All language subtitles for 1. The UX brief & persona for our real life project

Okay so before we get started I want to quickly just outline the brief for this project because this

is an actual project from one of my clients and I feel that would be a nice way to kind of explore extend

through an actual project.

So what we had to do this kind of the UK's research side of things and we had to build out client brief

which I'll show you here.

And we had to build out the persona.

Just like who the target audience is going to be.

So let's have a little look here on the screen ads.

Yeah.

Both what the client sent me as an initial brief and then what we had to actually move it into.

So we had an actual project to work through.

All right.

So let's check it out here now.

Okay.

So first stop.

Like any good creative job and you've got to kind of get the brief right especially for your ex because

often the client and the clients I deal with haven't really run through a lot of UX projects before.

So I guess an unsure what's what's in covered what's not covered those sorts of things.

So a brief is always essential for any project right.

So I figured I'd show you the one that we got.

So there's the brief we got from the client so basically was pretty thin.

They've got a Web site.

Bring her in laptop dot com and they've built this kind of back end for it for their trainers to use

and they want to kind of just release it to other trainers to start using to potentially use it as a

product.

Okay so they want a Web site they want an app.

They very very very kind of basic.

So what I did is I had a little look through their details K through their analytics for their Web site.

I know a bit about them because I've dealt with them before but basically I went through the kind of

UX research project working out who the competitors were what the product does.

It's U.S. PS who the potential users would be gay and built out brief.

So this is the thing that I emailed them gay and basically just covers the basics of most briefs came

as quickly run through it.

If you're not interested you can just skip on and will stop making stuff.

But in this case a K project name description is kind of basically that's what they've said.

So just kind of outlining that description.

Who's it for is quite important.

K. so we build a persona.

I'll show you that in a second what the persona actually looks like.

But this is what we agreed with the client who the potential persona is now the big thing with personas

is that you can guess and you can have a best guess but you need to revise potentially who your persona

might be because you might go yeah it's definitely this person but you need to allow wiggle room and

better spelling and grammar.

OK.

So we've built out who we think the client is for.

We build out a features list K. Just to make sure that we know what's actually going into the wire frames

at the beginning what the important parts are.

K. we leave out things like a photo or other features that are kind of just normal they're the contact

us page needs to be there all of that stuff.

So this is the kind of unique stuff for this project competitors and product inspiration.

This just helps us know and the client know that we're aligned in terms of this is the kind of thing

we're building getting and deliverables.

This is super important.

So we go through two parts is why framing and then this high fidelity basically high fidelity means

you know why frames are really simple high fidelity has all the fonts and colors and images.

So we build wire frames purely just for client approval.

OK.

I don't go out and test wire frames.

We'll talk about that later on.

Then we build a high fidelity prototype and then we go out to some user testing based on the user testing

will do usability report that can be big or small.

Basically just feedback what you found out and you use the testing then once that's all finished and

we've tidied up any of the problems with the user testing we'll grab all of the UI assets for the developers.

And that just means giving them images and code and icons and symbols that they can build either the

app or the Web site.

So that's where our job is going to finish.

OK.

So I always have it like a not included just in case the client just just to kind of make sure the boundaries

are set nice and clear.

So they've asked us to prototype the back end K which is the kind of instructor side of this Web site.

There is also a student side of it which they've already got develops.

They don't they don't want us to redesign that so I'm just making sure it's clear.

They told me that it's clear we're not covering that because they expect to use their kind of current

systems.

The instructor side that we're going to be testing costs case so this is what I charge for this job.

And jobs very often they kind of start at about two two and a half grand us and get up to about 10 grand

for larger projects.

This one here basic workout while my day rate is and it's roughly about a hundred dollars and then I

kind of work out how many days I need to work with something like a timeline add in a bit of a buffer

and then give them an hourly rate after that so that if they do start asking for stuff that's not covered

and the deliverables and you can say sure I can do that but it's going to probably take me another half

day and then they know your hourly rate so they know that's you know it's going to cost X Y and Z.

And I find that's a good way from stopping the job to creep out.

So job creep happens with every job they get.

All can you quickly just add this extra little thing and you kind of you add a new you'll decide later

on if you build them for it or not and then the job overruns and you you either surprise them with a

giant bill or you just suck in those costs which suck.

So I make sure that at the beginning I get my set cost because that's what everyone wants.

Nobody wants an hourly rate but give them an hourly rate as well so that when you're chatting and they're

like Oh hey can you also do this.

Sure it's going to probably take me three hours.

They know a Ali raiders and you can add to your bill and everyone's clear right from the I was asked

for a 50 percent payment upfront.

