All language subtitles for 004 Overview & Important Terms_en

af Afrikaans
ak Akan
sq Albanian
am Amharic
ar Arabic Download
hy Armenian
az Azerbaijani
eu Basque
be Belarusian
bem Bemba
bn Bengali
bh Bihari
bs Bosnian
br Breton
bg Bulgarian
km Cambodian
ca Catalan
ceb Cebuano
chr Cherokee
ny Chichewa
zh-CN Chinese (Simplified)
zh-TW Chinese (Traditional)
co Corsican
hr Croatian
cs Czech
da Danish
nl Dutch
en English
eo Esperanto
et Estonian
ee Ewe
fo Faroese
tl Filipino
fi Finnish
fr French
fy Frisian
gaa Ga
gl Galician
ka Georgian
de German
el Greek
gn Guarani
gu Gujarati
ht Haitian Creole
ha Hausa
haw Hawaiian
iw Hebrew
hi Hindi
hmn Hmong
hu Hungarian
is Icelandic
ig Igbo
id Indonesian
ia Interlingua
ga Irish
it Italian
ja Japanese
jw Javanese
kn Kannada
kk Kazakh
rw Kinyarwanda
rn Kirundi
kg Kongo
ko Korean
kri Krio (Sierra Leone)
ku Kurdish
ckb Kurdish (Soranî)
ky Kyrgyz
lo Laothian
la Latin
lv Latvian
ln Lingala
lt Lithuanian
loz Lozi
lg Luganda
ach Luo
lb Luxembourgish
mk Macedonian
mg Malagasy
ms Malay
ml Malayalam
mt Maltese
mi Maori
mr Marathi
mfe Mauritian Creole
mo Moldavian
mn Mongolian
my Myanmar (Burmese)
sr-ME Montenegrin
ne Nepali
pcm Nigerian Pidgin
nso Northern Sotho
no Norwegian
nn Norwegian (Nynorsk)
oc Occitan
or Oriya
om Oromo
ps Pashto
fa Persian
pl Polish
pt-BR Portuguese (Brazil)
pt Portuguese (Portugal)
pa Punjabi
qu Quechua
ro Romanian
rm Romansh
nyn Runyakitara
ru Russian
sm Samoan
gd Scots Gaelic
sr Serbian
sh Serbo-Croatian
st Sesotho
tn Setswana
crs Seychellois Creole
sn Shona
sd Sindhi
si Sinhalese
sk Slovak
sl Slovenian
so Somali
es Spanish
es-419 Spanish (Latin American)
su Sundanese
sw Swahili
sv Swedish
tg Tajik
ta Tamil
tt Tatar
te Telugu
th Thai
ti Tigrinya
to Tonga
lua Tshiluba
tum Tumbuka
tr Turkish
tk Turkmen
tw Twi
ug Uighur
uk Ukrainian
ur Urdu
uz Uzbek
vi Vietnamese
cy Welsh
wo Wolof
xh Xhosa
yi Yiddish
yo Yoruba
zu Zulu
Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:03,980 --> 00:00:09,080 Now, a quick overview of social media marketing, even though you hear about the same social networks 2 00:00:09,080 --> 00:00:14,240 all the time, that doesn't mean there aren't any others out there, even though some graphics in Wikipedia 3 00:00:14,240 --> 00:00:14,930 are different. 4 00:00:15,200 --> 00:00:21,140 In general, you might find around two hundred services of social media, of course, each year that 5 00:00:21,140 --> 00:00:21,860 changes. 6 00:00:21,860 --> 00:00:27,260 And creators remove over one hundred social media platforms and add one hundred each year. 7 00:00:27,270 --> 00:00:31,140 And the reason being that the world of social media changes really fast. 8 00:00:31,490 --> 00:00:35,360 So when you're just starting out, start with the ones that have been around for years. 9 00:00:35,750 --> 00:00:39,310 Betting on the next big thing can pay off if you're right. 10 00:00:39,410 --> 00:00:40,790 But it is a gamble. 11 00:00:40,790 --> 00:00:46,460 If you're just getting started on social media strategy, you really can't afford to gamble anything 12 00:00:46,460 --> 00:00:47,690 like a casino like that. 13 00:00:47,810 --> 00:00:52,130 So don't start gambling on social media platforms you don't understand and make sure that you have the 14 00:00:52,130 --> 00:00:58,310 basics like a Facebook page or maybe even a Twitter account, since most people will already seen how 15 00:00:58,310 --> 00:00:59,360 effective those are. 16 00:00:59,930 --> 00:01:03,520 Now, let's look at some key social media terms. 17 00:01:03,650 --> 00:01:06,250 So now we're going to be covering social media terms. 