All language subtitles for 001 Instagram_ History, - 10k followers_en

Hi there and welcome to the next video on Instagram.

This one is going to be interesting as Instagram is one of those platforms that is gaining a lot of

popularity and kind of eclipsing the mother company, which is Facebook.

Now, before we start, let's dive into the history so you understand where this is coming from.

So the founders of Instagram, these guys did literally everything right.

They had the perfect app and released it at the perfect time.

Within three months of releasing Instagram and the App Store, it had reached one million users.

Their growth was entirely organic.

The app was so good that it dominated the App Store charts for months, and it still does.

When the app came out, Apple had just unveiled the iPhone four that brought a major leap forward in

the quality of pictures that users could take with their smartphones seven years and a billion users

later.

The way the app works is almost entirely the same.

People post pics, tech friends in search hashtags and double tap to show they like what others share

might seem like nothing has happened.

But let's not forget the fact that Facebook acquired Instagram in 2012, only 24 months after they started

for a billion dollars, and in 2015 they rolled out the use of ads for everyone.

So now the context, pictures and videos.

Instagram is and was always about pictures, but videos are gaining ground out of all the big networks.

Instagram has the highest engagement rate since looking so easy because you just double tap on the picture

as you scroll through your feed.

People tend to do it more on Instagram than on Twitter or Facebook.

You can also release short or long form videos and share Instagram stories.

Both formats do well for brands.

You also have Instagram TV for long form.

Of course, tools like Cam Tisia in video I movie, things like Final Cut, Pro, Premier Pro can all

help you create these videos that increase engagement.

However, posting video on Instagram can certainly work too.

Let's take an example.

If you go to any random influencer, you'll see that videos routinely collect three thousand plus likes

and hundreds of viewers within a day of posting when a person posts them.

When done right, these videos can lead to a ton of organic followers and videos could be very random.

It could be somebody cooking something in fifteen seconds and thirty seconds with Instagram TV.

It could be, of course, an entire show or Instagram stories.

It could be less than ten seconds.

But if I were to start a new Instagram account from scratch, I'd focused mostly on pictures.

Here are a few categories that work well, inspiring quotes.

They give positivity for people who scroll through their feed questions in text form.

They engage your followers, pulls something like that, photos of items from luxury brands.

When people see those things and they imagine those things, they might like that as well.

Of course, you must also make use of hashtags, give a call to action with each photo and make sure

that you're using your bio right.

It's your only chance to link back to your site unless you have 10K plus followers.

But we'll talk more about that later.