Original subtitles

Before I jump into the actual meat and potatoes of this horse, I need to go to some real estate to

how other people are doing social media marketing.

I knew that I need to do this because it is very tempting for people to engage in the same practices.

I can see where they're coming from.

It's easy.

It's like seeing some trunked changes in front of you.

And it's almost resistible to fight a urge of bending over and picking on that change.

But when you do that, Avios throw you off, it will give you a false sense of incentive or reward.

And don't be surprised if you end up giving into your worst instinct only to walk away with less than

nothing.

This happens all the time because of human beings being the way they are would always take the path

of least resistance.

Who can blame them?

But by warning you about how this works out is my hope that you stay away from this and the focus instead

on investing your time, effort and energy on the right way to do things.

The classic approach to social media marketing.

So what is the classic approach of social media marketing?

Well, it's actually questionable whether we're talking about Instagram, Twitter or Facebook.

You need to only follow, like befriend the people who are interested in your niche.

You connect with all these people and then after you have followed them, a lot of them were actually

follow you back for them on Twitter for everyone to follow.

Don't be surprised if maybe 20 or 30 people follow you back.

Now, this is where it gets really bad.

Classic social media marketers who would then spend their follower.

They would just send all sorts of unrelated garbage and then they follow through with unfollowed.

Do you see this pattern follow, unfollowed, spend, unfollowed.

And I wish I could tell you that they do this sporadically, but is that these these are self-revelation.

The professional marketers use all sorts of sophisticated software to do this up until a few years ago.

This works like a charm.

This was like a great way to get a lot of Twitter traffic, but not anymore.

This pattern instead can get you better.

And more importantly, whenever traffic you do manage to get to using this tactic is not going to be

any good.

Why?

There's no targeting.

You're not pre qualifying these people who follow you.

The only reason why they follow you in the first place is because you follow them.

First words, a selection there.

Where is a targeting there?

Now you can make wild guesses, but ultimately it's a one game and that leads nowhere.

The return effort is Nazeer.

I'm not just saying that you can make any sales doing this technique.

I'm not claiming that.

But what I'm saying is that whatever rewards you get are not offset by the wasted time, effort and

energy as well as opportunity cost involved.

You'll be better off using a quality based approach.

Audience are looking for quality to bottom line to social media.

Marketing revolution is to use a quality content.

Your content that will speak for you, your content will do the pre-sales job regarding your brand.

In other words, your content is your representatives speak to the values you want to be associated

with the site.

A reality is, even if the follow get unfollowed spent on unfollowed technique still works for some

people, the rules haven't changed.

Social media platforms will reward or punish you based on engagement.

If you want an extreme example of this, just look at Facebook.

Facebook used to be a traffic goldmine.

Not anymore.

You need a really high level of engagement to preserve your reach on Facebook if you get normal levels

of engagement.

Good luck.

That's how bad things are.

And that's why I need to take this time to spell out why this classic social media marketing no longer

works either failed a message like I would now remiss in my duty to educate you on failed the social

media marketing strategy if I don't also mention other failed US techniques.

First, hashtag hunting no longer works.

This technique involves marketer funding.

Hashtags are trending that basically will publish niche specific content.

They use unrelated or relevant hashtags and pair them with their content.

They do this because they want to hit it right on the upward trend of those hashtags.

They know people are searching for those hashtags.

They know that these hashtag trends are hot, so they want to poach as many eyeballs as possible.

Unfortunately, the traffic you get is not going to be any good.

People are looking for a specific type of information and then when they see that your content is so

obviously unrelated.

They were not going to click through, you might even get reported another fail to measure, you will

stay away from his influence or spamming.

These are so many influencers in almost all niches.

If you want to see this in action, go to Facebook or Twitter.

There are many specialized pages and the specialized Twitter accounts.

Now, Cusin, they mention those influencers on your content is not going to help if your content doesn't

really add up any value.

There has to be a reason why you are engaging with these influencers and drawing their attention is

not enough.

Getting them to look at your account in the because of using your content is LA is hot, is a lousy

idea is that you can focus their engagement tagging based on what they did.

For example, if an influencer was talking about recent trends in escalating issues, then the person

will be fair game for an article I post a regarding the latest trends in athletic shoes and what they

mean in terms of bottom line of large footwear.

Appu companies that influence will be directly interested in what I have to say because I'm sure sharing

content that is not only high quality but is directly related to stuff he or she is already talking

about.

Do you see the specific special city here?

Do you see the direct link?

Now compare this with an influencer who talks only about Forehead's and then attack that influence or

what?

When I'm talking about big one, that person is going to be.

And what do you see?

The difference finally, although maybe the population with no Irish is gone, not not going to work.

Basically what you're doing is you're throwing back at the on the war and the hoping something sticks.

If you're just publishing content on an automated basis on Twitter, Facebook, Pinterest and other

platforms, it's anybody's guess whether people would actually engage.

You have to do some outreach.

You have to draw eyeballs to your content.

You have to fund existing pools of highly qualified audiences.

And to get your social media account in front of their eyeballs, use your very best of content.

If you do this right, you're ultimately, ultimately the publishing.

Our social media will be greatly rewarded.

Use a shagger approach and then you're probably going to get the same results as other failed social

media marketers.