All language subtitles for 1. What is Social Media marketing

Let us start with understanding what is social media marketing?

Social media marketing is also referred as as it stands for social media marketing.

Social media marketing is the use of social media platforms to connect with your audience to build your

brand, increase your business volume, increase sales and drive more traffic towards your website.

The activities involved in social media marketing are involved publishing great content on your social

media profiles, listening to and engaging your followers, analyzing your results and running social

media advertisements.

The major media social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube

and Snapchat.

This is a brief list.

The social media marketing has several platforms which are which may not be as popular, but they can

be as effective for your business.

Like any other popular social media platforms, social media marketing provides companies with a two

way engagement with the existing and with new customers, allowing them to promote their desired culture,

mission or tone.

There are also a range of social media management tools that help businesses to get most out of their

social media platforms discussed here.

For example, Buffer is an platform for social media management tools, which can help achieve success

with the social media marketing engagements whenever you want to build or build a brand or grow your

business.

You will need help to succeed.

Let us have a quick overview of social media marketing social media marketing activities include posting

text and image updates, videos and other content that drives audience engagement, as well as paid

social media advertisements.

Social media marketing at first started with publishing businesses were sharing their content on social

media to generate traffic to their websites and hopefully build more sales.

But social media marketing has now matured far beyond just being a place to broadcast content.

There are several ways in the current scenario to use social media in different ways.

For example, a business that is concerned about what people are saying about its brand would monitor

social media conversations and responses to relevant mentions.

A business that wants to understand how it does performing on social media would analyze its reach,

its engagements and sales on social media with analytics tools, which are also known as social media

analytics, a business that wants to reach a specific set of audience at scale and would run highly

targeted social media ads as a whole.

These are often known as social media management.

Understanding the functional building blocks of social media researchers provides a framework to define

social media, which includes conventional social media building blocks, which include identify conversations,

sharing presence, relationship reputation and groups.

You need to have a good strategy before you dive right in the pub and publish something on social media.

You need to take a step back and look at the bigger picture.

The first step is to think about the social media strategy.

Build what your goals are.

Understand how social media can help achieve your business goals.

You also need to have a clear roadmap in mind for which social media do you want to focus on.

There is so many number of social media platforms you cannot simply use all of them, but you get all

definitely prioritize and choose, which is the most relevant and can help boost sales of your businesses.

For example, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat are the most

common, but they are smaller upcoming platforms such as Tumblr, TikTok and Anchor Reels and other

social messaging platforms such as WhatsApp and WeChat.

What type of content would you like to share?

It's also a real important thing that you need to decide, right in the beginning.

What type of content will attract your target audience best?

Will it be images, videos or some kind of links?

Is your content going to be educational or your content is going to be entertaining?

A good place to start is to create marketing personas, which will help you answer these questions.

Moreover, once you have the social media strategy in mind, the second step is planning and publishing

social media marketing for small businesses starts with having a consistent presence on social media.

Close to three million people use social media by being present on social media platforms.

You give your brand an opportunity to be discovered by your prospective customers.

Publishing to social media is as simple as sharing a blog post, an image or a video on the social media

platform.

It just like how you would like to share your personal Facebook profile that is as simple as that.

There are now a variety of social media tools that can help you publish your content automatically at

a predetermined or preferred time, it saves you time and allows you to reach your audience when they

are most likely to engage with your content.

Listening and creating an engagement is the next key step as your business and social media grow.

Conversations about your brand will also increase.

People will comment on your social media post that viewing the social media or message you directly.

People might even talk about your brand on social media without letting you know.

So you will want to monitor social media conversations about your brand.

If it's a positive comment, you get a chance to surprise and delight them.

Otherwise, you can offer support and correct the situation before it really gets worse.

You can also manually check all your notifications across all social media platforms.

But it isn't efficient and you won't see posts that you are not hacked into.

You can instead use social media listening and engagement tools that aggregates all your social media

mentions and messages, including posts that encourage your business social media profile.

You also need to have a robust analytics along the way, whether you are publishing content or engaging

your social media.

You will want to know how your social media marketing is performing.

The social media platforms themselves provide a basic level of such information to get more in-depth

analytics information or easily compare across social media platforms.

You can use the wide range of social media analytic tools available in the market.

Advertising has taken in neutral.

Social media allows you to advertise your products and have a higher and a broader reach of your audience.

When you have more funds to grow your social media, marketing, an area that you can consider is social

media marketing, social media ads allow you to reach a wider audience than those who are following

you.

Social media advertising platforms are so powerful nowadays that you can specifically exactly display

your ads to a specific group.

You can create a target audience based on the demographics, behaviors, interest or any other segmentation

when you are running many social media advertising campaigns at once.

You can consider using social media advertising tools to manage both changes, automate processes and

optimize your advertisements.

So this is all about image much about social media marketing.