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The social media marketing definition's, as usual, Wikipedia is a disappointment when trying to define
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social media marketing because it pretty much says social media marketing is the process of gaining
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website traffic or attention through social media sites.
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But if you would look at some of the top marketers out there, we have some expert interviews from some
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of them as well.
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They would define the process more like social media.
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Marketing is the process of creating content that you have tailored to the context of each individual's
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social media platform in order to drive user engagement and sharing.
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And that is exactly why it's important to understand each psychology of each social media before blasting
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out content over all social media at the same pace you're gaining.
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Traffic is only the result of social media marketing.
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What do you do once you have that results?
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Each platform is different on one block.
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Content's going to be the master on another, video is going to dominate and on another pictures is
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going to win.
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That's why I'm going to show you the differences between all the top platforms and how you can leverage
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each.
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As you'll see, each platform requires a slightly different strategy, because here's the thing.
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Everyone wants their content to go viral.
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But to do that, the content must be engaging so that people want to share your content must be so good
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that it makes the user want to tell all their friends about it.
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Otherwise, your social media strategy will fail.
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They'll have no shares, no viral content and no traffic.
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Back to your sites.
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