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So now let's talk about
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brand values.
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So you've probably
already heard about them
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but.
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Don't skip this paper just
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to hear my personal
take on them.
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And
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don't forget to get a copy of
your brains worksheets they
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full of along.
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So a lot
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of while I know today
was self self-taught.
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When I was growing up.
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As must young boys do
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I was always
tinkering with thinks.
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Taking them apart
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and putting them
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back together again.
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This is how I prefer
to learn about things.
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And it seems of taking this
approach to learning into my adult
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life as well.
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When I was just
starting out as a
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as a young designer
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and I was doing
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lowest for clients.
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Muslim my friends.
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I find it very difficult to come
up with ideas as he surely does.
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Very
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little strategy involved.
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I quickly realized that it's a lot easier
to my creative and design decisions.
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If you just have some tools
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and a clear direction.
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So what I'm actually
started doing
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to help visualize
my client business
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as a person.
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I would speculate what
character traits that would have.
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Such as.
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Always having time for you.
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Being action oriented.
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The passionate
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quirky and so on.
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Once I got the point when I.
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Could
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clean visualize this
brands the person
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and how they would go
about providing the service.
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Applied found that the whole lot
easier to focus my creative decisions.
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That's because I could
always reference the traits
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and make sure that my
creative direction supported them
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and make sure that whatever
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creating has purpose
and meaning behind it.
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So
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he is one of my very
early August created.
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More than a decade
the Gulf of friend of mine
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and he's real estate business.
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Don't judge.
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The characteristics assigned.
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To this particular long
up when Alice creating.
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What things like.
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This number one fall
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for the guy customer.
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Outshining the competition.
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And we make diamonds from rocks.
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So these are the things that
I've come up with based on
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my discussions with
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my my friend my customer.
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And things that
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I.
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Kind of got up from
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the key
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characteristics.
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When
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discussing.
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The business with
with my friend.
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Those
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characteristics inform my
decisions in the log making process.
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For example the circle.
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Represents the focus
on the customer.
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And we've got the
rays of lots were present
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shining diamonds
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and those are
trying to competition.
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So little did I know I was
unknowingly using the power
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brand that is.
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So rewind than fifty years ahead
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and I pretty much still make use of this
technique for any brand the working with.
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The brand valleys.
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Your brain anxious that differentiate
your brand from your competitors.
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They show the world
what the stand for and the
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really give the customer
something to relate to.
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Something that goes
beyond your logo
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on your business
name or your website.
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Your brain.
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Really needs to
leave and breathe.
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These for your behavior is your
actions interactions with customers.
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It's all.
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So
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let's remind ourselves while
make believe blueprint for a second.
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So we've got the the five.
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Definitions of rent
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the who what.
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And.
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How and why.
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Of our brain.
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We can see that way up providers
of connections and relationships.
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We have resources
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available information online.
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Passion for people's
well-being health.
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And
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building opposite
communities online.
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Releasing
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specific clients'
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needs.
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And we do this by networking with global
specialist the provide extensive isn't
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services.
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And.
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The omission causes the power
people to take care of the hell.
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So returning to.
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Our brand that is.
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The.
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Process but the finding the
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I
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can be different.
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Depending on the
size of the business.
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Top answer.
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The whole theme of keep
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thankfulness can get
involved in the process.
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If you're
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a designer
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you can also help validate
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steer the decisions of for
despite the this workshop.
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But you can also
come up with this
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just
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by talking to one one
of your customers or.
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Even.
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Trying to really understand your
brand in the worship of cabinet
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trying to.
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Educate them on the that is.
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Tried to keep the valleys.
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Unique.
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Relevant.
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Meaningful.
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Clear and defined
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and actionable.
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Also avoid the reflects terms like reliable
trustworthy your friendly these sorts
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might be positive but I was that
they won't make you stand out.
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Think about the valleys
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the
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differentiate you from existing
brands in the market the industry.
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Based now make believe brand
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the violence that
I have a sign up.
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Build awareness around health.
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Create meaningful connection
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purpose.
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In power customers to
make healthy choices.
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Create opportunities
for better health.
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And be resourceful and
share resources with people.
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So once you to find your.
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Brand valleys
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your
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business and he must
operate in the line with
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studies.
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Demonstrating them
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daily actions
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and messaging communications.
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The on the voice of use.
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Also the way that
the selling and.
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Packaging products.
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Your programs campaigns
and services and since on.
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You can also think about
this as characteristics.
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Well as if your brand was a.
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Person.
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And think about how
you want the customers
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is copy a brand.
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So by defining the
valleys and clearly
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I think colliding with
standpoints brand.
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The way that it
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really helps your brand is.
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You can stop attracted
by the customers and
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employees who shape but the.
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Now speaking of customers.
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Let's talk about how we
can create a better brand.
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That connects people.
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And.
12261
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