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Now, a quick overview of social media marketing, even though you hear about the same social networks
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all the time, that doesn't mean there aren't any others out there, even though some graphics in Wikipedia
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are different.
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In general, you might find around two hundred services of social media, of course, each year that
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changes.
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And creators remove over one hundred social media platforms and add one hundred each year.
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And the reason being that the world of social media changes really fast.
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So when you're just starting out, start with the ones that have been around for years.
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Betting on the next big thing can pay off if you're right.
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But it is a gamble.
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If you're just getting started on social media strategy, you really can't afford to gamble anything
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like a casino like that.
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So don't start gambling on social media platforms you don't understand and make sure that you have the
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basics like a Facebook page or maybe even a Twitter account, since most people will already seen how
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effective those are.
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Now, let's look at some key social media terms.
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So now we're going to be covering social media terms.
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I want to go over these terms so that you understand what everybody's talking about.
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If you were ever in the meeting or are talking to a client now, content is whatever you are posting
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can be a Facebook status update, a photo on Instagram, a tweet, something to pin on, a board on
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Pinterest and many others.
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Content comes in many different forms, and you might need to custom tailor it to each platform.
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But it's even more important than content, though, is context.
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Now, what does context mean?
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Gary V, who's an influencer in the business scene, has a ton of great YouTube videos as well for beginning
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entrepreneurs.
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So Gary said that if content is king, then context is God.
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You can have a great joke, but if you place it somewhere inside a three thousand word blog post, very
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few people will see it on Twitter.
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However, that same joke as a tweet might crush it, and the opposite is also true.
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Packaging your entire blog post into one tweet is hardly possible to try a good call to action with
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some relevant hashtags instead.
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And that kind of brings us to the next term, which is hashtags.
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By now, they're a very common form that people use to add meta information on almost all social media
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channels.
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Things like Twitter, Facebook, Instagram and Pinterest all use hashtags to let you describe the topic
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of your content or maybe even market as part of current trends.
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They make your content easy for users to discover and therefore more likely that they'll share it.
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Which brings us to shares.
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Shares are the currency of the social media world.
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Shares are all that matters, and social media people will keep talking to you about impressions, click
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through rates and potential reach.
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But none of these tell you whether people actually pass on what you have to say.
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When people engage and interact with your content, that's good.
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But when they share it, that is the time when you celebrate a great tool to measure shares and the
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overall impact of content is bust.
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Some of the more shares, the more people love your content.
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It's the best form of engagement that people can have with it.
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The next term is engagement.
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This is a general term.
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That means that people interact with the content that you produce.
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It can be a life reaction, a comment or a share.
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All of these are good, but the shares are where it's at now that we've covered some definitions.
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Let's take a look at some trends that are going to come up.
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