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These are the user uploaded subtitles that are being translated: 1 00:00:00,330 --> 00:00:07,050 Pinterest is a content sharing service that allows members to pin images videos and other objects to 2 00:00:07,050 --> 00:00:08,300 their pin board. 3 00:00:08,550 --> 00:00:14,490 So once you create a Pinterest account you will be able to pin content to specific boards within your 4 00:00:14,490 --> 00:00:17,180 account simply hover over the media. 5 00:00:17,190 --> 00:00:21,180 Item and you'll see that pin red button appear. 6 00:00:21,310 --> 00:00:27,930 Just click that save pin button so a pin is just a media item that people have added to Pinterest. 7 00:00:28,180 --> 00:00:35,080 People add pins directly from Web sites or apps that use this Save button feature of Pinterest. 8 00:00:35,110 --> 00:00:42,280 People also upload these media directly to their Pinterest account for you to repaint and curate boards 9 00:00:42,280 --> 00:00:49,200 on your own account with so any pain can be saved and all pains link back to their source. 10 00:00:49,420 --> 00:00:55,840 Whether that's the Pinterest account or the Web site you pendant from This Is How You Can Get referral 11 00:00:55,840 --> 00:00:59,070 traffic or traffic back to the source. 12 00:00:59,110 --> 00:01:06,540 So I like to pin things via a Web site link from my web site from my e-commerce store and so on. 13 00:01:07,090 --> 00:01:14,140 So as you can see this Nike account this is their profile page and they organize their pins into collections 14 00:01:14,230 --> 00:01:17,140 called boards so you can see the three boards. 15 00:01:17,140 --> 00:01:23,080 So this is a nice way to quickly categorize their photos to make their account and profile look very 16 00:01:23,080 --> 00:01:29,320 organized and help customers or interested users find the photos they're looking for. 17 00:01:29,320 --> 00:01:36,310 One note the same pin might be added to lots of different boards across lots of different interest lots 18 00:01:36,310 --> 00:01:37,860 of different accounts. 19 00:01:38,020 --> 00:01:43,990 So besides using just the search bar and keywords browsing boards of various accounts or your competitor 20 00:01:44,320 --> 00:01:46,360 is a great place to discover new stuff. 21 00:01:46,870 --> 00:01:53,140 So like I said once you're logged in to Pinterest and you choose some interest start following some 22 00:01:53,140 --> 00:02:00,160 boards start following some accounts your Pinterest feed will be curated so as you discover and follow 23 00:02:00,160 --> 00:02:05,290 more people and boards your feed becomes more relevant and personal to your own interests. 24 00:02:05,320 --> 00:02:07,930 So let's create a Pinterest profile. 25 00:02:07,930 --> 00:02:15,280 Just go to Pinterest dot com and CLICK THE SIGN UP button first you'll pick a profile image that will 26 00:02:15,280 --> 00:02:21,130 help people recognize your brand or business usually your logo works best. 27 00:02:21,130 --> 00:02:25,050 Also make sure to write your profile description and introduce your brand. 28 00:02:25,060 --> 00:02:30,700 Also remember to plant a couple relevant keywords in your Pinterest page description as this is your 29 00:02:30,700 --> 00:02:34,410 method description within search engines within Google. 30 00:02:34,450 --> 00:02:40,780 Next you'll want to create a range of boards that showcase your brand's personality and taste but make 31 00:02:40,780 --> 00:02:44,200 sure each board has enough pins to make it feel substantial. 32 00:02:44,200 --> 00:02:47,380 Don't just create a board and upload one pen to it. 33 00:02:47,440 --> 00:02:53,220 I'd like to have a minimum five to six pin image ideas ready before I create a new board. 34 00:02:53,230 --> 00:02:56,740 Remember that people can choose which boards they want to follow. 