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Let's talk about YouTube now, first again, history about YouTube, when it first started, nobody
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thought that it would blow up to two billion users.
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This social network has changed the way we consume video since it has made it easy and free, and it
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gives us a way to express our opinions instantly.
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Thanks to comments, streaming posting videos are all part of YouTube users watch about a billion hours
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or more of video on YouTube every single day.
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YouTube has spawned entire industries and started thousands of careers.
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Ten years ago.
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No one could make a living playing video games.
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But now Pudi Pie or Feliks is one of the biggest earners on the platform.
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He's made one hundred twenty four million dollars since 2010.
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Recently he's had one hundred million subscribers and a ton of people watch him as he gets scared from
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games and plays new games and releases.
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Now another, more business related example is Robo, a 3D printer startup.
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They were able to generate four point eight million in revenue using video ads, including YouTube ads.
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Thanks to YouTube, people can now build a nice small business, teaching things, sharing makeup tutorials,
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doing funny pranks or sharing their athletic abilities, or maybe a lack of that.
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For marketers, it's a great way to share a long form content with your audience, especially if they're
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not avid readers.
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For example, you could turn your blog posts into video tutorials like this.
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Protip, however, is use other social media channels as a gateway to drive your followers to YouTube
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by giving small snippets and previews of your videos.
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The little bite sized teasers will spark curiosity and make people want to see the whole thing.
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Now, the context of YouTube.
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There are two ways to succeed on YouTube.
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You can either entertain or teach.
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There's no limit to how long your videos can be.
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And people have published entire courses in the form of a single three hour video.
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If you're trying to be funny, you should be funny on all channels.
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It doesn't make sense for your brand with a blog about pay per click advertising to suddenly make animal
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jokes on YouTube, you'd be better off teaching some of your strategies on video.
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Whatever you do, don't overcomplicate things.
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You don't need high quality recording equipment or fancy editing.
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The chances are good that you're probably a few steps ahead of most people in your niche.
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So just get in front of a webcam and start teaching.
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If you're looking for great quality, use the back of your phone camera instead of a webcam and try
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to get at least a full HD, which is called ten ADP.
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If you can get four K, I can advise that.
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However, your editing is going to be really hard.
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So don't go for Fourcade just yet.
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Maybe in the future, but for now, keep it at ten full HD.
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You will notice those are great qualities and the back camera of your phone can definitely reach those.
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The truth is, with social media, anyone can become a star and YouTube is the same.
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Sure, since YouTube is video based and requires a bit of videography, knowledge and a bit of the right
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equipment.
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But already tons of different online phenomena are DIY in their way through YouTube.
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With just a decent light microphone and camera, your business can start using YouTube to drive traffic
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and generate leads.
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Even your iPhone will do like I mentioned before.
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Now, very important as I've made my career doing YouTube for many other companies as well as our own
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post-production and editing is going to be important.
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It's not just video filming that the wires are taking over, it's also post-production and editing.
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In fact, every year it seems new tools come out that allow people like you to edit your video content
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with ease for editing your own video content for YouTube.
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Consider things like actual YouTube studio, which you can use, as well as things that are free, like
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Cam TaeJa or I move here on Mac.
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If you can upgrade to final cut pro or Premier Pro, I highly, highly advise that.
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But those are easy and free to use with editing programs like that.
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You can layer content, cut content and even add new graphics.
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So those are important things to like.
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