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The first rule of converting followers to sales is making it easy for your fans to buy one of the reasons

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people follow a brand on Instagram is that they like the products or services that company offers.

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So they want to know about new products and discounts.

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So the first rule is to include a link to your Web site in every post or minimally in the caption direct

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them to a link in your bio.

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So when I talk about water marking or using fonts go to brand your photos.

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This is what I'm talking about.

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If the photo ever gets shared.

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People will easily know where to buy their product because it was a watermarked with that company's

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Web site.

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No to always be soft selling your product.

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If you're constantly hard selling with posts like by now here's a sale here's a promo code here's a

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coupon that's annoying a great way to soft sell your product is via images of the product being used.

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Check out this Sharpie Post recently.

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They never say to go buy sharpies but they mention a bleeping awesome sharpie artist in their recent

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post.

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So if you use an old sharpies you're gonna be a bleeping awesome artist.

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Interesting soft sell marketing angle.

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Number three be personal.

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Always write your ad copy in the first person to connect with your customers.

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Look at this brand insta braid I can make the Yankees hat more famous than a Yankee can very personal

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great first person caption.

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Another note here.

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Always share those in the moment and behind the scene photos to bring your customer into your world.

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Being personal will increase your sales guaranteed share offers and discounts with your following.

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I always like to use coupon code specific to my Instagram so I can track sales derived via the sales

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channel for example insta 10.

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Maybe that's 10 percent off but I know instantly.

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Oh insta that's based on my Instagram account.

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I know this sale didn't come from Facebook because my Facebook coupon code is f 10 and so on.

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So remember to always include your website in the image or in the caption or remind the customer that

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they can click your link in your bio.

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And number five drive followers to a lead capture page it's crucial to have the link you place in your

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Instagram bio to be a form of lead capture.

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So whether that's a Facebook pixel placed on the page to capture that audience or an email capture form.

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You need to have a lead capturing device in place on whatever that link is in your Instagram bio.

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The first option for lead capture via your Instagram bio link is redirecting your Instagram fan to a

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lead page on your website lead pages is the world's easiest landing page generator.

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It's really the easiest way to.

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It's really the easiest way to build conversion optimized and mobile responsive landing pages so at

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the top of the funnel on the right you see potential customers.

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Those are all the people come into your Instagram page.

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Then if they click their Instagram bio link and it redirects them to a lead pages offering something

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at a discount offering an e-book in exchange for their email.

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They capture the email on that lead generation page.

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Now you have an email to remarked to that person to send them a promo.

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And so on and you can convert them to a customer.

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The bottom of the funnel.

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So with a lead page you can capture important information from that potential customer usually and most

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importantly it's their email address so once you have their email you can remark market to them via

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email marketing or via Instagram sponsored ads which you can build via Facebook ads manager and all

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the people have to do is input their email to get that value add to get that e-book to get whatever

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you're offering on this lead capture page another e-mail capture option is MailChimp dot com with MailChimp

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you can upload custom email capture forms to any Web site page via their custom HD mail code they provide

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you.

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So when a customer signs up for whatever free thing you're offering on your lead capture page whether

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it's a newsletter the promo code the free offer et cetera you will be emailed when you get a new email

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sign up.

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So the great thing about MailChimp is that you can create custom newsletters and email specific partitions

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of your email list.

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And if your list is small enough MailChimp is actually free.

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The next option for your Instagram bio Web site link is driving them to a Web site that you have a Facebook

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pixel installed on on this audiences page.

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Select create audience and then in that dropdown click custom audience.

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So a pop up will appear for this custom audience.

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For this example we want to build an audience for Web site traffic so if you've already captured emails

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via MailChimp or lead pages you can upload those right now to this custom audience list by clicking

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the customer list and then just paste in your emails and then Facebook takes those emails matches them

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to accounts and curates a custom audience that you can market to with Facebook ads and Instagram ads.

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So in this pop up click Web site traffic on the next screen you'll choose what Web site traffic you

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want whether it be anyone who visits the Web site or people who visit specific web pages.

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I like to use a specific Web page via our Instagram bio link.

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So we want to select people who visit specific web pages.

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Next select your URL contains and paste in the URL that you want to build that audience for so for this

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example.

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In my course envy Instagram bio link.

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I have the domain course and become backslash Udemy so course and become backslash to me is unique just

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to my Instagram bio link because I know those are people just coming from Instagram so I want to build

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an audience of people that I know came from Instagram so I'm creating an audience on Facebook of people

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who have specifically come to this link this you are L so next we select how many days we want to capture

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people who visited this link I like to do 30 that's pretty fresh you can remarketing people for up to

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30 days.

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Next name the audience.

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Name it specific to the Instagram bio link then click Create audience.

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So what this audience does is track each user that comes to that specific Web site and curates an audience

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based on those visits that you can retarget to in the future.

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This is called a warm audience.

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They have senior Instagram content and even click through to your Web site.

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The are your Instagram bio so you can market direct sales pitch content to this audience because they

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most likely already enjoy your brand and are ready to purchase from you.

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So let's create a remarketing add to this warm Instagram audience so head to your Facebook ads manager

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page and click the create ads button.

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There are types of ads that can be created that promote specifically to people on Instagram.

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So on the next screen is your ad set and right at the top of that page is custom audiences.

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So just click in that box and you'll see my curated audiences that I've made from pixels in the past.

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So there's my new one Instagram bio.

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So simply choose your Instagram bio audience via that custom audiences dropdown box by targeting this

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audience.

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We are truly remarketing to an audience that should be very responsive to our ad.

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So I like to use sales deals or promo codes in these remarketing ads to close the sales with these already

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warm customers.

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So once I've selected that custom audience then I want to make sure to UN select all the Facebook ad

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display options.

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All I have selected you can see the checkmark next to is Instagram.

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By doing this you'll only be advertising a sponsored post on your Instagram.