All language subtitles for 7. What Makes a Great Logo Design

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,730 --> 00:00:07,810 What makes a great logo design a logo or design must be fit for the purpose. 2 00:00:07,810 --> 00:00:12,490 It should go without saying a logo design should be fit for its purpose. 3 00:00:12,490 --> 00:00:16,340 However there are various factors which need to be considered. 4 00:00:16,570 --> 00:00:19,250 First is the actual design itself. 5 00:00:19,330 --> 00:00:27,190 The designer needs to consider if the design effectively reflects the actual nature of the business. 6 00:00:27,190 --> 00:00:34,330 Secondly it needs to be asked if the law design conveys the right mood or message. 7 00:00:34,330 --> 00:00:39,430 Lastly the designer needs to consider where the law will be applied. 8 00:00:39,430 --> 00:00:47,690 This ties in with versatility which I'll go on to explain soon a logo must be simple. 9 00:00:47,870 --> 00:00:50,940 Agree the law Gore needn't be complex. 10 00:00:50,950 --> 00:00:59,430 In fact most of the best logos pertaining to the more successful companies are actually very simplistic. 11 00:00:59,470 --> 00:01:06,700 It pays dividends to spend a lot of time thinking about how you will execute a design and produce something 12 00:01:06,700 --> 00:01:09,370 simple but highly effective. 13 00:01:09,610 --> 00:01:17,890 Rather than spend a considerable amount of time on detail while sacrificing the element of communication 14 00:01:18,640 --> 00:01:21,670 a logo design must be future proof. 15 00:01:21,670 --> 00:01:28,120 The best logos particularly those which are simple and form can last the test of time and when they 16 00:01:28,120 --> 00:01:37,040 do it means that the brand can remain consistent without change and avoid submitting to emerging trends. 17 00:01:37,390 --> 00:01:45,070 A solid future proof logo if changed will only deviate very slightly since its foundations are strong 18 00:01:45,370 --> 00:01:48,290 and its image is forever effective. 19 00:01:48,730 --> 00:01:57,520 A logo must be easily remembered a logo only works if it's easily planted in the mind of the perceiver. 20 00:01:57,520 --> 00:02:03,880 Recall is what drives recognition association and repeat purchase. 21 00:02:03,880 --> 00:02:10,420 Quite often a logo that's easily remembered will have the quality by being simplistic in design form 22 00:02:10,750 --> 00:02:14,010 but can also be linked to color schemes. 23 00:02:14,170 --> 00:02:21,490 As an example branding as a whole uses color schemes to create decoration associated with the logo design 24 00:02:21,850 --> 00:02:30,310 without actually featuring the logo logo must be versatile a logo isn't bound on the web. 25 00:02:30,310 --> 00:02:38,140 It doesn't end at Office document neither Klein's may wish to develop anything from embroidery to fabricated 26 00:02:38,140 --> 00:02:39,990 three the shopfronts. 27 00:02:40,090 --> 00:02:46,480 So it's always important to ensure that the law good design can meet the demands of the range. 28 00:02:46,510 --> 00:02:54,900 Again this is often achieved by keeping design form simplistic so that covers a jest of law or design 29 00:02:54,940 --> 00:03:00,220 one or one you'll see the reoccur in fact there is simplicity. 30 00:03:00,280 --> 00:03:06,610 It's this fact that will bear in mind in the forthcoming project and one that you will always keep in 31 00:03:06,610 --> 00:03:09,730 mind as a competent logo designer. 3556

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