All language subtitles for 002 Instagram_ Inf , How Brands use Instagram_en

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:03,970 --> 00:00:09,250 Now, let's talk about influencer marketing on Instagram, if there's one social media platform that 2 00:00:09,250 --> 00:00:12,350 represents the pinnacle of influencer marketing. 3 00:00:12,370 --> 00:00:13,310 It's Instagram. 4 00:00:13,690 --> 00:00:19,420 The reason for that is kind of difficult to understand, but maybe it's because it's a visual platform. 5 00:00:19,420 --> 00:00:25,180 Or maybe it's just because the ad overloads haven't yet reached Instagram yet. 6 00:00:25,210 --> 00:00:31,270 Or maybe it's just the influencers enjoying their content more on Instagram than Facebook, Twitter 7 00:00:31,270 --> 00:00:33,530 or anything else, whatever the case. 8 00:00:33,550 --> 00:00:35,210 Instagram is winning it. 9 00:00:35,350 --> 00:00:40,800 It's no surprise then that 65 percent of brands participate in influencer marketing. 10 00:00:41,140 --> 00:00:43,800 You might want to consider joining them as well. 11 00:00:43,900 --> 00:00:48,120 And you don't want to join them just because you want to give in to the trends of today. 12 00:00:48,130 --> 00:00:52,300 It's because the influencer marketing trend on Instagram is really powerful. 13 00:00:52,540 --> 00:00:54,970 It's one that you shouldn't easily ignore. 14 00:00:55,030 --> 00:00:57,870 Now, a next feature is Instagram stories. 15 00:00:58,360 --> 00:01:01,200 The truth is it is stealing from Snapchat. 16 00:01:01,210 --> 00:01:03,040 It literally copy paste. 17 00:01:03,040 --> 00:01:09,760 The feature Instagram Stories is a feature that lets users create a coherent series of pictures, videos 18 00:01:09,760 --> 00:01:10,330 or gives. 19 00:01:10,660 --> 00:01:13,710 The feature exploded the moment and Instagram created it. 20 00:01:13,720 --> 00:01:20,860 In fact, in twenty seventeen, the number of people using Instagram stories past the number of users 21 00:01:20,860 --> 00:01:24,400 on Snapchat, which is literally a similar platform. 22 00:01:24,730 --> 00:01:29,080 In other words, if you're going to use Instagram, then you should probably create a story of your 23 00:01:29,080 --> 00:01:29,440 own. 24 00:01:29,770 --> 00:01:35,230 Perhaps you should create a story that shows users behind the scenes of your business or offer special 25 00:01:35,230 --> 00:01:35,790 deals. 26 00:01:35,850 --> 00:01:39,430 OK, so you might be wondering, Instagram is awesome and it's growing. 27 00:01:39,430 --> 00:01:45,220 But all of that raises an important question, which is how our brands using Instagram, what do they 28 00:01:45,220 --> 00:01:46,150 use it for? 29 00:01:46,480 --> 00:01:49,380 Well, the answer to that question is actually quite simple. 30 00:01:49,390 --> 00:01:51,550 They are using it for engagement. 31 00:01:51,850 --> 00:01:55,370 Instagram is the best social media platform for engagement. 32 00:01:55,390 --> 00:01:57,370 It beats Facebook and Twitter. 33 00:01:57,610 --> 00:02:02,650 Of course, that doesn't mean that you can sell on the platform and market your products as well, especially 34 00:02:02,650 --> 00:02:05,890 now that there are features like these product tags and links and stories. 35 00:02:06,160 --> 00:02:09,640 But trying to push for audience engagement is going to be your best bet. 36 00:02:09,670 --> 00:02:14,650 Then once people learn to love your brand, they'll buy from you on Instagram, though engagement must 37 00:02:14,650 --> 00:02:15,640 come first. 38 00:02:15,760 --> 00:02:19,150 And let's go now into the next social media platform. 3722

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