35 00:02:56,740 --> 00:02:59,440 So not every board has to appeal to everyone. 36 00:02:59,500 --> 00:03:04,160 So make very niche segments and categories for your board ideas. 37 00:03:04,210 --> 00:03:08,980 Also give your boards clear names so people can tell what's on that. 38 00:03:09,310 --> 00:03:11,310 But don't be afraid to get creative. 39 00:03:11,440 --> 00:03:16,270 Just keep it to 20 characters or less so it doesn't get cut off and people don't know what the board 40 00:03:16,270 --> 00:03:17,380 name is. 41 00:03:17,380 --> 00:03:19,690 Also don't forget the description. 42 00:03:19,690 --> 00:03:23,740 Once you create a board you can add a description to it as well. 43 00:03:23,740 --> 00:03:29,820 This description can further inspire people to follow your boards and it will help you show up in searches. 44 00:03:30,010 --> 00:03:35,980 Again if you plant those relevant keywords within this board description also when organizing your boards 45 00:03:36,340 --> 00:03:39,800 try to put the most relevant three at the top. 46 00:03:39,820 --> 00:03:41,710 Remember that's above the fold. 47 00:03:41,710 --> 00:03:46,510 So they see your logo your profile description and then your top three boards. 48 00:03:46,510 --> 00:03:52,300 If you're constantly updating your Pinterest account which you should be a good idea for this are seasonal 49 00:03:52,300 --> 00:03:55,090 boards such as Christmas summer. 50 00:03:55,090 --> 00:03:57,160 This lets your following know Oh wow. 51 00:03:57,160 --> 00:03:58,720 This is a very active account. 52 00:03:58,750 --> 00:04:04,570 So once you're signed into your Pinterest account on your profile page scroll down and you'll see this 53 00:04:05,260 --> 00:04:11,770 red plus sign button to create a new board so name that board and click Create. 54 00:04:11,780 --> 00:04:17,420 Now you'll be on that Pinterest board page so just click that pencil icon to edit this new Pinterest 55 00:04:17,420 --> 00:04:18,330 board. 56 00:04:18,350 --> 00:04:21,080 This is where you can input that description. 57 00:04:21,080 --> 00:04:24,250 Notice how I use the keyword wedding in the description. 58 00:04:24,320 --> 00:04:32,260 And a popular hashtag again only two more further ways to get your brand discovered via the search. 59 00:04:32,300 --> 00:04:36,210 Next you want to create your showcase of featured boards. 60 00:04:36,220 --> 00:04:40,180 This is the first thing a user will see when they land on your Pinterest profile. 61 00:04:41,170 --> 00:04:47,800 So just click edit settings in the top right and then you then click the edit button next to featured 62 00:04:47,800 --> 00:04:54,600 boards here you can select up to five boards for your featured boards. 63 00:04:54,790 --> 00:04:57,760 So just click each dropdown and select a board. 64 00:04:58,090 --> 00:04:58,840 Click save. 65 00:04:58,840 --> 00:05:03,970 Once you have all the boards selected you want to display in this slider once you showcase is complete 66 00:05:04,690 --> 00:05:12,340 it consists of these five auto changing slides so each slide consist of the board and all the pins within 67 00:05:12,340 --> 00:05:12,880 that board. 68 00:05:13,360 --> 00:05:18,630 So for my clients I'd like to pick the top five boards that you feel represent your brand best. 69 00:05:18,700 --> 00:05:25,120 So as you can see on the Starbucks profile their third slide is coffee recipes. 70 00:05:25,120 --> 00:05:28,610 So now it's time to start painting pin at least once a day. 71 00:05:28,750 --> 00:05:34,270 So your followers get fresh content in their Pinterest feeds daily and you stay relevant and aware in 72 00:05:34,270 --> 00:05:35,170 their minds. 73 00:05:35,170 --> 00:05:37,120 Don't just pin your own stuff. 74 00:05:37,120 --> 00:05:41,060 You can tell a better story by adding pins from others. 