Okay to start the work there's so many jobs that I end up starting that never kind of get finished so

I like to make sure I get 50 percent upfront so I can cover my costs for the initial part like the.

It's the most important part.

That kind of doing the UX research and working out the features.

That's a kind of the super important part of the job I think.

So I was asked for a percentage upfront you might ask for something smaller than that but 50 percent

is quite common and then 50 percent on completion deadlines.

Every job's a little different but yeah this is what we done.

So there's a kind of them and me so I'll do the user research to get started with the wire frames get

delivered to bring your laptop then.

Then they give me feedback by the certain date.

Then I give them the high fidelity.

Then they give me feedback on that high fidelity and then it actually goes to use a testing and then

we allow for a couple of weeks for user testing.

This can be different depends on how I like for this project we're going to do a lot of what's called

hallway testing or over the shoulder testing.

We're going to try and meet up with people to do physical life stuff and find people that match macho

persona and actually work with them.

Now again we're not gonna have a full on testing here.

I've got another course for that.

Check out how to be a UX designer for some of the testing techniques.

Yeah we're gonna do over the shoulder stuff possible probably do some unmoderated testing where we go

to you say use this testing dot com I find is really useful and you can just send it to them and people

record themselves sheeps quick and it's something you don't have to organize meetings for and you have

recordings so you can snip out but so you could show the client some of the results.

OK then there will be a user testing and complete a report and basic just feedback about this is what

happened in the user testing.

These are the changes we're going to make and you make those changes and once the final changes have

been done will hand over the assets to the developer to get built which in this case would be I'll probably

end up doing the web side of things K at least the front end web design stuff but the app and the backend

development will have to be done by a developer which is totally out of my zone or more of that creative

side the front inside.

So yeah that is the kind of brief that we've seen through to the client.

Always make sure that because I bet you 100 percent promise that this will not get hit that the fourth

of December mainly because the feedback Okay so your client will see this date and say they'll do it

but things will just turn up late.

You know just be one or two days late and I just make sure as soon as it is a couple of days late I

revise the next timeline so that they know that it's them that pushed it out.

So when it is like two months overdue it's not because of me it's because of their poor feedback.

Okay so be really kind of rigid at the beginning saying that yep it needs to be here by this date and

as soon as they're late add that to the time and just kind of push that out because this is going to

look long if it pushes over to the next year because it is going to add like another couple of weeks

in the middle over Christmas so we should have been handing this over kind of mid-December.

And before you know it it's February and they had in their head middle of December so just be very clear

about timelines and deadlines.

Now again this is my process.

You might be working an agency and that four thousand dollars just wouldn't cover the rent so you might

be starting in the 5000 and ending in the 50000 dollar mark depending on how large the project is.

You might be just getting started and you might be taking on work a lot cheaper than that UK you might

be doing designs for fifteen hundred or even 500 to get your first job.

But I figured I'd show you where I at as a freelance u x designer.

So you've got some sort of idea of pricing and timelines and briefs.

Let's have a quick look at the persona that I got made.

All right.

So this is the persona that we built for this project now and the initial briefs kind of a rough outline

what we've done since then is some Unix research into who this person is most likely to be.

And the nice thing about this particular client is that they have lots of Google Analytics and have

a strong YouTube channel so it's easy to get in there and see actual hard data about who's using the

channel he's using their product and then talking to the client about who this potential person could

be.

So.

And then what goes into this will really depend on your project.

So we've given this guy a name.

Peter that's a fake stock library image but I feel like it represents the person we give him an age.

His job title in a place he lives.

K now what goes in him.

What you really want to do is be able to communicate well after reading this know the person.

So do you need to write down the toothpaste to users or the Curry drives potentially but potentially

not if it's a Prius or a Ferrari.

That's kind of an indication potentially of what kind of person he is gay.

So and some I've seen some personas that just get into us like my you should detail like guess what

you want and there is just so you can have enough in here to kind of walk away and go I understand where

he is coming from in relation to my product.

OK so it could be shorter than this.

Probably not much shorter but I wouldn't make it too much longer either.

So have a read through this.

Just so you understand who Peter is while we're doing this project what I've done for you is in the

exercise files there is a folder called persona template and you can use this if you want.

There's an illustrator file and you can switch out the images and fonts and stuff and use that if you

like.

You have total permission to use it and but you have a read through and see how Peter does things.

So have a read through and understand PDA and it's positions that when we're building an x d we can

make some decisions based on what Peter would want not what the client wants and not what I want personally.

All right.

So that's the brief and personas.

Let's get on to the next video.