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These are the user uploaded subtitles that are being translated: 1 00:00:00,300 --> 00:00:05,970 To reach the right people at the right time you'll want to promote pens to specific audiences via Pinterest 2 00:00:06,000 --> 00:00:06,750 ads. 3 00:00:06,840 --> 00:00:14,070 Aside from location gender language and device you can also target your ads by interest keywords or 4 00:00:14,070 --> 00:00:19,450 audiences or a combination of all three. 5 00:00:19,450 --> 00:00:26,240 So once you're on Pinterest simply go up click the plus sign create ad. 6 00:00:26,430 --> 00:00:31,900 So first you want to choose the campaign goal that best reflects the actions most important to your 7 00:00:31,900 --> 00:00:32,800 business. 8 00:00:33,850 --> 00:00:40,270 The goal you pick for your campaign determines how your pens get promoted first for brand awareness 9 00:00:40,270 --> 00:00:45,940 ads your pins will be seen by people in the most visible parts of Pinterest. 10 00:00:46,840 --> 00:00:50,130 You will get charged per thousand impressions of your pins. 11 00:00:50,620 --> 00:00:52,120 So for brand awareness. 12 00:00:52,450 --> 00:00:54,760 Think about it as high visibility. 13 00:00:54,760 --> 00:00:57,810 You're just getting your pins in front of the most people. 14 00:00:58,030 --> 00:01:02,500 You're building your brand awareness for boosted engagement ads. 15 00:01:02,500 --> 00:01:10,270 You pay only when people engage with your promoted pins such as repaints or a click finally for traffic 16 00:01:10,270 --> 00:01:11,140 ads. 17 00:01:11,530 --> 00:01:16,580 You only pay when people click on your promoted pay to visit your web site. 18 00:01:16,610 --> 00:01:20,850 So first select your campaign goal then name the campaign. 19 00:01:20,900 --> 00:01:29,680 I like to name it something easily identifiable for my future analytics. 20 00:01:29,760 --> 00:01:34,190 Now one step to you will be defining your AD group. 21 00:01:34,210 --> 00:01:37,960 This includes who you will be targeting specifically on Pinterest. 22 00:01:38,380 --> 00:01:44,770 So first Again name your AD group so you can easily identify it when you are reviewing your analytics 23 00:01:44,770 --> 00:01:47,950 on Pinterest later for the ADD group name. 24 00:01:47,980 --> 00:01:51,350 Specific to the demographics you are targeting. 25 00:01:51,370 --> 00:01:57,770 So for this campaign I know I am targeting the key word and interest NASCAR that I'm targeting both 26 00:01:57,770 --> 00:02:02,120 genders male and female and I'm targeting only in the USA. 27 00:02:04,990 --> 00:02:11,830 As you scroll down on this targeting page the next section is audiences here you can either add new 28 00:02:11,830 --> 00:02:17,170 audiences or use a past audience you've already built to reach target ads to 29 00:02:19,980 --> 00:02:23,740 as you scroll down further interest targeting is the next option. 30 00:02:23,970 --> 00:02:30,740 Interest targeting lets you reach audiences based on other pins they've saved and engaged with your 31 00:02:30,750 --> 00:02:37,580 promoted pin will show up in the home feed or relevant topic feeds of these interests. 32 00:02:38,520 --> 00:02:46,340 You search and select So as you can see I search NASCAR and selected that scroll down further and your 33 00:02:46,370 --> 00:02:47,950 to the keyword section. 34 00:02:48,320 --> 00:02:55,690 I really get a great return on ad spend with this next section I love to target key words people search 35 00:02:55,690 --> 00:03:01,660 with Pinterest by doing this you will reach people as they are searching for something specific like 36 00:03:01,660 --> 00:03:07,630 things they want to make things they want to buy things they want to do you're promoted pain will show 37 00:03:07,630 --> 00:03:11,100 up in places like search results and related pens. 38 00:03:11,650 --> 00:03:15,820 So you should highly consider adding keywords related to the thing you're promoting. 39 00:03:15,850 --> 00:03:23,030 For instance if you're promoting kid friendly snacks try targeting people interested in parenting. 