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These are the user uploaded subtitles that are being translated: 1 00:00:01,970 --> 00:00:09,500 Having spoken about so much in debate about social media marketing, it's imperative to understand what 2 00:00:09,500 --> 00:00:12,950 kind of careers are available in social media marketing. 3 00:00:13,510 --> 00:00:19,940 Being a social media marketing manager means that you will be responsible for communicating with clients 4 00:00:20,210 --> 00:00:24,500 and customers of the organization while social media websites. 5 00:00:25,790 --> 00:00:32,690 This is your type of job if you have a passion of working with social media and finding innovative ways 6 00:00:33,080 --> 00:00:34,400 to connect with people. 7 00:00:35,780 --> 00:00:40,670 Social media marketing has become the buzz in the industry over the past few years. 8 00:00:41,180 --> 00:00:48,440 Many of us believe without social media marketing, we cannot drive sales, and that's absolutely true. 9 00:00:49,840 --> 00:00:56,170 Social media marketing is just a part of the social media industry, but an important and influencing 10 00:00:56,170 --> 00:01:04,900 part without which we might not be able to survive in this massive, fast-paced competition. 11 00:01:05,290 --> 00:01:11,440 The most logical role in social media marketing is being a social media marketing manager. 12 00:01:12,010 --> 00:01:19,690 Being a social media marketer manager means that you will be responsible for communicating the clients 13 00:01:20,050 --> 00:01:24,610 and customers of the organisation via social media websites. 14 00:01:26,110 --> 00:01:27,620 This is your type of job. 15 00:01:27,640 --> 00:01:34,090 If you have a passion for working with social media and finding innovative ways to connect with people. 16 00:01:34,720 --> 00:01:41,860 Great communication skills are a must and you will have to do a lot of interaction on day to day basis. 17 00:01:43,700 --> 00:01:51,080 Along with that, you must have a creative writing ability and their engagement with people online, 18 00:01:51,080 --> 00:01:56,420 as well as in person for getting your message across to the target audience. 19 00:01:56,930 --> 00:02:05,720 The need for good organizational skills and deep knowledge of social media tools is to have best positive 20 00:02:05,900 --> 00:02:09,710 results so that you can stand out from others. 21 00:02:11,170 --> 00:02:17,950 Experience in related fields like marketing, public relations or advertising can help you enter this 22 00:02:17,950 --> 00:02:18,310 job. 23 00:02:19,510 --> 00:02:25,820 Don't worry if you don't have the experience, you can still become a social media marketing manager. 24 00:02:26,140 --> 00:02:34,900 By demonstrating a good understanding of social media and your persuasion skills that makes people to 25 00:02:34,900 --> 00:02:41,230 join online communities, the working areas of social media marketing can be. 26 00:02:41,650 --> 00:02:48,700 Being in social media marketing may come with working for one company or more. 27 00:02:48,820 --> 00:02:56,500 Promoting and managing the company's online presence via social media websites is the key task. 28 00:02:58,210 --> 00:03:05,290 The key task also involves reviewing, analyzing and contributing to activities to websites like Facebook, 29 00:03:05,740 --> 00:03:11,170 Twitter, YouTube, Flickr, Google plus Pinterest, Instagram. 30 00:03:11,560 --> 00:03:21,820 On a day to day basis, updating the social media sites, regularly overseeing competitions and campaigns 31 00:03:22,060 --> 00:03:29,590 that promote your organization's brand and lightening the staff on use of social media and increasing 32 00:03:29,590 --> 00:03:31,360 its use within the company. 33 00:03:32,200 --> 00:03:40,120 To start with developing strategies for increasing follow or likes on sites like Facebook and Twitter. 