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These are the user uploaded subtitles that are being translated: 1 00:00:00,330 --> 00:00:06,210 When you create an ad on Pinterest you'll notice the audience targeting option while building your promoted 2 00:00:06,240 --> 00:00:13,860 pet audience targeting helps you reach a more specific group of people and combines the info you know 3 00:00:13,860 --> 00:00:16,050 about your customers with the info. 4 00:00:16,050 --> 00:00:21,890 Pinterest has about the users on their platform and the way they use Pinterest. 5 00:00:21,890 --> 00:00:27,630 When you use audience targeting you're promoted pins will show up in the home feed as well as the everything 6 00:00:27,720 --> 00:00:36,000 and popular feeds to create an audience on Pinterest click the ads tab in the top nav bar then select 7 00:00:36,060 --> 00:00:38,340 audience from the dropdown menu. 8 00:00:38,340 --> 00:00:40,270 Once on the audience pages click. 9 00:00:40,290 --> 00:00:42,860 They create audience button in the top right. 10 00:00:42,930 --> 00:00:49,260 You can create a target audience based on very Pinterest data or created from info you supply such as 11 00:00:49,260 --> 00:00:51,090 a list of customers you upload. 12 00:00:51,090 --> 00:00:58,340 So my favorite and most commonly used audience is visitor audiences visitor based audiences are great 13 00:00:58,760 --> 00:01:01,200 because this is really retargeting 101. 14 00:01:01,490 --> 00:01:05,120 You are targeting people who aren't new to your content. 15 00:01:05,150 --> 00:01:11,900 They have visited a specific page on your Web site already visiter audiences should be receptive to 16 00:01:11,900 --> 00:01:19,820 these retargeting ads or promoted pins as they have visited your website in the past when creating your 17 00:01:19,820 --> 00:01:22,660 visitor based audience on Pinterest. 18 00:01:22,790 --> 00:01:26,530 You will first select the Pinterest tag installed on your Web site. 19 00:01:26,870 --> 00:01:31,310 You want to build this specific visitor audience around. 20 00:01:31,430 --> 00:01:38,760 So for example audiences based on specific events or pages of your website. 21 00:01:38,920 --> 00:01:46,990 Once you select this Pinterest tag or base code for the site you want to build an audience from next 22 00:01:46,990 --> 00:01:53,500 you can add specific filters to this audience so the filters can target or exclude specific events or 23 00:01:53,500 --> 00:02:00,750 you or else once you've created the audience the audience size will update within 24 hours. 24 00:02:00,750 --> 00:02:07,410 But keep in mind you must have at least 100 people in your audience in order to target via promoted 25 00:02:07,410 --> 00:02:15,120 pens so the filters available for visitor retargeting are events and your events create an audience 26 00:02:15,120 --> 00:02:22,250 based on one specific event tags on your Web site and the data associated with that event. 27 00:02:22,260 --> 00:02:30,300 For example you might retarget people who have added a specific type of product to their cart but haven't 28 00:02:30,300 --> 00:02:31,370 checked out yet. 29 00:02:31,470 --> 00:02:35,520 That's a specific event the second filter you are L.. 30 00:02:35,520 --> 00:02:42,260 This creates an audience based on one or more pages that people have visited on your site. 31 00:02:42,310 --> 00:02:49,510 You can include specific URLs or a portion of the URL and retarget people who have landed on these pages 32 00:02:49,960 --> 00:02:57,280 such as a check page such as a thank you page or confirmation page after an order after a newsletter 33 00:02:57,280 --> 00:03:01,690 sign up these are great audiences for retargeting. 34 00:03:02,050 --> 00:03:08,740 So let's create a visitor audience so just select that visitors option once you click that create audience 35 00:03:08,740 --> 00:03:11,200 button then click next. 36 00:03:11,200 --> 00:03:14,390 So let's create a visitor audience based on traffic to our Web site. 37 00:03:14,410 --> 00:03:16,790 We have that Pinterest tag installed on it. 38 00:03:16,840 --> 00:03:18,830 So here are those Pinterest tags. 39 00:03:19,240 --> 00:03:23,160 We're going to do site visits and then add a filter to it. 40 00:03:23,230 --> 00:03:28,010 We get site visits is just the Penrice tag that collects all traffic. 41 00:03:28,150 --> 00:03:31,460 Remember that's the basecoat installed in the head. 42 00:03:31,620 --> 00:03:33,950 So that's collecting traffic on all pages. 43 00:03:34,470 --> 00:03:35,310 Yes that's great. 44 00:03:35,310 --> 00:03:37,230 Retarget all traffic. 45 00:03:37,230 --> 00:03:42,110 But I want to create a specific audience so that requires a filter. 46 00:03:42,120 --> 00:03:47,460 So for this example I want to create an audience that consists of people who have visited my clients 47 00:03:47,460 --> 00:03:50,670 web site and triggered a specific event. 48 00:03:51,000 --> 00:04:00,090 So to select this event I click Add another filter button select Event then select check out from the 49 00:04:00,150 --> 00:04:01,990 enter in your value field. 