40 00:03:23,260 --> 00:03:29,020 Are people interested in healthy snacks once you type in these keywords more keyword ideas will come 41 00:03:29,020 --> 00:03:29,710 up. 42 00:03:29,830 --> 00:03:32,020 Healthy snack recipes and so on. 43 00:03:33,350 --> 00:03:37,430 As you can see in my example I search NASCAR and I clicked it. 44 00:03:37,430 --> 00:03:41,620 You can tell the keyword is selected by the X next to it. 45 00:03:41,690 --> 00:03:42,610 It's a plus sign. 46 00:03:42,620 --> 00:03:46,510 If you haven't selected it it's an X when you have selected it. 47 00:03:46,520 --> 00:03:51,170 So when you search keywords Pinterest will show results for similar keywords. 48 00:03:51,170 --> 00:03:55,070 These are usually pretty good keywords but I don't just depend on this list. 49 00:03:55,070 --> 00:04:01,570 Rather I use external tools such as Google Keyword tools and other external keyword research tools. 50 00:04:04,010 --> 00:04:11,910 So after you've selected your interests and keywords scroll down further and select your final targeting 51 00:04:11,910 --> 00:04:17,000 details including locations to target languages devices. 52 00:04:17,610 --> 00:04:23,660 I really like to use devices when you're promoting a pain specific to an item such as an iPhone app. 53 00:04:23,670 --> 00:04:28,970 Smart idea is to only target people accessing Pinterest from their iPhone. 54 00:04:29,820 --> 00:04:32,630 And then finally select the genders to target. 55 00:04:32,640 --> 00:04:38,370 So once you scroll to the very bottom of this targeting details page you'll see the bid's section for 56 00:04:38,370 --> 00:04:40,890 the type of campaign you're launching. 57 00:04:41,070 --> 00:04:48,720 So the difference between traffic awareness and engagement ads on Pinterest is this final beating step. 58 00:04:48,780 --> 00:04:54,710 So for traffic campaigns you said iMac CPC or cost per click bid. 59 00:04:54,750 --> 00:04:58,740 So what does the max you will pay for a click to your Web site. 60 00:04:58,920 --> 00:05:04,950 Pinterest gives a bidding window of an optimal suggested bid according to what other marketers are paying 61 00:05:05,070 --> 00:05:08,420 on Pinterest currently for this type of campaign. 62 00:05:09,390 --> 00:05:13,690 When they give the suggested bed for my clients I like to bid just above this. 63 00:05:13,950 --> 00:05:23,550 So I know my promoted pens will be appearing the most Next are Awareness ads these bed via CPM cost 64 00:05:23,550 --> 00:05:24,630 per impression. 65 00:05:24,960 --> 00:05:29,070 So you pay per 1000 impressions of your promoted pen. 66 00:05:29,100 --> 00:05:35,910 Finally our engagement adds you said a max C.P or cost per engagement. 67 00:05:36,320 --> 00:05:40,620 These engagements include close ups repaints and clicks. 68 00:05:40,730 --> 00:05:48,230 So if you're working with a limited budget I always recommend starting your CPC CPM and CPI ads at 1 69 00:05:48,230 --> 00:05:54,290 to $5 and then edit this bit per down based on how this pen performs. 70 00:05:54,290 --> 00:05:59,900 Now that we have all our targeting detail selected it's time to pick a pen so click that pick a pen 71 00:05:59,900 --> 00:06:05,330 button at the bottom of this campaign step. 72 00:06:05,420 --> 00:06:10,780 So for this pick a pen step you have already created a pen that you would like to promote. 73 00:06:10,840 --> 00:06:14,270 So simply do that scroll through your pens and select it. 74 00:06:14,290 --> 00:06:20,140 My favorite ad for clients is promoting buyable pens to an audience that has already visited the product 75 00:06:20,140 --> 00:06:22,550 page but not yet purchased. 76 00:06:22,660 --> 00:06:29,500 So this is a warm audience that should be receptive to this retargeting ad and more likely to convert 77 00:06:29,910 --> 00:06:36,360 than a cold audience that you may be targeting just via keyword or interest for example. 78 00:06:36,580 --> 00:06:44,300 Next name your promoted pen and input the destination you are l for pain clicks when ready quick this 79 00:06:44,350 --> 00:06:46,970 promote pen button. 80 00:06:47,030 --> 00:06:51,630 If this is your first promoted pen you'll need to input your business address. 81 00:06:51,650 --> 00:06:58,640 Click next and then set up your billing information once complete you can submit your first promoted 82 00:06:58,640 --> 00:06:58,910 pin. 9160