55:13
the cameras have to hang back while we kick the tires mean it's definitely been taken care of
1:55:18
it's well maintained an apartment building has all the basic premises of a great business it's got income it's got
1:55:25
built-in customers it's got appreciation it's got tax write-offs if i can raise the rents by 200 a unit which is not a
1:55:33
lot 154 units that would be 369 000 of new income on a property
1:55:39
nothing gets me more excited than a piece of real estate there's already producing income this isn't your first
1:55:45
rodeo who doesn't want to own some real estate i don't have any time to waste lewis curtis going to put together some partners that have money that will pony
1:55:52
up so what do you need for me i just need you to be matt smith local businessman i'm going to write an offer
1:55:58
let's see what they do then i'll come back to you and see what we got to do to put the money together i got plenty of things in mind
1:56:06
as soon as possible i need to get an loi on the property that's a letter of intent but i also need to land some
1:56:12
clients for the marketing company i got to work both these angles at the same time before matt gets back from his
1:56:17
vacation so we can build a multi-million dollar valuation
1:56:30
[Music] look the apartment deal is a score
1:56:38
i've been buying real estate for 35 years my whole body is vibrating on this deal if i'm right there's at least two
1:56:44
and a half million dollars of profit to be made here my difficulty is
1:56:51
i'm lewis curtis and i don't have any money my checkbook right here has got
1:56:57
maybe five grand i'm going through my money i'm losing time
1:57:02
and i'm putting and writing that i'm gonna buy 10 million dollar building loi stands for letter of intent expresses
1:57:08
intent to buy a property and proposes a purchase price the terms in a closing date
1:57:13
i'm gonna write the deal for 8.75 million asking price on the apartment building is 10 million i'll need to submit a
1:57:20
deposit of 2 percent of the agreed upon purchase price so i'm going to need to raise 200 000 from investors to prepare
1:57:26
for that look i'm working the real estate angle i'm working the promotion company i'm going to work both of these i know the
1:57:33
target's a million dollars but i'm 10x so i'm gonna go for a 10 million valuation boom senate i got to get this
1:57:38
million dollar promotions business on his feet as fast as possible and to do that i have to find the right person at
1:57:44
the right time that wants to grow their business and grow a cash flow machine
1:57:50
first thing tomorrow i need to start working on the promotion business and i need to start reeling in those clients
1:58:07
here's here's matt just hit me did you close the deal in the apartments
1:58:13
oh my god loi is in the deal's in play they'll have to get
1:58:19
back with me it's in the seller's court either way louis curtis needs to build a marketing company i told matt i wanted
1:58:26
to get 10 to 20 local businesses that would hire us and that means it's time for some good old-fashioned cold calling
1:58:33
people don't like to do it everybody hates it but do what they won't do and you'll own the space
1:58:41
okay please leave your message hey uh this message is for mike this is louis curtis heard you do an awesome job
1:58:47
over there if you can give me a call back i'd really appreciate it thanks building contacts again see this is the
1:58:53
slow going part oh my god this is louis curtis
1:59:00
my name is lewis curtis hey my name is louis curtis hi
1:59:05
lucas please leave a message
1:59:10
i'm not used to anyone turning down my call from grant cardone i got a rolodex that can reach almost any business that
1:59:16
i want i always say go big or go
1:59:22
bigger this is how you win at the money game my challenge is to build a million dollar business sign 35 customers notice
1:59:28
i went from 10 to 20 to now i'm at 35 because i'm getting worried so i got to keep expanding my think to compensate
1:59:35
for my fear phoenix television interviews active armor patent active
1:59:41
armor while researching the pueblo market i came across a local place called active armor they've been getting a lot of
1:59:47
media attention as they use 3d printing to make custom casts and splints and face masks
1:59:53
okay let's try this [Music]
2:00:01
hey diana my name is louis curtis how you doing hi i'm good congratulations on
2:00:06
all your success thank you i don't know if it's successful yet i'm just getting break even point right
2:00:11
now after five years if i can get in with diana i know i can help her with my promotional expertise
2:00:17
to push her business and get them turning a profit now so look i'm starting a pueblo promotions
2:00:23
company here in town i'd like to come by and introduce myself and just meet you i'm trying to make contacts with the the
2:00:28
pueblo businesses [Music] yeah sure um yep just let me know what
2:00:33
time and i'll make sure i'm there okay beautiful okay hey thanks a lot all i know right now is
2:00:39
i gotta nail it because without any clients to serve there's no million dollar business
2:00:46
man i'm exhausted
2:00:52
[Music] the 90-day clock is ticking and matt and
2:00:59
i still don't have a single client for our promotional company during my research i found fantastic place called
2:01:05
active armor how you doing i'm lewis i'm diana hi nicholas pleasure to meet you so i called diana hall and i set up a meeting
2:01:12
i want active armor to be our first client look sales is a contact sport it's all about getting in front of the
2:01:18
right number of people and scaling how many people you can present your product offer service to big companies make lots
2:01:25
of contacts make more contacts and maybe they'll become contracts you are a
2:01:30
legend in this town you are active armor is a international company
2:01:35
based in pueblo with an incredible product customized 3d printed cast and mask so now if you look on the screen
2:01:42
you'll see your image coming up there that's a good looking wrist right there yeah you're like a hand model
2:01:48
so i want to supercharge their sales and make this business a bright shining star
2:01:53
but first i need to see how they operate so so how does the cask get built we use that digital image to create a
2:02:01
exoskeleton for any body part that you want we 3d print whatever pieces you need this is an elbow cast
2:02:08
so you can see it comes in pieces that that's for a specific person yep this fits him to the millimeter whoa how do
2:02:15
you get into 3d printing i'm a chemical engineer five years ago and i was running the mentoring program for kids
2:02:21
in poverty and then the kids would have domestic violence or substandard living conditions and they would often have
2:02:27
those old school plastic fiberglass casts and so one of the little boys came in and he had worn his for a long time
2:02:33
so he ended up with permanent scarring on his arm so i was like this is ridiculous i need to do something for these kids so i made him a little
2:02:39
plastic cast on the 3d printer and i said take this to your doctor and ask him if you can wear this instead and the
2:02:45
doctor called me and he goes can you make me some more of these and that's basically how this came to be it's amazing you know
2:02:52
so with the masks we 3d print the person's face and then we make a custom mask just for them
2:02:58
what do these sell for the mask itself yeah 95 what if i could get funding for a
2:03:04
million masks before we even made them so if i came to you today and said for 5 000 a month 60
2:03:11
grand a year i could double your sales do all your marketing and social what would you say i have spent zero dollars
2:03:17
on marketing how do you scale this i don't want to scale it i don't want to bring it in you don't want to because
2:03:23
this is your passion or yeah it's not my gig so we will continue to you know do the casts and the splints the
2:03:29
immobilization devices that are amazing we have a contract with children's hospital colorado and a bunch of major
2:03:35
hospitals all over the country as far as scaling the mass manufacturing you know that's for somebody else then i get a
2:03:41
license to whoever i want and then they can rebrand you're going to get rich she's got no use for me diana's business
2:03:47
model does not include marketing to her consumers because she's planning to license her intellectual property to
2:03:52
other business but i don't know that she actually wants to make money i don't think that's her motivation and let's be
2:03:57
clear it's my only motivation i bet you i can get in order for a half
2:04:03
a million of these today half a million maybe a million
2:04:08
pueblo one's got my money
2:04:18
i'm an all-in guy i've never made little investments i've always taken big chunks of whatever i had and thrown it all into something my
2:04:25
first really serious investment was 350 000 in an apartment complex in vista
2:04:30
california bought that first real estate deal and i was out of money i had zero money i was terrified but that deal made
2:04:38
5 million bucks oh my god that was a big lesson in my life like be afraid but do it anyway
2:04:57
[Music] my game is way off today i don't want to
2:05:03
be here my wife and daughter are at a church retreat so i'm missing that
2:05:09
my other daughter's hanging out on a yacht i'm missing that my plan the whole time has been to bring
2:05:16
my family out here as badly as i want them with me right now i cannot have them come because it'll just be a
2:05:22
distraction every ounce of energy has to go into building the empire with matt
2:05:28
and that's not going well right now so this morning i'm waking up saying what the am i doing here dude what am i
2:05:35
what am i doing here you know what am i even doing here like i can't seem to get ahead the only
2:05:43
consolation for missing my family and being gone and missing these moments it'll validate to me the number one
2:05:49
question people ask me dude if you didn't have any money and you weren't grant cardone and you didn't have this big following
2:05:55
you had to start all over again what would you do thank you and i'm doing it if i pull this deal off this will be
2:06:02
good for my business if i don't pull it off mr 10x
2:06:09
ain't 10x what am i even doing here i don't have a single client of prospect for the
2:06:15
promotional company haven't heard anything about the apartment deal i might not hit my targets i might not hit
2:06:20
my previously on undercover billion in pueblo grant cardone pursued two million
2:06:27
dollar business ideas i'm gonna write an offer let's see what they do three-story apartment complex this is a massive deal
2:06:34
but didn't get very far with either if i came to you today and said for 5 000 a month 60 grand a year i could double
2:06:40
your sales yeah it's not my gig what am i is the american dream still alive
2:06:45
i'm glenn stearns to prove it last year i made a bet that i could go undercover and build a
2:06:51
million dollar business in 90 days i'm too old i have to go to the hospital it was the hardest thing that i've ever
2:06:58
done in my life now three successful entrepreneurs are
2:07:04
stepping forward to take on the same challenge to keep things fair they're going undercover in cities they've never
2:07:11
been to with only a hundred dollars a cell phone with no contacts and an old
2:07:16
truck all they'll have are the business principles they use to become successful
2:07:21
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
2:07:27
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
2:07:33
know in three different american cities with millions of dollars on the line these trailblazers will try and prove
2:07:40
the american dream is still alive
2:07:45
[Music]
2:07:51
[Music] the refrigerator from hell look
2:07:56
close one door another one opens [Music] stupid
2:08:03
[Music]
2:08:10
tick-tock i need a score i don't have a score i have two goals right now number one i
2:08:16
want to land clients for the promo company i need to get the paper to pay my bills number two i want to get the
2:08:21
deal done on the apartment building if i can't get those going my million dollar business is bankrupt before i even get
2:08:27
started i keep peeing in the broker and he's not giving me an update i'm doing double
2:08:33
duty right now i got to get the apartment deal done and i also have to get my first client sign for the promo
2:08:38
business i got to find out who's out there that has my money for my apartment deal i'm going to call antoine burton
2:08:45
former american football player defensive tackle signed the denver broncos like a legend here in colorado
2:08:52
through my research i've discovered an antoine who lives in pueblo everyone knows it he's also the executive
2:08:58
director of the professional bull rider sports performance center this is a 10 million dollar training facility this is
2:09:04
the kind of whale client i need to anchor my promo company hey antoine my name is louis curtis uh
2:09:12
i'm doing some stuff with matt smith over at snooze appreciate everything you're doing for pueblo love to hook up
2:09:18
with you would love to meet you hit me back this is my cell phone
2:09:24
i know i'm gonna have to make about a hundred meetings to get ten clients life is a numbers game and it's tough most
2:09:31
people are not willing to do the work i am how many calls can i make how many people can i get in front of remember a
2:09:37
contact will become a contract but you need a lot of contacts
2:09:42
watch me set hooks hey jeff my name is louis curtis
2:09:48
hey crystal my name is louis curtis hey margaret my name is louis curtis i'm starting a marketing company in pueblo
2:09:55
i'd like to come by and introduce myself and just meet you i've been doing some stuff around zabukovic matt smith said i
2:10:01
needed to meet you give me a call back when you get a chance lewis curtis thanks a lot when you're making these
2:10:06
phone calls you always want to build names names give you credibility so look just a little while ago i didn't know
2:10:11
any of these people this promo company i'm bringing to pueblo is going to use traditional sales method old school cold
2:10:19
calling hitting the pavement sorry dad mr carl our office is currently closed combined with new school social media
2:10:25
and video to do just what i did for matt smith's mattress store me and you are gonna be best friends for life i
2:10:31
guarantee it call me back but for right now i don't even have a business plan a website i gotta sell me
2:10:39
oh who called me his antoine is antoine guys
2:10:47
louis hey lewis antoine burton man big fan i'll take you i'll take it what's your
2:10:53
what's your business i i do a really aggressive kind of traditional marketing for
2:10:58
companies we help a company build their database i did this with matt smith over at snap fitness and snooze mattress and
2:11:06
almost no budget 72 hours and i and i just blew his place up on a weekend i'd
2:11:11
love to do the same for you when can you make 10 or 15 minutes for me
2:11:18
let's meet my how about monday how does monday look for you i got to be honest with you uh lewis i'm from new york i
2:11:25
don't want to waste any time if you did things with matt i'm getting right now if you are i can meet you at
2:11:31
your office in an hour thanks this is awesome that i can meet with
2:11:36
antoine burton right now if i can sign antoine it'll be a huge profile score
2:11:42
for the company i'm excited
2:11:49
all right time to go pick it up i'm going to meet executive director pbr sports training center and former
2:11:56
football defensive end the great antoine burke antoine burton this guy is so
2:12:01
influential in this town everybody knows him he's the kind of player i need i got to show antoine that i'm the guy that
2:12:07
can get pbr the kind of promotion that can blow up his business if i can sign him it's going to be a big score for me
2:12:13
i want him as a promo client man appreciate you making time for me no
2:12:19
it's love man okay get right to it right yeah i appreciate that why don't you show me around let's do it
2:12:26
this is the main gym facility we want to be able to build performance and athletes through western sports dance
2:12:33
one's a no bull kind of guy he's used to crunching quarterbacks how many can you do
2:12:39
i'm pretty uh athletic i don't think you can do more than i can
2:12:45
do how many you got i could probably go 15 to 20. straight but i'm 330 pounds i
2:12:51
don't know if i could not hear him i need a little box dude i'm a little sharp dude man i'm coming for you antoine oh my god
2:12:58
okay where you want me right here yeah how many did you do oh i did five i wasn't counting
2:13:03
you i don't lift my legs in an l shape [Music] forward look
2:13:08
here bring your legs up straight legs
2:13:14
there it is there it is
2:13:20
i'll take it okay showing a potential client you can not only rise to the challenge but you can
2:13:26
win you can go beyond what they thought possible is the key step to standing out
2:13:31
and winning someone's business so uh oh my look at this man hot tub cold tub crowd spa
2:13:38
cryo yep oh man you got to come back here and work out here judging by the scale of this place antoine has enough
2:13:44
resources if he can make a decision and write a check to take my promo company
2:13:50
to the next level this is our lounge area here is it just rodeo no we housed
2:13:56
10 nfl hopefuls for eight and a half weeks oh wow what what are these these are drop
2:14:02
barrels so what what are you doing this basically just get on and you plug it in and it just drops your weight so a rider
2:14:08
can understand its weight pretty simple you ride absolutely not
2:14:14
absolutely so to be a ride you got to be a certain weight what do i do i get up on here tonight are you are you are you really trying to do this so to land and
2:14:21
close a client you got to be memorable ride to bull every meeting i take i want
2:14:27
that client to laugh with me to cry with me jump out of an airplane with me i've
2:14:33
done it all it's got to be memorable i'm not just here to talk business and close a deal when we're done i want that
2:14:40
potential client to tell their colleagues about me tell their wife or their husband about me
2:14:46
their damn dog if i can do that then i made a memory cowboy up folks ride the
2:14:51
bull and let's go man come on you ready yeah i'm ready he's gonna get
2:14:57
me tell me when whoa whoa okay
2:15:04
fish okay that's good all right [Music]
2:15:11
there you go that's a little harder you think now imagine that being a 2 000 pound bull oh my
2:15:18
now that i've shown antoine how committed i am it's time to get down to some business is there a marketing budget to blow this
2:15:24
thing up not currently uh-huh so how can i help you get attention make it go viral and
2:15:29
make pueblos this could do it because it's sexy where did you come from who who are you
2:15:37
where are you from l.a you're from l.a from louisiana really louisiana beaumont
2:15:42
los angeles antoine street smart he's suspect of me right now he's like this doesn't add up lewis curtis has no
2:15:49
credibility yet my swag the way i talk my confidence it doesn't match up with a
2:15:55
nobody uh my my goal is to come here and build a marketing company and while i'm doing that i'm gonna buy a bunch of real
2:16:00
estate here in town i don't know man well i'd love to help you on the creative and innovative
2:16:06
um [Music] i'll get you some more information
2:16:12
i'm very intrigued you looking at my biceps man
2:16:19
i am not my friend [Music] i i love your ego by the way i love it
2:16:26
it's very confident very motivated i'm very motivated dude i like that though i like that i want to have another meeting
2:16:32
with you 100 and see if this didn't mean you can do something together i really appreciate you moving so quick on this making cool
2:16:38
beans man so hospitable i just got off a bull riding machine man my whole back's blown out i pretty much ended my ability
2:16:45
to father children in the future and i still didn't get any business this dude's tough
2:16:51
now he also didn't say no to my promo business so i got to pick my spots with him can i build a relationship with this
2:16:58
guy so he can help me in case i can't close the deal okay bro thank you i appreciate you all right okay soon being
2:17:04
in business with a local influencer a businessman would set me up it would open doors people will take my calls i
2:17:12
got to start getting some traction though right now it's just a story i got to close the story to get my glory
2:17:18
[Music]
2:17:29
i've been cold calling dozens of businesses i'm putting in the work but i haven't lined up anyone for the promo
2:17:35
business yet phone calls only take you so far i need to press flesh and meet somebody for
2:17:42
real i need a win i have no idea if my offer on the apartment complex has been accepted if
2:17:48
it is i'll be on the hook for some 10 million dollars and i'm gonna need some big-time investors to pull this off
2:17:54
with the clock ticking i need a new approach to keep both my multi-million dollar businesses moving forward
2:18:00
y'all think you need social media to make a connection i'm going to old school i'm going back to the barber shop
2:18:07
i'm going to get me a haircut in every town in america the barber shop
2:18:12
and the beauty shop they know everyone in town and they like to talk how are you doing this morning good man
2:18:18
good lewis derek nice to meet you how are you doing what's your name derek here just just just around the sides
2:18:24
okay beautiful shot man thank you your place yes sir yeah how long how long you been
2:18:29
here uh we actually moved here about seven months ago uh-huh well i'm coming
2:18:35
here man i'm starting a business here in pueblo yeah nice i'm working with matt smith you know matt over at snap
2:18:40
fitness and css yeah yeah right a lot of my matches from him oh that's awesome man
2:18:46
yeah he's a good dude yeah he's a good dude man yeah that's cool man what me i mean white white public well because i'm
2:18:51
in la and i'm trying to move my family down here just because so many problems over in l.a okay i'm trying to come down
2:18:58
here and start a marketing company and i'm looking at real estate here this is definitely a place to start buying land
2:19:03
and building homes you think you're just gonna flip flip home do you think you're gonna start like hole no i'm gonna trying to buy an apartment building here
2:19:10
oh yeah there's a you know you know the property uh kona kaya yeah
2:19:15
it's pretty cool so i'm looking for partners and i'm a new i'm in a new place i don't
2:19:22
know anybody nobody knows me so anything you can do to help me
2:19:28
[Music] my best friend's brother him and his partner and flip homes maybe
2:19:35
they want to partner with me on this apartment deal i'll throw you his number okay
2:19:40
i knew i was coming to the right place man i just knew it get off the phone get off the computer
2:19:47
and make contact because interactions lead to transactions contacts lead to
2:19:53
contracts an interaction with just one person could be the link to a multi-million dollar transaction
2:20:00
all right let's see what you think man damn man i'm looking tight
2:20:05
you got me looking good bro that's the best haircut i've ever got in my life how much oh yeah we'll just do 30 even
2:20:11
brother no put 50 on there man thank you yeah it's 51-38
2:20:16
but 51-38 i want to show you this apartment deal too maybe you want to maybe you want to throw in with me yeah i'd like to be
2:20:22
there on that 10 and a half million dollar deal i'm probably going to get under contract for 9 million
2:20:29
i think it makes 15 year one i've got money like no you don't need that much you could throw 45 grand
2:20:36
okay you know it's just time to grow up man it's time to grow a bow up you know come on man
2:20:42
look i don't need to drop 50 on a haircut but i do need to make contacts if i'm going to make this
2:20:48
apartment deal happen i'm going to need some moolah i'm going to need stacks and racks if derrick actually can get me leads and
2:20:55
investors if that pans out this 50 haircut that i didn't need could be worth millions
2:21:01
[Music]
2:21:09
[Music]
2:21:17
look if this deal for the apartment building actually goes through then my next problem will be money i'll need
2:21:23
investors fast i'm working every angle i can't just depend on matt smith but right now i can't even get a broker to
2:21:29
call me back why because i'm nobody and that's why this guy's not calling me back and i'm worried i'm gonna lose this
2:21:35
deal i don't know what i'm doing next i commit first and i figure out the rest later it'll come
2:21:41
creativity follows commitment if you're finding yourself struggling with commitment struggling with coming up
2:21:48
with ideas you can't come up with a solution for that client or the promotion you're having trouble coming
2:21:54
up with the answers don't get a bigger group of people and have a meeting around a table
2:22:00
commit once you commit creativity will follow
2:22:05
look i've texted him i've called him i've left messages i've emailed him and he's not calling me back i didn't know
2:22:11
that we have a deal before i could close before i start spending money on inspections due diligence
2:22:17
appraisals loans it's so frustrating being louis curtis okay if i was grant cardone i'd
2:22:23
have this deal i've got to figure that out
2:22:33
come on giddy up y'all the clock is ticking
2:22:40
[Music]
2:22:50
let me call my boy paul he's the broker in the apartment deal i got to get this guy on the phone keep that keep that hot
2:22:56
i've gone on two meetings for the promo company nothing zero clients i've yet to hear back from the owners of the
2:23:02
apartment complex and i'm trying i'm trying to buy this property and i can't
2:23:07
even get them to entertain my letter of intent
2:23:13
i need investors to get me racks a dough then i need to get a loan i got to get
2:23:18
busy here and i can't even get paul to broker to give me the intel i need to secure the building
2:23:26
paul how you doing i'm good i'm good how are you you know just uh you know just hanging on trying to make things happen
2:23:32
my friend um were you able to present the yellow i told him we did we did i presented the loi um he hasn't
2:23:40
gotten back to me i emailed it to him i know you're in a hurry tonight yeah no i know i don't want to rush him i just
2:23:45
wanted i'm getting ready to call it a day and i just wanted to get some feedback you're good you know i won't hear anything today
2:23:51
i'm going to try to connect with them in the morning okay i'm going to try to get the counter to you but um
2:23:57
yeah no problem use your brain not your heart and your emotion never get emotional in a business deal when it
2:24:04
comes to negotiations decisions agreements understand that it's unrelated to you in many cases do not
2:24:10
react emotionally you got to be like dr spock on star trek never get emotional
2:24:15
stay analytical their emotions are not related to you do not react emotionally stay calm stay cool stay analytical
2:24:23
and stay for the close okay well look tall i just wanted to reach space today and just tell you that you know i'm
2:24:28
serious and uh yeah no problem man no problem i know
2:24:34
sometimes they get emotional about this so look i've done three billion dollars worth of real estate transactions this