34 00:03:42,040 --> 00:03:50,860 Having said that, this role has been diversified into several other roles, from structuring a social 35 00:03:50,860 --> 00:03:57,790 media footprint, monitoring and creating an ad about the company to develop online media campaigns, 36 00:03:57,970 --> 00:04:06,400 a social media marketing manager or an executive has an active involvement on media, which can create 37 00:04:06,460 --> 00:04:08,800 social media strong foot. 38 00:04:13,580 --> 00:04:20,180 As a social media marketing executive, there are key responsibilities from structuring the social media 39 00:04:20,180 --> 00:04:23,600 footprint, monitoring and creating air about it. 40 00:04:24,710 --> 00:04:31,550 They also need to have strategy planning for companies visibility on a white number of social media 41 00:04:31,550 --> 00:04:39,080 platforms making reports according to analysis of the competitors, offers marketing strategies and 42 00:04:39,080 --> 00:04:43,640 trends, says social media executive. 43 00:04:44,300 --> 00:04:50,810 You need to create, edit, publish and share content daily that helps in building meaningful connections 44 00:04:51,110 --> 00:04:54,320 and encourages the managers to take action. 45 00:04:54,830 --> 00:05:02,360 Structuring and executing social media strategy on the basis of competitive research platform determination, 46 00:05:02,720 --> 00:05:07,310 messaging, benchmarking and identifying the right set of audience. 47 00:05:09,060 --> 00:05:16,290 This role also involves creating and optimizing the company's pages on all platforms to increase the 48 00:05:16,290 --> 00:05:23,670 possibility of their visibility on social media, collaborating with other departments of the company 49 00:05:23,880 --> 00:05:29,280 in order to maintain the reputation of the company created so far. 50 00:05:31,290 --> 00:05:38,730 Grieving editorial calendars and syndicating schedules, the task of a social media marketing executive 51 00:05:39,030 --> 00:05:45,900 requires a lot of patience and hard work for continuously improving the strategies and implementing 52 00:05:45,900 --> 00:05:49,170 the best practices for companies turnover. 53 00:05:50,220 --> 00:05:55,110 Having said that of this, hard work is also paid by good renumeration. 54 00:05:56,040 --> 00:06:02,850 Social media marketing managers and executives are one of the best highly paid white-collar jobs in 55 00:06:02,850 --> 00:06:03,690 the industry. 56 00:06:06,220 --> 00:06:13,120 The next set of rules, social media marketing analyst, well, the manager and the executive also do 57 00:06:13,120 --> 00:06:13,870 analysis. 58 00:06:13,870 --> 00:06:20,110 We have specialist who get into social media marketing analysis. 59 00:06:20,860 --> 00:06:25,210 I'm allegation of the skills of the marketing, analytics and subject matter. 60 00:06:25,210 --> 00:06:29,380 Expert is essential for being a social media marketing analyst. 61 00:06:31,300 --> 00:06:36,580 It involves understanding the current and future needs of social media and marketing analytics. 62 00:06:37,060 --> 00:06:44,170 Areas can make you stand out of the crowd and you can be the game changer for your organisation. 63 00:06:44,830 --> 00:06:52,150 This is one of the key skills to make a mark in social media marketing career opportunities available 64 00:06:52,150 --> 00:06:52,960 right now. 65 00:06:55,270 --> 00:07:01,900 But social media marketing is majorly responsible for having the quantitative and qualitative measurement 66 00:07:02,200 --> 00:07:07,210 of companies, clients performance on social media platforms. 67 00:07:07,840 --> 00:07:15,460 This can range from ongoing measurement reporting and providing strategic support to the clients, supporting 68 00:07:15,460 --> 00:07:22,480 analysis and reporting for other digital campaigns, which include email search, engine marketing, 69 00:07:23,110 --> 00:07:30,670 video marketing and display performance and site is also the task of social media marketing analyst. 70 00:07:33,430 --> 00:07:40,870 To be in social media marketing analyst, all you required is critical thinking and analysis of companies, 71 00:07:40,870 --> 00:07:49,630 brand measurement on social media platforms, analysis of content performance on specified basis and 72 00:07:49,630 --> 00:07:56,230 making insightful recommendations on the improvement of marketing strategies on social media. 73 00:07:57,100 --> 00:08:03,430 Setting up benchmarks required for social campaigns and responsible for its execution. 74 00:08:03,790 --> 00:08:08,860 Evaluation of the impact of social media on digital marketing channels. 75 00:08:10,210 --> 00:08:13,540 Social media marketing also have specialist. 76 00:08:13,840 --> 00:08:20,290 A person who has experience and specialization in the field of social media marketing can opt for social 77 00:08:20,290 --> 00:08:28,360 media specialist as one of the many options available under social media marketing career opportunities. 