All language subtitles for 7. Facebook Ads Copywriting

One ultimate quick guide to copywriting for Facebook and Instagram, this guide will cover the most important
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things you need to know to create a copy that sells copywriting is so much more than just words on a
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page.
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It's about using language to attract and persuade.
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It can be hard to know how to do this if you're not a pro copywriter.
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But in this video you will learn specific tried and true techniques that will give your Facebook and
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Instagram ads and posts a winning edge.
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The first rule of copywriting is that the one size fits all approach simply doesn't work.
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Instead, you need to tailor your approach to suit each situation.
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If you're trying to sell on Facebook or Instagram, you'll need to use different techniques than if
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you're trying to build trust with your followers or attempting to increase your engagement.
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One of the main reasons many people use Facebook is to market their products.
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If you're using Facebook or Instagram for e-commerce, you are probably also often paying for ads which
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can get expensive.
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For this reason, it's smart to make sure you maximizing all your opportunities to make sales by using
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copy design to persuade your audience.
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There are some basic rules you can follow to hone your copy to do just this.
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And once you know them and start incorporating them in your ads, you'll see how dramatically they will
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improve your results.
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So here are some top e-commerce techniques for Facebook and Instagram ads that really work.
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First off is to put all crucial info at the start of your copy.
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If you're having a sale or are offering a discount state that in the opening sentence include your phone
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number website URL or the offer link you want customers to click on up front, too, as Facebook
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cuts a lot of text during mobile preview.
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So the important stuff needs to be visible.
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Second is, emojis are your best friend.
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You might think your copy won't be taken seriously if you stuff it with emojis.
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And while that might be true for a business email, it's the opposite on Facebook and Instagram.
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Emojis really help grab people's attention and will make your copy stand out, too.
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So try to use them before and after almost every sentence.
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They also help break your text up so it's much easier to read.
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Third, in an important point is to keep it brief on social media.
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People's attention spans are short and even more so when it comes to ads.
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Your goal should be to intrigue contempt, not tell potential customers everything, give people just
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enough to make them want to find out more.
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So they click that link or make that call and save the extra waffle for when they're browsing your website.
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If you really want to go into a beefier pitch after the click through to read option, you can just
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make sure you do it after you've presented a snappy shorter cell that could stand well on its own.
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Fourth is using images, image is everything.
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Always use the most tempting image you can for your Facebook ad as it will play a major role in getting
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your ad noticed.
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Make sure it's high quality, relevant to your copy and optimize the display well on Facebook too.
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And ideally the images you use should inspire your customers.
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So do your market research to find out what they desire, then create or source images that tap into
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those emotions.
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If they crave success.
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Your images need to suggest they can achieve it by clicking through and making a purchase.
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If it's romance, they want to evoke this in your choice of visuals.
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Tools like Canva and SNAP are superb.
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If you have zero graphic design skills but still want to create ads that look pro 5th is to give people
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a reason to purchase e-commerce on social is so competitive you need to help people justify clicking
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through and pulling out their wallets.
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A special time, limited discount or amazing interest offer package creates urgency and pulls more customers
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to your site than if you just said Buy my awesome stuff.
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Humans don't like to miss out on things, so make them think they might if they don't act right now
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by clicking through to buy and you'll double your sales success.
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Remember, it's always about the cell no matter what.
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If you're creating an ad on Facebook or Instagram, your goal should always be to sell.
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Why else would you bother spending money advertising?
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You need to make money from your investment and to do this, everything in your copy should be angled
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to encourage people to buy cut out anything that doesn't help you do this and do market research to
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discover what phrases and emotions work to persuade your audience.
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Make it easy for people to make that purchase to by displaying your contact links clearly up front to
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one of the most important thing is to create copy tailored to your audience.
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Are you marketing cold to people you've had zero interaction with or using retargeting to pull in people
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who've already interacted with your brand?