2:24:40
is how it goes down i find a piece of property that's for sale i make an offer called a letter of intent that will
2:24:46
include the price that i'm willing to pay the security deposit i'm going to put down and the time at which i will close
2:24:53
the buyer will then respond to my letter of intent hopefully at which point they will counter my
2:24:58
price they will counter my security deposit and they will counter when we close
2:25:03
then there's the the point at which we get control of the property because they agreed to a letter of intent at which
2:25:10
point i will get a inspection on the property but look none of this matters if i can't get the damn seller to even
2:25:16
respond to my loi uh let me know when you know something i'll be around all day tomorrow okay yeah i'll be calling
2:25:22
it thanks look i'm hoping they agree to my offer i know i can do this deal even though i
2:25:28
have no money no credit and nobody knows who i am the promo company's got unbelievable upside but this is a whale
2:25:40
[Music]
2:25:47
hey buddy come see buddy look buddy hey look
2:25:53
little man look at these nuts little squirrel come here buddy look wait she's gonna come
2:25:59
i haven't landed any clients for my promo business i keep calling about the damn apartment complex they still
2:26:05
haven't made a decision about my offer nothing is working if he comes down and eats these nuts i'm going to get this
2:26:11
deal i bet she eats them [Music]
2:26:17
i got a response from paul a counter call me with any questions so we can put this to bed quickly it's amazing i'm
2:26:25
gonna buy that apartment deal so what happens is i offered eight seven fifty they hit me back at 9.4 million i
2:26:31
think they're playing the split game i don't play the split game listen i ditched the split their first number for
2:26:38
the apartment deal was 10 milli i offered him 875. he said 9 would do it so i cut him back a little bit because i
2:26:44
know we're going to go back and forth they're coming back with a number in the middle that's what they always do but
2:26:50
you don't want to do that gain the upper hand by raising your price minimally and you're always going to be the stronger
2:26:56
negotiator at the table [Music] hey paul here's where i'm at all right so i'm going to get you a counter at 9
2:27:03
million even no more effing around okay um now do i need to send you this
2:27:08
back in writing or are you good you good to just go back over the phone and say hey this is where he's at definitely in writing okay i'll send it back to you
2:27:15
right now it's gonna say nine million dollars okay now now let's talk about the
2:27:21
deposit it sounds like they're good with the 200. okay yeah yeah yeah okay okay i'll put
2:27:28
all that together i'll send it to you right now okay thank you lord
2:27:34
i've sold paul because i know the language you can shave the face shave the head cover mask it
2:27:40
you can't hide what i know clearly they know i know something that i'm a professional while paul finalizes the terms from the
2:27:47
seller i need to commit investors so i can actually deliver a stack of 200 000
2:27:53
for the deposit and i got to do that the moment the offer is accepted hello
2:27:58
derek yes sir louis curtis you'll love my haircut man
2:28:05
derek the barber said he might have some potential investors for me and last night he sent me a list of nine almost
2:28:12
10 investors for the apartment deal you got one minute yes sir you sent me nine
2:28:18
nine people that might be interested tell me about that these are just guys that own companies
2:28:23
that i've known for a few years they've previously said things about wanting to get into
2:28:29
invest yeah maybe we could you know get them all together and have a beer with them or something what do you want me to
2:28:34
set that up man as soon as possible yeah that's funny all right bye i can't wait to tell matt today
2:28:43
what's up boys i got a formal counter 9.4 million that's a negotiable i i
2:28:48
think i get it down to 9 million and this guy gave me a whole list of investors i need
2:28:55
i built a multi-billion dollar real estate empire off of real estate deals alone and this deal is about to happen i
2:29:02
can feel it in my bones this deal is so close and when it does happen i'm gonna prove
2:29:07
to everyone around the world with no money no contacts just a smart strategy and focus
2:29:13
and some swag that even lewis curtis can come to pueblo and build a multi-million
2:29:19
dollar business i'm gonna do this deal guys i'm gonna do this deal
2:29:37
i'm on my way to a meeting with potential investors for my apartment deal derek my barber set this up
2:29:44
you barbers know everybody denver broncos antoine burton's gonna show up there as well joining a young
2:29:50
group of pueblo business owners and hopefully investors in my new apartment complex they are who
2:29:57
i was when i was 25 and if i could get them in that deal and they could own a piece of real estate not only will i
2:30:04
build a million-dollar business but i know in my heart of heart i change your life forever i built a multi-billion dollar real
2:30:11
estate empire and i'm used to pitching rooms with as many as 34 000 people in it this crowd
2:30:19
is gonna be a tiny tiny fraction of what i'm used to and i can't use my name i don't have a fancy stage i have no
2:30:25
powerpoint i don't even have a computer i'll just have to use a giant easel that i snag from snap fitness it's time to
2:30:32
meet some young pueblo players and hopefully raise some money louis curtis you can do this
2:30:42
hey we got a full house look at this place all i need to do in this meeting is
2:30:47
shake 200k out of the tree in the barber shop to secure the property that's called a
2:30:53
security deposit and that's going to be like for a second then i got to start hustling the two million dollars that it takes as a down
2:31:00
payment to purchase this property how you guys doing good good man mr burton how you doing hello my friend
2:31:07
good to see you man now it's time to do what i do best is grant cardone aka louis curtis if i can get each person in
2:31:14
the room to do 20 000 that apartment building is ours and matt smith and all these
2:31:20
dudes that are investing with me will be making money for decades okay hey guys thank you so much my name
2:31:27
is louis curtis i'm from la and uh i'm working with matt smith i invest in real
2:31:32
estate and i need investors uh i found a deal here at kona kaya how many of you know kanekaya everybody in this town
2:31:38
knows copenhagen okay the konica is 151 units this is one of 24 buildings in
2:31:44
this town that have a hundred units or more bigger the better i say go big or
2:31:49
go or go bigger okay it's one of my classic crowd lines
2:31:56
go bigger and everybody's like go home i'm like no go bigger and i'm like oh damn that's grand car don't
2:32:03
number one the market timing is perfect right now pueblo's on fire it's going to continue to heat up here you guys hear
2:32:08
it at every barbecue that you go to no housing here there's no housing here so we never have to worry about vacancies
2:32:14
in this building uh number two it's how we get rich on this deal leverage i have an offer for nine million the kona kai
2:32:21
deals 10 million dollars i'm gonna buy that deal with two million bucks when i can take two million dollars
2:32:28
and get a loan for the remainder and then we're going to use the leverage this eight million dollars worth of debt how many were taught debt is bad all
2:32:34
debt is bad debt now that somebody else pays the interest we will use the rent from 151 units to
2:32:41
pay down the mortgage in the interest that's how you get rich it's called leverage okay cash flow cash flow in this two
2:32:47
million dollars should produce 140 000 to two hundred thousand dollars per year
2:32:54
to the investors the rents don't go up for the next thirty years they haven't done that since world war
2:32:59
two we would make 200 grand a year for 30 years that'd be six million dollars
2:33:06
what did we pay for the deal two million i tripled my money and we own the asset and it's worth ten when we
2:33:13
do renovations and increase the property's value it'll be several times that
2:33:19
okay last thing is the depreciation okay depreciation is the greatest wealth builder there is on this planet let's
2:33:24
say the six of us get together and buy this deal put up to two million our depreciation for that two million
2:33:30
against our other income from other businesses is not two million it's 10 million
2:33:35
this is the only vehicle available in the united states today where you can write a check for 2 million dollars
2:33:42
and get the right off 10 million dollars that's how you work a room ladies and
2:33:48
gentlemen every potential investor here should feel like they're gonna miss out if they don't write me a check now it's
2:33:53
time to collect give me the money and i need to get it in my hands don't show me the money give
2:33:59
it to me is the investment or the investor passive yes
2:34:05
is there a cap on investors there's no cap on investors it'd be better to go in like
2:34:11
the less amount of people with most amount you know how much you want to do
2:34:17
i'm trying to figure out what you're feeling at me i'd rather have more partners because i get more support i got more people saying kona kona kona
2:34:23
what are you in for money was
2:34:30
i mean i'm in to make the deal work any other questions i'm curious about
2:34:36
like the layout of this investment like for you so you would be considered the owner the sole owner and we're not there
2:34:44
we would set up a structure that everybody's satisfied with look here's the opportunity i'm a fast
2:34:49
talking guy okay i'm not slow and go pueblo
2:34:59
sorry i'm telling you i'm from l.a i go fast
2:35:05
if you like real estate you like passive income you like depreciation you like tax write-offs then you just got to
2:35:10
decide if you're part you trust your partnership these guys got a lot of questions many of which mean nothing this grant cardone
2:35:16
i do my flashy pitch but also i have a staff of the smartest damn people in the world to know all the details and
2:35:23
execute on these deals now i'm a complete nobody stranger louis curtis
2:35:29
okay who's interested who's interested enough to put some money in this deal [Music]
2:35:38
i'm interested to get more information okay okay
2:35:44
well this is definitely a big project that he's trying to you know pull off here i don't know necessarily if that's
2:35:50
something that from our first go-around real estate that's the magnitude at which i want to involve
2:35:56
myself the card i gave you is just to say hey you interested not interested not ready need more information whatever
2:36:02
just fill it out for me okay let me know who you are i'm here to make friends anyway i'm not going away dude there's
2:36:08
not a single person ready to throw down money in this deal that hasn't happened to me in years i really wanted to prove
2:36:14
to matt that i could raise some investor dollars i can't even get one person to throw a dollar in hey thanks again guys
2:36:21
i blew that deal now i'll get the loi accepted and now i'm not going to have the 200k so this is crazy man i cannot
2:36:28
believe i got myself in this situation let me just go home by myself so get out get out get out
2:36:36
i need some money coming in dude 45 days i'm halfway through this
2:36:44
challenge and what do i have to show for it nothing what the have i got myself into
2:36:49
no promo clients i got no real estate i'm down but i ain't out okay i trust
2:36:55
myself i guarantee you i'm gonna figure a way out and i'm gonna figure a way up if i don't walk away with 10 million
2:37:01
dollar business even though i'm down and out right now i'll be shocked is the american dream still alive
2:37:08
i'm glenn stearns to prove it last year i made a bet that i could go undercover and build a
2:37:14
million dollar business in 90 days too old i have to go to the hospital it was the hardest thing that i've ever
2:37:20
done in my life now three successful entrepreneurs are
2:37:27
stepping forward to take on the same challenge to keep things fair they're going
2:37:32
undercover in cities they've never been to with only a hundred dollars a cell phone with no contacts and an old truck
2:37:39
all they'll have are the business principles they use to become successful at the end of 90 days all three
2:37:46
businesses will be independently evaluated if it's a penny short of a million dollars i'll put in a million
2:37:51
dollars win or lose the people who get me there will be rewarded but they don't know it in three different american
2:37:58
cities with millions of dollars on the line these trailblazers will try and prove the american dream is still alive
2:38:10
[Music] hey buddy
2:38:16
come here buddy come here hey hey how you doing i've been in pueblo for 46
2:38:23
days i got a roof over my head money in the bank i partnered with matt smith and i got something big going down that's
2:38:30
gonna wake up this time i'll put this town on the map and blow it up i'm a lean on two things that i know like the
2:38:37
back of my hand real estate and promotions but i i'm more than halfway through this damn challenge time is
2:38:43
money and i'm running out of time i got nothing to show for my efforts no real estate no investors no clients
2:38:51
hey louis sorry about that yeah that's all right buddy i know you out there i know you out there making things happen i didn't hear
2:38:57
back from anyone at the barbershop that i pitched as an investor so i'm definitely feeling the pressure
2:39:03
but i know that if i can get this deal locked in i can land some serious investors so i
2:39:10
called the broker paul to apply some pressure on him to see if we can get this deal done time is our enemy right
2:39:16
now i know i know i want to get i want to get this going quickly
2:39:31
he has no experience as a seller and i need to close this deal in my time frame i hear you okay
2:39:36
thank you
2:39:44
i lost out getting my investors in my real estate deal when i pitched the guys at the barbershop some deals go down
2:39:50
easy some deals go down a little harder matt thinks the same thing so instead of wallowing i just shift my
2:39:56
focus on to the other way of building my million dollar business the promo company good to see you brother
2:40:02
i got to get this million-dollar promotions business as fast as possible and to do that i have to meet the team
2:40:08
matt has already hired hopefully we can work together i got to see what i got to work with what's up hello how you doing
2:40:14
good how are you good good nervous yeah meredith emea have only been hired to do
2:40:20
marketing for snooze and snap and pretty much all they're doing is social media i need to shift their position so i got to
2:40:26
convince them and matt to go bigger way bigger and to come on a wild journey building a new company based around my
2:40:33
way of promoting any business or any brand and that's about being extremely
2:40:38
extremely aggressive you understand what i'm talking about real aggressive this is going to be new for pueblo new for
2:40:44
meredith new for mia and new for matt introduction wise both csu pueblo both
2:40:51
top of their class both just unbelievable marketing content wise they just put out some amazing stuff
2:40:56
lewis a guy with energy and excitement that's going to help take us to another level and i don't care if we're selling candy
2:41:03
at safeway he's going to take us to another level so you know i'm just excited to see how we can all work together okay we're going to build a
2:41:09
marketing company it's going to be a sales company it's going to be a promotional company whether it's ads we're buying on facebook or google or
2:41:16
organic stuff that we do we do what they don't do won't do can't do and never get
2:41:21
around to doing the next step is to be able to do this for other public business people and the sleeping
2:41:27
businesses out there that can use the helping hand in turn we charge them for that we help them grow and and we wake everybody up
2:41:33
in this community a little bit the new generation we're so used to social media and facebook and how do we
2:41:38
get this audience which it's a lot easier but the whole gorilla marketing still works and there's still a huge need out there
2:41:45
so using louis what he comes from what i come from and then combining with the new the new
2:41:51
generation of social media i think that's the goal here here's how i look at marketing okay all the young people
2:41:57
are going to social media it's left a vacuum with traditional marketing which is a phone call an email come see us
2:42:03
stand in the street come on over here crazy stuff like the the concept is omnipresence it's like boom i got hit
2:42:10
here oh i got called here i got an email i saw something on instagram like we want to bing this guy to where he's like
2:42:18
everywhere i go i see you dude enough is never enough how many times do you have to be taught this lesson you're coming
2:42:24
up short everywhere if you want your business to scale then get aggressive by utilizing every single promotional tool
2:42:30
possible so the world knows who you are even if you're not selling to that part of the world promotional events phone
2:42:36
calls uh letters emails you name it by taking advantage of every outreach
2:42:42
possible the only thing you do by not doing this is you lose sales you lose possibility
2:42:48
you lose expansion and you lose the dream yeah i think one of the walls that we keep hitting is that making sure that
2:42:53
people don't feel harassed or we lean into that it's like lean into almost like the cheesiness way of it so
2:43:00
you want us to become notorious is basically what you're saying yeah it's the numbers you get being cheesy
2:43:05
means i'm going back to the old roots to the traditional loud noisy tried and
2:43:10
true methods you know what i'm talking about a piece of paper on a windshield an email that's loud and noisy okay a
2:43:17
video that's crazy and whacked out money follows attention once i get the
2:43:22
attention then i can have the quality message quantity and cheesy beats quality
2:43:28
every time you just lean into the tablet i want you to make cheesy sales push
2:43:34
aggression come buy something right now one thing that i absolutely hate is like the cheesiness you know like i do not
2:43:41
want to do anything cheesy like i wanted to be like genuine and legitimate and then like this whole meeting was kind of like flipping that on its head what i'd
2:43:47
like to do is just like add to what you're doing there's gonna be a third company here so you got snap
2:43:52
you got snooze and then there'll be a marketing company you want to do this
2:44:00
[Music] heck yeah yeah cool cool that's awesome
2:44:07
thank you don't worry about me okay i'm not that aggressive all the time right
2:44:12
she's making a sale even though we don't know sky luis or lewis um i think that like we're meant to take risks you know
2:44:18
like he matt definitely took a risk on us it's not us trusting him as us trusting matt so if he trusts him i like i will run with it so what do you want
2:44:25
us to get started on like right away i want to build a team of aggressive almost like pueblo outliers here's the
2:44:32
challenge these girls are 40 years younger than me okay no offense but they're not used to hearing no a hundred
2:44:39
times on a telephone call they're not used to making calls direct calls or cold calling or getting in front of corporate ceos that are like get out of
2:44:46
here they have to learn the ways of pushing aggressive promotions no one in this town is doing hardcore guerrilla
2:44:53
marketing and i'm telling you it is a lost art and it's extremely effective lewis this guy knows what he's doing oh
2:45:00
yeah he's no rookie glad to have you guys on the team we're going to be doing some great things
2:45:07
[Music]
2:45:17
[Music] man lying lying takes a lot of energy
2:45:26
that was a great meeting but look the hardest thing here is being an imposter to not be grant cardone feels shady and
2:45:33
it feels inauthentic i should be walking out of that meeting excited and i'm walking out exhausted
2:45:39
it takes so much energy for me to lie like i'm sitting in there i have all these little games i'm playing in my
2:45:45
head i have to walk into the meeting and literally say to myself i am lewis curtis i am lewis curtis i am louis
2:45:52
curtis i am louis curtis i am louis curtis i'm spinning the plates of building a business and playing liar man
2:46:00
and it's just extremely painful and draining i'm saying easy man missed my kids
2:46:06
missed my life missed my life miss just being me and not having to
2:46:13
work up this facade this other guy but i signed up for this and i i just
2:46:20
got account i got to count on success success is my fuel it's what drives me but i don't know if i can pull this off
2:46:28
man it's just too much [Music]
2:46:39
here we go this happens now
2:46:45
you guys just do the sides just still mohawk what about that i like that dude huh
2:46:52
you know louis curtis showed up in pueblo with a shaved head [Music]
2:46:57
i don't think anyone will think grand cardinal will cut his hair like this well i'm in it now then i let my hair grow out because of covid i'm halfway
2:47:05
lewis curtis halfway grant cardone and that's not going to work i got a meeting with a new promo team and i got to get
2:47:11
back to going all in on lewis curtis and stay that way until the end it's like reverse samson i cut my hair and i get
2:47:18
stronger be obsessed or be average you got to go
2:47:25
all in people don't know you for your work ethic they don't know you and it means you're not working obsession that
2:47:32
quality where you lock in like a hungry dog on the back of a meat truck is the only way highly successful people become
2:47:39
highly successful being obsessed is a full-time job no weekends no vacation no
2:47:44
breaks and for me no hair well it's definitely awesome
2:47:50
besides if anyone's going to make a million dollar business in 90 days it's got to be lewis curtis not grant cardone
2:47:59
look i'm 47 days into this million dollar challenge i have no clients no prospects and i'm feeling like i got to
2:48:06
change things up pretty damn quick here look i'm going to be seeing the promo team soon today i got a fresh cut to
2:48:11
make sure lewis curtis's head is in the game
2:48:18
[Music]
2:48:27
what's up matt what's up man good to see you man i'm meeting with matt and the snap and
2:48:32
snooze promo team to go over their social media strategies if we're going to promote to other businesses and ask
2:48:39
big money to promote their business it starts at home our social media has to be on point so we can lead by example
2:48:46
and show these other companies what we can do for them we're going in here today okay good okay
2:48:53
oh my gosh lewis has been pushing to make sure that i'm the face of at least the current businesses that i'm involved
2:48:58
in with this one uh you know i'm open to whatever makes it work if lewis wants to be the face we'll put his face all over this town and i'm okay with that that's
2:49:06
jess by the way you've met jess oh hey how you doing how are you doing when i was here the first time you offered me a zombie lesson yeah she's done a little
2:49:13
bit of everything she's a hustler she hustles she calls she does all of our collections and billing she does all of that stuff wow look even though i want
2:49:20
me and matt's new promo company to go way way beyond just posting on social media the companies i call on are going
2:49:26
to look at what we're doing at home to be on point we have to lead by example i need to show other companies what we can
2:49:33
do for ourselves and then therefore what we can do for them look we do it all we
2:49:38
do it before school after school and we do it at recess so y'all want to just talk about what what
2:49:43
i saw when when i went and looked at the pages so what i observed you know without offending anyone i
2:49:49
don't want to offend anyone you're doing a good job and you're not using social enough i was actually looking at youtube
2:49:55
if that's where you're going yeah yeah um and it was like a really long interview style video yeah here here's your here's your there's your video
2:50:02
that's got one light yeah it was me yeah
2:50:08
so like this video right here somebody else shot this right yeah it's a 15 minute video should have been made into at
2:50:14
least 15 videos google owns youtube right yeah so they're going to push youtube up to the
2:50:20
top of this thing and so when they plug in mattress if i go to mattress and pueblo they're not going to facebook
2:50:26
first guys they're going to go searching google mattress firm pueblo pueblo sleep solutions i don't see you
2:50:34
okay now i'm gonna go to video i mean we just bury this we gotta start
2:50:39
like we're trying to fill the grand canyon up with bricks so that means hundreds of videos not six
2:50:47
if they don't know you they can't float i didn't build my business or my brand or my name by uploading a handful of
2:50:52
videos i did it across every distribution channel possible all so that i could get my name in front of the
2:50:59
public that i wanted to buy from me look if they don't know you they ain't gonna flow you
2:51:04
tomorrow we'll create a bunch of videos we'll get some youtube look he says okay we'll make videos tomorrow that's what
2:51:09
every company's gonna do tomorrow's gonna come next day next day next day and the next
2:51:15
thing you know you got a business running with no youtube channel no facebook no instagram personally i think we should make tomorrow today lewis
2:51:22
curtis he's definitely like a mix of a monkey and lion personality he wants to have his hands in all these different
2:51:27
barrels he's just very strong-willed and passionate and a little bit short-tempered if i just
2:51:34
kind of wonder like what the heck's going on i think we could hit 20 to 30. 20 videos today you guys are going crazy
2:51:42
[Music]
2:51:49
they're moving they're moving forward with a different group on coma what
2:51:54
no way i gotta hear all about this um
2:52:01
hey guys thanks a lot thank you okay yeah thank you i know it doesn't seem like we got much accomplished but we did
2:52:07
thanks guys so the the seller got scared because he's like you got too aggressive
2:52:14
i needed him to sign off on saturday and he's like the guy needs time i said what i don't
2:52:20
understand the apartment deal is dead that was going to be my score
2:52:26
there's paul right there paul's calling in hey paul
2:52:31
hey buddy thanks for your time i appreciate it man how does another group come in right after me and scoop this deal up
2:52:40
some other you know tours and interests of it and there's not as much pressure in terms of timing yeah
2:52:46
yeah that's where we're at um but i mean if they needed more time like yeah i'm just like i'm just
2:52:53
over here just cracking on myself saying what did i do wrong here man i'm with you i think what it was we just
2:52:59
you pushed him too hard and i think now it's too late because this other group is already you know
2:53:05
yeah so did he get more money did he did he get more money no and i can't i can't go into the
2:53:11
specifics of it but no it's not it's not more money it's almost never price
