All language subtitles for 02-Design-For-CLICKS

Let's talk about designing to make sales of print-on-demand products

online.

We're going to approach things differently than we would in

a store in a store.

The options are very limited.

And the number of products a customer potential customers are

exposed to are also limited by the physical constraints of

being in that store.

Plus,

if you have a whole rack of products,

it's really the only one,

the one on the front,

it's going to get seen one behind that.

They kind of have to go and scan and way

less people are going to see it online and it

depends on what Marketplace for selling on.

But you know,

that essentially it's typically page 1 of search results and

the products position towards the top to get seen the

most and obviously in order to make a sale yet

to get seened it clicked and then from there,

you know,

add to cart excetera.

So we are going to understand the challenge were facing

which is need to stand out in search results.

It's pivotal and oftentimes you do for friends and Amazon

is where I like to attend to make my primary

focus.

That's the biggest economy.

Marketplace,

we are one of typically 48 products in search results.

So how do I optimize to get clicked and stand

out as one of 48?

So I'm going to show you in this video.

So the first thing I need to focus on its

graphic size.

Now here is a quick example.

Look at these two dabbing pineapple designs very similar.

But which one do you think it's clicked more?

Yeah,

you're you're probably right by the one on the right

hand side.

It's much bigger catches,

your eye.

You know,

that makes a difference.

The average customer is scrolling through so quickly and member

at remember how short people's attention spans are these things

like you need to be able to communicate the information

in your design,

very quickly,

very easily.

You don't,

you can't Bank on them,

slowing down in,

like reading the list,

entitled people don't read the titles.

They look at the graphic,

and he decide in a split-second,

whether it's consciously,

or subconsciously,

whether or not,

they like it and whether another going to click it

and potentially by it.

So,

this example shows what I'm talking about.

If you're one of two dabbing dabbing pineapples,

how do you win that fight between you and the

competition?

Well,

one big thing,

big takeaways,

make your designs bigger,

make your graphics speaker.

This extends Beyond just Graphics.

It also applies to text.

Allright font size.

Now,

speaking of texts cuz it's pretty often that we include

text it with our design.

Now,

you can do texts,

only designs.

You can do Text Plus graphic,

or you can do like the dancing pineapples and just

do Graphics.

There's no right or wrong way.

If you're going to include text in InDesign one,

major rule of thumb,

to make sure it can be easily read from search

results.

And that example on the left there,

the dabbing pineapple with the really small text.

That's an example of what not to do with way

too hard to read guys way too hard.

This one on the right hand side.

They look how easy that is to read.

I'm not in love with that design,

but just wanted to show you the two side-by-side.

They're both dabbing pineapples and they both say,

aloha,

you know.

And look how much easier it is to read the

one on the right hand side.

So please be mindful of your font size when you

are using texting your designs and make sure it can

be easily read in the thumbnail mean just a sense.

We make it as big as possible.

It's really what I mean.

You can follow that.

Rule of thumb,

you will get clicked more often again.

If you could click more off.

Higher likelihood of making a sale.

When it comes to font selection really font,

family is what I meant to illustrate here.

Make sure your font family also and here's to what

I just talked about as far as like,

big bold,

easy to read from the thumbnail,

the first example,

and the middle example,

I'm not huge fans of while.

Yes,

we can read them.

We can stop.

We can slow down and see what's going on.

Look at the one on the right big bold,

you know that really nice color contrasts,

but we're not even talking about color right now.

We will in a second just look at how much

easier it is to read the big bowl designs and

it won't surprise you to know that that one also

has made the most sales.

It's actually from the dbrand Leake l i q u

e which is,

I think the most successful Amazon murch brand out there.

So they have a T-Mobile.

I think five designers last I heard,

you know,

part of me having YouTube channel and what night is

like,

a little bit of connections people,

I can talk to you about kind of what goes

on behind the scenes,

not necessarily public knowledge.

And yeah,

they have a team of designers,

be very careful,

instruct them on how to go about designing a look

at that design.

Notice.

It uses,

almost the full canvas,

the aloha Hawaii on the right-hand side were talking about,

almost a full canvas size,

vertical and horizontal space.

That's what we should be aiming to do guys.

Look 117 reviews that designs making a ton of money.

Color.

Now,

the left is an example of what I think you

should not do nothing wrong with that color,

selection of orange,

and red text,

or,

you know,

whatever you wanna call that light,

pinkish,

reddish text,

but it needs to contrast well against the background shirt

color.

And they chose that like,

brownish,

grayish color.

And while this design me look really good in real

life,

or if it's in like a retail store,

doesn't look at online.

People are going to slow down to try to figure

out what this shirt says.

They're going to school right?

Past it.

This example,

on the right hand side.

There's just a girl who loves pigs.

They got a very light pink,

got a little bit of a darker pink and white

all contrasted against black easily.

You can read what that says how easily you can

see the design,

you know,

the contrast is just another factor,

is another variable in this equation.

Now,

I almost always optimize my designs to be sold on

dark colored products.

Just makes things easier on him.

So I think Amazon murch out rights,

It stated that the darker color products tend to sell

better based on their data and see what they have

an outright stated it.

They will automatically default your thumbnails to Black.

If you select black,

sluts telling you something their most customers are buying black

shirts.

So,

you know,

sometimes you just got to go with the flow,

guys.

That being said,

I also wanted to include an example of a really

nice design that they're not offering on a bunch of

different color shirts.

Miss is the Yellowstone on the right hand side.

You see how it take Brown design,

dark brown.

The contrast really well against that yellow background.

And it says Yellowstone's,

I think it's fitting right now.

This is a little bit more of an advanced proach,

but I invite you to challenge yourself.

To make some designs like this where you very intentionally,

select a single shirt color to design for me and

you don't go when you see if you're uploading to

Amazon murch.

You don't check the black box cuz you slept black.

Remember the primary tell me was going to be black

and then you can have your brown design on a

black shirt Dippity awful contrast like the like what you

see on the left hand side there,

don't do that.

But I want to challenge you to whether to Amazon

murch,

Redbubble,

wherever your listing at see,

eBay doesn't matter where you design for one shirt color

is very intentionally.

You only offered on that shirt color,

like you see on that right hand side there Yellowstone.

And then you also use a foregroundcolor that looks really

good against that background.

And let me just show you.

I think this is the last thing.

I wanted to show you this video whenever I see

a nice shirt like this,

like this Yellowstone,

one,

I get inspired and I don't want to forget about

it.

So,

you know,

and in addition to me keeping list,

sometimes I just linked to the listings and then come

back later and when I need inspiration,

but also I'll pull it into Photoshop or photo Pia

or whatever.

Anywhere with an eyedropper tool Color Picker tool,

honestly,

you can install Chrome Google Chrome,

web browser extensions with color pictures,

and you can just click the color and it has

selected for you,

but would I typically do creature have it?

I'll just pull it into Photoshop and now use the

eye dropper tool and I'll grab the hexadecimal color code

and I'll just write it down.

So you see,

on the left hand,

side of the slide there.

I put the two hex color codes for this product.

Now,

I don't exactly need the,

the shirt color because I'm uploading to Amazon murch.

I can't change the color if you upload to red.

You know,

certain places will let you change the shirt color,

certain products.

So I like the contrast here.

So I wrote it down and you see things that

inspire,

you save them.

If you're using this research tools like Merchant former.

You can hit the little heart icon and it will

save it for you.

So that's all I was really saying is,

you know,

you're not going to want to think back on this

product a week later,

but not be able to find it.

That's really what I want to show you this video.