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You'll need to use slightly different approaches depending on who your audience is, as the first category
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of people will need to know who you are and why they should buy from you, while the second should be
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reminded why they shouldn't miss the great deal you're offering.
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Next up, use power words to inspire emotion, ramp up energy and create the correct mood.
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People respond well to emotion, but you need to use the right tone.
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Make sure you know your audience, then pick words and phrases that will connect with them.
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If they want to be slimer, for example, use emotive leading questions that press your customers buttons
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like sick of dieting for weeks, only to still see that spare tire next is to also include social proof.
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If you have thousands of great customer reviews on sites like Yelp mentioned this as much as possible
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in your ad copy.
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If not, but you have authentic customer testimonials or celebrity endorsement.
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Include this in your copy instead, if you don't have either pull up stats from a trusted authority
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that underscore why your product will benefit your audience, has your active ingredient been proven
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to be effective at helping people lose weight or stop smoking?
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Does research show that people are more productive when they use meditation apps like yours?
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Don't be afraid to use fear as a motivator.
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It's a sneaky trick, but invoking fear can really help you make a sale, providing you tailor your
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copy and the fear you invoke to your audience.
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If your demographic is afraid of being single, for example, and you want to sell your dating success
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method, you could lead in by saying don't let your shyness stop you attracting the woman of your dreams
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the next time you go out in your ad copy.
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Next, important hack is statistics.
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One killer stat can make your business if your product or service has a proven edge.
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Or you can use statistics to point out why people should buy from you.
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Shouted from the rooftops on Facebook and Instagram stats will help you stand out.
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For example, if you were selling slow release vitamin C supplements and you have a stat from an authority
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source that shows only slow release, vitamin C helps build immunity, it would be a great idea to highlight
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this in your ad copy.
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Never make false claims though, and only use trusted sources.
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Otherwise you'll be harming your reputation and making it less likely that people will trust you.
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Next, monitor your competition to find out what works.
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Check out what ads your competition is running through the Facebook ads library or their business page
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to see what they are doing that's working and what's not such a great idea.
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This is an excellent way to see what your target demographic will respond to and what turns them off
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without having to incur the expense of testing ads yourself.
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Of course, you'll still need to experiment with your own ads, but by using your competitors to perform
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preliminary research, you can cut down on your amount of trial and error spend.
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Now, let's talk about the basics for Instagram and Facebook ads.
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Remember, you always need some essential elements in all your e-commerce ad copy.
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These are, number one, your primary text.
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This is the first part of your ad that people will see.
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So the most crucial information needs to go here.
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If you're running a time limited sale, here's where you want to start it alongside a mini call to action
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in your contact link or phone number on a mobile, this information will be truncated, so your audience
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will only see the first three lines.
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Make sure these are as punchy and potent as possible to maximize engagement with your ad number to your
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headline.
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This is what will be displayed towards the bottom of your ad.
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And even though you don't have to include one, you should.
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If you're going to use a header, make it as exciting, engaging and relevant to your target audience
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as possible.
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On Facebook, you only have forty characters, so remember to keep it brief and snappy.
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Number three, an image or video always include this and make it as enticing and high quality as you
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can.
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You can use multiple images, single images or video depending on what your audience prefers and responds
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best to.
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Number four, a call to action on Facebook.
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This is the button that shows up at the bottom of your ad, and although you can't choose the text that's
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displayed here, you can select from a range of options, have a look through and choose the most suitable
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one, i.e., look now download, etc, free number five, a description this displays below your headline
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in the news feed when people are scrolling to see what's new on their timelines so it won't show up
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every time people view your ad, it's not essential, but it's a good idea to include it anyway, as
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it's another chance to nudge people into taking the action you want them to perform in your description
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copy.
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You need to literally tell people what you want them to do and what they will get once they do it.
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Say something like click through to get two for the price of one, subscribe for instant unlimited access,
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etc. to keep it short and sweet and to get maximum results.