2:53:16
sales are often lost over unspoken objections i lost this deal not because
2:53:21
of price this deal fell apart because i pushed too hard too fast was not about the price it was not about the terms
2:53:26
remember this it's almost never a price i know that deal is going to make some money there
2:53:32
sick i'm sick about it because i know i know there was three million dollars a profit on that deal
2:53:39
i'd be lying if i wasn't a little worried in the back of my mind but in the same sense that you know i'm a firm believer everything happens reason
2:53:46
i don't know what happened then whatever it was in the price that's weird it's the pressure this is what i'm
2:53:52
feeling like right now i'm feeling like i let matt down and he thought he could depend on me i let him down he believes
2:53:59
and trust me and now that's gone i can't feel good about myself anymore
2:54:05
i didn't think i ran at the guy too hard i made him a great offer it was in writing like i don't i've never had a deal fall
2:54:12
out because i rushed him too hard just underestimated i thought it'd be easier than it's gonna be you know it's
2:54:18
just i was i was thinking with what we have
2:54:24
like i couldn't i have been un i'm unable to like really get out of grant cardone
2:54:32
and but i can't be him like it's i'm telling you i'm going crazy
2:54:38
only thing i asked him for was you know said just get back with me by noon tomorrow and that's what blew the guy up
2:54:44
we learned from it like like this is it is so i might have just picked the wrong
2:54:50
business i hate losing deals and i'm like i do wrong dude
2:54:55
why do i keep doing everything wrong in pueblo
2:55:00
[Music]
2:55:09
i got myself some seeds [Music] i'm coming off a fresh 10 million loss
2:55:16
in a real estate deal that i had in my hand in a game that i know better than anyone else so now i got to go for two
2:55:22
other things that i know how to do promotions and cars i'm running out of time so i'm on my way to
2:55:28
southwest motors one of the biggest car dealers in the state of colorado
2:55:34
i like to do some marketing for them that they're not doing which is they coulda woulda shoulda you could do the
2:55:39
follow-up you know you should do the follow-up and if you would do the follow-up you'd make more sales they're
2:55:44
well-known business people here in town been here a long time i'd like to do 2500 to 5 000 phone calls and emails a
2:55:51
month for him i got to get my game on my energy up you can make money you can
2:55:56
make excuses but you can't make both south west motors
2:56:01
look i racked up my first million dollars in the auto industry okay i was marketing for car dealerships this is a
2:56:07
way for me to pivot back to my roots i'm choosing an option that's familiar to me therefore operating from a position of
2:56:14
power [Music] how's it going appreciate your time appreciate your time
2:56:19
yeah i'm ready to close a big client my first one and prove to pueblo that lewis
2:56:24
curtis is the new badass in this town so i appreciate you making time for me i
2:56:29
really do you know i'm new to pueblo so i'm trying to make connections with people that are doing stuff well the
2:56:34
thing about pueblo is we're a small town if you treat people good they'll treat you good what advice would
2:56:40
you have for me come in here start a business to to do the things that businesses don't do like the calls the
2:56:45
emails pick up the phone interrupt the sequence call them and say hey mike wants to know why you didn't buy a truck
2:56:51
a lot of small businesses need that so there's a market for it breaking into it is hard because most of
2:56:57
those businesses have small budgets and uh we spend almost exactly a hundred thousand advertising we try hard not to
2:57:04
waste money but sure would be nice not to spend that much money advertising look mike's
2:57:09
spending 100 grand on advertising i want that money in my pocket i just got to convince him to hand it over to me so
2:57:15
you keep 700 cars how many do you do how many you sell them up we sell 430 damn is that all pueblo no or you
2:57:24
sell all the way we sell them all over the place so how do you stay in touch with all those
2:57:30
people do you do do you do you like it steven runs internet he has a girl that does an awesome job too that helps him and the
2:57:36
two of them are standing on top of people look i'm sorry
2:57:41
anyway but we'll talk to you about it hey thank you i appreciate your time okay appreciate it pleasure seeing you again i'll give you thank you more often
2:57:48
than not i have failed my idea didn't work doesn't mean it cost me money it means i didn't sell it i
2:57:54
didn't get it done i didn't get it through they never called me back we didn't put the deal together while my
2:57:59
businesses have never failed i have failed ten thousand times in front of customers
2:58:06
but i'm not used to getting shut down that fast that quick this has really really
2:58:13
really connected me with what the everyday family goes through
2:58:19
on a daily basis where's my next paycheck coming from how do i manage the little bit of money
2:58:24
i have how do i find time for my kids how do i find time for my wife how do i
2:58:29
to find time to take care of myself and then get up the next day and do it all over again
2:58:36
i got so much to do i can't breathe
2:58:42
[Music] i'm saving my bananas because they're
2:58:49
going bad they make good protein drinks i want my kona deal back guys
2:58:55
i know i didn't get konica but the truth is konica put me in front of a lot of people i wouldn't been in front of
2:59:01
otherwise i wish my business with real estate in this city was successful but i need to move on i need to keep working
2:59:08
on the promotion business reeling in those clients how do i make banana bread
2:59:14
i'm not trying to just build a million dollar business in 90 days remember i'm trying to build an empire in 90 days i
2:59:20
told matt i wanted to get 10 to 20 local businesses that would hire us
2:59:26
oh i need flour with a teaspoon of baking soda yeah i ain't doing that
2:59:33
see you got to have a lot of ideas just know most of them are bad
2:59:39
that's where i think i need to land ten to twenty clients paying me five to ten thousand dollars a month to get to that
2:59:45
million dollar valuation find the best
2:59:50
the best in the world i've lost four deals you're not gonna know i lost those four
2:59:56
deals because the one deal i hit is gonna be wow i'm gonna talk about the one deal i did not the four deals i lost
3:00:02
so wrong i'm being put through this dude torture torture hey what are you having for dinner
3:00:09
cauliflower this is going to cost me a million dollars if i fail but as an entrepreneur
3:00:14
as a business owner as a household you have to be willing to go through failures
3:00:21
i'm gonna get my own cooking show out of this what i think i'm kidding
3:00:27
[Music]
3:00:44
man i sure hope this goes good which means i hope we get some money now that my real estate deal is blown up
3:00:51
and imploded i have to focus all my energy on building the promo business i was doing research and found a company
3:00:57
called advantage home mortgage as a potential new client for our promo company how you doing good to see you
3:01:03
buddy good to see you as well so i called to set up a meeting it turns out matt smith knows the guy vern so i'm
3:01:09
going to meet with him today vernon larson this is probably the i would say the number one mortgage company in pueblo and not they just dominate the
3:01:16
mortgage side of the world good guy you think you'll do something with us yep on a scale from one to ten what are you
3:01:22
nine you think it's a nine yeah but i think that about everything i need
3:01:28
a win here i need a win i need a win bad and i need to show matt that we can deliver nice to meet you good to meet
3:01:34
you we're going back there i think we're going a little more room i told matt i'd be the brains behind the business i'd be the arm the strength the power and the
3:01:42
glow all he had to do was put up the money so the stakes are higher than ever i got a fresh haircut i'm feeling good
3:01:48
i'm feeling positive but i'll tell you i ain't leaving here without a client it's a crazy year in
3:01:53
real estate it's a crazy year yeah we're doing well yeah that's what he was saying on the way over here how much
3:01:58
you've done and you're the king of mortgages and pueblo and oh yeah he is if there is a king it's this guy
3:02:05
it's a long story story lewis is coming from l.a okay lewis is probably the most outside the box thinker i've ever met in
3:02:11
my entire life in marketing and production and so many different things and so what what we do is we do what you
3:02:18
can't do don't do and never get around to doing take care all your social media pages every one of them including the
3:02:23
ones you don't use or have we create video content and written content around that
3:02:29
and basically put your name on it okay so the place to go is to start telling stories not ads
3:02:35
stories about your company about how you join re max what's the average price of a home here what's the average loan how
3:02:41
you can get one done in 30 minutes how are you getting approval we would put all those stories together okay and you
3:02:47
would just basically say this is what i want my story to be and give it to us to do that
3:02:53
i mean you're not doing a whole lot right now marketing wise because you used to be on tv all the time his commercials used to play every
3:02:58
day on facebook he's playing all over the place yeah we did a lot of you know just off the wall like funny stuff
3:03:04
rememberable stuff i didn't don't never have a huge budget to work with so so what do you think is this something
3:03:10
you'd want to do well to a point you know
3:03:16
how much money did you make last year me yeah i can't say that
3:03:23
you told the irs i mean you tell them you can tell me so what what's he just spends five grand
3:03:29
a month 12 months in a row you spend 60 grand yeah 60 grand a year to do this right
3:03:34
uh hey you want the sale you got to shake them up you got to wake them up but
3:03:40
mostly you got to ask hard questions you got to take those scary questions and
3:03:45
put them right in his face look i've been in 50 000 meetings in my career at least with guys just like this nice guy
3:03:52
hears you out but it's nearly impossible to sign him up he's a lookie-loo he's a waiter a thinker he's a put offer until
3:03:59
you put him on the hot seat and you ask him hard questions when you ask hard questions you find out who you're
3:04:05
dealing with this is five grand a month uh to be everywhere on every channel that
3:04:11
you know will to make it longer than tv will we would pretty much take over all of your content plus
3:04:16
new videos and new content on every you know weekly basis for the year right
3:04:27
um
3:04:32
all right just let's do it welcome to the team
3:04:37
every day i feel a little more confident moving forward on this business that we're adventuring off to
3:04:43
came into this town with a hundred dollars man i picked up 60k today that's strong when i come out here and buy a
3:04:48
house i'll do my deal with you better that's what i'm talking about first guy to sign on the dotted line to give us
3:04:54
the dollars but i'm excited they're excited yeah we're off to a great start but we need to keep momentum going we
3:05:01
got to find the ones that will pay us that will sign up that will become clients and part of our portfolio and
3:05:07
the faster we can do that the more successful we are picking the right people that will play with us is going to accelerate
3:05:14
the speed at which the company can grow good way to start a day sloppy as it was sloppy sloppy win okay
3:05:21
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
3:05:27
i could go undercover and build a million-dollar business in 90 days too old i have to go to the hospital it
3:05:34
was the hardest thing that i've ever done in my life
3:05:39
now three successful entrepreneurs are stepping forward to take on the same
3:05:44
challenge to keep things fair they're going undercover in cities they've never been to with only a hundred dollars a
3:05:52
cell phone with no contacts and an old truck all they'll have are the business principles they use to become successful
3:05:59
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
3:06:05
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
3:06:12
know in three different american cities with millions of dollars on the line these trailblazers will try and prove
3:06:19
the american dream is still alive [Music]
3:06:28
get our game on i know i don't do this at my house i wake up i eat get dressed and i drive into an office
3:06:35
i just lost a massive real estate deal that deal by itself could have achieved the evaluation i needed but never depend
3:06:41
on one thing for anything i signed my first promo client as a back door i'm going to put every bit of my
3:06:47
energy now into that back door and grow this promotion company into a multi-million dollar business but first
3:06:54
i don't know how to start this thing i have to earn my keep at this house what turns this thing on
3:07:01
damn it when you got people doing for you
3:07:08
you quit knowing how to do i haven't cut grass since i was 14 15 years old
3:07:25
now i have to get to work [Music]
3:07:31
hey guys how's it going how's it going welcome to my little humble abode it's time to meet with the promo team mia
3:07:37
page meredith they're on the snaps news payroll but they're going to be taking a lot more work than they bargained for hanging out with me they're going to
3:07:43
have to service our promo clients these are 120 000 a year clients they're going to expect a lot hopefully we can turn up
3:07:50
the heat in pueblo and turn the coal to gold i'm just finishing the phone call
3:07:56
okay and then i'm gonna show you guys where we're gonna we're gonna go outside if y'all don't mind all right that's good yeah we signed our first client for the
3:08:02
marketing company advantage home mortgage but look i have to treat matt's company snap and snooze as a client too
3:08:08
we need to start by making content that gets every warm body that walks into snap fitness in shape but then sleeping
3:08:15
on a stew's mattress every night it's a really nice backyard it is
3:08:20
this video content team today i need to solidify their trust and get them editing some video okay guys thanks for
3:08:26
coming out matt hit me this morning said you guys had some you were gonna blow my mind
3:08:31
meeting lewis in his house was a little bit strange for us just because we still don't know the background of this guy
3:08:37
like what he does who he is and matt wasn't there as well so it's just the three of us we're like going to this guy on corona street
3:08:44
where do you guys live well we all live in different places now because they left me but i was a i was an ra over at
3:08:50
the campus so they just moved into my apartment okay over by csu i was a little skeptical about
3:08:56
who this guy was and where he had come from they're like oh he's from l.a like all this like top-notch stuff i'm like
3:09:02
okay so this is what i'd like to do today like just cut first thing i want to do is four videos a month for matt
3:09:08
snap and snooze business this is pretty easy but when we start trying to scale it out to 10 or 15 or 20 businesses
3:09:14
that'd be 80 videos a month so imagine if we got 20 companies to do just the video content
3:09:21
just just hear my ideas out okay i'm talking business now how to build a business that we could scale out that you guys could be a part of like from
3:09:28
the ground floor interesting okay you need a team
3:09:34
i mean i want a team right because i can't do this without without you guys like i i don't know you know i
3:09:40
wish i had the myers-briggs test in front of me to categorize lewis but he's definitely an entrepreneur you can
3:09:46
tell he's got the entrepreneurial spirit he's got that sixth sense i know my weaknesses and then i just lean on the other thing and the same thing really
3:09:52
that that i want to do with you guys find out what you're good at and just like throw throw wood on top of whatever
3:09:58
your superpower is i don't really because of my age probably i don't really have any understanding of
3:10:04
graphics logos uh i get frustrated pretty easily so it's like i can't i can't do this by
3:10:11
myself can i ask you a question yeah what is your why then with doing this like why do you why are you in pueblo
3:10:16
why do you want to do it it's very selfish
3:10:22
okay i want to i got to take care of my family i'm 52 years old i'm restarting my life basically all right you know i
3:10:28
love a good midlife crisis
3:10:33
um is it a crisis i just want to take care of my family
3:10:38
and i think i think that translates in pueblo definitely definitely i'm slowly
3:10:43
learning a little bit more about lewis and i'm like still not sure if i trust him entirely
3:10:48
but i do believe that his idea is good i need it to be noisy it's got to be a noisy like to break through today
3:10:56
somebody's got to either take their clothes off wreck a car shoot somebody
3:11:02
burn a statue down like something's got to happen because you're breaking through so much noise today
3:11:09
okay yeah i get your point it's good it's good that they do that because it stays in your brain it stays in the
3:11:15
brain okay i know these women are gonna make some incredible content but that's the easy
3:11:20
part i can tell they're suspect of me they don't trust me so i'm gonna have to find somebody to lead the team a real
3:11:27
leader a real manager i'm in a hurry and i can't tell them why look i got to do seven figures in 90 days that's
3:11:34
seven figures in 90 days okay this was great guys you guys feel
3:11:39
good about making some snap videos yeah how about a hand in hand in huh pueblo go time
3:11:47
we got to come up with a better line but we will yeah
3:11:56
i just got to get busy dude i got to get busy i got to pour it on i got to hit what every business owner seems to miss
3:12:03
is that the most important part of a business is marketing the second most important part is sales once you get
3:12:09
people calling the company somebody's got to answer that phone you have to have systems for follow-up they don't
3:12:15
have that the holy grail of business is the follow-up consistency and follow-up is the key so i'm building scripts to
3:12:22
ensure each of our employees say the same thing every time hey how much are your memberships i can't tell you
3:12:28
without you got to come in i'm like thank you for calling snap what can i get you information on that's how the
3:12:34
calls should be okay if i call snap right now watch this call
3:12:41
hey hey how much are your memberships
3:12:55
[Music] okay hey thank you
3:13:01
it's terrible terrible dude it's terrible he doesn't have my name doesn't have my number doesn't know what i want
3:13:06
knows nothing and that is not the way to handle a phone call way to handle that phone calls thank you for calling snap fitness what can i get you information
3:13:11
on uh i want to know what your memberships are great i'm gonna text you three membership levels right now what number can i text it to now i get a
3:13:17
piece of data mobile phone most valuable piece of data how do you spell your last name how do you spell your first name i
3:13:22
built these scripts this morning already exactly the script i just went over with you i built out for them nothing about oh
3:13:30
hope you're having a good day my name is bobby welk thank you for calling none of that
3:13:35
he thinks i care about what his name is or what his mama named him i don't care about
3:13:41
his name i care about me what do i want look this may sound harsh but the fact is you only get a few seconds on the
3:13:47
phone to position yourself to close the sale look i made millions of dollars teaching people how to do this and i
3:13:53
made millions more doing it myself i breathe okay look while i finalize the scripts the
3:13:59
promo team of meredith mia and paige are at snap cranking out content
3:14:05
the promo spots will be a key component to what we offer other clients and i trust my team to make these slick fast
3:14:11
flashy and punchy we're gonna go shoot some videos for snap you ready
3:14:22
yeah is that really as fast as you can go there we go look at that what's up guys
3:14:28
i'm gonna let you know how you can save over 240 a year and bring in someone for free every time you come into the gym so
3:14:33
i'm gonna introduce to you our lifestyle package 50 off this week only take advantage of it
3:14:39
[Music]
3:14:52
how you doing good how are you doing the purpose of the promo is to create attention for the company but i need a
3:14:59
leader to help me execute and that's why i'm going to meet with jess today i think she might be that person the reason i want to talk to you today is
3:15:05
because you're an exceptional person thank you and i don't know whether it's because you're or you're a single mom
3:15:10
yeah because maybe you're a single mom i was raised by a single mother yeah and she
3:15:15
would have done anything for us you got a great personality so what i want to talk to you about is if you have
3:15:21
interest in running a team absolutely i know i can lead people and i can coach them and i can pump them up
3:15:27
and i feel like i know i have a lot to offer i don't want to be average and i'm not willing
3:15:33
to pass that down to my kids something that can make my life better is
3:15:39
finding an opportunity to where i can balance work and home
3:15:45
and make enough money make more than enough money at work to where when i'm home
3:15:51
i'm home so we need a manager over here i'm on this board right here we need a manager
3:15:56
i'm starting to work on scripts she's just got a grip drive and you don't learn that at school
3:16:01
you learn that in life somebody has to manage the activity oversee these calls to me the call is more valuable than the
3:16:07
walk-in so i want to get the training consistent i love that idea i'm not really looking for a manager i'm
3:16:13
looking for a killer okay i'm looking for somebody can get stuff done i'm looking for somebody to make sure that
3:16:18
when we put a plan in place they follow it up and make sure we get that plan i don't need smart people i
3:16:24
need people that execute more than a manager i need somebody to make sure when we say a is going to become b that
3:16:30
we achieve b period in the story i don't need the best plan i need the plan executed i need a bad plan executed to
3:16:38
great results and that's what i'm looking for in a great manager executor team leader
3:16:44
so what i want to talk to you about is the consistency and that we have a system in place the business principle
3:16:50
here is identify the killers the killers are the people that kill the dream that actually achieve the dream they get the
3:16:56
target achieve it and bring it home bag it so we can eat it you got to go for the kill you got to you there's too many
3:17:02
managers out there people managing what what are you managing manager managing man ain't no money in managing man the
3:17:09
money is in the kill the money is in the bag you got to go grab the bag grab the target bring it home so we can share it
3:17:15
we can eat it we can live and then we can continue our dream eat what you kill and that's how you
3:17:22
dream big what's wrong with pueblo if there's anything wrong with pueblo what is it i think it's lack of
3:17:29
knowing your self-worth if you don't know your self-worth then you have no clue what your potential is and you have
3:17:35
no goals yeah where did you get this from where did you get your sense of self-worth uh my dad like pushed me
3:17:41
really hard in school and he was really motivating and then he passed away when i was 13. after he passed away i just made excuses
3:17:48
well i can't do that because i'm a single mom or i can't do that because i'm a stay-at-home mom or i can't do that because i have three kids blah blah so
3:17:53
finally i'm just like i'm done done making excuses i'm done
3:17:58
because then i'm going to teach my kids to make excuses and i'm not okay with that so many things that i connect with her she lost her dad
3:18:06
when she was 13. i lost my dad when i was 10. i have my reason to stay now she could literally turn her whole life
3:18:11
around i'm sorry you know i'm like i'm over it i want to
3:18:17
raise them and give them more than what i'm doing so i want to be able to succeed on my own and
3:18:23
i don't have like support or backup and like my kids deserve to see
3:18:29
that like good guys don't have to finish last yeah yeah and i'm the good guy i am a single
3:18:36
mother of three beautiful little kiddos they are
3:18:41
the best motivation in the world i think the hardest part is just wanting to be better and not knowing how how much
3:18:50
money are you making right now um
3:18:55
seems like 300 a week from snap probably
3:19:00
if you fix this i promise you if you help me make this company successful you'll make more money than you ever
3:19:05
dreamed of okay promise you awesome so if you've been trying to change things and becoming aware that you're responsible i am responsible absolutely
3:19:12
and that's why all this is popping up in your universe right now so i agree and then we're going to build a company around pueblo where we duplicate this
3:19:19
for other companies and you can make a lot of money for those three kids so what do you want to do
3:19:24
i want to make money and i want to make this work going in there i got to see somebody who has faith in me
3:19:32
putting me in charge of a few different things and putting some systems into
3:19:37
place so we can expand and grow and succeed okay all right get out of here thank you
3:19:43
so much finally finally somebody talking money somebody
3:19:48
talking my language in this town okay i got jess on board as a manager it's going to be great for the promo company i hope she doesn't let me down and if we
3:19:55
scale it right we'll get to the million dollar valuation i'm telling you but man even more than that this time next year
3:20:01
i want to see jess making five or ten times what she's making right now you follow me from the basement i'll take
3:20:07
you to the top [Music]
3:20:20
i want to see this i'm excited so these guys are gonna do a billion dollars this year 700 million dollars up but if you
3:20:26
look at their facebook they've got seven likes on their last page they don't have a lot going on look i got one business owner what if he
3:20:31
falls apart i'm about as close to a million dollar valuation right now as pueblo is to
3:20:37
miami but matt has set up some meetings with companies that he knows around town we're going to go pitch
3:20:44
a local maker of modular homes this guy's got sales in the hundreds of millions this is a ripe opportunity for
3:20:50
us to score a client tired fired up heat yeah both oh i forgot my
3:20:56
mask i hate to cover a pretty face like this ron
3:21:01
lewis how you doing all right lewis pleasure oh wow so what we do
3:21:06
is we take shipping containers and we turn them into affordable housing it looks like a house wow so what's this
3:21:14
we're going to sell for about 85 85 grand 25 for all this what your
3:21:20
