All language subtitles for 002 Instagram_ Inf , How Brands use Instagram_en

Now, let's talk about influencer marketing on Instagram, if there's one social media platform that

represents the pinnacle of influencer marketing.

It's Instagram.

The reason for that is kind of difficult to understand, but maybe it's because it's a visual platform.

Or maybe it's just because the ad overloads haven't yet reached Instagram yet.

Or maybe it's just the influencers enjoying their content more on Instagram than Facebook, Twitter

or anything else, whatever the case.

Instagram is winning it.

It's no surprise then that 65 percent of brands participate in influencer marketing.

You might want to consider joining them as well.

And you don't want to join them just because you want to give in to the trends of today.

It's because the influencer marketing trend on Instagram is really powerful.

It's one that you shouldn't easily ignore.

Now, a next feature is Instagram stories.

The truth is it is stealing from Snapchat.

It literally copy paste.

The feature Instagram Stories is a feature that lets users create a coherent series of pictures, videos

or gives.

The feature exploded the moment and Instagram created it.

In fact, in twenty seventeen, the number of people using Instagram stories past the number of users

on Snapchat, which is literally a similar platform.

In other words, if you're going to use Instagram, then you should probably create a story of your

own.

Perhaps you should create a story that shows users behind the scenes of your business or offer special

deals.

OK, so you might be wondering, Instagram is awesome and it's growing.

But all of that raises an important question, which is how our brands using Instagram, what do they

use it for?

Well, the answer to that question is actually quite simple.

They are using it for engagement.

Instagram is the best social media platform for engagement.

It beats Facebook and Twitter.

Of course, that doesn't mean that you can sell on the platform and market your products as well, especially

now that there are features like these product tags and links and stories.

But trying to push for audience engagement is going to be your best bet.

Then once people learn to love your brand, they'll buy from you on Instagram, though engagement must

come first.

And let's go now into the next social media platform.