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OK, now let's put all this advice into practice and see how and why these techniques work so well on
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Facebook and Instagram.
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Here's what a sample successful e-commerce ad for Facebook might look like.
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Everything half price until 24th December.
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Visit W w w dot amazing bargains dot com and snap up a great deal.
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Use coupon codes, send free to get free delivery.
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This was the add one thing to keep in mind.
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Sale or discount info, phone number and website link plus any special extra bonuses like free delivery
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should all be visible on at preview before the click through break.
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This is so anyone scrolling can see all the crucial stuff.
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Then comes the click through to read option followed by your main ad image.
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Here's another example.
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Shop now and pick up the best electronics and gadgets at fifty percent off normal price.
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Our Super Christmas sale will run until 11:00 p.m. Christmas Eve.
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And what's more, you can snag free delivery too.
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With over 500000 satisfied customer reviews on bargains galore and free returns, there's no better
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place to snag that last minute Christmas gift present.
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Hurry over to w w w dot amazing bargains dot com and snap up a festive sale bargain.
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That was the ad.
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Finally, you have the rest of the information you want to give out that customers will see when they
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click through.
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To read more here, you can include more info about your offer, introduce urgency and include any social
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proof such as customer reviews or testimonial quotes.
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You can also include your link again and mention the discount once more.
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Here's another sample.
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Successful e-commerce ads you could use on Facebook or Instagram.
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Do you dream of having a full head of hair again, sick of that receding hairline?
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Our top follicle stimulator is bogof at www.youtube.com Look Ten Years younger and enjoy the hair you
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had in your youth with grow gain max.
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With over 10000 satisfied customers and a formulation proven to stimulate hair follicles by top scientific
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institute The BUZZCUT Project.
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The solution to regaining your hair is only one click away, purchase one bottle of Grogan max and get
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another bottle completely free.
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When you purchase within 72 hours, visit W-W grow again.
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Come to grab two bottles of our premium follicle stimulator for the price of just one.
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Let's walk through why this ad works.
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Part one of the ad is do you dream of having a full head of hair again sick of that receding hairline.
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Our top follicle stimulator is bogof www.youtube.com here.
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You've led in with a question that presses your customers pain points, which is that they want their
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hair back.
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You've also included your link and the fact you're running a budget deal.
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Part two is look ten years younger and enjoy the hair you had in your youth with growing max, with
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over 10000 satisfied customers and a formulation proven to stimulate hair follicles by top scientific
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institute The BUZZCUT Project.
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The solution to regaining your hair is just one click away here.
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You've teased them by outlining the benefits.
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You have something that can help them quickly regain their hair.
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You've also added in social proof by pointing to your ten thousand satisfied customers.
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And you've mentioned that the ingredient in your product has been proven to work by a respected scientific
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institute.
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Last part of the ad states purchase one bottle of Grogan Max and get another bottle completely free.
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When you purchase within 72 hours, visit www.youtube.com to grab two bottles of our premium follicle
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stimulator for the price of just one and get your hair back and fast.
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Finally, you've created urgency by mentioning your limited time 72 hour buy one get one free offer.
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You've reminded them of the benefit again and included your link once more to make it a cinch to click
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through and purchase for bonus stuff.
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No one is short and using social proof you can always use on social media to sell.
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You can use social proof on its own to create short, punchy ad copy that gets people clicking through.
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This is great when space is really limited or you want to tempt people in to find out more.
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It's a specific formula that relies on two key elements to work, which are social proof that relates
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directly to your targeted audience demographic and a pain point your audience has that can be overcome
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in a specific short time by then purchasing something from you or signing up and subscribing.
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For example, if you want to sell a subscription to your members only online gym instructor site to
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people who aren't really exercise fanatics but who want to get fit quickly, you might say something
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like learn how 18000 lazy people got shredded abs in just 20 days.
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Here, you're using social proof that focus is on a target demographic, just like your audience to
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underline a pain point and show how it can be overcome quickly.