75 00:05:41,080 --> 00:05:45,280 Try searching keywords about your brand and pin the cool stuff you find. 76 00:05:45,280 --> 00:05:51,190 Once you build a following you can reach out to bloggers and other Web sites so you can partner with 77 00:05:51,190 --> 00:05:57,580 them by pinning their content in one cool thing is if you're following is big enough. 78 00:05:57,580 --> 00:06:04,930 Some of these brands products or bloggers may even pay you to pen their content. 79 00:06:05,650 --> 00:06:11,260 Finally engage with people on Pinterest a great way to get people to pin your stuff is to be an active 80 00:06:11,260 --> 00:06:13,000 painter yourself. 81 00:06:13,120 --> 00:06:17,920 Follow other people's boards save like and comment on their pens. 82 00:06:17,920 --> 00:06:23,840 Once you do this people will feel obligated to return the favor as long as your content is quality. 83 00:06:23,920 --> 00:06:27,080 So this leads me to best pen practices. 84 00:06:27,130 --> 00:06:34,510 Click the plus sign in the top right corner of Pinterest to upload an image or save from a Web site. 85 00:06:34,870 --> 00:06:41,410 As you start to add more pens you'll quickly learn what works and what doesn't work for your brand. 86 00:06:41,470 --> 00:06:45,420 Just make all pens high quality and actionable by actionable. 87 00:06:45,430 --> 00:06:48,150 I mean tell the customer what you want. 88 00:06:48,190 --> 00:06:53,170 Check out our Web site us comment your favorite recipe and so on. 89 00:06:53,500 --> 00:06:58,750 So while creating these pens or uploading them from your Web site make sure they are high quality images 90 00:06:58,990 --> 00:07:07,120 in focus remember a good portion of people look at Pinterest on a mobile device. 91 00:07:07,120 --> 00:07:14,220 If you want a high quality image and I like to go for taller pants vertically oriented pins look better 92 00:07:14,220 --> 00:07:21,120 on mobile screens and take up more space on a user screen as they scroll up in their Pinterest feed. 93 00:07:21,120 --> 00:07:29,340 So the ideal aspect ratio for a pain is to buy three or six hundred pixels wide by nine hundred pixels 94 00:07:29,340 --> 00:07:30,170 high. 95 00:07:30,240 --> 00:07:38,650 One note images are only pinnacle with minimum dimension of at least 100 by 200 pixel so that's why 96 00:07:38,650 --> 00:07:44,500 I like to at least start with a minimum six hundred by nine hundred sized image so it doesn't become 97 00:07:44,500 --> 00:07:50,020 blurry on varying mobile devices iPads laptops and so on. 98 00:07:50,020 --> 00:07:55,660 Every pain you upload you should add a description to that gives context to that photo. 99 00:07:55,660 --> 00:08:01,310 The best descriptions are positive informative and give people that actionable task to carry out with 100 00:08:01,310 --> 00:08:02,550 the pain. 101 00:08:02,560 --> 00:08:05,320 Follow this recipe buy this product. 102 00:08:05,320 --> 00:08:06,810 Check out this service. 103 00:08:06,940 --> 00:08:15,350 Remember pins last forever so avoid descriptions that focus on timely promotional and coupon information. 104 00:08:15,360 --> 00:08:20,850 Focus on brand building with Pinterest while writing your pin description mentioned the most compelling 105 00:08:21,090 --> 00:08:23,530 and distinct parts of your paint. 106 00:08:23,610 --> 00:08:28,190 Think how users input terms into the Pinterest search bar. 107 00:08:28,260 --> 00:08:32,810 Think how that user who's typing if they're seeking a recipe for a popcorn ball. 108 00:08:33,150 --> 00:08:40,020 Then include those keywords those hashtags in your description to increase the chance of people finding 109 00:08:40,020 --> 00:08:41,060 your pins. 110 00:08:41,160 --> 00:08:46,440 But on this note don't just load your description with keywords and hashtags rather make it an easy 111 00:08:46,440 --> 00:08:53,750 to read 1 to 5 sentence description and close with an action statement for your new potential customer. 