All language subtitles for 2. What you can expect from different promotional strategies on Facebook

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These are the user uploaded subtitles that are being translated: 1 00:00:00,480 --> 00:00:06,150 Since many people get into Facebook marketing with a lot of confusion I want to explain exactly what 2 00:00:06,150 --> 00:00:10,750 you can expect anywhere from different Facebook marketing strategies. 3 00:00:10,750 --> 00:00:11,810 You are here they are. 4 00:00:11,880 --> 00:00:21,180 So Facebook pages you can get immediate results but only if you run out this Facebook page just associate 5 00:00:21,180 --> 00:00:22,080 them with ads. 6 00:00:22,100 --> 00:00:26,800 James if you're ready for ads you can get immediate results of action that and second. 7 00:00:27,060 --> 00:00:32,100 Now growing your own group that's a long you're going to get long term results in the beginning. 8 00:00:32,100 --> 00:00:33,580 Your group is not going to be great. 9 00:00:33,590 --> 00:00:37,920 It's not going to be engaged you have to spend time regularly posting engaging people getting people 10 00:00:37,920 --> 00:00:38,580 in there. 11 00:00:38,670 --> 00:00:43,470 That's more a group is more mid to long term strategy. 12 00:00:43,470 --> 00:00:50,760 Now if you want to leverage groups you can leverage existing groups other people large groups that are 13 00:00:50,910 --> 00:00:57,830 on a similar topic as you are groups and have audiences that are interested in similar things that are 14 00:00:57,860 --> 00:01:00,090 also leveraging other people's groups. 15 00:01:00,130 --> 00:01:01,480 That's immediate. 16 00:01:01,500 --> 00:01:03,960 You can get traffic from that immediately. 17 00:01:03,960 --> 00:01:08,180 Of course there's Cardiacs like you know it's not as easy to promote things in other people's groups 18 00:01:08,190 --> 00:01:11,600 in your group but as immediate running ads. 19 00:01:11,620 --> 00:01:14,920 Another popular Facebook promotion strategy. 20 00:01:14,960 --> 00:01:19,350 It feels like this is a take off on point one. 21 00:01:19,470 --> 00:01:21,090 It feels like it's immediate. 22 00:01:21,270 --> 00:01:26,610 But what happens in reality is if are new to Facebook and in the beginning it's a little bit of a trial 23 00:01:26,610 --> 00:01:26,980 and error. 24 00:01:27,000 --> 00:01:32,430 It takes a while to perfect running ads and to figure out the targeting and to get the clicks to be 25 00:01:32,430 --> 00:01:34,200 cheap and all that kind of stuff. 26 00:01:34,650 --> 00:01:38,660 And for that reason and it feel like immediate. 27 00:01:38,790 --> 00:01:45,080 But if you're new to it maybe you see it more as an intermediate because also there is a lot of risk. 28 00:01:45,270 --> 00:01:49,180 What happens as people allocate a certain amount of money let's say a thousand dollars. 29 00:01:49,350 --> 00:01:55,170 And by the time they lose $200 a lot of people don't have the stomach to lose more and kind of stop 30 00:01:55,170 --> 00:01:55,880 doing the ads. 31 00:01:55,890 --> 00:01:59,980 And so the whole strategy even though in theory and feels good. 32 00:02:00,270 --> 00:02:05,740 It's hard to stomach sometimes and people quit and they don't give it the full effort. 33 00:02:05,760 --> 00:02:09,550 And the ads don't end up making sense and don't end up working for ads. 34 00:02:09,590 --> 00:02:10,960 It's very tricky. 35 00:02:11,580 --> 00:02:16,160 And then of course there's the last option here is the Facebook like you know the live video. 36 00:02:16,160 --> 00:02:17,500 This is the future. 37 00:02:17,670 --> 00:02:23,140 I don't know if the it's in the athletics the entire future but it's certainly a big part of the future. 38 00:02:23,520 --> 00:02:27,930 A lot of platforms are going to live anything from YouTube like Facebook live either. 39 00:02:28,200 --> 00:02:29,760 Even Twitter has their periscope. 40 00:02:29,760 --> 00:02:37,110 Everyone has a live video blogging platform where you can interact with people real time and answer 41 00:02:37,110 --> 00:02:39,990 their questions and engage them and people really like that. 42 00:02:39,990 --> 00:02:45,430 Now I'll say that even though you can go Facebook Live starting today I'll also say that it's intermedia 43 00:02:45,510 --> 00:02:50,510 because it takes a long time to perfect for most people to become good on video. 44 00:02:50,520 --> 00:02:56,070 It takes a lot of you know you have to put some money and effort into the audio quality video quality 45 00:02:56,510 --> 00:03:01,950 learn how to present and engage people while on video and not look stiff as most of us are not natural 46 00:03:01,950 --> 00:03:07,440 on video because it's a very unique special skill that very few very very few people actually have a 47 00:03:07,440 --> 00:03:08,330 background in. 48 00:03:08,460 --> 00:03:13,160 So for that reason Facebook life is succeeding and it also takes time and persistence so I'll say to 49 00:03:13,190 --> 00:03:15,140 you you're going to get intermediate results. 50 00:03:15,180 --> 00:03:16,020 You can start today. 51 00:03:16,040 --> 00:03:18,600 But real results will come in the intermediate term. 52 00:03:18,810 --> 00:03:23,290 So those are the things that you can expect from different faiths with promotional strategies. 5408

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