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These are the user uploaded subtitles that are being translated: 1 00:00:01,210 --> 00:00:05,530 To really take your Pinterest marketing to the next level you need to take advantage of the Pinterest 2 00:00:05,530 --> 00:00:14,150 tag and Pinterest events so let's get started by installing the Pinterest tracking tag on your Web site. 3 00:00:14,260 --> 00:00:21,490 Just log in your Pinterest business account and click the ads tab at the top menu in that dropdown select 4 00:00:21,490 --> 00:00:23,090 conversions. 5 00:00:23,140 --> 00:00:28,510 It's on this page you'll click that generate Pinterest tag button. 6 00:00:28,510 --> 00:00:31,740 OK so our Pinterest tag has been created. 7 00:00:31,780 --> 00:00:37,750 Now it's time to install this base code on our Web site so we can begin tracking visitors through our 8 00:00:37,750 --> 00:00:46,210 Web site and then build Pinterest audiences based off those visitors that we can then market to on Pinterest. 9 00:00:46,210 --> 00:00:51,950 So to set up our Pinterest tag we need to add our base code including our unique tag I.D. to our Web 10 00:00:51,950 --> 00:00:53,590 sites header. 11 00:00:53,590 --> 00:01:00,230 Next we want to install specific events or conversion actions that you want to track such as checkout. 12 00:01:00,250 --> 00:01:07,920 Add to cart or any custom event you want to track then will want to check and make sure these events 13 00:01:07,920 --> 00:01:09,540 are working under our tag. 14 00:01:09,540 --> 00:01:10,680 Event history. 15 00:01:11,040 --> 00:01:13,530 So if you don't manage your own Web site no worries. 16 00:01:13,530 --> 00:01:19,280 Just click this Send instructions button to forward your Pinterest tag code onto your Web master. 17 00:01:19,590 --> 00:01:25,230 But if you do manage your own site just scroll down to this first option number one install base code 18 00:01:26,400 --> 00:01:32,190 so installing the base code is the only requirement of this pinchers tag you add is base code to any 19 00:01:32,190 --> 00:01:38,400 page where you want to track conversions whether that's page visits all the way to purchases and so 20 00:01:38,400 --> 00:01:39,240 on. 21 00:01:39,780 --> 00:01:45,450 If you want to really make use of Pinterest audiences and use retargeting and target specific you were 22 00:01:45,450 --> 00:01:48,250 Els and specific events on your Web site. 23 00:01:48,450 --> 00:01:57,040 You need to add this code to every page of your Web site so do this install your base code within the 24 00:01:57,040 --> 00:01:58,580 header of your Web site. 25 00:01:58,600 --> 00:02:05,170 This is between the head and the closing head tag in your specific HD l document. 26 00:02:05,200 --> 00:02:10,630 It should only appear once on a single page and before that event code. 27 00:02:10,660 --> 00:02:18,360 So you want your h team elder read first base code then event code and then content of your Web site. 28 00:02:18,400 --> 00:02:26,720 This is to make sure Pinterest actually tracks these event fires and collects these visitors so just 29 00:02:26,720 --> 00:02:29,210 highlight this Pinterest tag base code. 30 00:02:29,210 --> 00:02:29,750 Copy it. 31 00:02:30,980 --> 00:02:37,270 And then paste it into that head section of your Web site so depending on who built the website who 32 00:02:37,270 --> 00:02:44,200 the developer was this head file will either be in the index that each team l file or the headed up 33 00:02:44,270 --> 00:02:48,590 HP file but it all depends on how your Web site was built. 34 00:02:48,910 --> 00:02:55,270 But it's common in wordpress themes for the index not h t email file to point to the header top BHP 35 00:02:55,270 --> 00:03:02,080 file so it's within your theme header file that headed up BHP file that you'll find this closing head 36 00:03:02,080 --> 00:03:07,230 tag where you can paste this Pinterest tag base code before. 37 00:03:07,360 --> 00:03:13,100 So as you can see in this example I click the editor option under the appearance menu on the back end 38 00:03:13,100 --> 00:03:21,270 of my wordpress Web site I click the theme header file headed up BHP then I paste this Pinterest tag 39 00:03:21,870 --> 00:03:28,470 right before the closing head tag so depending on the type of website you have such as weekly square 40 00:03:28,470 --> 00:03:29,830 space and so on. 41 00:03:30,120 --> 00:03:37,660 Just google how to add Pinterest tag to x y z web site since I installed this in my wordpress theme 42 00:03:37,660 --> 00:03:46,230 header file I don't need to install this on every page since I know my specific theme the header appears 43 00:03:46,230 --> 00:03:54,880 on every page therefore this base code is tracking every page of my web site now that we have the Pinterest 44 00:03:54,880 --> 00:04:01,810 base code installed on our Web site we have the option to go one step further and track specific events 45 00:04:01,870 --> 00:04:09,410 or specific conversions and then create audiences based on that Web site traffic so if you scroll down 46 00:04:09,410 --> 00:04:18,770 further on this Pinterest tag page you will see the second step which like I said is optional but by 47 00:04:18,770 --> 00:04:26,200 adding these following snippets of coding to specific pages on your Web site you can track the specific 48 00:04:26,200 --> 00:04:28,260 event conversions. 