18 00:01:06,260 --> 00:01:09,890 I want to go over these terms so that you understand what everybody's talking about. 19 00:01:09,890 --> 00:01:16,370 If you were ever in the meeting or are talking to a client now, content is whatever you are posting 20 00:01:16,610 --> 00:01:22,010 can be a Facebook status update, a photo on Instagram, a tweet, something to pin on, a board on 21 00:01:22,010 --> 00:01:23,780 Pinterest and many others. 22 00:01:23,930 --> 00:01:29,740 Content comes in many different forms, and you might need to custom tailor it to each platform. 23 00:01:30,020 --> 00:01:33,810 But it's even more important than content, though, is context. 24 00:01:34,100 --> 00:01:35,750 Now, what does context mean? 25 00:01:36,260 --> 00:01:42,290 Gary V, who's an influencer in the business scene, has a ton of great YouTube videos as well for beginning 26 00:01:42,290 --> 00:01:42,890 entrepreneurs. 27 00:01:43,190 --> 00:01:47,120 So Gary said that if content is king, then context is God. 28 00:01:47,480 --> 00:01:52,310 You can have a great joke, but if you place it somewhere inside a three thousand word blog post, very 29 00:01:52,310 --> 00:01:54,430 few people will see it on Twitter. 30 00:01:54,440 --> 00:01:59,300 However, that same joke as a tweet might crush it, and the opposite is also true. 31 00:01:59,690 --> 00:02:06,410 Packaging your entire blog post into one tweet is hardly possible to try a good call to action with 32 00:02:06,410 --> 00:02:08,180 some relevant hashtags instead. 33 00:02:08,720 --> 00:02:11,840 And that kind of brings us to the next term, which is hashtags. 34 00:02:12,380 --> 00:02:18,350 By now, they're a very common form that people use to add meta information on almost all social media 35 00:02:18,350 --> 00:02:18,830 channels. 36 00:02:19,130 --> 00:02:24,380 Things like Twitter, Facebook, Instagram and Pinterest all use hashtags to let you describe the topic 37 00:02:24,380 --> 00:02:28,520 of your content or maybe even market as part of current trends. 38 00:02:28,880 --> 00:02:34,290 They make your content easy for users to discover and therefore more likely that they'll share it. 39 00:02:34,670 --> 00:02:36,140 Which brings us to shares. 40 00:02:36,530 --> 00:02:39,410 Shares are the currency of the social media world. 41 00:02:39,530 --> 00:02:45,590 Shares are all that matters, and social media people will keep talking to you about impressions, click 42 00:02:45,590 --> 00:02:47,180 through rates and potential reach. 43 00:02:47,570 --> 00:02:52,280 But none of these tell you whether people actually pass on what you have to say. 44 00:02:52,730 --> 00:02:55,790 When people engage and interact with your content, that's good. 45 00:02:56,030 --> 00:03:02,120 But when they share it, that is the time when you celebrate a great tool to measure shares and the 46 00:03:02,120 --> 00:03:04,670 overall impact of content is bust. 47 00:03:04,670 --> 00:03:08,120 Some of the more shares, the more people love your content. 48 00:03:08,120 --> 00:03:11,420 It's the best form of engagement that people can have with it. 49 00:03:12,680 --> 00:03:14,180 The next term is engagement. 50 00:03:14,450 --> 00:03:15,740 This is a general term. 51 00:03:15,740 --> 00:03:18,530 That means that people interact with the content that you produce. 52 00:03:18,530 --> 00:03:21,620 It can be a life reaction, a comment or a share. 53 00:03:21,980 --> 00:03:26,990 All of these are good, but the shares are where it's at now that we've covered some definitions. 54 00:03:26,990 --> 00:03:30,350 Let's take a look at some trends that are going to come up. 5567

Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.