All language subtitles for 04 - creating-brand-values

So now let's talk about

brand values.

So you've probably
already heard about them

but.

Don't skip this paper just

to hear my personal
take on them.

And

don't forget to get a copy of
your brains worksheets they

full of along.

So a lot

of while I know today
was self self-taught.

When I was growing up.

As must young boys do

I was always
tinkering with thinks.

Taking them apart

and putting them

back together again.

This is how I prefer
to learn about things.

And it seems of taking this
approach to learning into my adult

life as well.

When I was just
starting out as a

as a young designer

and I was doing

lowest for clients.

Muslim my friends.

I find it very difficult to come
up with ideas as he surely does.

Very

little strategy involved.

I quickly realized that it's a lot easier
to my creative and design decisions.

If you just have some tools

and a clear direction.

So what I'm actually
started doing

to help visualize
my client business

as a person.

I would speculate what
character traits that would have.

Such as.

Always having time for you.

Being action oriented.

The passionate

quirky and so on.

Once I got the point when I.

Could

clean visualize this
brands the person

and how they would go
about providing the service.

Applied found that the whole lot
easier to focus my creative decisions.

That's because I could
always reference the traits

and make sure that my
creative direction supported them

and make sure that whatever

creating has purpose
and meaning behind it.

So

he is one of my very
early August created.

More than a decade
the Gulf of friend of mine

and he's real estate business.

Don't judge.

The characteristics assigned.

To this particular long
up when Alice creating.

What things like.

This number one fall

for the guy customer.

Outshining the competition.

And we make diamonds from rocks.

So these are the things that
I've come up with based on

my discussions with

my my friend my customer.

And things that

I.

Kind of got up from

the key

characteristics.

When

discussing.

The business with
with my friend.

Those

characteristics inform my
decisions in the log making process.

For example the circle.

Represents the focus
on the customer.

And we've got the
rays of lots were present

shining diamonds

and those are
trying to competition.

So little did I know I was
unknowingly using the power

brand that is.

So rewind than fifty years ahead

and I pretty much still make use of this
technique for any brand the working with.

The brand valleys.

Your brain anxious that differentiate
your brand from your competitors.

They show the world
what the stand for and the

really give the customer
something to relate to.

Something that goes
beyond your logo

on your business
name or your website.

Your brain.

Really needs to
leave and breathe.

These for your behavior is your
actions interactions with customers.

It's all.

So

let's remind ourselves while
make believe blueprint for a second.

So we've got the the five.

Definitions of rent

the who what.

And.

How and why.

Of our brain.

We can see that way up providers
of connections and relationships.

We have resources

available information online.

Passion for people's
well-being health.

And

building opposite
communities online.

Releasing

specific clients'

needs.

And we do this by networking with global
specialist the provide extensive isn't

services.

And.

The omission causes the power
people to take care of the hell.

So returning to.

Our brand that is.

The.

Process but the finding the

I

can be different.

Depending on the
size of the business.

Top answer.

The whole theme of keep

thankfulness can get
involved in the process.

If you're

a designer

you can also help validate

steer the decisions of for
despite the this workshop.

But you can also
come up with this

just

by talking to one one
of your customers or.

Even.

Trying to really understand your
brand in the worship of cabinet

trying to.

Educate them on the that is.

Tried to keep the valleys.

Unique.

Relevant.

Meaningful.

Clear and defined

and actionable.

Also avoid the reflects terms like reliable
trustworthy your friendly these sorts

might be positive but I was that
they won't make you stand out.

Think about the valleys

the

differentiate you from existing
brands in the market the industry.

Based now make believe brand

the violence that
I have a sign up.

Build awareness around health.

Create meaningful connection

purpose.

In power customers to
make healthy choices.

Create opportunities
for better health.

And be resourceful and
share resources with people.

So once you to find your.

Brand valleys

your

business and he must
operate in the line with

studies.

Demonstrating them

daily actions

and messaging communications.

The on the voice of use.

Also the way that
the selling and.

Packaging products.

Your programs campaigns
and services and since on.

You can also think about
this as characteristics.

Well as if your brand was a.

Person.

And think about how
you want the customers

is copy a brand.

So by defining the
valleys and clearly

I think colliding with
standpoints brand.

The way that it

really helps your brand is.

You can stop attracted
by the customers and

employees who shape but the.

Now speaking of customers.

Let's talk about how we
can create a better brand.

That connects people.

And.