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Now, let's talk about influencer marketing on Instagram, if there's one social media platform that
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represents the pinnacle of influencer marketing.
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It's Instagram.
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The reason for that is kind of difficult to understand, but maybe it's because it's a visual platform.
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Or maybe it's just because the ad overloads haven't yet reached Instagram yet.
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Or maybe it's just the influencers enjoying their content more on Instagram than Facebook, Twitter
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or anything else, whatever the case.
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Instagram is winning it.
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It's no surprise then that 65 percent of brands participate in influencer marketing.
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You might want to consider joining them as well.
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And you don't want to join them just because you want to give in to the trends of today.
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It's because the influencer marketing trend on Instagram is really powerful.
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It's one that you shouldn't easily ignore.
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Now, a next feature is Instagram stories.
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The truth is it is stealing from Snapchat.
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It literally copy paste.
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The feature Instagram Stories is a feature that lets users create a coherent series of pictures, videos
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or gives.
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The feature exploded the moment and Instagram created it.
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In fact, in twenty seventeen, the number of people using Instagram stories past the number of users
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on Snapchat, which is literally a similar platform.
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In other words, if you're going to use Instagram, then you should probably create a story of your
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own.
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Perhaps you should create a story that shows users behind the scenes of your business or offer special
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deals.
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OK, so you might be wondering, Instagram is awesome and it's growing.
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But all of that raises an important question, which is how our brands using Instagram, what do they
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use it for?
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Well, the answer to that question is actually quite simple.
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They are using it for engagement.
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Instagram is the best social media platform for engagement.
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It beats Facebook and Twitter.
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Of course, that doesn't mean that you can sell on the platform and market your products as well, especially
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now that there are features like these product tags and links and stories.
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But trying to push for audience engagement is going to be your best bet.
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Then once people learn to love your brand, they'll buy from you on Instagram, though engagement must
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come first.
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And let's go now into the next social media platform.
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