company's doing like we could blow that up as a pueblo story right solving the affordable problem in pueblo boise and
3:21:26
around america how can we help them i think there's a lot of different things we can do is there
3:21:32
anything you feel like you need help with that marketing or production from our standpoint i can go through all
3:21:38
of the different things telling your story part of me is exactly the opposite maybe we need to stop telling a story
3:21:44
for a little bit so that we can you know just go ahead and make some of this stuff so you know
3:21:50
so you any you can't you can't deliver what you're selling now okay these guys have too much business good for them bad
3:21:55
for me they're poor candidates for marketing promotions i told them that this another swing another missed i
3:22:01
didn't work we're gonna be fine this is the mistake startup companies make when
3:22:07
they go out into a market i'm going to go after the biggest the biggest are not going to buy first i've had mike say no
3:22:12
we've had southwest motors say no what do you think he didn't need it right yeah okay
3:22:18
like that is not what's going to work going forward
3:22:27
our next meeting is a beauty salon it happens to be renting space at the back of snap
3:22:32
until matt told me about it i never even notice it that's a definite problem for them and it's an opportunity for me to
3:22:39
fix that with the marketing company lewis jess how you doing jess good to meet you how are you good how are you
3:22:45
good good to see you can i sit right here i'm gonna sit here and get my hair done yes this is my normal seat right
3:22:50
here at the same time there you go there you go what do you do a month and say in revenue i mean it's a
3:22:57
boutique still on so it's not huge um it's about eight to eleven thousand or a month
3:23:02
obviously if you're doing 11 000 a month you don't want to spend 10 000 right on marketing you know i'm working with baby
3:23:08
numbers right now yeah that's fine that's fine our movement is to wake up pueblo it's got to be the small businesses and the large businesses this
3:23:14
is a small business there's still plenty of things we can offer a small business our five thousand dollar package is everything i mean we will put content on
3:23:21
a daily basis we will create the content and we will give you stuff every day on every platform i'm thinking to myself
3:23:26
come on man what are you doing i could enter that meeting like six minutes into the deal freaking this
3:23:32
is awesome man you mind if i take some pictures great next next is the strategy
3:23:39
okay thank you for your time all right thank you i just got to steer matt and jenny in the right direction it's a little hard
3:23:45
because they're so relationship oriented i have to have that relationship but it also slows me down a little bit
3:23:52
we're missing the market you got to have somebody that sees the problem somebody can cut a check that's the target we
3:23:58
need to be looking for this is where people give up this is crazy what am i doing
3:24:04
you know i just need to hug my pillow because dude i'm like i like like i'm right now i'm like
3:24:09
i don't know right now i don't think i get there [Music]
3:24:15
oh damn
3:24:34
look matt's first two leads didn't pan out the first one's making too much money and the second one's barely
3:24:39
limping along so i'm on my way to the sandy arms meeting with matt
3:24:45
his wife jenny and the owner hopefully the third one is a charm
3:24:50
a desanti farm go see what we got
3:24:56
yo what's up hey [Applause] how you doing what's good how are you louis louis this is beautiful show us
3:25:02
around let me see what you got now what's the hottest pepper in so these are these are something i just tried new
3:25:07
this year okay these are shishito peppers the vein is where the heat is okay okay
3:25:14
wow boy those are hot that's good have you seen a rose chilis
3:25:20
before no let's see it let's see [Music] we need this roasted here you go
3:25:26
why do they roast them uh you cook them first you don't need them raw and then you put them in green chili the green chili that you added a slopper that's
3:25:32
where it all starts let's keep it real i'm a control freak and i'm usually 100 in control of who i meet how we handle
3:25:38
them where we start where we finish today i'm having to rely on matt to set up the pitches and it's a little frustrating let me let me let me i love
3:25:45
fire i love fire where do i where do i light it but that's what you have to do when you're starting a business
3:25:51
you've got to rely on other people okay that was awesome am i natural you are a natural look it's great to see
3:25:57
desantis operation and i have high hopes that we can do some great things for this company but we need to get down to
3:26:03
us doing business with them so do you mostly wholesale here or retail yeah they do mostly wholesale here
3:26:09
yeah yeah yeah back there is where we package everything we have semis that go out
3:26:15
every night to denver look that's not what i wanted to hear they're wholesaling all their products
3:26:21
wholesaler is going to see value in what we're doing these guys don't sell direct to anyone i need a retail customer
3:26:28
somebody is driving phones landing pages websites targeted to a retail market so
3:26:33
i can ring the bell well i appreciate you guys taking time to help yeah i don't understand companies that don't
3:26:39
want to grow beyond what they're doing nicest people in the world you want to meet nice people and have hot chilis
3:26:45
come to pueblo look i'm trying to do something big here i don't know if this town's ready for it seriously i'm
3:26:51
drowning here and i don't see a lifeline i miss my family i'm tired of this ruse
3:26:56
of being somebody that's louis curtis character that i'm not and maybe i'm sick and tired of this damn challenge
3:27:02
because right now i just i just want to go home
3:27:10
hey guys i need to holler at you for a minute what's uh what's going on you know what dude i'm over this this isn't working
3:27:16
for me anymore okay look i'm just telling you guys straight up i i don't i don't know i
3:27:22
don't know you come here tomorrow i don't know if i'm here i'm telling you i can't i'm bugging out
3:27:28
and it's not just the business what do you mean every day i got a lot of people about who you guys are and who i am
3:27:35
look like like i was a liar when i was 15 16 17 18 drug addict 19 20. i ain't
3:27:43
lying to people i can't handle this you know not being a real dude not doing what i say
3:27:49
caused me a lot of problems in my life i don't know why i'm doing this anymore [Music]
3:27:55
but it ain't good i ain't in a good place it's the worst place i've been at since i've been here are you letting a lot of people down
3:28:01
i know don't tell me bro i know that i'm just telling you i'm just telling
3:28:06
you guys where i'm at if you don't mind just give me some
3:28:12
space and some time and okay
3:28:18
bugging out dawg don't be surprised if i don't call you mother to say i'm done telling you man
3:28:25
crazy what's the point
3:28:37
[Music]
3:28:43
are you still here hey bud
3:28:50
how's it going you're going to be here today [Music] yeah you went up to the end i didn't know i
3:28:57
didn't wasn't sure i was going to be here today either
3:29:02
what made you change your mind stick around another day another way you know sometimes and then i'm waking up just
3:29:08
saying hey man maybe the miracle today maybe today's the miracle i don't think so
3:29:14
i don't know how that happens i got 26 days to go pick up a milli
3:29:22
and then i'm gonna leave in pueblo and go pick up a billy you know because i'm a billy killer i'm
3:29:28
gonna crack this town wide open i'm gonna pull a million dollars out of it and the world's gonna be like pueblo's
3:29:35
on the map and grant cardone is back or in this case lewis curtis
3:29:42
so as much as i want to quit dude i can't quit call me louis curtis or call me grant
3:29:48
cardone but you'll never call me a quitter you cannot lose if you don't quit i really believe that it's always
3:29:54
darkest before the dawn that's probably bull but look i can't quit can't live with quit i'ma light this town up like a
3:30:02
nuclear weapon you wait and see what i do
3:30:07
[Music]
3:30:17
matt called me this morning says hey man i'm learning i'm learning he's like i i don't know the pitch i
3:30:23
don't know the language i don't know how what to talk about i'm like no but that's not the problem the problem is we don't have the right buyers we don't
3:30:30
have the right prospects and we're going to go see a bank today the bank is not the right prospect for
3:30:36
this product they're highly regulated they got sticks up their ass and they don't advertise if
3:30:42
they hadn't advertised the last 35 years why are they gonna start because of us we're not we're i ain't jesus
3:30:48
you know louis curtis i'm healthy not jc
3:30:53
[Music]
3:31:03
this waste of time is what this is i'm doing something i could be doing something else
3:31:13
terrible you see right there is this did you see around here some first oak right here
3:31:20
give me a good day how you doing good how you doing yeah good good now look let's keep this to a minimum
3:31:27
yeah if he's not a buyer he's not a buyer right okay if they don't want to do it it doesn't matter if they got the money they need to do it and they'll
3:31:33
want to do it okay good morning hey matt how are you buddy good how are you good to see you this is louis lewis brad oaks
3:31:41
brad i feel i feel like i'm breaking the law already walking in here with a mask i'ma let matt take the lead he has the
3:31:47
relationship with these people they trust him they don't even know me yeah so i mean long story short just a quick
3:31:52
introduction uh met louis a couple of well i guess right before cove like he came out here yeah he comes with an
3:31:58
unbelievable background of just marketing and investing and i think that with the right momentum and outside the
3:32:04
box ideas that lewis brings to the table our goal is to just start promoting and start branding and pushing and pushing
3:32:09
and pushing and that's kind of what he did with us so that's that's one of the reasons we're here i thought of you guys is probably one of the
3:32:15
best banks in this town but you don't i don't think there's a lot of marketing going on here our success has been based on relationship right being relationship
3:32:23
oriented bankers we one-on-one bank folks they know us individually we know them individually
3:32:30
but anyway we've recently been having discussions about we need to we we need to get a surge
3:32:38
of energy and strategy and go out and market new businesses yeah they just came in your
3:32:43
door today yeah right in all honesty
3:32:50
coincidence i think not so what we're doing is little out of the box not buying ads so much i mean we could do
3:32:56
that but it's not just about buying ads it's about how do we inform your customer that you're here
3:33:02
that you're different here's your services without them thinking they're getting an ad we can do
3:33:07
the video packages we can set up all social media platforms from youtube to twitter facebook what
3:33:13
you spend on one newspaper ad that lasts for one day it's gone you got to do it again
3:33:19
you could literally start educating all of pueblo how to do business with you and that you're here uh we've got a ton
3:33:25
of packages at twenty thousand fifteen thousand ten thousand five grand a month would get them everything they need i would tell you guys to spend 10 grand a
3:33:31
month do it for 12 months cost 120 grand in a year i guarantee you it's going to get a
3:33:37
return on investment so so question so if we decide to do a package with you guys
3:33:42
do we have exclusive rights as far as us being the only bank that your guys are going to deal with
3:33:48
[Music] okay absolutely well we'll figure that
3:33:54
out so what do you think granted greed you give us you give us a chance and
3:33:59
we're gonna we're gonna blow this up and then i'll come and then i'll come get a loan for this check today or what do you would love a
3:34:05
check today if we get the first check today and then we'll just do a monthly after that cash will it go through yeah it'll cash thank
3:34:12
you appreciate you okay boom we got a deal and i know the bank's good for some more money more important than the money
3:34:18
is the enthusiasm it's the enthusiasm that was good that was a good meeting
3:34:23
there's nothing gets people more jacked up than money
3:34:28
and all you guys out there the haters all hate on the money game yeah oh money won't make you happy it might not make
3:34:34
you happy but it'll get you enthusiastic as a mother because i'm excited right now i'm like damn there's a business here this is a
3:34:41
business out of thin air boom like a duck baby
3:34:49
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
3:34:55
i could go undercover and build a million dollar business in 90 days i'm too old i have to go to the hospital it
3:35:02
was the hardest thing that i've ever done in my life
3:35:07
now three successful entrepreneurs are stepping forward to take on the same
3:35:12
challenge to keep things fair they're going undercover in cities they've never been to with only a hundred dollars a cell
3:35:20
phone with no contacts and an old truck all they'll have are the business principles they use to become successful
3:35:27
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
3:35:33
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
3:35:40
know in three different american cities with millions of dollars on the line these trailblazers will try and prove
3:35:46
the american dream is still alive [Music]
3:35:56
here we go again
3:36:02
okay good they're finally done man i'm running out of time i got 24 days left and i've been operating the marketing
3:36:09
company without a formal agreement we're starting to move into something bigger now we've just signed our first 10 000 a
3:36:15
month client now is the time that matt and i have to figure out what our deal is who gets the biggest portion of the
3:36:21
bag who's got control we also need office space i need more clients so that i can ensure i hit my million dollar
3:36:28
evaluation but right now i got to hammer down the details of this partnership with matt
3:36:34
going to a business meeting i gotta do clothes before i go into a business meeting i actually get nervous before this
3:36:41
meetings man it's crazy doing meetings my whole life man
3:36:49
still getting nervous so stupid so stupid
3:36:55
morning sunshine good to see you man i like the digs my little place look at my little place
3:37:01
the gold come over to lucy's house is to ultimately come up with a game plan create this marketing company and and figure out how we're going to take over
3:37:07
okay let's talk about this new company yep this is what i have right here formation ownership player splits
3:37:13
control location and name so ownership what what are your ideas are we talking split money going into
3:37:20
this well i don't have any money to put in i thought i'd be the sweat equity
3:37:26
so i'm just being straightforward okay now who's got control of the
3:37:31
company that you want me to carry the money so then i should own 51 of this
3:37:38
god i hate that someone's someone's got somebody's gotta be in charge
3:37:44
right when i'm putting out the money here a good negotiator is always sensitive to
3:37:50
the unspoken agendas to the hidden agendas when you're at the negotiating
3:37:55
table you have to understand that you don't know everything about their unspoken agendas okay you got their egos
3:38:02
you got their little secrets you got their dreams the most difficult part in negotiating
3:38:08
is the not knowing cross those lines and you're going to punch or maybe even
3:38:14
blow your deal so when we start getting profitable what do you think a fair split is
3:38:19
70 30. i got to start somewhere i mean to me the sweat equity i'm providing is if i
3:38:25
can help you put that in place i mean everything everything you don't want to spend all your hard work money yeah
3:38:31
let's do 50 50 50 50. okay the problem is you you can kick me out
3:38:37
of the deal though or you could kick me out of the middle of something that i've already started moving i can't kick you out of the deal if you have 51 you could
3:38:43
yeah but i wouldn't but i wouldn't either i need you i need you and i need you i need you more than you need me
3:38:51
but for for me to say here's here's your higher percentage for something that
3:38:56
could potentially be a long long term play that you can control and splat at any time
3:39:03
that's scary this is my home
3:39:13
okay let me think with that all right let me let me think with that let me just go over everything all right
3:39:20
50 50 on the profits you want 51 control the company yeah i'll tell you what i'll do i'll do that
3:39:27
for pueblo only if we can build this then i want to
3:39:33
scale this i want to scale it nationwide that's a separate thing
3:39:38
deal okay let's shake on that really good okay one down okay so look i got matt to put up
3:39:45
100 of the money i use my sweat equity i don't put up any dough so i agreed to
3:39:50
give him in exchange for the dough control of the company most of you don't like to do that but i don't mind doing
3:39:56
it you know why because i know i'm gonna do my part dude all we're gonna be doing is depositing money i like it okay i
3:40:02
like everything about that never have a 50 50 partnership you either be 51 or
3:40:07
they be 51. you never want two people in charge because then no one is in charge no one will be responsible and you'll
3:40:14
end up in the courthouse look the goal when i started this was a million dollar business but i'm not a a million dollar
3:40:21
guy i'm a 10 million dollar guy so we got to hustle this i need to land more clients find my headquarters and get our
3:40:28
team working at full 10x capacity harder okay okay i have less than 30 days to
3:40:33
turn this bad boy into a million dollar operation
3:40:42
[Music]
3:40:50
all right so employee standpoint i guess we could talk about just jesus an amazing human being jess is amazing i
3:40:56
see jess being the driver the manager there every day keeping the culture
3:41:02
together you know snapping the whip now that matt and i have figured out the details of our new partnership we can
3:41:07
move to the next order of business hey buddy how you doing good to see you how's it going good good good to see you
3:41:13
hello we've invited jess hopefully our new superstar manager since i brought her on we haven't really put her to work
3:41:20
yet so i want to lay out my expectations of what we expect her to do and then i
3:41:25
expect her to exceed what i expect of her we were just talking about you
3:41:31
well good here i am the reason we wanted you to come over jess is like we need we need
3:41:36
somebody that's going to step into a leadership role and manage guide create culture
3:41:43
bring the family together whip when necessary reward often i have
3:41:50
no doubt that you are the right person for this position i'm absolutely right there there's no
3:41:55
doubt in my mind you are the perfect point in your life and this is a great opportunity for you to take something to a special spot so for sure we're excited
3:42:02
to have you having lewis and matt have the faith in me that they do really just gives me the motivation to really show
3:42:08
them that i have everything that they need we want to build a portfolio business
3:42:14
that are interested in blowupyourbusiness.com is that really what we're going to call it
3:42:20
what about wake up we're trying to wake people up like wake up pablo
3:42:25
so like hey guys are you tired of wasting your money on facebook ads or wake up pueblo i love it wake up you're
3:42:31
wasting money yeah they need to wake up wake up come on guys wake up marketing's available for 13 3
3:42:38
895 i know wake up pueblo is going to be there okay wake up wake up publo is available
3:42:44
getting the domain name for 12 bucks beats the hell out of 3 800 if i'm gonna have any chance of reaching
3:42:51
millions of people these are the types of value propositions i have to make a move on okay at some point we're gonna
3:42:57
have to have a little office so that people can come and visit and see what we're doing maybe downtown on union or something
3:43:03
are you thinking more of a central public spot yeah well it can't be your place right no so
3:43:09
maybe me and you go look at office space tomorrow yeah okay we're in business now we got a
3:43:14
partnership agreement we got a name and i've done the math on how many deals i need to hit a million dollar valuation
3:43:20
but now i need space for phone banks i need editing stations i need video production i need a place for photo
3:43:26
shoots i need podcast rooms now it's time to find the perfect office space if there is one in pueblo
3:43:46
what's up mr smith how you doing sir so we're looking at some properties from one to three i think that's what we're
3:43:52
looking at today hopefully we can find an office okay beautiful we'll figure it out thank you i'll see you in a little bit
3:43:58
i need to start signing up clients i need money but first we got to get a professional office space we need to set this company
3:44:04
up to succeed it needs to look good it needs to have space to make videos podcasts and so the client can use their
3:44:11
imagination okay lewis lewis jim is matt's commercial real
3:44:17
estate agent he's going to show us some buildings available to least lewis john i want a space that can be quickly
3:44:23
transformed into a workspace with minimal renovations so we're looking for a
3:44:28
location we're looking for somewhere this is a beautiful downtown spot so we're looking for just to see what's out
3:44:34
there what's available but something that we can move on super duper fast upstairs like a that's a tenant
3:44:40
900 square feet do we have enough space here for what we're doing this place is too small
3:44:46
when you find something and it don't fit move on we need to find something that's going to work
3:44:52
that's perfect it's cool all right thanks sir
3:44:57
the building uh is about 12 000 square feet so we put a new apartment upstairs
3:45:02
okay how many apartments upstairs i was just gonna do one it's a good good location
3:45:08
they want 900 grand for this thing for this yeah look this isn't gonna work
3:45:13
it's 900 000 and they're not even interested aggressively interested in leasing it
3:45:18
we got one more place to look at that's a big building there's offices all up in there it's an office structure called
3:45:24
the santa fe building it's massive coming in hot hello hello
3:45:29
the grand entrance right there well done the bigger the better i say go big or go bigger
3:45:35
if this doesn't work out we're back to square one with nowhere to go how many total square feet in this
3:45:40
building 43 000. 43 000. so you're looking at lease or sale right now everything's for
3:45:45
sale at a price efs but when i walked in that bill i'm like this i could buy this building 43 000 square
3:45:52
feet location's pretty good you can see the marks on the wall this was a call center completely vacant ain't nobody
3:45:59
going in there you could rock this right here across so now it's a thousand square feet and if we want to
3:46:06
bang into the rest of it later of all the places that we've seen this one has the most potential on the plus side it's
3:46:12
bacon so we can move in this is the best option i've seen so far
3:46:17
oh that's for my wife she'll freak out if she sees that how did they have
3:46:23
200 people up here with two two uh commodes we can always rebuild the bathrooms we can put in that you know
3:46:29
we don't have time for that on the negative side we'll have to do more renovations the bigger it is the more we
3:46:34
spend it's big i think we need it what do we do yeah okay
3:46:40
okay talking to louis a little bit i think he wants the big stuff i think he wants the
3:46:46
90 000 the 200 000 square foot he's looking for those giant ones you hate it
3:46:51
no i don't hate it it's just huge yeah so i'm not interested in renting this building thank you very much have a
3:46:57
great day right now it's friday afternoon i have no place to set up an office next week we have no more clients than when we
3:47:03
started the week i've literally done nothing i'm just frustrated
3:47:09
[Music]
3:47:27
um
3:47:35
matt how you doing [Music] in paradise good buddy yeah we got one more spot to
3:47:41
look at too there's another one that just came up last night so i wanted to try to set up an appointment some time today to go look at this other one down
3:47:46
by um one of the local breweries here it's bro awesome
3:47:51
i'll get on it right now after matt and i couldn't agree on the office building i mean we've looked at enough of now but real estate's my game
3:47:58
and i'm going to meet matt at one more new property i'm hopeful that this is gonna be the one oh can't wait till we
3:48:05
break this man then i'm gonna see if it'll work for us the location is ridiculous i'm hopeful
3:48:13
[Music]
3:48:19
1869 oldest existing building in pueblo it's a national register historic places
3:48:25
oh this is awesome dude signage right there man we have somebody come in and paint this vincent yeah okay my name's
3:48:32
louis okay come on in yeah yeah appreciate you doing this for me all right okay no problem oh man this is nice
3:48:39
so this is the bottom floor yeah so what do you do you you own the building no no i manage it but you manage it huh what's
3:48:45
it look like if i pull this up you just say a wood floor what does it look like it's strips little strips or is it like this or
3:48:52
squares okay
3:48:57
yeah is it hard to pull it up uh no how long how long do you think it took me to pull the whole thing up
3:49:03
uh about three days three days huh
3:49:10
the elevator is functional yeah this one is yeah it's manual
3:49:15
so i suggest wearing gloves when you're doing it they used to use it as a display
3:49:21
they used to have a display dolls in there and mannequins oh my gosh this elevator is freaking cool
3:49:28
immediately i'm thinking how we can use this as a marketing tool let's go upstairs
3:49:34
if the first floor has this much character i'm pumped to see the rest of it maybe we sand this down and bring it
3:49:41
back to its original color i don't think this was the original color this thing is amazing this building is
3:49:48
100 years old dude look at this
3:49:53
dude this is a gold mine oh they sealed this
3:49:58
it's sealed yeah they got they got a leakage problem i bet you i'll bet you gets cold
3:50:04
here in the wintertime oh my god
3:50:10
are you kidding me dude we could bring people here and train them is this part of the deal
3:50:15
this is is this part of the square footage it could be the fact that this building has three floors all that empty space
3:50:23
the basement's amazing the theater is amazing the elevator's amazing the second floor is crazy matt has got to
3:50:29
see this this is like i gotta go grab this guy right now come on in
3:50:35
this is that that that thing we were looking for right now look at this we have our own elevator this whole thing
3:50:40
right here could become a marketing message right here hey you tired of working over there come
3:50:46
on over here wake up wublow wake up publo this is a sweet building it's got