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It's effective because it implies you have the answer to their problem.
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So it's great for encouraging clickthrough pair it with a punchy visual and you have a fast winning
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formula that doesn't take up much space and works like a charm.
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Second is to use your Facebook and Instagram post for mass engagement as well as upping your coffee
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game when it comes to advertising.
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You should also pay attention to the quality of your Facebook and insta posts.
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Regular relevant posting targeted to appeal to your ideal audience is key to maxing your sales and subscribers.
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It's also vital if you want to grow your brand.
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There are some golden rules to remember if your aim is to create posts that achieve optimum engagement.
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The most important one is that all your posts should include images or a video.
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The next vital thing you need to do is make sure all your copy is proofread and designed to hold maximum
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appeal to your intended customer.
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Canva is an excellent free resource for professional looking ready to go graphics templates you can
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use immediately after inputting your text content.
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The site has a huge range of templates on offer, from launch graphics to sale banners and event flyers,
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all of which can be easily edited without any design skills.
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Cannava is extremely user friendly and can even be used on your smartphone, enabling you to design
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slick looking promo fast even when you're on the move.
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So you might ask how to maximize engagement and grow your brand on Facebook and Instagram.
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Step one is to lead with a question.
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Everyone loves to be asked for their opinion and by posing relevant questions that hold the interest
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of your followers, you'll be able to greatly increase your response rate.
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Ideally, you should encourage interaction by asking questions that relate to your brand or to the service
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or products you are offering.
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If you can't do this, ask a question that relates to your industry sector or that is about an issue
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that will be topical to your customers.
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Second is to make it fun on social media.
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It's important to stand out.
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So keep your posts snappy and don't be afraid to have fun.
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People will scroll past if they see a massive wall of text, so make posts short and sweet and break
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text blocks up with capitalization of important words.
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Just like in your ads, you should use emojis to add interest and grab attention at the start and end
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of your most crucial sentences.
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The human and let your followers in.
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Remember people by people so you and your team should become characters in your post that your followers
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will be interested in and can relate to.
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Third is to get emotional.
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If you want to sell, you need to make a connection with your customers and there's no better way to
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do that than invoking an emotional response.
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Tell a story they can relate to or share a moving experience to peak their interest and play on their
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hopes, desires and fears.
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Use emotional words and phrases.
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Don't just keep things clinical and factual stats are great, but to really drive your point home,
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you need to add the human touch.
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The emotion you invoke in your followers will inspire them to feel much closer to you and you'll stand
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out above the competition.
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We have twin boys, they are 17 months with kids now.
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I have no idea how much longer we would go through when we do our chores, we try to get things done
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as fast as possible.
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All hands on deck.
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We really rely on the super speed, the bus power through it made our life so much easier for us to
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keep it consistent.
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Your post copy should be in sync with the copy on your website and on your blog, as well as the content
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in your ads.
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Therefore, aim to create an image in your target audiences minds with every post you create.
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Are you a quirky brand that embraces all things eco?
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You should be getting this across in your style of writing and your choice of words as well as the things
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you post.
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About five fifth point.
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Don't neglect your visuals as it's vital your written content syncs with these two.
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Consistency is the fastest way to build a strong brand image.
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So by going the extra mile and making sure everything you put out is in the same style, you'll be empowering
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your business to grow.
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You can still push your products.
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Just because you're not using paid advertising.
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It doesn't mean you shouldn't use your social space to sell, sell, sell.
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In fact, every single post you create should be subtly promoting your brand or your products, just
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not always in an in-your-face way.
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You can be full on when you have a mega sale or new release, but don't post by my cool stuff over and
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over or your followers will switch off.
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Remember, you also need to build trust with your audience and you can use social media to do this extremely
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effectively.
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Share your story, post blogs, intriguing teasers and pre launch info and run fund competitions, quizzes
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and polls.