112 00:08:53,760 --> 00:08:59,440 So here are six common categories for my clients and what makes a good pin description for them. 113 00:08:59,610 --> 00:09:07,560 First recipes so in that description describe the main ingredients and how to cook fashion. 114 00:09:07,990 --> 00:09:09,240 What kind of clothing is it. 115 00:09:09,250 --> 00:09:10,530 Who is the designer. 116 00:09:10,600 --> 00:09:12,630 What season to wear it. 117 00:09:12,790 --> 00:09:17,240 Travel tell people the location kinds of things you can do there. 118 00:09:17,440 --> 00:09:19,840 Maybe even seasonal tips city tips. 119 00:09:19,840 --> 00:09:21,430 What you should wear here. 120 00:09:21,430 --> 00:09:24,490 What health and safety precautions should you take. 121 00:09:24,580 --> 00:09:27,650 DIY what is the product you're building. 122 00:09:27,670 --> 00:09:29,650 How do you make it step by step. 123 00:09:29,650 --> 00:09:31,510 What materials do they need. 124 00:09:31,510 --> 00:09:32,420 Photography. 125 00:09:32,440 --> 00:09:41,680 Name the photographer year subject location publication design mentioned the designer medium where it's 126 00:09:41,680 --> 00:09:43,160 been published and so on. 127 00:09:43,210 --> 00:09:48,400 Now that your Pinterest account is getting fleshed out with great content you wanna make sure to link 128 00:09:48,970 --> 00:09:55,990 to this Pinterest page on all your other social media accounts and your Web site. 129 00:09:56,170 --> 00:09:59,470 You can encourage people to pain and follow your content. 130 00:09:59,470 --> 00:10:05,840 Write from your website with the great widget builders provided by Pinterest. 131 00:10:06,140 --> 00:10:13,760 So just go to developers dot Pinterest dot com slash tools slash widget dash builder so as you can see 132 00:10:15,140 --> 00:10:23,150 I created a widget of a save pin button that I can upload via this HQ email code right into the body 133 00:10:23,150 --> 00:10:29,120 of post on my Web site or blog on top of encouraging pens and sharing the content on your own social 134 00:10:29,120 --> 00:10:36,830 media and Web site Pinterest enables you to promote your pins to specific audiences on Pinterest. 135 00:10:36,950 --> 00:10:44,480 So for Pinterest ads I like to create very specific pains to get a higher click through rate from my 136 00:10:44,480 --> 00:10:45,300 experience. 137 00:10:46,870 --> 00:10:54,370 So first I'd like to use text on images to help draw customers to my pins description which includes 138 00:10:54,370 --> 00:11:01,870 those called action words like shop the next type of pin I like for Pinterest ads give steps people 139 00:11:01,870 --> 00:11:10,840 love short actionable list five tips for fall decor as a customer they go Wow I do need some faulty 140 00:11:10,850 --> 00:11:16,450 core tips and this is a very short list it's not going to take up a lot of my time. 141 00:11:16,730 --> 00:11:23,870 Finally always include your logo for brand awareness no matter who shares this or pins this in the future. 142 00:11:24,110 --> 00:11:29,610 That photo is always branded and finally analytics dot Pinterest dot com. 143 00:11:29,630 --> 00:11:34,910 This shows you which pins are the most popular with people and which ones are driving the most traffic 144 00:11:34,910 --> 00:11:35,770 to your site. 145 00:11:36,950 --> 00:11:44,270 You can also see what boards your stuff appears on how the pins are described and what people pin along 146 00:11:44,270 --> 00:11:45,480 with your stuff. 147 00:11:45,500 --> 00:11:50,240 All of these insights will help you make smarter choices about your merchandising product development 148 00:11:50,540 --> 00:11:51,710 and marketing strategy. 16664