All language subtitles for 004 Overview & Important Terms_en

Now, a quick overview of social media marketing, even though you hear about the same social networks

all the time, that doesn't mean there aren't any others out there, even though some graphics in Wikipedia

are different.

In general, you might find around two hundred services of social media, of course, each year that

changes.

And creators remove over one hundred social media platforms and add one hundred each year.

And the reason being that the world of social media changes really fast.

So when you're just starting out, start with the ones that have been around for years.

Betting on the next big thing can pay off if you're right.

But it is a gamble.

If you're just getting started on social media strategy, you really can't afford to gamble anything

like a casino like that.

So don't start gambling on social media platforms you don't understand and make sure that you have the

basics like a Facebook page or maybe even a Twitter account, since most people will already seen how

effective those are.

Now, let's look at some key social media terms.

So now we're going to be covering social media terms.

I want to go over these terms so that you understand what everybody's talking about.

If you were ever in the meeting or are talking to a client now, content is whatever you are posting

can be a Facebook status update, a photo on Instagram, a tweet, something to pin on, a board on

Pinterest and many others.

Content comes in many different forms, and you might need to custom tailor it to each platform.

But it's even more important than content, though, is context.

Now, what does context mean?

Gary V, who's an influencer in the business scene, has a ton of great YouTube videos as well for beginning

entrepreneurs.

So Gary said that if content is king, then context is God.

You can have a great joke, but if you place it somewhere inside a three thousand word blog post, very

few people will see it on Twitter.

However, that same joke as a tweet might crush it, and the opposite is also true.

Packaging your entire blog post into one tweet is hardly possible to try a good call to action with

some relevant hashtags instead.

And that kind of brings us to the next term, which is hashtags.

By now, they're a very common form that people use to add meta information on almost all social media

channels.

Things like Twitter, Facebook, Instagram and Pinterest all use hashtags to let you describe the topic

of your content or maybe even market as part of current trends.

They make your content easy for users to discover and therefore more likely that they'll share it.

Which brings us to shares.

Shares are the currency of the social media world.

Shares are all that matters, and social media people will keep talking to you about impressions, click

through rates and potential reach.

But none of these tell you whether people actually pass on what you have to say.

When people engage and interact with your content, that's good.

But when they share it, that is the time when you celebrate a great tool to measure shares and the

overall impact of content is bust.

Some of the more shares, the more people love your content.

It's the best form of engagement that people can have with it.

The next term is engagement.

This is a general term.

That means that people interact with the content that you produce.

It can be a life reaction, a comment or a share.

All of these are good, but the shares are where it's at now that we've covered some definitions.

Let's take a look at some trends that are going to come up.