All language subtitles for 002 What is social media marketing__en

Social media is the fastest growing trend in the history of the world within the first 10 years of being

publicly available, the Internet managed to gather roughly a billion users.

That's one in six people.

Social media did one in five within nine years.

Let's take Facebook as an example.

They started signing up people in September 26 of 2006.

Now it has two point six billion monthly users.

Facebook, quite literally, is beginning to take over the world.

68 percent of people in North America use the platform.

And honestly, if you look at other countries, it could be even higher than that in those countries.

In some ways, Facebook is kind of like a country of its own.

It's larger than any other country in the world.

And you could even argue that it's more connected because it's Facebook and that's honestly just Facebook.

There are so many other social media platforms.

By the end of this category of videos, you might get overwhelmed as to how many there are.

My message to you is just focus on one, figure it out and then move on to the next one.

But before we start, don't think that people are only using these platforms once a month just because

that's how most people go about measuring the stats and reality.

People are using these platforms every single day and they use them not just once per day, but multiple

times.

Think about it.

Have you ever checked constantly on your Facebook news feed or maybe Instagram or tick?

In fact, we're still addicted to our mobile phones and the social media apps on them that there's now

a word for our obsession.

It's called Gnomeo Phobia.

It's the fear of not being near your mobile phone with such widespread use.

Social media presents an incredible marketing opportunity.

If you're not using social media marketing yet, you either have to learn it now or lose in the long

run.

And in this disguise, I'm going to walk you through the most popular platforms that we've discovered

for most tech businesses.

I'll give you an overview of each one, show you how to build a successful strategy for them and point

you to some of the best places to learn even more.

But first, let's go over some definitions.