3:50:51
character for sure right and it's huge jake jenny would like it she's gonna love it the location is very
3:50:57
cool let me show you one other little thing okay that you might be you might like
3:51:03
you got a stage in here yeah yeah this is a hundred percent no-brainer this is a waco pueblo spot right here
3:51:10
yep it's so old school and uncomfortable and perfect yeah you know yeah this is
3:51:16
epic this is it this is the spot right it's like one of the oldest buildings in pueblo isn't it maybe i just moved in
3:51:22
here live upstairs you live on stage it's a ping pong table
3:51:27
there's a lot upside potential in that theater so that was a big score hey vincent this is matt smith or you
3:51:34
vincent pleasure to meet you owns uh snooze mattress he owns snap fitness up in pueblo west so this is an awesome
3:51:41
spot it's who who owns it a group called tij tapia investment group
3:51:48
able tapia right and he's interested in selling our leasing um well actually you
3:51:53
know my recommendation to abel was to just listen but you know if you
3:51:58
find somebody that is willing to buy it then fine buy it right now there are uh
3:52:03
one or two people that are interested in the building yeah i know i got to move fast on this thing to get this thing
3:52:09
nailed down but the last time i moved too fast i spooked the owner i got to be direct i got to test the waters but we
3:52:15
got to be a little more gentle now how soon can we get in there like let's say we could come up with an agreement
3:52:21
right with mr tapia how is it possible that we could get in there monday and start cleaning some of this
3:52:28
uh you know everything is negotiable yeah yeah i got that feeling i know when i'm
3:52:34
i'm in the gold mine i know it i'm walking around here saying there's money to be made in this here building you can
3:52:40
go over it and then yeah and then you can go to him talk to him let's sign off or whatever now i can't own it as lewis
3:52:47
curtis because i don't have any money and i don't have any credit but i can get matt to use his money and his credit
3:52:53
lines to own the entire building not just one space this is a great opportunity for matt and i to make our
3:52:59
first little step in the real estate play while we're building our marketing company so let me ask you after all this
3:53:06
talking what is it that you actually gonna do there we go crazy
3:53:12
[Music]
3:53:18
[Music] good to see you man good to see you
3:53:24
i'm enjoying this little trip for on i'm loving every minute of it i'm meeting with matt today to discuss the oneida
3:53:30
building which is i believe a great investment there's money to be made here lewis curtis doesn't have grant
3:53:35
cardone's money but lewis does have grants strategies i'm going to teach my
3:53:41
business partner how to buy this property the cardone way i don't have the money he's got the money he's got
3:53:47
the credit line i wouldn't have a financial stake in it but this is a great opportunity for matt
3:53:53
to build not just a company here but actually start our first real estate deal i just got to convince him to do it
3:53:59
i'm saying crate building it's the oldest building somebody that's passionate about this community to have that i kind of want it how do we do that
3:54:05
if you're gonna do it let's put some magic on it okay okay so the way to do it
3:54:12
is do not do it traditional don't go to the bank and get a loan okay don't go to the banks you don't need to go to the
3:54:17
banks first because then i got to get an appraisal then it's gotta record a deed then we
3:54:22
gotta we gotta do a bunch of checks and we gotta do a bunch of inspections so we're gonna go to the seller who owns
3:54:28
the property and i'm gonna say you carry the mortgage here's a four percent rate of return that's better than you get at
3:54:34
the bank by about 80 times this is called owner financing okay and that is going to put the seller in a position to
3:54:41
get payments now over long periods of time not have to pay any taxes yet because we won't actually make a sale
3:54:48
until later and it gives matt time to build a business within a business commercial
3:54:53
real estate produce income and then later go to the bank two or three years from now and get a permanent loan what's
3:55:00
he want for it million yeah so you go to him you say hey rather than conducting a sale
3:55:06
okay why don't we do a lease purchase an option here's how we put the magic spell on it okay you put it under contract get
3:55:12
control of it we're the first tenants and you have the rest of the building to rent
3:55:18
start moving other people in and change the lease amounts to increase the value of the building so what we're paying
3:55:24
rent the tenants would already pay for so we're talking now we're talking just got to get tenants yeah matt needs to
3:55:31
buy this building the building's right the location's sick we can fill it up with tenants he's gonna run his
3:55:37
operations from there why not just go ahead and knock this bad boy right out of the park and give it another 18
3:55:43
months then you'll make another million too he had some great advice i mean i've i've bought real estate i bought
3:55:48
commercial release they hear about commercial real estate there but i've done it on a totally long drawn
3:55:53
out process that takes months if not years from beginning to end and people willing to do an owner
3:55:59
carry for tax advantages for themselves there's two people shaking hands and saying let's make this happen and you
3:56:05
know the other thing that i've learned a lot is just how to how to create that tenant base
3:56:10
increasing the value of that place i don't think i my brain didn't work that way before lewis and now i really
3:56:16
understand so yeah i'm super excited about that it's one way or another we're buying this building and i've i'm
3:56:22
learning a little bit on how to do that on a on an outside the box kind of way let me see what it looks like to jump
3:56:28
for a million dollars let's do it
3:56:34
oh wow come on baby no no no i got a mic watch out
3:56:39
come on baby [Music]
3:56:44
sorry about that mike [Music]
3:57:00
today i'm going to meet matt and jenny for breakfast i need to get them on the same page
3:57:06
because i think they're trying to figure out what people want i have no more clients
3:57:12
right now than i had at the beginning of the week so i need to start getting some cheese
3:57:18
look at that jimmy look at me coming in hot [Music]
3:57:26
good morning hey guys how you doing are you looking extra down for today because my black jeans are all being
3:57:33
watched yeah all right so here's a few things that we got to figure out i just threw this
3:57:39
together okay getting this building ready is a big deal it's time to start making decisions and moving forward so we need to start
3:57:46
picking colors and schemes and flooring someone's been to the home depot we want it to look nice so we want the wow
3:57:52
colors when you come in there look at this red i like it i'm just excited and i guess i'm most
3:57:58
proud of having a part of the oldest building in pueblo being a pueblo guy that's huge to me
3:58:03
like i i'm born and raised in this town i love this town i love this community and to say that we're in the oldest
3:58:08
building in pueblo is just something just something special that only one person can say and we can say it it's
3:58:14
cool we're waking up just wake up it's awesome so guys right now we gotta close deals
3:58:21
we need to get 50 grand a month which is 10 deals at 5 000 20 deals at 2 500. i
3:58:26
loved i love this concept uh-huh cause they say let's just let's shoot for the tent at five grand
3:58:32
yeah i'm going to just do that i'm with you i'm with you i'm with you i do think a five grand budget in pueblo it's just a good number
3:58:39
but i say like the first 10 clients that we can get at the five grand let's get those let's get
3:58:44
them in i'm glad she's on the team jenny's a killer when did jenny come in today well we were talking about too one
3:58:50
of the meetings was like after we reached so much or at what level we would actually use you as a sponsorship
3:58:55
to save a business so hypothetically if b street was not doing well we would come in here and try
3:59:01
to help revive them and stay sponsored by southwest motors
3:59:06
you know what i mean so in our ten thousand our package we also could just say we're gonna sponsor business with your money too it's a 200 sponsorship or
3:59:13
whatever but it's enough for us to get in here and try to revive them help somebody else 200 sponsors well out of the 10 000 it
3:59:20
costs us a couple hundred bucks to go out and do this for somebody else oh i think that it would be good for pueblo
3:59:26
because there's some people that might not be able to do this and we can sponsor at the beginning until they can do this through somebody else and then when they
3:59:32
can because we help them grow now they support you know what i mean if you put that in a package does it
3:59:38
feel good you're gonna help somebody else too when you get to this package or when you get to this number
3:59:43
or however we play that out i think i think i think you're being too nice
3:59:49
why why do you think that because like you're not the government
3:59:55
we don't have a lot of time to like go save the world i'm frustrated with lewis there's a
4:00:02
disconnect there's a disconnect on what's the mo what's the what's our vision what's our mission you know uh to
4:00:07
me our mission is to help pueblo one to help people grow keep our talent help this community in every which way that
4:00:13
we can if it's a small client or a large client i'm here to help them out and make a difference i don't think that's
4:00:18
his motivation and to me this is not a go make the most amount of money that you can possibly make in the shortest
4:00:23
amount of time this is truly to help our community all right so we need any more decisions on the building let's talk
4:00:29
guys let's talk about this we don't have a lot of time wait now we got to close deals like
4:00:35
we're gonna save pueblo and the people of pueblo and the businesses in pueblo you can't take breakfast meeting turned
4:00:42
into a lunch like i just don't i don't have time for this man i'm running out of time and i'm
4:00:47
so frustrated i want to help this town i want to help the people but like we got to get to
4:00:53
what's the service who's going to pay us get some money who's got my money
4:01:01
i'm out of days i'm running out of days i'm running out of time
4:01:11
since i got to focus on turning contacts into contracts i put jess in charge of managing the team
4:01:17
right now they're all working over at snap fitness until we have a new office no team no dream
4:01:23
for the intro just kind of hide behind the bag pop out and be like this is how not to box matt smith part two
4:01:29
okay i can see we go ahead how not to box with matt smith part two
4:01:36
all right i can still see your feet lift your feet a little bit go ahead sneak attack
4:01:44
i gave the team the marching orders to create a bunch of content for matt's other businesses snap and snooze we got
4:01:50
to start like we're trying to fill the grand canyon up with bricks so that means
4:01:55
hundreds of videos matt keeps saying they're they're the best oh my god grant you're going to love this so much and
4:02:01
this gives me an opportunity to see what they can do on their own you ready to jump in here
4:02:06
with me and wrestle let's wrestle reid can you wrestle him matt smith wrestles members matt smith's
4:02:12
flights member clickbait right so if we have the title saying matt smith fights one of our
4:02:18
members and it's like yeah because you're just wrestling a dude should i call lewis and ask him what do you think yeah sweets matt and lewis are
4:02:25
definitely busy with a million things so i've been working a little bit more on
4:02:33
figuring out what everyone's doing so i can bring it all together and then make
4:02:38
sure my team knows where they need to be what they need to be working on and all of that good stuff
4:02:44
now are you ready oh we're starting to think like i was just getting ready to call you
4:02:51
well i'm ahead of the game so lovely you're ready for that um
4:02:57
we have an idea okay i feel like sometimes lewis is very
4:03:02
vague on what he wants yeah no i don't like the idea so
4:03:08
i'm just trying to step up as much as possible and make sure things are getting done
4:03:15
keep expanding okay all right cool i just i guess i want to put on the record that i am very skeptical in many
4:03:21
ways about lewis he's very uh distant when it comes down to the team we're making noise boys and girls we're
4:03:28
blowing up the pueblo so like sometimes he'll like throw us information which is like incredibly valuable information but
4:03:35
when it comes down to the actual like planning like how do you actually get this done he's not super
4:03:42
present all right we will let you go okay thanks guys bye dude i'm psychic
4:03:49
what you see is one thing what you don't see that's a whole nother level right there perception the quality of perception and trusting
4:03:56
myself the team does not trust me and i know they don't trust me i just don't know if he's reliable he seems like all
4:04:02
over the place right now true i feel like he's going through like a weird mood life crisis i'm gonna have to call a team meeting to figure out
4:04:09
what we gonna do how can i be at snap doing his deal when i'm trying to build
4:04:14
the company over here and get contracts signed it's like every move i make i check mate
4:04:21
myself [Music]
4:04:34
hey champion the dream team matt and i want to show the team where
4:04:39
we hope they're going to be working out of if matt and i can close the deal with the owner this is going to be our spot
4:04:46
so what's the first impression
4:04:51
i love it you love it i love it so let's go check it out show them come on in guys look i
4:04:57
need to bring the team in here and confront the apparent distrust between
4:05:03
them and louis curtis so what do you guys think about the floors
4:05:09
who are you who is lewis curtis where did lewis curtis come from why does lewis curtis not have any social media
4:05:15
how do you know so much yet you've done so little so that's something we got to address so i got to figure out how to
4:05:22
sit down without telling them i'm grant cardone and i got to rebuild
4:05:27
any disrupted trust that we might have had okay really really quick yeah let's do a quick powwow i mean just do a quick
4:05:33
pow let's sit on the floor i'm excited i think this is the dream team there's not a better team out there to do this with
4:05:39
and i think we have an exciting thing going right now and lewis brings some energy he brings some excitement this has been fun journey
4:05:45
just to hang out with him and see the vision and from this little thing that we thought at one point i i truly
4:05:51
can see this thing going nationwide with the team and talent that we have here i'm slowly learning a little bit more about lewis i asked matt's like so what
4:05:58
does this guy do and he's like um real state i was like sound shady he's like it's
4:06:04
shady i was like okay i'm like still not sure if i trust him entirely it's gonna be work this is gonna be easy
4:06:10
it's gonna be some some blood sweat and tears into this to make it work i definitely think trust is earned so like working with matt for pretty much three
4:06:17
years it's easy to trust the guy um with lewis uh
4:06:23
yeah and i told matt smart i said i think we need to talk with the guys because like i can be very misunderstood because i press really hard and push i
4:06:31
don't acknowledge enough 100 so any i mean questions concerns anything now is the time to
4:06:40
we love your fast pace and energy i think we just want to maximize the time here and maximize our efforts to make sure that we're doing everything that we
4:06:46
can to not just jump start the business but make it sustainable and make it great yeah and i think you have a lot of great ideas and everything but like we
4:06:53
also want to know all of your great ideas and i think we just like have been running into a lack of communication lately yeah
4:07:00
during our first meeting with lewis i was a little skeptical as to like who this guy is where he's come from like
4:07:07
what makes him qualified to come to my city and start marketing my entire city and
4:07:13
all the businesses within it and then the other thing too is that like as fast as i want to go and as fast as you need
4:07:18
to go i think you also need to trust that we know pueblo in the sense that like even though we want to wake pueblo up we
4:07:25
know where we want to get you can't jump there and expect everyone to follow you how you approach pueblo people they will
4:07:30
pull away i'm at a different place in my life than you guys are and i made the mistake of in 2008 of
4:07:37
thinking everything was going to be fine and then something happened and it really set us back my family back
4:07:44
so if you ever feel like i'm in a hurry that's what's driving it i am in a hurry well i've made a lot of mistakes along
4:07:50
the way and one of them was just adding time and thinking that okay tomorrow's going
4:07:56
to get here not always i lost a dad when i was young i lost the older brother and i don't
4:08:02
want that to happen to my family so pueblo is really a reboot for me so
4:08:07
so if you ever feel like i'm pushing too hard or it's just what what's going on for me
4:08:12
inside of me actions the only thing that's ever helped me and i dropped the ball
4:08:19
in my life so anyway i need i need your help to to
4:08:25
make this work we love the energy and i think just
4:08:32
better communication if we can yeah so i mean like i definitely think that us being in the same building is going to help with that
4:08:37
i feel like sometimes you met with jess and made a decision there even though it kind of included everybody and it was just like it was really hard for us all
4:08:43
to be on that same page just because the distance so i'll work on a way of us all communicating on one text one email so
4:08:48
we always have a stream line of communication we will all be in a building together going forward i appreciate everything you guys are doing
4:08:54
i truly think this is it this is the dream team this is going to be six to six hundred in a matter of quick
4:09:02
this is what pueblo needs i mean that's the whole premise of what we're doing here is to wake up pueblo we all believe that right i mean i think that's what
4:09:08
we're all here for and i think that that's the premise behind this that this will be fun we're gonna wake him up hey it's grant cardone i run an extremely
4:09:14
fast pace doing the 90-day challenge i'm moving at lightning speed it's good that
4:09:19
we have this sit-down but i'm going to take some time to teach the team the way of doing things certainty and confidence
4:09:26
i know that if i communicate a little better with them hopefully i'll earn their trust
4:09:34
[Applause] is the american dream still alive i'm glenn stearns
4:09:39
to prove it last year i made a bet that i could go undercover and build a million dollar business in 90 days
4:09:46
too old i have to go to the hospital it was the hardest thing that i've ever done in my life
4:09:53
now three successful entrepreneurs are stepping forward to take on the same
4:09:58
challenge to keep things fair they're going undercover in cities they've never been to with only a hundred dollars a
4:10:06
cell phone with no contacts and an old truck all they'll have are the business principles they use to become successful
4:10:13
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
4:10:19
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
4:10:26
know in three different american cities with millions of dollars on the line these trailblazers will try and prove
4:10:32
the american dream is still alive [Music]
4:10:54
he's going at it huh no wonder the feeds going so fast
4:11:00
dominate and pueblo that's what i need to do [Music]
4:11:08
i got my printer man i'm making moves i'm so bold i gotta print up look at
4:11:14
first when i got here i had my sights set on landing 15 to 20 clients i only
4:11:20
have two sign right now and 16 days left i don't see me accomplishing the actual
4:11:25
goal but i have to land at least five more deals before the 90 days to hit my
4:11:31
million dollar math look before i tackle the math and before i tackle more customers i met with my team and they're
4:11:37
pissed at me they're saying i'm not communicating right i need a mechanic so i stayed up all
4:11:42
night writing out a 55-page bible for marketing so that we can wake up pueblo
4:11:48
wake up the businesses and actually deliver this i know nothing about
4:11:56
last time i did this i was 30 years old how does it work
4:12:02
printers and scanners oh i appreciate the people in my office so much right now i don't know how to
4:12:08
download an app onto my computer if you're having trouble select all squares with traffic lights
4:12:16
gets me every time i am not a robot let's load some paper
4:12:21
if it's going to be down here maybe is that the paper ink where's the heat door man i don't
4:12:27
know where the ink door is bro there's this thing door that might be the ink door right there i
4:12:32
mean why they just say the top of this [ __ ] now what do i do sure does i take that
4:12:39
off does this come off just got to go in there somewhere
4:12:47
easy print something
4:12:52
oh my let me just print something else here
4:12:59
okay good if you guys don't mind i got some work to do
4:13:05
i gotta salvage this team
4:13:12
[Music]
4:13:21
need some help you're impressive already happy monday look i told matt before and i told the
4:13:27
team quit worrying about the damn details sell the ideas close on the ideas the
4:13:32
deals matter more than the delivery right now because if i don't have deals we got nothing to deliver and i won't
4:13:39
hit my valuation okay when it comes to the team clearly this team needs details they
4:13:45
need to know what they're doing when they're doing it how they're doing it because they don't trust me so i'm passing out the promo bible
4:13:51
to the team to spell out the details of wake up pueblo ooh binders
4:13:58
this will be our bible to operate and run our business also told matt bring in some of the snap fitness and snooze
4:14:04
mattress employees pay attention boys and girls last night i worked until the
4:14:09
wee hours of the morning because i've been building this thing in my mind and and not giving you guys what you need
4:14:16
yeah you guys are not you're good please please so like like literally we built a rocket
4:14:22
ship okay and that now now everybody's got to figure out how do we fly this thing
4:14:27
and then how do we land it everybody's going to get a book this will be your wake up pueblo manual it
4:14:32
clearly spells out your goals your duties your strategies for this business to be successful the whole booklet the
4:14:39
55 pages goes over quotes memes ideas subject lines tags titles how to make a
4:14:46
video interesting how to interview the client how to interview an employee how to interview the customer i'm just going
4:14:51
to go over a couple pages we're definitely not going to do the whole 57 pages today the first three rules of business are
4:14:56
promote promote promote there's nothing more important than promotion number two marketing is senior to sales and the first step of the business cycle money
4:15:03
follows attention whoever gets the most attention always wins the money game three the best known will always beat
4:15:09
the best the best known mattress guy in town will beat the best mattress see
4:15:15
they're just they're not better products you understand what i'm saying the people that we're selling do not have a
4:15:20
problem with the amount of money because they want to get known over all these platforms and they also
4:15:26
know that they cannot spend ten thousand dollars in advertising in this town if i bought ten thousand dollars in newspaper ads where would it
4:15:32
go ten thousand dollars would buy maybe maybe five to ten thousand direct mail pieces one time
4:15:40
we're going to do this on facebook instagram snapchat and tick tock if they want it
4:15:46
linkedin youtube google business for 10 grand a month you've laid it out beautifully in terms of the strategy we
4:15:52
definitely need to stand out in terms of like public status along with this business so i don't mind doing something
4:15:57
out of the box yes when you promote it it's got to be exaggerated
4:16:03
like exaggerated is not a bad word our group has to have the intention drive traffic sell something for the customer
4:16:10
okay repeat the cycle okay questions
4:16:15
i do have a question actually so um with the social media packages they get four videos a month right like are you expecting that we post every day for
4:16:21
every client so we should be posting for people three times a day so the frequency and
4:16:27
the consistency is what works one one or the other does not work it's very daunting task it'll be
4:16:33
overwhelming but i think it'll be for good we're gonna need some systems in place yeah we need
4:16:39
systems and that that's the point and one crucial system is taking care of our content that includes pictures video
4:16:45
podcast recordings so treat that like it's gold somebody's got to make sure that content gets downloaded not he's
4:16:52
going home with it like taboo super taboo you cannot go home dude i don't care what time it is
4:16:58
you gotta download this so we archive it and it needs to be protected because we got a client that's
4:17:03
depending on it so the walk away is huge opportunity fun business
4:17:08
always changing we could make a monster splash in pueblo and in colorado
4:17:14
okay sounds good yeah we needed direction and it seems like lewis gets
4:17:19
that so we finally have kind of a path and create this like beautiful manual which is also unique to our product so
4:17:25
but i do feel a lot better about where we're headed is go time here we go for all the work you guys thanks for everything you've been doing on this
4:17:31
this weekend look my team apparently doesn't hate me anymore glad that's all cleared up with them now tomorrow it's
4:17:37
our first time filming with a client first oak bank we got to deliver on this i got to sign five more companies like
4:17:44
first oak to hit my valuation 90 days is almost up the pressure's on
4:17:49
execution is the beast i gotta deliver [Music]
4:18:06
all right i'm gonna go get the tripod back we have our very first promo shoot today that's with first oak that's a 120 000
4:18:13
contract 10 000 a month times 12. i'm going to take a hands-off approach today just watch the team produce
4:18:19
through the shoot hopefully they've all read through the promotional bible that i spent all night creating for them they
4:18:25
know what's expected so i want to see how they handle this on their own so that when i leave here they can do
4:18:31
exactly what i did here all right whenever you're ready you feel good all right here we go
4:18:37
we are here with randy what do you like most about working here for stoke uh first oak bank it's very inviting as a
4:18:45
new person coming here i've been here for eight months now and it feels like i've been here for 15.