49 00:04:28,300 --> 00:04:34,210 There's a variety of types of events you can track with Pinterest everything from page visits to the 50 00:04:34,240 --> 00:04:44,690 category to search to add to cart to checkout to watch video to sign up to lead or even custom. 51 00:04:44,810 --> 00:04:51,520 So you only want to add event codes to pages where you want to track specific conversions and remember 52 00:04:51,610 --> 00:04:56,360 the base code must run before the event code so base code first. 53 00:04:56,620 --> 00:05:01,890 In that head section then paste in that event code below that base code. 54 00:05:02,290 --> 00:05:08,060 For example a checkout happens when your site loads at the checkout confirmation page. 55 00:05:08,110 --> 00:05:15,650 In this case you should add the base code and then the checkout event code below that between those 56 00:05:15,650 --> 00:05:23,510 head tags for that specific page this placement ensures the code runs as soon as the page loads. 57 00:05:23,530 --> 00:05:28,800 So here's an example of how your raw HDL coding will look for your checkout page. 58 00:05:28,810 --> 00:05:33,520 Notice all the pinchers tag coding occurs before this closing head tag. 59 00:05:33,700 --> 00:05:41,270 So we first paste then that Pinterest tag base code with our unique I.D. then below that we paste in 60 00:05:41,270 --> 00:05:47,160 our specific event code that correlates to this specific page. 61 00:05:47,350 --> 00:05:49,640 The checkout confirmation page. 62 00:05:50,200 --> 00:05:57,720 So as you can see I've used the specific checkout event code as I want to track this specific conversion 63 00:05:57,720 --> 00:06:03,470 on my Web site so I can re market to customers who have made a purchase from me in the past. 64 00:06:03,510 --> 00:06:05,910 This is a great event to track. 65 00:06:06,150 --> 00:06:12,630 So just copy and paste your Pinterest event code for checkout and paste it before that closing head 66 00:06:12,630 --> 00:06:17,590 tag on this checkout confirmation page of your Web site. 67 00:06:17,670 --> 00:06:20,150 Just remember event codes. 68 00:06:20,280 --> 00:06:26,010 After the base codes you always want that event code to fire after the base code. 69 00:06:26,520 --> 00:06:29,210 So if you're not advanced in coding no worries. 70 00:06:30,330 --> 00:06:37,310 Since you had the Pinterest base code installed in that header it's firing on every page so you can 71 00:06:37,310 --> 00:06:44,510 simply paste your specific Pinterest event code right on that actual page in the body text boxes themselves 72 00:06:45,520 --> 00:06:51,460 this wouldn't be my first choice in coding obviously because pages read from the header down the body 73 00:06:51,460 --> 00:06:59,770 will load a little bit later write but this option works and I advise it for all my clients that don't 74 00:06:59,770 --> 00:07:02,040 want to do that advanced coding. 75 00:07:02,260 --> 00:07:08,770 So as you can see I have the text editor option selected not the visual on my wordpress checkout confirmation 76 00:07:08,770 --> 00:07:09,990 page. 77 00:07:10,120 --> 00:07:20,960 So now in the body of this page at the top I'll paste in this Pinterest event code for checkout then 78 00:07:20,960 --> 00:07:28,020 I click update or publish and I'll paste that you were all directly into another browser tab to fire 79 00:07:28,020 --> 00:07:30,290 that event tag. 80 00:07:30,330 --> 00:07:37,350 So now we come back to our Pinterest tag page and now we'll just click that see history link to confirm 81 00:07:38,900 --> 00:07:45,830 our Pinterest events are working now as you can see I tracked one event for the checkout event code. 82 00:07:45,830 --> 00:07:50,440 Now finally number three is the Pinterest tag helper. 83 00:07:50,510 --> 00:07:55,960 If you're unsure if you installed the pinchers tag correctly you can use this chrome browser extension 84 00:07:56,020 --> 00:07:58,200 to test your tag. 85 00:07:58,340 --> 00:08:04,850 You can see if you properly set it up and see if it's successfully passing the correct info and intended 86 00:08:04,850 --> 00:08:08,410 event data back to your Pinterest account. 87 00:08:08,420 --> 00:08:10,790 Now let's just click the done button. 88 00:08:10,790 --> 00:08:18,560 So why install this painter's tag all of it comes back to creating advanced visitor audiences of people 89 00:08:18,560 --> 00:08:24,490 who visited certain pages on your Web site or took specific actions on your Web site. 90 00:08:24,610 --> 00:08:29,240 So to get to our audiences just click the ads option in the top left. 91 00:08:29,520 --> 00:08:36,780 And in that dropdown select audiences once on your audiences page just click the create audience button 92 00:08:38,080 --> 00:08:43,180 so for this example I want to create an audience based on our Pinterest tag which is collecting all 93 00:08:43,190 --> 00:08:50,060 the visitors to our Web site for all the various you are Els and various events we've installed. 