All language subtitles for [1] Content ideas and strategies for Instagram

- [Instructor] Let's talk about some different strategies

that you can use to brainstorm content ideas

for your Instagram account.

First, let's briefly talk about promoting products

on Instagram, and then we'll talk more generally

on how to find inspiration

for promoting both products and services.

When marketing a product on Instagram,

this should go without saying,

but post photos of your product.

Secondly, explain how your product

is different from other products in the market.

And finally, show creative ways

in which your product can be used.

Promoting services can be more difficult,

so let's talk about ways to find inspiration

for Instagram posts.

First of all, list all of the products and services

that you offer, and then create a second list

of all the benefits that your products and services provide.

Remember to think of the different ways

that your products are used

and try to be as creative as possible here.

For instance, I mentioned the company Chobani

earlier in the course, the yogurt company.

And when I think of yogurt, I think about just eating it.

But on the Chobani Instagram page,

they have photos of different ways

that you can cook with yogurt,

and that leads to almost endless possibilities.

It's also important to think about

when people are most happy using your product.

One example I can think about for this particular aspect

of using Instagram is if you have a plumbing service.

Now, if you just think about taking photos

of you doing plumbing work,

they may not be the most glamorous photos

to post to Instagram.

But what's the end goal of hiring a plumber?

Well, it's probably to have running water,

and water is one of the most vital resources on the planet.

People really like water. They need water.

So now we open ourselves up to all of these ideas

in the different ways that people use water.

So if I'm a plumber, I could post some photos to Instagram

of somebody drinking a nice, pristine, cold glass of water

on a hot summer day.

Or maybe I could post a photo of the family outside

in the yard, running through the sprinkler in the sun.

So we're not just talking about the actual work that you do,

but the end result of that work.

And even more importantly,

when are those really special moments

when somebody's benefiting from the product

that they've purchased or the service that you've provided?

Try and capture those moments.

If you have a landscaping business,

post photos of your finished works, the waterfalls,

walkways, gardens, flower beds,

all of those beautiful landscaping designs and projects.

People follow these types of accounts,

even when they're not looking to have landscaping done,

just because the photos are so gorgeous.

But oh, guess what? Now they need a landscaper.

Who are they going to call?

Another type of service that I'd like to mention

because I was trying to think of the most difficult services

to really put on Instagram, I thought about waste removal.

So maybe you're a waste removal company.

How can you capture those special moments?

Well, taking out someone's garbage

might not be the best picture.

Now, if you have somebody smiling, taking out the garbage,

maybe it could work,

but what happens with that waste afterwards?

Maybe there's some recycling that's being done,

so you can post photos of artwork that people have made

with reclaimed metal, wood or refinished wood.

Maybe you could even provide some ideas

on how people could use their household waste

and reuse it to be more efficient

and more environmentally friendly.

And that opens you up

to the whole environmental aspect of things,

promoting a clean and healthy environment.

So you could even just be posting pictures

of a nice national park that's nice and clean

and there's no waste in it.

What I'm getting at is just because you have a service

that you might not be able to digitally capture

right off the bat, remember to be unique,

creative and personal.

Capture those special moments when people are most happy

using your product or service.

Think about creative ways your products or services

can be used.

And finally, think of the main ways people benefit

from your business.

It's those moments in those situations

that are perfect for Instagram.

So hopefully this will give you some ideas of ways

that you can list the products and services

that your company provides

and then get the benefits of those services

and the special moments they create uploaded to Instagram.