4:18:52
you know that where i came from i was there for 15 years but i feel more at home here already i
4:18:57
feel like i have a strong connection with the employees here i feel like when it comes to the decision making i'm like
4:19:03
are you okay yeah i just don't like the set i'm just trying to figure out like if we do like a second half because it's
4:19:10
pretty planned if they want to show the the culture of the company i feel like that doesn't show it yet i'm just trying to figure
4:19:16
out where i can do it otherwise me is extremely disciplined mentally organized
4:19:21
and very detail-oriented she's also present because she's noticing that the backdrop of this interview isn't as good
4:19:28
as it could be i don't know if this is all right but i also wanted to make sure that the video even your interview kind
4:19:33
of represents the culture of your company because i think some of the future questions are really going to focus on what makes you different so i
4:19:38
was wondering if you guys would be okay moving to the other area over there just because i feel like that kind of decor
4:19:44
represents your business i was going to move them into the lobby there's a couch area yeah yeah um and i
4:19:50
think it would look nicer yeah yeah yeah you're great because it's just i don't know where it is it's a little flat i moved it here just because i didn't get
4:19:56
it right i'm so glad that mia took charge of that
4:20:02
it shows me that she cares about her work she's a professional and wants to provide the best for our clients if
4:20:08
you're back here and he's sitting right there and you got this all this depth that puts me at ease
4:20:14
because i want this business to work well beyond my time here with people like me on board wake up pueblo could be
4:20:20
a massive success very good i'm just oh we're rolling we are rolling okay tell me your mission or
4:20:26
vision of this company we pride ourselves on being a family owned bank the employees would say it's a very much
4:20:31
a family environment this is a great shot this was a good change that guy's impressed right now he's
4:20:38
happy if i can sell a bank deliver to a bank give quality to the bank and make a banker happy
4:20:44
prostitutes can't even make bankers happy if you can make a banker happy man you can make any customer happy it's
4:20:50
gonna be good awesome well we will let you get back to work thank you so much you're welcome you did great we'll see you again we're
4:20:56
gonna do a lot more of these yes we will be in touch awesome job how would you rate that we
4:21:02
need improvement yeah but hey i'm hard i'd give that at least a b plus our first official shoot is in the can as
4:21:09
they say in hollywood and it feels so good to finally be delivering for our first clients you rolling out here you
4:21:14
late huh yeah i got clapped thank you mia the team is back on track and we're gonna keep that momentum going we're
4:21:20
gonna show that wake up pueblo is going to take the promo game to the whole
4:21:26
nother 10x level maybe even nationwide we got something here boys and girls
4:21:35
[Music]
4:21:46
here we go huh yeah you get that set i'll get this side
4:21:52
look after a few days of sitting here waiting to hear back from the owners of oneida we found out this morning matt's
4:21:58
offer was accepted now we can declare this place the wake up pueblo
4:22:03
headquarters i convinced matt to do this buy this property rather than lease it i showed
4:22:09
him how to buy a million dollar building with 80 grand we're gonna put leases on the property with wake up pueblo and
4:22:14
then bring up the other leases of the other tenants here we got choices now we can totally transform this space and
4:22:20
reflect the wake up brand is a big 10x brand wake up pueblo we're going to
4:22:26
need renovations got to build the clients got to manage the clients got to continue to create content got to edit
4:22:32
the content like going on in a startup let's roll oh yeah this is home
4:22:39
it's going to be a cool room it's going to be a cool space we should have a grand opening okay this is a great way
4:22:44
to land more clients bring in prospects and get our team solidified i say party
4:22:50
for profits events like grand openings that bring in business owners and prospects dude treat this like an
4:22:56
opportunity to make some bank this place is going to be a promotional producing profitable machine with spots to film
4:23:04
edit record by hosting a grand opening we'll get potential prospects and clients to see all that they can
4:23:10
possibly do maybe they'll even say damn these guys are professionals i gotta hire them how about a grand opening in
4:23:16
two weeks i've fought since day one of that lewis is just always so high strung at so high
4:23:21
speed yeah we are definitely on a time crunch and he is a time crunch pusher and to lewis's defense getting this
4:23:27
building ready is a big deal because it's all about the customer and getting those guys in the door and making that first impression so
4:23:33
it's game on i'm excited let's do this thankfully matt's on board and gets that this event will expand our client
4:23:40
customer base and bring us more banco love plus i got an evaluator coming in
4:23:45
just 13 days so this place needs to look like 10 million dollars if we're going to renovate what's the best time i say
4:23:51
now is the best time to start some demos let's have some fun i know you're dying to break something
4:23:57
aren't you no no i'm not eating no i don't think you're not ready to tear
4:24:02
something up go for it i'll watch you oh yeah that's coming come on guys
4:24:07
ooh that ain't happening there come on get a shot you got to get yours in whoa you're going hands i thought about it
4:24:14
whoa i like it yeah jenny come on you got to go come on jenny oh
4:24:20
i was trying to find y'all something to use besides a bridge look at that we were a little bit excited we got shovels
4:24:26
and we started breaking walls down [Music]
4:24:33
freddy shopping you gotta wake up oh yeah oh yeah baby
4:24:39
and i was like all right here we go game on let's do this let's wake up so some blood sweat and tears in there i got band-aids and bruises and bloody shirts
4:24:45
i had to go change because of it so [Applause] and she's down yeah that's a good day i
4:24:52
don't need the contractor it's matt's building so he'll have to
4:24:58
put the bill to knock these walls down we're gonna have to get new floors get new walls we're gonna put fresh coat out there i need to make this place look
4:25:04
like it's worth 10 million bucks but we got to keep the renovations to a minimum we got to start getting clients so matt
4:25:09
doesn't feel like he's bleeding out no time like right now huh i think it's officially our spot
4:25:16
dude that's awesome huh [Music]
4:25:26
[Music]
4:25:33
watch i bet you these these socks don't even match [Music]
4:25:38
nope they don't most people would go in there and look for the other matcher
4:25:44
i don't have time i'm losing it today bro there's remodeling to do on the wake up pueblo
4:25:50
building but right now we're a promo business with only two clients look if i only have two clients i'm gonna lose my
4:25:57
brand as the 10x man when the evaluator comes out here he's gonna laugh in my face and so will the rest of the world
4:26:05
haters gonna be hating they're gonna be just hating on me oh yeah baby yeah yeah yeah yeah
4:26:14
i'm excited i got 12 days left i'm trying to pick up at least five more clients five more clients gets me
4:26:20
another 600k on the books today i'm meeting with joe carcentino who owns a construction
4:26:27
company in pueblo to pitch him on the promo package he actually built both matt's business properties since they
4:26:33
already have a great relationship hopefully matt can close this deal what's happening what's up
4:26:40
how are you wild man lewis how are you doing joe how are you today
4:26:45
i'm the owner of corcentino construction we've been in business for about 25 years we're in the general contracting
4:26:53
construction is what we do lewis helped do some campaigns at snap and it's news that we're just totally
4:27:00
outside the box so together we're gonna go out and wake up puebla i mean that's the ultimate goal so what are you doing
4:27:05
for marketing now really it's pretty much word of mouth like we make sure we have signs on all the trucks that we own we get into organizations we're in the
4:27:12
groups around town and stuff you know you're networking and stuff and that's that's pretty much really what it is and
4:27:17
sort of a construction company yes you know now when we get into our still buildings that's a whole nother business
4:27:24
that is a sales based company the building comes as a prefab building they're called pre-engineered metal
4:27:29
buildings so those show up on a truck and it's um the whole entire building is
4:27:35
that a good business is it yeah it really is how do you advertise for that um it's just all internet based yeah
4:27:42
that's that's truly all that is that's what we do i love joe man what a cool dude but what
4:27:48
are you doing man he's the perfect example of why this this service is so needed
4:27:54
not just here but everywhere he does not know how to market his company when you google pre-engineered
4:28:01
metal buildings we come up big horn you'll see this bighorn still buildings it'll be there but we want it to come up everywhere he
4:28:08
keeps running up the same problem many businesses do when they scale which is look i grow so much that i don't have
4:28:15
the employees to deliver the next level of service if you have a good product and a good service you have to tell
4:28:20
people joe for five grand a month we can manage and create content for your social media to get your company noticed
4:28:26
across the internet would you spend 60 grand a year to do that
4:28:31
60 000 here yeah 5 000 a month
4:28:38
a lot of money we're talking branding you were talking podcast
4:28:43
60 000 um
4:28:52
this is my whole therapy you know if i spend 60 000 a year and it doesn't work then i want some money back so say we spend twenty thousand dollars
4:28:59
in four months yeah you'll get you'll get all that back hundred percent you get
4:29:05
rather than being used by it yeah you could not go personally do this for thirty thousand dollars in a year
4:29:11
it would cost you hundreds of thousands of dollars to produce this yourself not counting your time
4:29:18
i still think that 60 grand is a lot of money it's not that's until five thousand five grand a month that's all we're
4:29:23
asking that's cheapest five grand a month you'll get that roi let's do the 60 rand well 5 000 a month
4:29:30
and then four months if you're not happy you come out of the deal
4:29:41
i mean if you in are you i really am okay
4:29:47
i still like to read the newspaper so all this advertising and everything that you see on social media and
4:29:53
the internet all the time is not like my forte so with this opportunity we'll be
4:29:58
able to expand our sales and to generate more dollars for our company on a side note we need you over at our building
4:30:04
can you look at some stuff we need to get done sounds good i think lewis and i would have been there for another hour if we
4:30:09
had to to make sure that we overcame all the objections but the more that we threw it out there the more he get it i think he's yeah he's 100 percent bought
4:30:15
in and it's in need so great to meet you okay look forward to getting to know you and your family better
4:30:27
[Music]
4:30:34
is louis here oh yeah we had a successful first promo shoot i
4:30:41
landed a new client and now i've got to focus some attention on our new headquarters there's so much going on with the startup it's crazy that's why i
4:30:47
don't do them anymore this building this building we have is centrally located on the side of the wall it's like a giant
4:30:54
free real estate billboard i need to start branding the building right now to wake up pueblo come over here wake up i
4:31:02
think a mural could do just the tricks jenny got in touch with her artist friend terry she filled him in on what
4:31:08
our business is all about and we're meeting with him today to see what he can create we went to college together
4:31:14
really yeah we went through the education program okay and then i was a teacher until last well until may so i've been doing murals
4:31:21
for about 13 years since about the same time i started teaching jenny messaged me and asked me if i could do a mural
4:31:27
asap can we see what you got ready to wake up this community
4:31:34
this really says a lot about what we're doing i love this and wake up it's huge wake up pueblo i love this i love the
4:31:39
microphone i love it it's brilliant above the above that door on air freaking you're sick
4:31:46
man you're a sick man carrie's got the vision he seems like a good guy and the sketch really shows off what wake up
4:31:52
pueblo does everything about this is what we were thinking this is it this is the visual this is perfect bro it's brilliant it's
4:31:59
going to attract a lot of people from a lot of places maybe they'll even take selfies in themselves in front of the mural they'll post it on their own
4:32:06
social media and get us a lot of free promo this could be awesome if you guys think of anything else that
4:32:12
you want to add to that yeah we got a little bit of space to work with but i love overall this is perfect you got to put your signature on yeah i'm going to
4:32:18
yeah so and you also wanted to put the date of birth of your sister oh i didn't talk to you about that
4:32:25
what happened oh she uh she passed away two weeks ago she already hear that man
4:32:31
how old was she she's 43. oh my gosh i'm so excited my sister uh she just uh went
4:32:38
to bed and then woke back up what's her name jody
4:32:43
yeah we got to put it on there man so the day i got the message from jenny
4:32:48
initially i wasn't gonna do it and uh my mom was telling me that uh so opportunity
4:32:55
worked and i needed to i just needed to take the opportunity to do it and
4:33:01
and i could uh like you know do something good for pueblo so i did it
4:33:06
were you close to her she was like she's like my best friend
4:33:14
i know he's hurting from it i had an older brother five years older than me and when i lost him it just like gutted
4:33:19
me so i think she was more than a sister she was probably a mentor an inspiration
4:33:24
and a guide and so i can't imagine what terry's feeling right now losing that and showing up so you know we're going
4:33:30
to put his sister up on that wall she'll live there forever how long do you think it's going to take
4:33:35
to do like well i have a deadline right right well then it's going to be good to have up to the deadline
4:33:42
look this lunch was money well spent we booked a muralist and i got to meet a good guy like terry who's going to crank
4:33:47
out his artwork in time for the grand opening in just 11 days you'll do very well there's no doubt in my mind i hope
4:33:52
so all right so we're good to go then
4:33:59
[Music]
4:34:09
matt matt you guys get started i got to take this okay you do you matt and i know the promo business but
4:34:14
construction is not our forte okay you got to know what you're good at and what you're not good at our new client joe
4:34:20
has come in to hopefully be our go-to guy to renovate the building what did you do we put some holes
4:34:27
matt just dropped a whole chunk of change on the down payment for this place so he's got to set that renault budget around 15k
4:34:34
we want to take joe around to discuss what we're hoping to get done i don't think there's any way we stay under 15
4:34:39
000 not with what i want to get done so the plan is to tear all of this down open everything up
4:34:45
paint get some nice color in here and then put some new flooring in okay we really wanted to kind of make it have
4:34:51
its own original as much as we possibly can we're trying to bring the old with the news so as much of the original that
4:34:56
glory that it had before that pueblo-ness this is my favorite part of the whole place
4:35:03
holy cow it's this crazy room or what this is like the coolest part of the entire
4:35:08
place i didn't even know this was back here these so this would be the podcast room then
4:35:13
and they got to be they got to be soundproofed enough for for two podcasts to be going off so closing this i mean
4:35:19
we don't have to close it but sealing it making the noise as best as possible okay and then pulling up all the floors
4:35:24
what are you thinking um i think you're probably pushing
4:35:34
65 to 70. what if we had like 15. [Music]
4:35:43
i'd say you better break out a tool belt we're willing to do that we can do that we can bring some helpers you're gonna
4:35:49
you're gonna need some listen the only way to save on the construction cost is to do some of the heavy lifting ourselves so i hope the team's willing
4:35:56
to get dirty i am their services are gonna be needed to take care of the demo work while we still do all the editing
4:36:03
the videoing and i got to continue to call on customers so what do we got like 45 days
4:36:09
uh you go you got a week joe you have a week a week wait a
4:36:16
minute matt knows the sooner this place is renovated the sooner we can start bringing clients in here to create
4:36:23
content for them plus we got a target for the grand opening week man louis the
4:36:28
the floorings the flooring is 10 days out now i just got to go on top of it the other time crunch that matt is
4:36:34
unaware of is in less than two weeks there's a guy gonna show up here to evaluate wake up pueblo
4:36:41
i can't have the evaluator walking in a construction site i'm asking this guy to give me a million dollar valuation joe's
4:36:47
got to get as much done as he can to make this place shine can't get it done fast and cheap though matt you know the
4:36:52
deal because you want it done fast you got to play time or money one or the other
4:36:58
you want to get it done so the cost the cost is just going to go up
4:37:06
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
4:37:12
i could go undercover and build a million dollar business in 90 days i'm too old i have to go to the hospital it
4:37:19
was the hardest thing that i've ever done in my life
4:37:24
now three successful entrepreneurs are stepping forward to take on the same
4:37:29
challenge to keep things fair they're going undercover in cities they've never been to with only a hundred dollars a cell
4:37:37
phone with no contacts and an old truck all they'll have are the business principles they use to become successful
4:37:44
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
4:37:50
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
4:37:56
know in three different american cities with millions of dollars on the line these trailblazers will try and prove
4:38:03
the american dream is still alive [Music]
4:38:17
[Music] i'm going all the way today i'm going
4:38:23
two eggs today
4:38:45
chill i'm back to sleeping poorly i thought it was a mattress but i think it's just
4:38:50
just this this whole challenge this whole deal it's just waves on my head all night long from the moment i stepped
4:38:56
off my plane in pueblo i was determined not to spend 100 bucks look i don't need cash i need connections i targeted the
4:39:02
biggest players in town and i convinced matt smith to be my partner his connections have been a key to building
4:39:08
wake up pueblo so quickly but the headquarters has to be completely renovated in a damn week my team has to
4:39:15
keep working at full capacity to deliver for the few clients we only got three clients that we do have i thought i'd be
4:39:21
at 10 or 20 clients by day 90. i need to get at least four more just to show a million dollar business that's the math
4:39:27
i only have 240 000 worth of contracts right now i got to get at least 400 000 in contracts for me to get to a million
4:39:34
dollars so i got to go stack some more business and i got to get busy doing that right now
4:39:41
oh my god oh wow these are letters from my family
4:39:48
hey papa i love you i wish you were here can't wait to see you again
4:39:54
wow that's awesome i have an event
4:39:59
that i got to run up and do on top of everything else the grant cardone world hasn't stopped tomorrow i
4:40:05
have to drive to denver for an event that was booked earlier in the year the stress is ridiculous i got to be lewis
4:40:11
curtis today i'm not even prepared for this thing i got to do two days i got 35 people paid 25 000 each
4:40:19
to meet me spend two days with me i got to be 100 while i'm there
4:40:28
oh hold on [Laughter]
4:40:35
oh yeah baby pain dude this grand cardone jacket feels good but it's the worst
4:40:41
time i could possibly leave i got eight days i had to lie to matt and jenny and i hate line they got money invested in
4:40:48
me they deserve to know where i'm going this weekend but this event was scheduled way before i signed up for
4:40:54
this project right here i gotta 100 rely on the pueblo team to create and deliver
4:40:59
content to our clients while i'm away but when i return i need to hit the ground hard so i hope this comes
4:41:04
together
4:41:16
i'm ready this is my style bro like i packed the night before i'll be 17 hours on stages in the next
4:41:23
saturday and sunday and then i got entertained when i'm not there and i'm gonna have to wear a hat doing this my
4:41:28
bags are packed and i'm heading to denver for two days this couldn't come at a worse time i have a 10x conference
4:41:33
there that i have to deliver on i couldn't back out of it and i got to tell these people not to post which is weird
4:41:40
[Music] i absolutely hate that i have to leave pueblo right now it's right down to the
4:41:45
wire i told the team look i got to go to la to take care of some family business how they understand that i don't even
4:41:52
know but i've given them the marching orders and hopefully i'm praying to god that we'll be in good shape while i'm
4:41:58
gone construction in the office building is in full swing old signage getting
4:42:04
removed floors getting ripped up floors going down terry's working on the mural hopefully he gets it right and walls are
4:42:11
being painted you ever race since you can get a video done first
4:42:16
i know you'll beat me on top of all that we're due to hand over our first round of client promo videos we've now shot with first oak and
4:42:24
corcentina construction i'm putting a lot of pressure on the marketing team right now we got to create and deliver
4:42:29
compelling content so i gotta trust that they can deliver because wake up pueblo is on the
4:42:34
line i try to hit like a total of 20 videos okay well you're taking over the first
4:42:40
oak bank stuff yeah i'll do all the first of bank okay look at this is the this is the cover photo i don't think we
4:42:46
wanted that's not good
4:42:55
i don't have a backup of the media please be nice please be nice [Music]
4:43:06
it's it's not it's not working okay
4:43:13
i lose the footage we lose everything how to explain this it's my fault
4:43:18
[Music] this is not gonna be good i'll be back
4:43:42
i mean i can't believe i lost all our footage i i couldn't sleep i was up all night
4:43:49
if you're not taking care of yourself if you're not eating if you're not sleeping if you're not working out and you're not taking care of your mental physical
4:43:56
health everything's gonna fall apart yeah yesterday i got home and i started
4:44:02
talking to my parents about like just the whole situation i was like super upset
4:44:07
did you start what are you guys what are you missing from any of our customers or do you have anything
4:44:13
started yet nia called me six o'clock in the morning she doesn't call me six o'clock in the morning on a normal day but she was like
4:44:18
can i talk you wanna go talk outside yeah and she was definitely distraught i'll be right back
4:44:25
um yeah so i was trying to show something on my computer and then my hard drive falls
4:44:30
right so i plugged my hard drive in and then it
4:44:36
wouldn't mount i couldn't see it yeah i was it was shot so we lost corsantino's and first oak first oak the interviews
4:44:44
on both cameras yeah right now i mean like i'm definitely stressed and like i'm just trying to
4:44:49
make sure that i don't um get carried away like i do sometimes so
4:44:54
we're gonna we're gonna make some mistakes and we this is a mistake so if we don't get the footage back what
4:45:00
we could do with first oak is that i already have two videos from those interviews we could do a podcast version
4:45:06
so the podcast version would do is like oh yeah you did talk about this on video but now we're gonna talk in podcast one
4:45:12
so you've obviously thought about this all night oh freaking night man all night
4:45:17
i think it's definitely overwhelming for me all the stuff that we've got going on and this is moving fast and she's kind of our our rock right now she's the one
4:45:23
that's been able to pull all this together so there's a lot on her shoulders and as young as she is she's handling as best as she can it's not the
4:45:30
end of the world we're learning stuff and worst case we'll go to another interview so to prevent this in the
4:45:36
future we just double back it up back it up on a little and back up on a big one okay sounds good talking down on
4:45:43
yourself i know you didn't sleep last night you're a badass we learned our lesson
4:45:48
it was an oversight on my part i should have backed up the footage like that's like videography 101. i made a mistake
4:45:54
and i yeah it's on me but we want to lose okay lewis is good and brilliant as he is
4:46:00
he's a negative human being sometimes he just runs and he runs as fast as he can he doesn't care who gets in his way i
4:46:05
think that's where the two of us balance each other a little bit i like to go to somebody with a solution here's what happened here's the solution here's four
4:46:11
or five things we're gonna do to make this right we're gonna do everything we can to get all the footage back but as of right now we're not a hundred percent
4:46:17
sure to get i guess several of those and then one bigger one mistakes happen it is what it
4:46:23
is yeah we'll get through it backups on backups backups on backups and then we will hopefully get some footage
4:46:30
lesson learned
4:46:39
[Music]
4:46:45
so i just got off the phone with my brother and and he said that he fixed the hard drive and he got all of the
4:46:52
content back all of it all of it wake up
4:46:58
yeah accidents happen we're all human and mina definitely took it hard on
4:47:03
herself we're good time we know we'd be good that's what happened
4:47:11
freaking god i appreciate you okay we hit some hiccups but you know what like we're learning every single day and
4:47:17
it's really exciting
4:47:23
so we're gonna show you some footage all right you've seen like even when we produced you huh thank gosh for justin the
4:47:29
smartest man alive jess's brother so today was a good day we got this stuff off the drive we had got our customers information and
4:47:36
we're moving forward i think we've done better than the other banks as far as
4:47:42
the construction lighting because we're hands-on yeah it's good it's super good
4:47:48
as important if not more important than everything else we're doing is to make sure that we're taking care of our customers and so at least we can start getting this content out right away
4:47:54
amazing thank you guys so much you guys rock this is a huge thing for our customers the other day mia was so overwhelmed and
4:48:00
it was obvious today it was like somebody just found her missing dog that she hasn't seen in two days and she just
4:48:06
was so overwhelmed so excited it was like ah okay we're gonna be okay everything's gonna be fine like yeah you killed it
4:48:13
man you guys are awesome thank you we appreciate you
4:48:24
[Music]
4:48:38
uh home sweet home holy it felt good to be grant cardone again
4:48:45
i'm not having to deal with all the line the bull the camera crew but i got to hit the ground running because i lost
4:48:51
time as louis curtis i'm looking forward to wrapping this bad
4:48:57
boy up and hitting our evaluation matt told me everything was great and they delivered the first round of promo
4:49:03
videos to our clients but everything ain't fine we ain't got any deals since i left i got four days left my goal is
4:49:10
to get four more clients if i could pull this off the players on wake up pueblo have missions now they have excitement
4:49:17
they're learning things everybody's the winner in this game come back i'm back i can feel it my
4:49:24
name's lewis and and and i saw i saw some uh i saw you guys in a paper recently
4:49:30
man i got bugs all over my place man tim this is louis curtis i'm going to keep
4:49:35
cold calling until someone answers and agrees to meet with me please leave your message because i refuse to let wake up pueblo be anything
4:49:42
less than a million dollar business cracking next and cashing checks baby
4:49:49
it is what it is i'm back
4:49:55
[Music]
4:50:08
so who's this guy we're going to see there is nick ordorf nick what's nick do
4:50:13
he owns the boat shop well his parents started the boat shop he's a good dude
4:50:19
yeah he gets to ride in expensive boats for a living but they're just booming right now none of my cold calling paid
4:50:24
off but matt was able to score some meeting with an old friend who owns rocky mountain boat company i'm building
4:50:30
this business based on math okay how much money do i need on contracts
4:50:35
cash flow is the holy grail of a business i'm having every client sign for a one year commitment and i want
4:50:41
revenue that is recurring that shows that i have a business that will live into the future right now i have twenty
4:50:48
thousand dollars a month coming in but that's only 240 a year i got to get to at least 400 000 in contracts to get
4:50:54
close to the evaluation i want i got three days left to hit my million dollar mark so i got to land more clients i got
4:51:00
to get some clients this place is pretty huh it's gorgeous [Music]
4:51:09
what's up brother lewis how you doing what's going on man good to meet you man this is brilliant my name is nick ordorf
4:51:15
i am a general manager slash owner of rocky mountain boat company what's up man how are you man good how are you
4:51:20
doing aroma boca we don't sell boats we sell the boating lifestyle 30 years ago nick and i used to
4:51:26
work in the bar together has it been 30 years i don't know it feels like it i was definitely underage but yeah it was
4:51:32
crazy times back in the day uh so anyway we've started this wake up pueblo kind of a movement slash company
4:51:38
to help businesses a lot more outside the box things that nobody's here doing that this town is we're trying to create
4:51:45
jobs wake up these businesses like with our side of that stuff i mean now like this year's just wild like
4:51:51
sold 19 votes last week wow last week i don't know how long this wave is going
4:51:56
to last yeah this is a wild world right now it's crazy yeah it is this year what do you think you're
4:52:02
gross we're we're probably about 11 million in boats a year
4:52:08
so this whole town is like they either buy ads or they do nothing on this other thing
4:52:14
except maybe follow facebook because their grandkids are on it in between that nobody knows what you
4:52:20
know about the lifestyle story so we're filling in that space where we're doing stories collecting content for that
4:52:26
client whether it's a bank a roofer a boat dealer a car dealer we had all the social storytelling it is not about a
4:52:32
sale even though it could be about raise your hand if you want to possibly win
4:52:37
x right i understand yeah and that's one thing that i mean honestly with that like i can see
4:52:42
the benefit in it something i never really went after because i don't have the time to keep up with it like even even this year is ten fold i mean it's
4:52:49
if you look at the amount of posts we've done this year versus what we did last year in the same time frame
4:52:54
i bet you it's a quarter what we did last year yeah just because we're so busy don't settle for success boat sales
4:53:02
are off the chart right now he's sailing as we say in the boat business but you can never stop hustling okay even when
4:53:08
your sales are full you can't stop pushing don't settle for yesterday's success the biggest brands in the world
4:53:16
every day stay out there promoting promoting promoting to keep their names up when things are up and up when things
4:53:23
are down and up when things are flat promote when you're high promote when you're low you know what i say just
4:53:30
promote so what we would do is schedule all that out but we would hit every distribution network which i think you would just
4:53:38
like kill with podcasts about the boating life recreational life why people are doing this yeah see that's
4:53:44
what's funny about it is like you know if you asked me this six years ago you know i was full force like yep i got
4:53:50
this yeah and now i find myself separating myself from it i don't even go on my personal instagram or facebook
4:53:55
accounts i'm never on there i'm honest the boat shop you don't have to do anything you need
4:54:00
to write a check each month make sure the check's good and then the rest is we're just banging the internet just
4:54:06
beating it up to death no i uh no i know what you mean and it is important to have that thing so what is it i mean
4:54:11
what does it look like is it a monthly thing yeah so it's a one year contract it's ten thousand a month it's 120 grand
4:54:17
for a year i love the outside the box thinking i agree 100 like what you guys have is something that nobody's doing
4:54:23
here if i had an endless supply of boats yeah right and could sell them
4:54:29
anywhere in the country yeah then by all means i'd be like boom let's roll the bad part about it is
4:54:36
that because of you know supply yeah i can't grow too
4:54:42
much yeah right so can i justify 120 000 to put to this marketing yeah
4:54:48
this sucks this is my first pitch in over a week and i couldn't close it why he's got zero inventories wiped out the
4:54:55
clock is tick tick tick tock i'm down to 72 hours okay we have to rethink the
4:55:01
approach here and possibly i need to open up some smaller packages because
4:55:06
three days every deal matters that's what we appreciate yep appreciate you brother
4:55:33
i got back from denver yesterday and i'm desperate to lock in some deals jones and pretty hard i feel like a drug
4:55:39
addict i'm like i'm like freaking tweaking over here like a crack addict like grinding my teeth at night
4:55:45
getting up in the middle of mine i need a deal i need a deal one two three i don't think i'll help you
4:55:52
that'll make you nervous don't hurt yourself man come on oh god i
4:55:58
got it me and matt started a little business here you know what we're doing yeah you're a marketing
4:56:04
to bill pueblo or i yeah i think that that's going to be a residual but my thing is hey you you're
4:56:12
not going to wake any city up until you wake up to businesses new york city's new york city la's la
4:56:17
because of the businesses there but you have to be silicon valley's blowing up because the money that went there and the business is an expansion
4:56:24
and a commitment i feel it i pitched former nfl player antoine burton almost two months ago but
4:56:29
pbr didn't have a budget for promos at that time this is my normal yeah my
4:56:34
valuation's in less than three days and i still need at least four more clients i'm done with the cold calling i don't
4:56:41
have time and it's not working and instead i need to laser focus on the business relationships that matt and i
4:56:47
already have antoine gave me an invitation to work out so today we're going to see if we can put some meat on
4:56:52
these bones but i'm really there to pump up my bottom line me and you got to go into business
4:56:58
together man you don't like the wake up pueblo thing because you think it hits people where they're like i don't think i need to
4:57:04
wake up i don't know man to do that you have to accept the fact that i need to be fixed
4:57:10
we're not talking to people that want to be fixed we're telling people that want more i'm not i'm not talking to broken people
4:57:15
here i lie to you louis i'm special man and i want to be able to walk in my greatness and i struggle to get to that
4:57:21
place yeah because the narrative of the world will allow you to think that you can't
4:57:26
be at your best and say i'm the best and try to accomplish things
4:57:32
and i come from nothing so when you like i know what nothing is like tell me you got to tell me your story no i want
4:57:37
so when you were growing up you didn't have anything though didn't you no i was uh i was happy
4:57:44
i was cool and then my life changed at like nine years old what happened uh
4:57:50
the whole crack epidemic hit oh yeah hit you or somebody hit my mom
4:57:55
wow i didn't know i knew lights were getting shut off i know she i knew she was gone four or five days at a time i knew that
4:58:03
who i knew as my mom was not as like my mom's my heart like my mom's
4:58:09
you know it's a feel-good story at the end of the day but at the time
4:58:14
uh it was a different person yeah well dude it's interesting my dad died when i was 10.
4:58:21
i became the drug addict okay to my mom and me and her best friends same same
4:58:30
you know i started with the weed next thing i'm doing popping pills next thing i'm in your medicine cabinet next
4:58:35
thing i'm smoking crack noble oh yeah dude i was 20.