78 00:08:30,190 --> 00:08:35,290 On one hand, specialization can help you grab higher salary package. 79 00:08:35,290 --> 00:08:40,930 On the other hand, the company's limited resources are used in the best possible way. 80 00:08:41,650 --> 00:08:48,370 The responsibilities of a specialist include creating, managing and optimizing social media campaigns 81 00:08:48,820 --> 00:08:50,890 like Facebook and Instagram. 82 00:08:51,430 --> 00:08:59,080 Position of both analytic and creative skills with intellectual curiosity and proven leadership experience 83 00:08:59,350 --> 00:09:06,370 is all you require to set a strong foothold and become a social media marketing specialist. 84 00:09:08,300 --> 00:09:15,170 You also have rules on social media marketing coordinators in this job, a person has to oversee and 85 00:09:15,170 --> 00:09:18,860 manage the marketing and social media needs on a regular basis. 86 00:09:19,280 --> 00:09:25,340 Their responsibilities includes structuring social media strategies, promotion and creating awareness 87 00:09:25,700 --> 00:09:27,290 about the company's brand. 88 00:09:30,900 --> 00:09:31,680 Managing. 89 00:09:32,820 --> 00:09:41,850 Coordinating and seeing everything in social media, the role the task of a social media marketing coordinator 90 00:09:42,090 --> 00:09:45,870 is managing multiple projects with meeting the deadlines. 91 00:09:46,260 --> 00:09:53,850 Few of the roles are responsibilities of this role are development and execution of strategies on social 92 00:09:53,850 --> 00:09:54,420 media. 93 00:09:55,020 --> 00:10:03,270 Daily Post tweets updates on social media portals working in coordination with the branch, support 94 00:10:03,270 --> 00:10:07,170 for recruiting opportunities and monitoring the marketing projects. 95 00:10:09,190 --> 00:10:15,760 We also have been marketing specialist when it comes to social media marketing, not everything is organic. 96 00:10:16,570 --> 00:10:25,900 There are channels where you make payment to the social media platform so that you get a priority listing. 97 00:10:26,590 --> 00:10:33,250 This is also an entry level position you need to develop and execute the company's marketing strategies 98 00:10:33,670 --> 00:10:38,770 following the duties and responsibilities of a social media marketing specialist. 99 00:10:40,300 --> 00:10:46,450 The role includes ensuring traffic is initiated on time across all social media platforms. 100 00:10:47,650 --> 00:10:52,600 Fixed deviations, if any, by improving the quality of the performance. 101 00:10:53,080 --> 00:11:02,520 Maximizing profits by making amendments in the plan being the rule requires being proficient with B.C. 102 00:11:02,530 --> 00:11:05,530 BBQ tools, which is also known as people. 103 00:11:05,530 --> 00:11:11,290 Click tools like Google AdWords being ads editor, exec troll. 104 00:11:12,220 --> 00:11:15,160 You can also be a social media marketing copywriter. 105 00:11:16,150 --> 00:11:20,470 A person is responsible for writing content for the purpose of social media. 106 00:11:20,770 --> 00:11:27,550 Writing informative, creative and persuasive content for the company helps in creating the buzz about 107 00:11:27,550 --> 00:11:28,300 the company. 108 00:11:28,960 --> 00:11:31,780 The duties can include for social media. 109 00:11:31,780 --> 00:11:38,860 Marketing Copywriter is writing content for the company proofreading the content before publishing. 110 00:11:39,340 --> 00:11:44,770 Creating eye catchy ads and phrases for creating awareness about the company. 111 00:11:45,400 --> 00:11:50,290 So you saw that some of the key defined roles have been discussed here. 112 00:11:50,590 --> 00:11:54,610 The roles can have different names and come into different positions. 113 00:11:54,880 --> 00:12:01,960 It can also be based on the domain knowledge you already have about the product and your ability to 114 00:12:01,960 --> 00:12:09,100 write content and presented on a social media platform can immediately bring you into the role of social 115 00:12:09,100 --> 00:12:10,060 media marketing. 116 00:12:11,540 --> 00:12:18,470 So we have discussed an elaborate of the possibilities of careers in social media marketing. 13608

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