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Don't be afraid to tell people why your products or services are better and different and feature what
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key members of your team have been doing behind the scenes.
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That way, when you do want to openly sell, your audience will be much more receptive to what you have
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to offer.
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Another hack is to post when your people are around.
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This is key to achieving maximum reach as even if your posts are flawless, if no one is seeing them,
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they'll fall flat.
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Find out the key times when most of your followers are online and put your posts out then so that they'll
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catch them on Facebook.
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You can use insights to discover when your followers are around via the insights tab on your posts.
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You can adjust the date range to see what times of the day your audience is most active so you can arrange
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for your post to go out at the best time.
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Next step is to engage with like minds.
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If you don't have a huge audience yet, don't wait for people to come to you.
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Put yourself out there and socialize.
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The secret is to find pages that have a community of people with interests that are relevant to your
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brand.
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Be subtle as this isn't the place to post a pushy pitch.
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Instead, offer value and spark intrigue by positioning yourself as an engaging voice of authority in
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your niche.
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Always make sure you include a link that will drive people to your Facebook insta page or brand website
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and share your blog content for extra trust points to.
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A very important point is to ask for feedback on Facebook and Instagram.
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It's better to ask for feedback than offer up a survey.
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As people feel more directly involved, it encourages people to engage by sharing their opinion, and
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you'll receive valuable insight into what your potential customers want.
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You can use this information to tailor your products and the way you present them more successfully.
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You can also use feedback to improve other elements of your brand website marketing and purchasing process
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by listening to your customers and discovering what they respond to.
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Best next step is to always include a call to action in all your posts, whether you're openly selling
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or not.
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You should always be asking your audience to engage in some way whether you want them to subscribe.
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Hit the like or share button.
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Visit your blog to read more and subscribe or click through to purchase.
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You should always have a call to action at the end of each of your posts.
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If you don't include this, you're just letting a prime opportunity to grow your brand, go to waste.
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Remember, on social people's time is limited and while you've got them, you need to take advantage
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of the opportunity, ask them to do something and make it as easy as possible for them to perform the
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action you want and you'll drastically up your engagement as well as your sales.
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Next is to get eyes on your best content.
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Do you have a top performing blog post that's already garnered a lot of attention?
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This is the ideal type of content to be sharing on social as it's already proved popular.
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So chances are it will spark interest.
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Consider making it a boosted post and target people who already like your page to get an optimal return
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on your investment.
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If you have Google Analytics on your blog, it's easy to see your best performing content under the
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behavior tab and in the dashboard menu select site content.
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Then click all pages to review your post metrics and see what posts have been most read.
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Another advises, don't just talk about yourself.
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This might sound counterintuitive, but your audience has interests outside of your brand and by leveraging
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them, you will grow your own following faster post relevant related news that's linked to what you
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do or your products from high quality sources and you'll automatically up your trust level six.
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Next thing is to break up your text on social media.
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You should do the opposite of what you were taught at school.
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Capitalizing words, employing exclamation marks and abbreviations and using emojis won't put people
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off like it would if you were applying for a job.
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Instead, it will have the reverse effect.
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And we'll catch their attention, never bore people with a boring wall of text, as even if it's written
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perfectly by a pro on social people just won't bother to read it.
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Add interest to your post by using the tricks mentioned here and break up that chunk of text into easily
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digestible bites.
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Don't overdo it, but make sure you always highlight the most important info with emojis, exclamation
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points and capitalization.
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A very important hack is to use the psychology of persuasion in your posts.
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The Golden Rule, when selling via social media is to attract attention, gain trust and then persuade
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your followers to buy.
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All your posts should be created with this in mind.
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So use power words to punch up your copy and get noticed.
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Include social proof and authority stats to win trust and clearly outline why people need your products
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by underscoring the benefits and pressing their pain points.
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One thing that people often miss out is proofreading.
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So proofread and thoroughly check all your posts.