4:58:40
had nothing to do man except drugs
4:58:46
i didn't think i would live until i was 25 i just i think i spent the next five years trying to die
4:58:52
my mom knew it she didn't know what to do man can you imagine the agony flipping the deal i ca
4:58:58
truth be told i really couldn't imagine that it she can't bring anything about it it'd break my mom's heart it really kill
4:59:05
her that's what i did to my mom tortured her what flipped it
4:59:11
i went to her she had a little business and i showed up at her business one night still remember like it was like
4:59:17
yesterday just whacked alcohol pills tongues thick she's like don't ever come
4:59:24
here i'm done she finally said enough and when she when she cut that love off dude i was
4:59:29
like i need that relationship back 30 days later i was in treatment
4:59:34
i had to now you know why i say love all the time yeah it's powerful bro yeah it is real love
4:59:41
real love
4:59:53
if my dad saw me today
4:59:59
they'd be like
5:00:08
so you know man you know i think maybe i've been trying to just turn it around for her my whole life
5:00:14
one two three you know i really resonate with you at the moment i met you
5:00:19
i knew there was something other than us both being good-looking
5:00:25
and charismatic your mom's got to be proud of you now man you got to be proud of her for her turnaround it's it's uh her turn around
5:00:32
is crazy so what are you in my you know since my mom's not around what do you and your mom talk about now well she's got her
5:00:37
own business yeah so low-key sometimes i'm not gonna lie i kind of jump because you know
5:00:43
that she started late yeah you know when you start a little later your patience ain't the same
5:00:48
so sometimes it will affect her a little bit you don't get bullied no matter what age you are you can either take time like oh
5:00:55
this is bull this guy's oh this person this this person's that or you can really truly believe in what your
5:01:01
greatness is and walk in that that's it you can't buy love but you can't sell
5:01:07
let me tell you what i mean if you love the business you're creating love the projects you're on love the
5:01:12
people you're actually serving and doing business with people will see that they will feel it and they will pay you for
5:01:19
that trust me look i want the small businesses in pueblo and the community to feel the love of wake up pueblo
5:01:27
you're lucky to have your mom man one of your parents yeah you ready no i'm not ready i'm done you're done three unless
5:01:33
you only put 405 in no no no no i don't want you to go up all right unfortunately there's probably no
5:01:39
business for me to do with antoine but that doesn't mean i can't be his friend hey i appreciate you it's love i might
5:01:45
come back tonight now that you got me warmed up [Music]
5:02:03
that looks good
5:02:08
damn it's hot i got 48 hours left and still haven't landed any more clients since returning from denver i need to
5:02:14
see how waco pueblo building is looking because if i'm going to present a million dollar promotional company hopefully i can trick the evaluator into
5:02:21
believing my business is good cause my business looks good hey
5:02:26
how you doing how are you good well it's coming together huh the white floor doesn't bother me as much as i
5:02:33
thought it would it's gonna be beautiful you think so have you seen terry
5:02:40
coming together we got floors redone fresh paint on the walls still need to get the podcast rooms
5:02:45
finished i want to redo the theater but there's just not enough time to get this done before the valuation now i just
5:02:51
want to see how terry's doing this is jenny's friend the local muralist we hired him to design and paint the custom
5:02:56
piece on the outside wall terry's sister recently passed away and he's working on
5:03:01
adding a special piece to honor her hey hey did you put the dragonfly i'm starting
5:03:07
to i talked to matt and jenny and elsie and they asked if i want to put an image on the wall to represent my sister and
5:03:14
so i decided we're going to put a dragonfly up there dragonfly is a pretty majestic creature so i just want to make
5:03:21
it big and vibrant and free like my jody girl you outlined it i drew it on
5:03:26
napkins yesterday it's got a scale just kind of sketch it out yeah you're gonna have to go the extra mile for your
5:03:32
sister man i got it i will a lot of people find a lot of reasons not to go to work less than reasons he has right
5:03:37
now and this guy gets up and does the job anyway despite the fact that he just lost his
5:03:44
sister despite the fact that he's getting ready for a funeral despite coronavirus so it's very admirable let
5:03:50
me get you before the dragonfly and after the dragonfly man
5:03:56
that's awesome okay call me all right yeah i will okay buddy see you thanks jerry okay yeah
5:04:01
thanks for doing that for your sister too man thanks for letting me do that i've been feeling like this past week realizing there's a real good chance i'm
5:04:08
gonna actually fail on building a million dollar business terry and antoine
5:04:14
matt and jenny they're kids these people have been so nice to me here it's a reminder of what's actually important in
5:04:20
life but the truth is i came here with a mission i'm gonna have the company assessed in two days and i may come up
5:04:26
short but i'm really glad i'm really really glad i'm gonna keep coming back to pueblo to run this business to grow
5:04:32
this business and see all these awesome people grow with me as well
5:04:42
[Music]
5:04:53
this place is dirty
5:04:58
let me call derek derek the barber over at ringside i got two days left until the evaluator
5:05:04
rolls into town and assesses our business i'm running out of time so i'm sticking to people that i already know
5:05:10
to land deals i met derek at the barber shop two months ago helped me gather potential
5:05:16
investors for the apartment complex deal that fell through i'm gonna touch base with him today and see if i can get him
5:05:22
to be one of our clients yes sir big d how are you doing i'm good man i missed my vitamin d bro
5:05:31
yeah you got any time free today you got about 30 minutes do you come over meet us at the office i want to show you what
5:05:37
we're doing i want to figure out how to get a podcast going for you so you can be the celebrity barber
5:05:42
in pueblo okay sounds good you're the man dude
5:05:47
this will be our first potential client that's coming to the office hoping i'm gonna close this guy for a podcast for
5:05:53
800 a month it's 9 600 bucks a year put him on a contract blow up it
5:05:58
are you doing that you know matt right oh yeah yeah let's see again so this whole space is going
5:06:04
to be where we provide marketing social media marketing for companies okay we have two podcast rooms upstairs
5:06:11
all the equipment's there they're sound out i'll bring you up there listen okay you're gonna love it until now we've only been offering our
5:06:17
services one big package five thousand ten thousand i need that big money so i was gonna go after the larger businesses
5:06:24
that i knew could write those kinds of checks but with the podcast room being built out here i see a new opportunity
5:06:30
as it's an easy a la carte offer and since derek's known me for some time i just need to prove to him that i'm
5:06:36
genuinely interested in bolstering his business in pueblo so roundtable here
5:06:42
microphone setup you'll come in and we'll have topics laid out we want you to look like a professional
5:06:48
podcaster there's a thing called cross collateral marketing who's one of your high profile customers um antoine okay
5:06:56
good so you'd bring antoine in you and antoine could talk all kind of stuff and hair then your audience is gonna be like
5:07:02
dude how do you get antoine on this show yeah when you start dropping enough content people say wow he's associated with matt he's associated with lewis
5:07:09
he's associated with antoine yeah and we start doing shows people be like dude i want to be on your deal and i i mean my
5:07:15
experience too is i tried this in my own house bought the equipment tried to put it on for myself and it was just an epic
5:07:20
failure there's so much involved and not just the cost to get this all set up but then the editing and then the putting it
5:07:26
out to content so we've hired the people to do all that that know what they're doing okay the podcast once a month is
5:07:31
7.95 okay for a year so one year contract because you don't want to do one podcast so if you're like i only
5:07:37
want to do one or two i'm like nah it won't go anywhere it's not nothing's going to happen it's like hitting me one
5:07:42
time you ready to go have you heard enough to make the decision
5:07:49
can you afford the 800 a month yeah no we'll just make it work yeah make it happen good let's give him a contract
5:07:54
you're our first customer right that we brought you're the first guy that we brought in today absolutely okay man let's get him
5:07:59
done have faith in in lewis and matt and i guess we'll see where we go from there and see what happens
5:08:06
okay come sit down at my desk man all right at the end of the day if this new company is going to be successful it is
5:08:13
not going to be because of how many categories are on a financial statement or how many offices are in that building
5:08:19
it's going to be dude how much money did the company make and how fast did the company make it my
5:08:24
bootstrap this business on sales revenue income which means customer customer customer i
5:08:30
got less than 48 hours so i gotta hustle day and night to prove that my numbers
5:08:36
get me to a million dollar valuation and then get matt get
5:08:41
go ahead let him dong it let me talk it sick damn wake up
5:08:47
is the american dream still alive i'm glenn stearns to prove it last year i made a bet that
5:08:53
i could go undercover and build a million-dollar business in 90 days too old i have to go to the hospital it
5:09:00
was the hardest thing that i've ever done in my life
5:09:05
now three successful entrepreneurs are stepping forward to take on the same
5:09:10
challenge to keep things fair they're going undercover in cities they've never been to with only a hundred dollars a
5:09:18
cell phone with no contacts and an old truck all they'll have are the business principles they use to become successful
5:09:25
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
5:09:31
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
5:09:38
know in three different american cities with millions of dollars on the line these trailblazers will try and prove
5:09:45
the american dream is still alive
5:09:50
[Music] i think i'm gonna go out and see if i can get some trouble this
5:09:56
morning i don't have enough to do i'm gonna go meet matt at oneida at wake
5:10:02
up pueblo headquarters uh international headquarters by the way worldwide headquarters wake up pueblo
5:10:10
it's day 89 and i am nowhere near ready for the valuation the wake up pueblo building is not done i only have four
5:10:17
clients four it's embarrassing and i got to make sure the building's ready to bring the evaluator in and hopefully
5:10:23
lock in on one more client to show this is absolutely a million dollar business
5:10:28
man i'm ready to shave ready to get rid of this beard i'm sick of this thing
5:10:33
i've been living alive for three months now i'm constantly sick to my stomach telling people i'm somebody i'm not i'm
5:10:39
so ready to tell matt and the team who i really am but i gotta do that after i meet the evaluator because i can't let
5:10:45
the evaluator know that i'm grant cardone because that would influence what he will know what i could do with this business
5:10:52
what color are you doing this wall well that's what i was waiting for let's do let's do a dark gray do a dark gray on this ball regardless of who i am the
5:10:58
troops going to come out in the numbers numbers never lie and that's what keeps me up at night my whole grant cardone
5:11:04
brand is built on showing people how to be successful how to do big giant things in short periods of time if i'm not
5:11:11
successful here it destroys my brand and my reputation i'll be the laughing stock
5:11:17
for all the haters out there but it ain't just about me grant cardone it's about matt's reputation and matt's money
5:11:23
that's riding on this too the whole wake up team has put their blood their sweat and their energy into creating this
5:11:29
beast i can't let them down good morning we have a ton of furniture to figure out
5:11:35
we have a ton of placements we have computers i haven't even been able to find anywhere we've got desks we've got
5:11:40
chairs we got to hang all these tvs we got to do a ton of touch-up paint so still a lot of work to do in a little
5:11:45
bit of time and we can even put like sculptures or artwork or like some of those old steel meal stuff that
5:11:51
we're looking at something here that you see through the window that's a focal point look matt's worried about making this place look good look pretty i just
5:11:58
need to make sure that it's functional we got to land more deals right now more than anything i need contract so when the evaluator
5:12:05
comes in here he's like oh you got a 12-month contract 10-month contract 14-month contract oh you got this contract oh wow i could see if you had a
5:12:12
little more time you could actually grow this thing oh yeah that's worth a million five i just don't know if i have time to pull the whole thing off to just
5:12:18
really dump and don't know anything about this evaluator you might be a total total yet anything else you need
5:12:23
for me right now rory huskins at three he's probably the largest roofer in town and he's so good he's got some good stuff and i think he's willing though
5:12:29
you think he's willing to stroke a check i do but i think everybody is this pitch is my last chance to score one more client
5:12:36
before the evaluator gets here i'm not leaving this meeting until i walk out with a 10 000 contract
5:12:43
in my little hand
5:12:52
[Music]
5:12:59
got it [Music] hey time's up i told matt we need to clear out this place and finish the
5:13:04
first floor wake up pueblo office by tomorrow he thinks it's a show clients but really it's for the evaluator we can
5:13:11
finish the rest of the space on day 91 but for now i need a headquarters to show off
5:13:17
well joe's team has got to start moving in furniture while matt and i try to land
5:13:23
another contract matt set up a meeting with cornerstone
5:13:28
roofing they're the biggest roofer in pueblo this is our last pitch before the evaluator gets here i need to add
5:13:35
another 10 000 a month in hopes to get my revenue my contracts in that 400 000
5:13:41
neighborhood go ahead hi rory how are you all right lewis how are you doing good to meet you you know
5:13:48
my troublemaker of a husband what's up my man matt and jenny are friends with rory that used to be what worried me
5:13:53
most about the companies matt brought us now he knows how to target the right clients and i'm confident in our
5:14:00
partnership if we can land this deal with cornerstone there's no way the evaluator says this company's worth less
5:14:05
than a million dollars no way in the world rory is is the most successful by far i
5:14:11
think roofer in this community he's very good at what he does he's been doing it for a long time and he's he's a very his
5:14:17
business is ran on integrity that's what you do i think that's your slogan isn't it it is it's a slogan it's the cornerstone of integrity and and that's
5:14:24
what he does he's a man of that he's a good good human being and he does a lot for this community so i mean he's like
5:14:29
you know it's the least i could do to get back to the community that that gives to me so yeah i really
5:14:35
believe in that yeah so uh got a cool story about it yeah so
5:14:40
i struggle with the drug addiction uh-huh burned every bridge you know it started a a road a path you know
5:14:48
you're still in recovery i so i've been sober 20 years so now i go to prisons and i'm the
5:14:54
chairman of the board public west chamber of commerce okay you know i just want to thank you for being successful
5:14:59
here because that's a big turnaround from where you came for this town to grow it has to do some of the things
5:15:05
these other bigger cities have done it's got to tell its story these are the stories we need to tell stories sell
5:15:13
anybody else has recovered from drug addiction like i have would have then made the mistake to spend 40 minutes
5:15:19
telling drug stories you're making mistakes you find a common ground and then you stay on the common ground
5:15:25
that's not the purpose the goal is to go there and get a contract wow i acknowledge his drug addict awesome man
5:15:30
that's amazing let me tell you what i'm most amazed about your success is a businessman what's the bottom line 10 grand a month
5:15:37
12 month commitment 120 grand in a year 12 months
5:15:42
yeah i mean for for 120 000 i'd like to see specifics
5:15:49
just a lot of money you know what kind of specifics are you asking for like what would we be doing yeah
5:15:55
we're going to do 52 main videos that'll be cut up into hundreds so we would try to get each platform daily or every
5:16:01
other day so this is aggressive i i think the way to look at this is like you're planting trees
5:16:08
on the internet i know we're not buying any ads we're basically planning stories on your pages
5:16:15
facebook linkedin twitter instagram instagram stories lives like you would
5:16:20
be an awesome personality for live streams not everybody can do that like that won't will not fit the bank look if
5:16:26
i tell rory's story one time it's like throwing a brick into the grand canyon it ain't gonna accomplish nothing the
5:16:32
internet is infinitely infinite bigger than anything that you can imagine so you gotta keep feeding it look you need
5:16:38
to be constantly telling stories to the public about the business well told stories make you memorable to a customer
5:16:44
it's not first impression that's most important is every impression that's most important a customer who relates to
5:16:50
and is reminded about your business on a human level will become a long-term
5:16:55
client worst thing that's going to happen here you don't get one phone call and it lives forever on the internet
5:17:03
have you heard enough to make a decision um give him a contract he's ready as
5:17:09
long as i have you guys with all those ideas i guess uh all right let's let's do a campaign
5:17:16
i i like their enthusiasm sold okay deal i think the pueblo needs some
5:17:21
good publicity you know some some positive things to happen and you know i'm anxious to uh get rolling so we
5:17:28
signed up all right guys this is the win-win okay if we get rory
5:17:34
to sign up here not only will it continue to grow rory's business but it gives wake up pueblo major street cred
5:17:41
he's got everything you want rory is known in pueblo he's one of the most successful business owners here
5:17:46
sometimes it's not just about the money it's about the quality of the client in this case we got the money and we got
5:17:52
the quality client thank you rory we look forward to working with you we look forward to working with you my man
5:17:57
we're going to put you all over everywhere i'm like i'm so good this is our fifth client we've gotten to
5:18:03
sign up with us [Music]
5:18:18
[Music] day 90 man this morning i woke up angry
5:18:25
i woke up angry this morning what am i doing in pueblo i got a lot at risk now
5:18:31
because if if this doesn't work if i don't pull this off i'm going to be an
5:18:36
embarrassment to the grant cardone brand i don't feel good about lying louis i
5:18:42
don't feel good i hate being somebody i'm not tricking people
5:18:47
what happens when i tell the guy hey by the way guys my name is grant cardone
5:18:53
you know that ain't cool man they're like hey you know any days you've been lying to me
5:19:01
[Music] day 90 man
5:19:07
cannot believe i made it i spent 35 years building the name grant cardone the hardest part of this whole thing was
5:19:13
not using my name and look i came to this town as louis curtis nobody knew louis curtis but that doesn't mean i got
5:19:19
to remain anonymous my goal was to get as many people knowing me and talking about me as possible i came here with a
5:19:26
hundred measly dollars the life lessons that i will take from this challenge
5:19:31
will be ridiculous and infinitely make me a better person but this place has been tougher than i
5:19:38
thought and it's been better than i ever imagined i learned so much from being here so much gratitude so many great
5:19:45
connections so many great people that i have met here
5:19:50
terry did an amazing job on the murals with a special tribute to his sister
5:19:55
everything was done to restore the glory of this building this thing is amazing this building's 100 years old
5:20:02
upstairs we refinished the floors and converted the drab spaces into amazing podcast rooms
5:20:08
the downstairs was totally boring until we took down the walls i meet with the evaluator this morning
5:20:14
he's going to analyze uh the business how you doing good
5:20:19
lewis jim martin pleasure to meet you i put together a list of our clients the annual revenue that we've already scored
5:20:26
in under 90 days i have advantage home markets i got first oak bank these are quality customers carcentina
5:20:32
construction ringside barber cornerstone roofing and now i convinced matt to pay
5:20:37
wake up pueblo to promote his other business snap and snooze i'm not thrilled that i didn't come up
5:20:44
with my goal of 20 clients and i sure as hell didn't build a 10 million dollar business here but i guarantee you i got
5:20:50
to be over a million dollars i've generated 490 000 worth of contracts and i did that in a very short period of
5:20:57
time despite 40 million jobs lost in america year over year that's going to grow and that
5:21:03
should demonstrate to the evaluator that this business is worth well over one million dollars but in any game you got
5:21:09
to know what the rules are and right now i don't know how this guy counts
5:21:14
so what are the three ways the the the business is evaluated what investors look for is how much money do they put
5:21:20
in their pockets after taxes and then there's the market method so um
5:21:27
there are databases that we have access to where we can compare to other companies that have sold so we can get
5:21:33
an idea of the market value of your business and then the most common way though for small business we will do the
5:21:39
income stream you forecast out your revenue for the next few years yeah take away your expenses estimate the taxes
5:21:46
and get your cash flow after taxes always worry about these guys because you can find accountants that are
5:21:52
extremely extremely conservative depending on how well his customers are doing is how he will view my business so
5:21:59
if he's had a bunch of failures recently he's going to basically kind of color me profile me if you will every one of
5:22:05
those companies by the way those are enforceable contracts i mean these are companies that have the ability to pay this so you're going to build this up to
5:22:12
in the next year do you think a top line of 3.5 million yeah so i took a really conservative because of my accounting
5:22:18
background and my real estate background i'm pretty conservative guy i know things go up and down i'm assuming we only had two deals per
5:22:25
month and that would bring in 300 grand a month uh and 3.4 million
5:22:30
dollars in contracts and then it would just keep rolling from there gotcha right now they're fresh out of the gate only a month since they had their first
5:22:37
revenue so being familiar with this industry as a customer i am a little concerned that there might be a little
5:22:43
bit ambitious at adding two customers a month you're still basically a startup um and you're definitely in embryo mode
5:22:50
but fortunately come on man i take offense today i don't want to be an embryo but i want
5:22:56
to be i want to be somebody on their way bro don't please stop it okay call me
5:23:01
michael jordan call me lebron call me great call me ali but don't call me an embryo you see that's the problem with
5:23:08
it he sees me as a startup which i am but the truth is i've already brought in more money than most companies bring in
5:23:14
in an entire year and i did that in three months and i don't know if he's going to give me credit for a new
5:23:19
company obviously if it's pre-revenue has a lot higher risk than say a dental
5:23:25
office that's been there for a zillion years yeah i think i've got a pretty good handle on his cash flow i'm
5:23:31
looking forward to getting some more details on his expenses but i think we've got his top line revenue nailed
5:23:37
down pretty good so now it'll be a matter of the risk of not achieving your cash flows but the point is
5:23:43
you have factors that add risk yeah you have factors that lower risk we'll consider 20 or 30 different factors in
5:23:50
developing the risk profile yeah i just want you to consider the profile of my the clientele that is already bought yep
5:23:56
these are not these aren't kids with startups he's basically a very conservative guy and i'm worried about
5:24:02
that yeah i'll get back to you here in a couple of days once i crunch out some numbers everybody
5:24:07
underestimates lewis curtis including me like my whole life i have been underestimated look i came to this town
5:24:13
and i'm killed i'm going to do this in 60 days or less and i didn't calculate
5:24:19
for covet i didn't calculate for quarantines i didn't calculate for the entire country being shut down i didn't
5:24:24
calculate for restaurants who would like if you actually thought like that if i would have thought like that when i came
5:24:29
here i would have never come here like who who would even think that so here we are day 90 i don't know i
5:24:36
think he's going to come up short so thank you very much thank you my appreciation all right thank you
5:24:44
[Music]
5:24:56
louis curtis will be revealed as grant cardone today you know it'll be interesting to see their response
5:25:03
they probably don't even know who i am so you know when you do something like this it can have some negative repercussions i'm a little nervous about
5:25:09
that i mean i'm just going to tell you right now i would never ever do this again i don't know what i was thinking
5:25:15
when i signed up for it actually i didn't know i'd be without my family for 90 days i wouldn't have done the deal [Music]
5:25:22
but now that day 90's here i flew my family out [Music]
5:25:37
[Applause] [Laughter]
5:25:43
oh my god [Music] i love you guys
5:25:50
come here you i love your little outfit buddy thank you and it's your birthday mom yeah
5:25:56
happy birthday okay happy birthday now you doing tricks
5:26:02
huh yeah i love you i miss you
5:26:09
oh my god oh my god i miss you guys so much
5:26:14
i'm so sorry that it took so long yeah you better be fine wow
5:26:21
we finally arrived [Music]
5:26:40
i cannot believe it's day 90 and i'm about to reveal myself
5:26:46
that lewis curtis is actually grant cardone you know so i'm a little
5:26:51
worried that some of these people are going to be like ah dude i knew i was getting scammed that doesn't feel good for most people
5:26:57
so you know when you do something like this it can it can have some negative repercussions i'm a little nervous about
5:27:03
that well so look let me tell you why we're here today all right so um
5:27:10
this has been a really freaking long deal for me like i came here to
5:27:15
make something you know and i told you guys some of the reasons i was here right like i wanted to come here get out of la i wanted to move here and make
5:27:22
something to myself and and i told you about my dad right i told you my dad my dad's name
5:27:28
was curtis lewis
5:27:33
and my brother my brother's name curtis lewis
5:27:39
[Music] and both those guys wanted to do something big
5:27:47
and they never had a chance to now i told you guys i was louis curtis
5:28:00
and uh i wasn't completely honest with you because my name's not lewis curtis
5:28:07
okay but but i was honest with you about a lot of things but not my name
5:28:13
but but but but i did come here because i am i'm driven by this idea that that people can
5:28:19
do something special so look my real name is grant cardone
5:28:26
this guy we've been hanging out with for months i think everybody's little speeches you know i definitely had
5:28:31
suspicions from for a lot of this you know the whole way that this was all going down and how it went down
5:28:37
and i've done a bunch of pretty cool stuff in my life like i run seven other companies we we
5:28:44
did 150 million in revenue last year i've run these big conferences i sold
5:28:51
out miami marlin stadium 34 000 people right before i got here this year i was
5:28:56
with kevin hart uh john travolta floyd mayweather at one of the biggest
5:29:03
business conferences in the world holy moly yeah everybody was suspicious of this
5:29:10
