All language subtitles for [2] Create a unique style on Instagram

- [Instructor] Creating a unique and cohesive style

for your Instagram account can really help you

stand out from the competition.

Let's take a look at some ideas on how we can achieve that.

First of all,

you may want to consider using a unified color scheme

for your Instagram pictures.

You may want to post all of your photos in black and white,

or photos that have a more blue, cool feel to them,

or maybe photos that are more orange and red

with a warmer feel.

Either way you can create this style

that goes beyond each individual picture

so that when someone looks at your feed as a whole,

it will appear as one big piece of artwork.

It's also a good idea to use a custom hashtag.

You could make up a hashtag using

the name of your organization,

or come up with a creative hashtag related to your industry.

And then you can use that hashtag

for every single post that you publish to Instagram,

and others can use that hashtag as well.

You can even encourage your followers

to use the hashtag in maybe your stories.

You can say,

"Hey, if you're using our product post a photo

"and add this hashtag."

It helps you stand out and gives you a special place

other than your Instagram account

where users can go to see your products

and services in action.

When talking about being unique

and creating a style on Instagram,

you may want to think about not just the colors

of the photos that you're posting,

but what's in those photos.

Maybe you want to have photos that are very minimalistic

with just one or two items in each photo,

or maybe you want to have a whole bunch of items.

I follow some people on Instagram

that collect different things

like old computers and technology stuff,

and sometimes they post pictures

that have like 20 different computers in them

all over the place.

It creates this own unique style,

almost like a "Where's Waldo?" style

that works well for them.

But obviously it depends on your organization's style

and the industry that you're in.

Some users choose to take advantage

of the Instagram feed layout.

The grid layout allows you to create conformity

in groups of three.

For instance, you can post a selfie,

then a photo of your workplace,

and then a photo of a product.

Then the next day do the same thing,

selfie, workspace, product, rinse and repeat.

Over time, your feed will start

to look really attractive and artistic

because all the selfies will line up in one column,

all of the workspace shots in another column,

and then all of the product photos.

And I actually have an example for you.

I'm going to move over to one of my Instagram accounts.

Now, please don't judge me here.

This is an Instagram account of my cats,

and I use it to do a lot of testing

and that sort of thing on Instagram.

But if you look at my feed,

I've actually used the Instagram layout.

So I have two cats

and I post the photos in a particular order.

I post a photo of Maya,

then I post a photo of Ziggy,

and then I post both of them together,

and I do that over and over again.

So you can see that the first column here

is all photos of Ziggy.

Then the second column is all photos of Maya.

And the third column is all photos of them together.

Lastly, remember to continue being authentic.

These strategies are just some ideas,

but I'm sure you can modify them

and come up with some of your own ideas

for how you can be unique on Instagram.