50 00:04:02,340 --> 00:04:09,360 So besides creating event based audiences You can also create you are l based audiences or a combination 51 00:04:09,360 --> 00:04:10,280 of the two. 52 00:04:10,770 --> 00:04:16,530 So if you are well you can build an audience based entirely on people who visited or didn't visit a 53 00:04:16,530 --> 00:04:22,930 certain page or pages of your website such as this example of all the people who have visited this site. 54 00:04:23,010 --> 00:04:31,060 I only want the filcher of people who have visited the L which equals of course and dot com slash you 55 00:04:31,110 --> 00:04:31,640 to me. 56 00:04:31,860 --> 00:04:38,220 So the next type of audience list of customers you can create is audience by uploading your existing 57 00:04:38,220 --> 00:04:44,340 customer emails or their mobile ad IDs via a C S V file. 58 00:04:45,330 --> 00:04:50,820 Pinterest will then compare that list to people who use Pinterest so you can either include or exclude 59 00:04:50,820 --> 00:04:54,480 that audience and you're targeting within promoted pins. 60 00:04:54,510 --> 00:04:58,250 So once you create an audience select list of customers and click next. 61 00:04:58,530 --> 00:05:06,000 Name your audience then upload the dot CXXVI file of customer e-mails or mobile ad IDs. 62 00:05:06,180 --> 00:05:13,790 So it's just a simple format a dot CSFB with a list of emails or a list of mobile ad IDs. 63 00:05:13,860 --> 00:05:16,520 The next audience type is engagement audience. 64 00:05:16,580 --> 00:05:21,470 This targets people who have engaged with pins that link to your site. 65 00:05:21,480 --> 00:05:27,300 So for this type of audience you will need to have confirmed your Web site via your account settings. 66 00:05:27,300 --> 00:05:31,230 Then you can target people who previously engaged pends from your Web site. 67 00:05:31,680 --> 00:05:39,280 So to check this just click your profile image in the top right settings and then scroll down to a Web 68 00:05:39,280 --> 00:05:46,590 site here you'll have the option to either confirm your web site or see like mine site confirmed. 69 00:05:46,590 --> 00:05:48,540 So let's create an audience again. 70 00:05:49,170 --> 00:05:52,710 Select engagement audience then click next. 71 00:05:52,800 --> 00:05:57,000 Name the engaged audience for your profiles confirmed domain. 72 00:05:57,000 --> 00:06:03,390 Then you can add filters to your engagement audience to target or exclude people who have taken specific 73 00:06:03,390 --> 00:06:10,270 actions with your pens or with specific destination you or else or individual pin IDs. 74 00:06:10,290 --> 00:06:14,100 I love to build audiences around specific pain engagement. 75 00:06:14,280 --> 00:06:20,850 If people are engaged with a specific pin I like to heavily retarget up cells around that pen. 76 00:06:20,880 --> 00:06:28,010 So for this engagement audience I select the pin ID and then I just copy the pin ID which is found in 77 00:06:28,010 --> 00:06:30,680 the web site or L of the pin itself. 78 00:06:30,680 --> 00:06:36,230 Then once I click Create I've created an audience of people who have been engaged with just that pin 79 00:06:36,230 --> 00:06:36,870 ID. 80 00:06:37,100 --> 00:06:44,270 Next are act like audiences these help you easily reach people who are similar to existing audiences. 81 00:06:44,270 --> 00:06:50,000 Pinterest creates acted like audiences using information they know about their pinners and their behaviors 82 00:06:51,730 --> 00:06:56,160 each audience needs to have 100 people before you can start using it. 83 00:06:56,170 --> 00:07:03,010 For example if you upload a customer list of 150 peoples emails but the Pinterest system detects only 84 00:07:03,220 --> 00:07:05,180 80 of them use Pinterest. 85 00:07:05,430 --> 00:07:07,240 Need to add more customers. 86 00:07:07,240 --> 00:07:08,570 So click Create audience. 87 00:07:08,650 --> 00:07:11,890 Then select the act like audience option and click next. 88 00:07:11,920 --> 00:07:17,650 These act like are what I like to call lookalike audiences or one of my favorites as well because its 89 00:07:17,650 --> 00:07:21,760 a great way to take a small audience and grow it drastically. 90 00:07:21,760 --> 00:07:27,730 My favorite use is creating an actual audience that builds an audience based on my past visitor audience 91 00:07:28,270 --> 00:07:31,160 of people who have made a purchase on our Web site. 92 00:07:31,210 --> 00:07:37,030 So just select that source audience read the list so you will have to have had created this audience 93 00:07:37,030 --> 00:07:37,540 already. 94 00:07:37,630 --> 00:07:42,940 It's a past audience you're sourcing from all Pinterest is doing is pulling from their data to create 95 00:07:42,970 --> 00:07:44,620 a look alike audience. 96 00:07:44,650 --> 00:07:48,130 Next select the target size for my clients. 97 00:07:48,160 --> 00:07:55,390 Get the best results from niche audiences from the 1 to 3 percent range which usually equates 500000 98 00:07:55,660 --> 00:07:57,580 to 1.5 million users. 99 00:07:57,580 --> 00:08:01,120 This is really my best achha like audience optimal size. 11088