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If spelling and grammar isn't your strength, make use of tools like grammar and the inbuilt word editor
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and run through all your post before they send them out.
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Even if you're already a wiz with words, it's a good idea to use software to double check as there
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are always errors the human eye will miss.
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Although formality is an important on social accuracy as and if you continually publish error written
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posts, your followers will think you were unprofessional and won't take you seriously.
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Use trending in popular hashtags, but only on Instagram research carried out by bus humor.
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Discover the posts on Facebook that used hashtags, got less engagement than posts without.
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On Instagram, though, you should make use of hashtags by tapping into trending relevant topics and
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including them.
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In all your posts on Instagram, you can also jump on tags for national and international celebration
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days too.
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Regardless of hashtags on both platforms, you should consider creating themed visuals and running topical
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campaigns to promote your brand on days of interest, tweet high performing Facebook posts and repost.
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If you've created a great post that got a lot of engagement, why not recycle it by giving it an update
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so you can use it again?
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Review your Facebook posts from over the past year to see which ones attracted the most interest.
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Then pick out the best performing ones and add a new twist for usable content you already know works.
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Here are some sample posts that leads with a question and asks for feedback.
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No one have diet supplements worked for you.
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If you've had an experience using diet supplements, good or bad, we want to hear from you.
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Drop your story below in the comments and win one year of our amazing weight loss formula.
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So that was copy the first three sentences.
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Your followers will see if they are browsing on a mobile and post their truncated all the most necessary
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info should be here, including the offer itself, plus a mini call to action.
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Here's another example.
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Our top selling fat burning supplement has been designed to get results in just two weeks and includes
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active ingredients proven to melt fat and stave off hunger.
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You can add a bit of promo in between this ad to inform customers about your product and why.
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It's amazing.
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Moving on, tell us below what's worked for you and what hasn't.
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And we'll give a free month supply to the best response.
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Now is the time for asking for feedback plus offer of incentive.
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Don't forget to check out our blog at WWW.YOUTUBE.COM and remember to subscribe to get regular handy
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weight loss tips, articles and advice that works.
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Provide your link so you can also push people to your blog.
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Here's an example.
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A sample post that uses the psychology of persuasion to subtly promote.
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Join our free gym Challenge by 29th December twenty twenty and get shredded abs in ninety days.
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Sign up at w w w gym.
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Bunny is forever dotcom and access celebrity diet plans and expert video sessions.
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It is important to get all the crucial info up front, introduce urgency and catch their attention with
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capitalization and emojis.
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A in like this will help you entice people with the promise of something they want for free and is all
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many people might see if they are scrolling on a mobile.
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Have you put on those Christmas pounds and feeling like a shapeless blob but want to look sleek and
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shredded going into twenty twenty one now after the click through remind them of the dissatisfaction
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they currently feel, but reel them in by hinting how you can help them do something to fix it.
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Seven Moving on to the ad.
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Now is the perfect time to commit to our gym challenge.
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And if you sign up before twenty ninth of December twenty twenty, it's completely free, always aimed
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to introduce urgency and remind them they can get the answer to their problem free if they sign up now.
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Get tailored diet plans from celebrity nutritionist Star Flash and high def video instruction from top
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trainers.
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See why we're rated as the number one virtual fitness website on amazingly awesome fitness experts dotcom
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include social proof authority mentioned, plus underlining the benefits of what they'll be getting
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when they sign up.
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Why just let life pass you by when you can get the body you deserve.
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Make this the year you get in shape and feel amazing when you socialize, look sexy in your clothes
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and have confidence to approach the people you're attracted to, capitalize their desires to remind
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them of things they want that you are promising they can get if they sign up, sign up before twenty
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ninth of December.
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Twenty twenty eight w w w dodgin.
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Funniest forever, dotcom, and get your dream body for free here, you can see they have used urgency
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again and asked them to perform an action by directing them to enrollment page piece.
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While you're there, check out our fitness store and get 50 percent off premium diet supplements until
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