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when the audio cassette was the primary
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medium of selling music back in the 70s
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and the early 80s we were making tapes
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that were instructional educational
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how-to tapes but not music so we
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remained in the business business began
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to come back we had the equipment we had
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never left and we were ready to pick up
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where everybody else at left off I'm
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Steve step I am the president and one of
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the owners of national audio company we
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do everything from classical music
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concerts to rap music to country music
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everything that can be recorded on tape
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is recorded on tape here we have done
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the guardians of the galaxy tapes for
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Disney recently we did the soundtrack
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for the force awakens a Star Wars movie
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we typically will have between 200 and
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400 music releases in-house working at a
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time from beginning to final stages the
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equipment we use here is all what we
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would call orphan equipment which means
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not only is this equipment not built
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anymore the companies where this
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equipment was built are gone nobody has
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made audio cassette tape in this country
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maybe in 30 years or more the companies
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began to discontinue cassette tape as a
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better product and we knew that we had a
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choice we had to get out of the business
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or we had to stay in the business and if
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we stayed in the business we couldn't
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buy a high-quality tape paper anymore we
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had to make
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we tracked down some equipment that had
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been used many years ago it had been
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used to make credit-card strips the
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magnetic strips in the back of credit
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cards if you can make credit card strips
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you can make audio tape so we
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disassembled the equipment and load it
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on flatbed trucks and haul 55 tons of
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equipment in here
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we have been restoring and building it
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ever since we've been dependent here on
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buying our tape from other manufacturers
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and manufacturers falling on our way so
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it's going to make us a self-contained
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business and we have found that there
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are a lot of people out there who are
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interested requiring magnetic tape
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didn't realize to begin with how open
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the market was if we did not see a great
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future in magnetic tape we would never
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have started this to begin with it would
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have been easy to shut down in a year
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and a half take the money and go home
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but we're not doing that if you like
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tape it will reinforce the fact that you
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liked it if you are non-committal on
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tape you're gonna be surprised and I
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think those people are gonna get a new
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shot of life
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[Music]
4872
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