whole thing we did google searches on lewis curtis and of course nothing comes up and i was given
5:29:17
a challenge i was challenged i was like hey if you weren't grant cardone and you
5:29:22
didn't have your jet and you didn't have your rolodex and you didn't have all your contacts and
5:29:29
you didn't have any money could you make it and i took on the challenge
5:29:34
i did this because i want to see if a person in 2020 [Music]
5:29:40
can go to any city with a hundred bucks and still make it it's pretty shocking
5:29:47
definitely to find out that he is grant cardone and he does have all of these followers and he actually does know what
5:29:54
he's doing i got here i had one hundred dollars still got it right now
5:30:00
hundred dollars that's what i've been living on i'm like okay i'm gonna turn 100 bucks into a million dollar business
5:30:07
and i'm gonna do it in a very short period of time under 90 days and i know i know some of you have been a little
5:30:12
uncomfortable maybe with you know how i come off and everything and i've been in a hurry in a rush i don't wear glasses
5:30:18
you don't wear glasses oh you call it kenta does a wee bit yeah yeah words are a little
5:30:24
troublesome to come across about this right now i was like very skeptical of you you already knew that yeah um so i feel like all the
5:30:31
questions i've had throughout the entire like last three months have been answered this like weird guy that pretends like he doesn't or he pretends
5:30:37
like he knows what he's what's going on but then any time we ever ask him something he's like skirted around it turns out it's because he's lying this
5:30:43
whole freaking time the vagueness made me believe that i was like this guy has no idea what he's talking about then of course there was the the duality of it
5:30:49
like maybe he knows nothing or he knows everything and he can't tell us that he knows everything yet it was like a really happy surprise in a way because
5:30:54
it was like for all the times i felt like he was distant i feel like there's at least
5:31:00
some reason for that now you know what i mean it's like lewis curtis came out of the closet i knew you were something special
5:31:06
i'll say that i mean i did i mean i knew from day one that there was something special about you there was something special going on right now but
5:31:12
yeah i had my suspects knowing what i know now i don't think we would have changed the thing and i think what an amazing experience this has been what a
5:31:18
crazy experience has been but a guy that comes working out at snap fitness trying to
5:31:23
find a job and make pueblo a better place i think he did his job you're a good dude man i got
5:31:29
it you're a good friend this is a fantastic human being he's the best you know man if i could if i could be more like you matt i mean
5:31:36
like the positive and just the believing in people like you you are truly an exceptional i appreciate that
5:31:42
exceptional human being none of this would have been possible had i not met matt none of it would happen he wanted
5:31:48
no parts of the cameras in the beginning but he took a chance on he's a good guy that believes in people and he believed
5:31:54
in what we could do together to juice this town up and wake up pueblo the town he loved so much it's what got us where
5:32:00
we are right now you came here so what does that mean now like are you you're
5:32:06
what you're saying you're moving your family here i have a whole i have a whole other life okay like i'm here to
5:32:11
help you guys you know grow this as big as you want to grow it if you want this to be a 5 million
5:32:17
business a 10 million business a 50 million dollar business it can be that because of that i want to
5:32:23
i want to give you this okay oh my god what is that so i've never
5:32:29
given this to anyone okay this is worth millions and millions tens of millions
5:32:35
of dollars in marketing so what is 10x i've written uh eight books nine books
5:32:40
and the 10x rule was i think the third or fourth book and it's the one that just launched and it just went nuclear it's been i
5:32:47
think it's in 11 languages and oh wow um so what does 10x mean to you
5:32:54
10x is a multiplier so it's like whatever your idea is multiply times 10
5:32:59
whatever your price is that's how i came up with the pricing so that when you guys go out and say
5:33:05
that you're wake up pueblo you can also say that you're a 10x sales and marketing company that's supported
5:33:11
by grant cardone and my company yeah he called the meeting to get us all together and we weren't exactly sure what was gonna happen or what was going
5:33:18
on but uh lo and behold we're hanging out with the billionaire in our building and it's amazing it's
5:33:24
just all crazy just it's insane and it's crazy that we're going to be working with him like
5:33:29
he wants to continue doing this as well so for me that's fantastic i just hope you guys make the most of this you know
5:33:36
and do something really big with it it was awesome and it is awesome and it's going to get better from here
5:33:42
[Music]
5:33:55
[Music] whoa 10x in the house hey hey you guys
5:34:02
got one minute yes i want to introduce you to some friends of mine oh i'm so excited
5:34:10
oh how cute are they hi hi elena yes kenny oh jenny's so nice to
5:34:17
meet you this is sabrina i love it how are you
5:34:24
we've heard about his family for a long time one of the reasons that turned me on to him and the reason i wrote in the first check was because i truly believed
5:34:30
that lewis at the time grant now was here to bring his family here and do something special but he talked about
5:34:36
his family with a passion that you can't just make up put on your glasses guys i had them i had them wearing their louis
5:34:41
carter's glasses okay this is captain ryan he's the best
5:34:47
and he's a louis curtis too you have beautiful girls thank you thank you let me just say that if you guys had any
5:34:54
difficulty working with me these guys put up with me every single day
5:35:00
and i would not have stayed on this journey if it wasn't for elena grant like it's one of those people that just
5:35:05
like rubs me the wrong way um but then i saw him with his family and like actually like you kind of feel like this guy's like a family guy and
5:35:10
it's really nice to see i wouldn't have stayed on it if elena wouldn't have been encouraging me every day and the kids
5:35:16
sending me love and and sending me little letters saying hey you can do it papa we believe in you saw some of those
5:35:21
letters yes we're beautiful we knew lewis right we met crazy lewis with all these
5:35:27
wild ideas but then as soon as we met like grant with his family like he just calmed down so much and like him
5:35:34
with his family is him as a whole i really want to thank all of y'all for you know taking care of him while he was
5:35:41
here and you know i've heard so much about y'all and about this town and how
5:35:46
amazing the people are what did i tell you about these two guys you said best friends for life like i
5:35:53
did like he said he couldn't wait for us
5:35:58
i don't know why i'm crying i'm not sure why i got emotional when i got to see grant's family but this is all
5:36:04
overwhelming i don't know but to me family warms my heart i don't know i don't know why i'm crying i'm still
5:36:10
crying don't know why i'm crying but just this is an insane moment i guess
5:36:17
for us and it's just crazy that it's happening to us i don't
5:36:22
i don't know i don't i don't know what to say we're going to be friends with these
5:36:27
people for the rest of our lives like for real like i don't say that about many people so yeah you need to help
5:36:33
you need it you're so sweet
5:36:38
i don't know what's wrong with me i'm sorry no sorry we love it we're emotional
5:36:44
it's been just a crazy journey and today and then i've just been dying to meet you and the girls like
5:36:51
i'm all about family and he's been talking that y'all would
5:36:56
this season on undercover billionaire three business tycoons move to three
5:37:02
different cities to take on the challenge to turn 100 this is anxiety right here into a 1
5:37:09
million business in just 90 days in pueblo we're shutting down because coping yes
5:37:15
it's stupid after a rough start positive
5:37:21
grant cardone landed seven clients for his marketing business let's do a campaign and revealed his
5:37:27
true identity to his team my real name is grant cardone are those glasses real what
5:37:32
but if his valuation falls short of a million dollars you're still basically a startup it could be catastrophic mr10x
5:37:41
ain't 10x is the american dream still alive i'm glenn stearns
5:37:46
to prove it last year i made a bet that i could go undercover and build a million-dollar business in 90 days i'm
5:37:52
too old i have to go to the hospital it was the hardest thing that i've ever done in my life
5:38:00
now three successful entrepreneurs are stepping forward to take on the same
5:38:05
challenge to keep things fair they're going undercover in cities they've never been to with only a hundred dollars a cell
5:38:12
phone with no contacts and an old truck all they'll have are the business principles they use to become successful
5:38:20
at the end of 90 days all three businesses will be independently evaluated if it's a penny short of a
5:38:26
million dollars i'll put in a million dollars win or lose the people who get me there will be rewarded but they don't
5:38:32
know it in three different american cities with millions of dollars on the line these trailblazers will try and
5:38:38
prove the american dream is still alive
5:38:48
well as they say the cats out the bag i'm waiting for the evaluator right now to get back with us on a number i have
5:38:53
my team to reward and a grand opening to prepare for the valuator is based in the business on
5:39:00
lewis curtis now grant cardone so i'm worried he's gonna lowball me on the value if i don't make this work i gotta
5:39:06
upfront a million dollars in cash and i gotta meet with my team i gotta thank the team i gotta get the team excited
5:39:12
because i'm not done growing even at the evaluator gives me the damn number
5:39:18
imma keep growing so i can keep going i'm going to talk to matt and jenny
5:39:23
about how we're going to compensate the team and what their titles are taylor what's up what's up taylor my
5:39:29
name is grant [Music]
5:39:41
this business is gonna be a lot bigger than just wake up pueblo all right here's what we do so here's
5:39:47
expenses you asked for that so what we've got into it so far now where this is headed with 10x yeah yeah
5:39:52
collaboration style between us we obviously are representing 10x at this point so we want to represent it with
5:39:58
yeah everything you got going on yeah you know what i mean we're not going to just keep doing it we want to do this bigger so how how do you visualize
5:40:04
weekly monthly trainings oh yeah you'll see about all the stuff we have when you come to miami is there a person in
5:40:10
contact with sherry she's the ceo okay i think you guys should come see it okay before you bring that team out train to
5:40:17
sustain wake up pueblo might be a brand new company but it's coming under the umbrella of my empire i spent years
5:40:24
years honing the strongest sales and promotion systems in the world and spreading the reality and the
5:40:31
workability of that system internationally getting matt and jenny up to speed so they can train the whole
5:40:37
pueblo team is the first step to long-term success i think what you want to discuss when me and you meet with
5:40:43
everybody individually is going to be what their potential is yeah yeah i just i want them to all leave excited so i
5:40:49
think we also should have a profiter it wouldn't cost us a lot but it gives you skin in the game for this growth
5:40:55
there's a buy in there if they did bring somebody in they get a bonus based on that oh yeah that one absolutely because
5:41:00
once they start getting one 500 grand they're like i'm not leaving i think we're good we just wanna we're
5:41:07
gonna represent this well yeah i feel good you feel good yeah i do we have now a plan for each one of the
5:41:13
people what their role is going to be and how we're going to pay them you're in this field yeah i've already
5:41:18
waited this long your bacon that's the dollar i owe you
5:41:24
fair enough every time i spend time with them i i just realized how cool how good peop good of people they are
5:41:31
you know it's hard to find the right partners at the right time and i think i have really appreciate you guys okay so happy
5:41:39
i met you guys i know the evaluation is going to come in over a million dollars if it does come in less than a million i'm gonna
5:41:45
punch the guy in the face we're gonna fire him and i'm gonna bring somebody else in here and says ah you're [ __ ] up
5:41:52
can't wait to tell everybody what we're going to do for them
5:42:07
i'm gonna start to meet with my team tomorrow okay let's see how this goes but first i gotta finally tell ryan that
5:42:13
i'm grant cardone this is where it started man this is where it all started i just got to town today so i need a
5:42:18
place to sleep tonight appreciate it man i met ryan the first night i was in pueblo it was five
5:42:24
o'clock in the afternoon sun was starting to go down it started to get cold i'm like dude i need a place
5:42:29
to sleep tonight i'm so grateful man that i met this dude um
5:42:35
you know i wasn't completely honest with you [Music] you definitely know that yeah
5:42:42
you know of course you try to figure it out and you're like what in the heck is this all about you know you know and that's kind of where i ended up right at
5:42:48
the end yeah i don't believe a damn thing anymore yeah
5:42:54
so so i just want to tell you like because i wouldn't want to be tricked and
5:42:59
i'm not louis curtis okay and and um my actual name is grant cardone cardone
5:43:08
you just knew that it was a lie after a while and you're like okay the longer this goes the more pissed off
5:43:13
i'm getting who's this guy's a scam artist he could have been just a scam artist i took a challenge
5:43:20
the challenge was hey we're going to drop you off in the city with a hundred bucks take away your name
5:43:27
and we want to see if what you can build into because i wanted to prove that the american dream is still alive and real
5:43:33
to like do something special mm-hmm look i without you i wouldn't have had a place to sleep that night i'd slept in
5:43:39
my car and the heater wasn't working yeah uh i i wouldn't have met matt smith and started a business you took care of
5:43:45
me at the cat house you know you put that hundred dollars on an account and and like if it wasn't for you i would
5:43:50
have been sleeping on the streets i knew he was always suspect i mean how
5:43:56
could you not be but the fact that he even trusted me like i am so humbly
5:44:02
authentically genuinely grateful that he gave me a place to stay that night and i understand i'll never forget that
5:44:08
night ever in my whole life one of the most important nights of my life was meeting ryan zabukovic and him
5:44:15
saying hey i'll hook you up and me being smart enough to say how about three days i i never want to trick
5:44:22
anybody like i would feel so good with that well i appreciate actually you know this right now yeah because you know
5:44:28
after so long you know you start who's this guy who's this guy who's this guy and you know i actually i thought that
5:44:34
they were doing a documentary to me i think well they sold that deal yeah that that was a good coverage
5:44:40
that's awesome i'm excited that you know what what happened with matt too yeah yeah grant cardone you know i want to see
5:44:46
what that's all about i'm pretty excited to know what that is i'm actually happy to actually know your real name now yeah yeah because it was
5:44:52
killing me yeah you gave me your car to drive around for two weeks i want to pay for that
5:44:59
okay i want to pay for the rv i want to make good on it like whether it's giving
5:45:04
the money to you giving it to the to the house or giving it to to a charity like you just tell me
5:45:10
it's not a big deal yeah yeah i don't even know what to i mean i had other trailers here it wasn't
5:45:16
bothering me i had two of the same trailer that didn't bother me so i don't know i knew he wouldn't take money i know he
5:45:23
won't he he just will not he's not that guy i set it from the get-go he's a good guy he helped me but he he's not gonna
5:45:29
take it i'm excited to actually know you in in person now grant it's good to be back at
5:45:34
zabukovic's new to snow to here i cried here [ __ ] when you got money it's
5:45:41
impossible when you don't i laughed here i don't have a bowl this
5:45:46
bottle reminds me of pissing oh my gosh it's gonna get cold tonight
5:45:52
i mean he's the guy that started the whole deal if i could ever do anything for you let me know man okay appreciate it
5:46:10
[Music] look at you
5:46:17
you're looking extra dapper today our grand opening is tomorrow so i have to meet with my team to discuss their
5:46:23
future with wake up pueblo first and foremost thanks for all you do
5:46:29
and who you are what you stand for we definitely brag about you behind the scenes very often your commitment is
5:46:35
bar none probably the biggest commitment that we've got out there and for that thank you i'm gonna meet with each team
5:46:41
member to give them full-time jobs because they've earned it in business you don't just give people handouts you
5:46:47
give them an opportunity their salaries going forward will be way more than they can make in a similar job in pueblo but
5:46:53
the bigger opportunity is they'll look for commissions and future revenues as a
5:46:58
way to bring in more clients the more money wake up pueblo makes the more money each of the employees can make we
5:47:05
built a great team with a great opportunity a great business a great vehicle for helping other businesses now
5:47:11
it's up to them um we want to put you on a salary okay the salary would be
5:47:16
starting at 31 000 a year and give you a title the title of manager so manage final
5:47:22
products yes i can do that all right okay thank you we really really respect you i
5:47:27
appreciate that yeah i'm still in college but yet now i have a job with a pretty good freaking salary and i'm
5:47:33
full-time i have an incredible position like one that like where i know that my managers my bosses and the people around
5:47:38
me respect me i don't know how i got so lucky we appreciate what you're doing we we definitely have talked about you several times from you helped recruit
5:47:44
some of the dream team that we have here you've got an unbelievable reputation in this town and you continue to
5:47:50
to do special things we want you as the face of wake up publo we want you full time but i mean short
5:47:57
term wise we're working on get you a little bit of a bump for your your salary for what you're doing right now and then we're working on
5:48:03
working as a team for some kind of a profit share as well we grow this you grow this cashflow classroom
5:48:10
i always like had that philosophy that like your job should be something that fills your cup and it overflows my cup
5:48:17
you're unbelievably talented at what you do i know that you have your hands cuffed a little bit because you're in school so it's not like you can give us
5:48:24
a thousand percent undivided attention and we're not necessarily asking for that right now either but we do want that when you can
5:48:30
are you gonna stay in pueblo when you're done so that was never the original plan
5:48:35
i wasn't expecting any of this to happen yeah long-term highs you've got a full-time thing and this is a special
5:48:41
special place you know yeah this has been an opportunity that like i feel like people dream about and they just
5:48:47
think like oh one day like maybe you know like that'd be so cool if thank you and it like happens and it's like just
5:48:53
processing and all it's like wow okay let's talk about miss fantastic
5:49:00
potential bubbling over like bigger than pueblo yes but we want
5:49:06
more from you jess so the more people give you the more they're going to want from you so
5:49:11
we're going to put you on a salary of 31 grand a year okay starting your title is going to be public
5:49:17
relations manager and the point of public relations is to promote the business so it actually has activity and
5:49:23
i mean i would i would like to see you making 60 grand or 90 grand a year 120 grand a year 200 grand a year yeah
5:49:30
absolutely how much money do you have in a bank account right now i'd say probably around 600
5:49:36
yeah and then what are you paying what are you paying your nanny right now two to 250 a week i'm gonna write you a
5:49:43
check right now okay this is my money now okay let me see
5:49:49
okay look i'm writing you a check for 7 800 okay i want you to keep that money in an
5:49:55
account matt's gonna hold you responsible that's 1500 bucks a month for the next till the end of the year
5:50:01
that gives you time to start learning this business so in january you should be making commissions okay so i'm gonna write you a check for
5:50:07
7 800 yeah i really connected with this single mother she's so driven to be successful
5:50:13
for her family that drive helped me wake up pueblo i want to be sure jess knows how much i appreciate her and i want to
5:50:19
keep her momentum going oh my gosh you guys 7 800. the check that he wrote me is like a
5:50:26
huge gesture but i think more than anything just knowing that they i really think they have so much faith in me is
5:50:32
just like i can't i can't even really explain it
5:50:38
that's good oh god like looking back now i'm like wow man i could maybe i could use some of these
5:50:43
people a little more only thing i was here for was that number and then i fell in love with pueblo and
5:50:49
then i started liking you and i'm like this guy actually loves his city
5:50:54
a little bit i didn't know there was people in america that as nice as you and jenny oh bless your heart
5:51:00
have a little positivity in your life hey hey you need a little i tell you i'm not a positive person today's the day
5:51:06
throughout this whole journey he's been tornadoing around and not giving a chance and critiquing without really sitting in a room to say oh they are
5:51:13
pretty special they are pretty amazing today he got to highlight how amazing the the wake up team is
5:51:20
[Music]
5:51:31
[Music] i think they're giving them to customers so if you want to get a get a
5:51:37
presentation maybe next week they can look you up okay are you in the roofing business yes your wife and i are going
5:51:42
to soco roofing here matt yes he wants to see what we do
5:51:47
this ain't no party this is a damn sales meeting we got to figure out five or six
5:51:52
or seven people that want to do business with us but we forgot to tell the team mia mia mia
5:51:58
jess mia meredith and paige they don't know what the party's for they think this is a party i want you to do this
5:52:04
with the other girls but i want you to find somebody in the room that we can contract this week okay sounds good
5:52:10
this is about getting business meet people talk to people get their information so yes i need you to walk out of here with one
5:52:17
client that wants to do something with us one your job's not to talk to everybody your
5:52:23
job to find that one person knock knock knock get money get the bag give back okay figure out what you can
5:52:30
do to get them to go to the next level what makes them tick what drives them what's holding them back at the end of
5:52:37
the day that time that you invest in other people is going to make stronger managers it's going to make better leaders who will give back to you 10
5:52:44
times we do have a package just for podcasting and what we could end up doing is like
5:52:50
if you know nothing about it i'll help you through the process 100 but the idea is it would be on youtube
5:52:55
it'd be on spotify it'd be any platform that we could find that you're interested in or that we think would be strategic for you
5:53:00
we're like a full service marketing agency we do a podcast video photo we run all of your social media so all
5:53:06
the content that we make for you gets pushed out on linkedin tick tock instagram whatever you want everything from your videography
5:53:12
photography graphic design your all your social media campaigns come by uh give me a call we'll set up a
5:53:19
meeting and we'll sit down and look at what you've got to offer we're going to learn you your story why are you the
5:53:24
best so where's that checkbook i'm serious today's the day
5:53:38
all right let's do it shake on it so grant pulled me aside and he said hey before tonight ends i want you to
5:53:45
get somebody on board and uh five minutes i
5:53:50
got a check for ten thousand dollars i feel like a rock star
5:53:56
we got seven contacts dude that's awesome now we just got to follow up on them champ okay shocked me how many
5:54:03
people were here but i'm excited they're excited i've done more than i thought i would do i got to tell you
5:54:08
i just hope the evaluator sees it the way i see it all right wake up pueblo on three one two three wake up
5:54:19
[Music]
5:54:33
i'll be coming around the corner telling you what this guy comes up short i'm telling you i'm gonna punch him in the
5:54:38
face i [ __ ] up i've done it so many times i [ __ ] up all the time with these banks i'm gonna explode on it it's gonna be
5:54:45
ugly i should have been like we did five deals in three weeks i'm gonna do five deals the next month ten deals a month after that and if it blows up in my face
5:54:52
it's gonna cost me a million dollars in cash you wrote a very good business plan i know but i was too conservative with
5:54:57
you well we'll start with the pluses you already have a little bit of cash flow there in august not a little what
5:55:02
do you mean a little well you have 50 000. yeah i know i know 64 of businesses in america break even or lose money so
5:55:09
wouldn't it wouldn't that positive in 30 days during cove edge yeah it is positive i know but it is a positive
5:55:15
that should be a big positive man i don't like the way you're starting here dude now you are in startup mode and startup business is carrying but it is a
5:55:23
startup businesses and startup businesses do carry more risk than if you've been in business for 10 years i
5:55:28
completely disagree with that i'm gonna get all the argument done right now so your business model has has not been proven yet yes it has been proven jim
5:55:35
why are you saying that well in look at my clients look at my clients you have some good clients my business
5:55:41
is dependent upon how the quality of my client is exactly your customer satisfaction is unproven because you're
5:55:47
a new business all this goes into the risk component the risk is of you not achieving the projected cash flows
5:55:54
without getting next crazy um it's crazy i cannot believe this i think you might
5:55:59
be a little optimistic on your new client on onboarding not even not even close to so come on stop um um it's
5:56:05
crazy so you don't have a proven management team just cut the just give me the number all the bad news good news
5:56:10
blah blah blah if you hit these numbers if we followed your two uh new customers a month out
5:56:16
for five years i shouldn't have told you that i should not have been conservative with you so what does that put the valuation at
5:56:25
5.5 million i said 5.7 man i said you'd give me 5.7 million
5:56:33
are you happy 5.5 million okay this is freaking awesome thank you
5:56:38
so much i appreciate it i got to go call my wife i got to get my wife in here and tell her thank you for coming down have a safe
5:56:44
trip back feel excited i'm excited matt's going to be happy jenny's going
5:56:49
to be happy the team's going to be elated money follows attention i got a lot of
5:56:55
attention over the last 90 days the american dream is alive and well and that's why we proved here today grant cardone is a bad bad man
5:57:09
wake up pueblo is a company for the people of the people of puebla and it doesn't surprise me as always matt and
5:57:15
jenny are thriving absolutely thriving today we're having to hire more people to keep up with the demand we're
5:57:21
actually having to turn clients away so we can scale up the production of the company and deliver on what's been
5:57:27
promised it's exceeding everyone's wildest streams once we get all the kinks worked out i'm confident we're
5:57:32
going to start expansion nationwide [Applause]
5:57:39
[Music] what was on the line for me personally was everything not a million dollars
5:57:45
okay the million dollar bet i made no big deal what was really on the line here my brand worldwide would be
5:57:52
tarnished it shows people great businesses great jobs that pay great wages can be created limitless amounts
5:58:00
of money can be produced like i'm here to tell you like if i can do this you can do this anyone can do
5:58:06
this anyone can achieve what i've achieved
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