94 00:08:50,080 --> 00:08:55,760 I like creating audiences of visitors to my Web site as this is a warm audience. 95 00:08:55,760 --> 00:08:57,200 They've already seen my brand. 96 00:08:57,230 --> 00:09:02,350 They've seen my logo they've read my site's content. 97 00:09:02,600 --> 00:09:08,930 These visitors will be more receptive to me retargeting and marketing to them again. 98 00:09:09,050 --> 00:09:10,840 So you know we've all experienced this. 99 00:09:10,880 --> 00:09:12,550 We've gone to a Web site. 100 00:09:12,860 --> 00:09:14,690 Then we close the window. 101 00:09:14,840 --> 00:09:19,940 We come back the next day may be on Pinterest or Facebook and you see that brand in front of you. 102 00:09:20,060 --> 00:09:21,740 That's a retargeting ad. 103 00:09:22,010 --> 00:09:29,330 It's because they had this Pinterest tag installed tracking all visitors and creating audiences that 104 00:09:29,330 --> 00:09:32,540 they then retarget ads to. 105 00:09:32,540 --> 00:09:33,290 Why. 106 00:09:33,290 --> 00:09:40,280 Because you were a warm audience and more likely to take an action on their Web site make that purchase 107 00:09:40,910 --> 00:09:44,180 download that free e-book and so on. 108 00:09:44,180 --> 00:09:49,880 So in this pop up select visitors who went to your site and then click that next button. 109 00:09:49,880 --> 00:09:56,530 So now you can create your visitor audience based on your Pinterest tag data first name your audience 110 00:09:56,620 --> 00:09:59,010 and give it an exact description. 111 00:09:59,020 --> 00:10:05,080 Name it so you can quickly identify this exact audience when you want to target it in Pinterest ads 112 00:10:05,080 --> 00:10:14,010 later So I've mean this audience specific to my core traffic on courts and Wycombe. 113 00:10:14,130 --> 00:10:19,680 This will be a great audience to retarget for core sales later on. 114 00:10:19,680 --> 00:10:22,890 Next we said how long we want to store these visitors. 115 00:10:22,890 --> 00:10:28,450 Typically the warmer the audience or more recent the visit the better. 116 00:10:28,520 --> 00:10:35,430 I know some people who build audiences that are months old but to me I see a better response a better 117 00:10:35,430 --> 00:10:42,970 conversion rate for warm audiences but this is an area you can test so you could create this audience 118 00:10:42,970 --> 00:10:46,730 twice and split test at this day's duration. 119 00:10:47,710 --> 00:10:57,900 So in the past x days I typically set this to the past 15 days for e-commerce since product research 120 00:10:57,990 --> 00:11:00,530 and purchases usually happen pretty quickly online. 121 00:11:02,240 --> 00:11:08,840 Then I use 30 days as the default for any other Web site traffic audience. 122 00:11:08,840 --> 00:11:14,670 Finally I set the URL for the traffic I want to collect for the specific visitor audience. 123 00:11:14,750 --> 00:11:21,790 You can do a variety of things here to capture your specific audience such as you are L equals and exact 124 00:11:21,800 --> 00:11:27,080 your l or if you want to collect all the traffic except for one page. 125 00:11:27,080 --> 00:11:34,110 Use the does not equal your option or say you have an e-commerce store with multiple product categories 126 00:11:35,160 --> 00:11:42,460 and you only want to build an audience around one category say boots if boots is in the product category 127 00:11:42,460 --> 00:11:46,780 name and appears in the URL for every boot product. 128 00:11:46,780 --> 00:11:56,700 You can simply type in the word boot with the option you l contains so just contains that keyword. 129 00:11:56,710 --> 00:12:01,040 Now if the opposite is true so you want to target everything but boots. 130 00:12:01,190 --> 00:12:06,230 Just select the does not contain keyword boots. 131 00:12:06,230 --> 00:12:12,740 Now besides the URL we also have the option to select specific events we want to create an audience 132 00:12:12,740 --> 00:12:16,460 around if we want for my e-commerce clients. 133 00:12:16,650 --> 00:12:24,340 I love to create event based visitor audiences targeting past customers via the checkout Pinterest event. 134 00:12:24,550 --> 00:12:30,880 You can really use events and you URLs interchangeably when creating these audiences. 135 00:12:33,100 --> 00:12:35,200 Now we could add another filter if we want. 136 00:12:35,200 --> 00:12:40,530 If we want to further narrow this audience down but this audience is what I was looking for. 137 00:12:40,540 --> 00:12:44,830 So now we can just click that create button. 138 00:12:44,850 --> 00:12:50,260 Now we need to give our audience a few days to curate and build up based on traffic to our website. 139 00:12:50,310 --> 00:12:52,890 We can target this audience via Pinterest ads. 140 00:12:53,010 --> 00:12:59,730 Once this audience size reaches one hundred visitors or greater as you can see when I create a Pinterest 141 00:12:59,730 --> 00:13:04,180 ad I now have the option to target my custom audience. 142 00:13:04,350 --> 00:13:08,940 I can either include or exclude these visitor audiences I've created. 16709